Banco Primus
Banco Primus is a Portuguese consumer credit bank offering auto financing, motorcycle financing, personal credit, and insurance distribution to individuals and businesses across Portugal and Spain, owned by BPCE Financement (Groupe BPCE).
- Company typePrivate
- Founded2005
- HeadquartersLisbon, Portugal
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Banco Primus does
Banco Primus is a Portuguese consumer credit bank founded in 2005, headquartered in Paço de Arcos, Portugal, and operating in Portugal and Spain. The bank provides auto financing (Crédito Automóvel via Credit, ALD long-term rental, and Financial Leasing modalities), motorcycle financing (Crédito 2 Rodas), personal credit (Crédito Pessoal), and distributes a portfolio of insurance products (life, payment protection, auto, motorcycle, GAP, warranty, and health-related). Its core technology is a digital-first banking platform with 100% online credit application, remote digital identification via Multicert, automatic data pre-fill via Hapi, and digital signature capabilities, supported by PrimusNet (customer portal) and One App (partner relationship management platform).
The bank operates through a multi-channel distribution model: a network of registered credit intermediaries (car dealers, motorcycle dealers, financial brokers), direct digital sales via bancoprimus.pt, 5 physical branches in Portugal (Paço de Arcos HQ, Porto, Leiria, Évora, Faro), a Madrid branch for Spain, and a telephone contact center. Revenue is generated primarily through credit interest income on TAN (Nominal Annual Rate) of financed amounts, with examples showing TAEG (Annual Effective Rate) of 10.9-15.1%, supplemented by opening commissions, early repayment fees, and insurance distribution commissions from partnerships with MetLife, Tranquilidade/Seguradoras Unidas, and MAPFRE.
Banco Primus is 100% owned by BPCE Financement, a subsidiary of Groupe BPCE (France's second-largest banking group), since January 31, 2022, when ownership transferred from Crédit Foncier de France. The bank serves 208,000 customers with a €472M active portfolio and €2.2B in cumulative financed projects (as of December 2025), employs 101-250 people, and is registered with Banco de Portugal as a bank (number 246) and with ASF as an insurance agent (number 407255654).
Banco Primus firmographics
Firmographics- Name
- Banco Primus
- Legal name
- Banco Primus, S.A.
- Website
- https://bancoprimus.pt
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Banco Primus is a Portuguese consumer credit bank offering auto financing, motorcycle financing, personal credit, and insurance distribution to individuals and businesses across Portugal and Spain, owned by BPCE Financement (Groupe BPCE).
- Ownership category
- akta.pro rank
Banco Primus industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Depository Credit Intermediation (5221), Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141), National Commercial Banks (6021)
- akta.pro primary industry
- Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)
Keywords
Where Banco Primus is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices6 records
Markets served
Banco Primus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Credit Interest Income: Primary revenue from interest charged on auto financing, 2-wheeler loans, personal credit, ALD (long-term leasing), and financial leasing contracts. Interest income generated through TAN (Nominal Annual Rate) on financed amounts.
- Insurance Distribution Commissions: Commission revenue from distributing insurance products (life insurance, payment protection plans, auto insurance, GAP insurance, warranty insurance) through partnerships with MetLife (life), Tranquilidade/Seguradoras Unidas (non-life), and MAPFRE. Banco Primus acts as a registered insurance agent with ASF.
- Credit Fees and Commissions: Opening commissions, early repayment fees, contract modification fees, and other ancillary charges associated with credit contracts. Examples include 650€ opening commission on auto credit and 32,50€ for property reserve extinguishment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Financing Example: 15,000€ over 108 months |
| Subscription | Monthly | 2-Wheeler Credit Example: 7,000€ over 84 months |
| Subscription | Monthly | Personal Credit Example: 1,500€ over 24 months |
| Unit Pricing | Monthly | 2-Wheeler Credit Range: 1,500€ to 30,000€ |
| Unit Pricing | Monthly | Personal Credit Range: 1,500€ to 25,000€ (existing customers) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Banco Primus product offering
Product offeringCore offering
Banco Primus is a Portuguese credit institution that originates and services consumer credit contracts, principally auto financing (under Credit, ALD long-term rental, and Financial Leasing modalities), motorcycle financing (Crédito 2 Rodas), and personal credit (Crédito Pessoal), with no initial down payment required for most products. The bank also acts as a registered insurance agent distributing life, payment protection, auto, motorcycle, GAP, warranty, and health insurance products through partnerships with MetLife, Tranquilidade/Seguradoras Unidas, and MAPFRE. Customers can simulate, apply for, sign, and manage contracts entirely online via the PrimusNet customer portal, while intermediaries use the One App platform to originate proposals.
Product overview
Banco Primus is a consumer credit bank offering a portfolio of three core financing products — Financiamento Auto (auto financing with Credit, ALD, and Leasing modalities), Crédito 2 Rodas (motorcycle financing), and Crédito Pessoal (personal credit for existing and new customers) — supplemented by a comprehensive insurance portfolio distributed as a registered insurance agent (Seguro Vida, Seguro Plano Proteção de Pagamentos, Seguro Automóvel, Seguro 2 Rodas, Seguro Garantia, Seguro GAP, and health-related insurances underwritten through MetLife, Tranquilidade/Habit, and Mapfre). Digital access is provided through PrimusNet (customer home banking portal) and One App (partner platform for business partners to manage credit simulations and proposals). The bank operates exclusively in Portugal and Spain.
Differentiator
Problem solved
Functional benefit
Brands
- One (One É Pr1mus): Digital partner platform launched in 2020 that allows partners to create simulations in 4 steps and manage all proposals and respective clients. A tool for business support and work management.
- Blog Em Vista
- PrimusNet
Quantifiable outcome
- 208,000 customers as of December 2025
- +3 more outcomes
Companies that use Banco Primus
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Banco Primus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Banco Primus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- EDPcorePartnership for electric mobility campaign offering 100€ electric charging card (EDP Mobilidade Elétrica card) to customers financing hybrid or electric vehicles. Promotes sustainable mobility and environmental responsibility.
- CDUL (Clube Desportivo Universitário de Lisboa)coreSports sponsorship partnership renewed until 2028 as main sponsor. Commits to growth of rugby and sports training development in Portugal.
- OLX GroupminorPartnership as main sponsor of 'Black Friday Fever' campaign in November 2021, leveraging OLX marketplace for promotional activities.
- Nova SBE (Nova School of Business & Economics)minorAssociation with Nova SBE FinTech Accelerator program for open innovation with startups. Part of Banco Primus's innovation and digital transformation strategy.
- MetLife Europe d.a.c.coreExclusive partnership for life insurance distribution. Banco Primus distributes MetLife life insurance and payment protection products, with mandatory exclusivity in the Life segment. Commission-based revenue model.
- Tranquilidade/Seguradoras UnidascorePartnership with Tranquilidade (Seguradoras Unidas, SA) for non-life insurance distribution including auto, home, and other property insurance products.
- MAPFREcorePartnership with MAPFRE Asistencia for non-life insurance products including auto insurance through MAPFRE's subsidiary MAWDY.
- Hapi (Special Variable)coreTechnology partner providing auto-fill data service that allows customers to authorize automatic collection of tax authority (Autoridade Tributária) and Social Security data for populating credit applications, streamlining the digital onboarding process.
- MulticertcoreTechnology partner for remote digital identification and electronic signature services, enabling video selfie proof-of-life verification and digital contract signing without branch visits.
Scale indicators7 records
Recent moves18 records
Expansion highlights6 records
Banco Primus competitors and assessment
Company assessmentDirect peers
- Cetelem (BNP Paribas Personal Finance): Cetelem is BNP Paribas's Iberian consumer credit arm offering auto loans, personal loans, and revolving credit through dealers and direct channels. It is the closest head-to-head competitor in Portuguese consumer credit, serving the same dealer-intermediated distribution model.
- Cofidis Portugal: Cofidis is a major European consumer credit specialist (Crédit Mutuel group) operating in Portugal with personal loans, auto financing, and partner-driven origination. Direct overlap with Banco Primus in dealer-financed auto credit and digital personal credit.
- Santander Consumer Portugal: Captive finance arm of Santander in Portugal focused on auto, motorcycle, and personal credit through dealer partnerships. Closely comparable business model, customer base, and dealer-intermediated distribution.
- Volkswagen Financial Services Portugal: Captive auto financier for Volkswagen Group brands in Portugal, offering auto credit, leasing, and insurance through dealer networks. Direct competitor in the dealer-financed auto credit segment.
- BBVA Consumer Finance (Portugal / Spain): BBVA's consumer finance business in Iberia offers personal loans, auto financing, and credit cards through digital and branch channels. Competes directly with Banco Primus's digital personal credit and Spanish market offering.
Broad incumbents
- CaixaBank: Largest Portuguese retail bank offering consumer credit, auto loans, mortgages, and insurance. Competes with Banco Primus across all retail credit products but as part of a much broader banking portfolio rather than a specialized credit niche.
- Millennium BCP: Major Portuguese universal bank providing personal credit, auto financing, and insurance distribution. Overlaps with Banco Primus in consumer credit but competes from a deposit-funded, full-service banking platform.
- Banco BPI: Portuguese universal bank owned by CaixaBank, offering consumer and auto credit alongside broader retail and corporate banking. Comparable distribution channels and overlapping consumer credit customer base.
- BNP Paribas Personal Finance: Global consumer credit division of BNP Paribas and parent of Cetelem. Operates the same specialty consumer finance model across Europe with broader geographic scale and product depth than Banco Primus.
Emerging players
- Younited Credit: European digital consumer credit platform offering instant personal loans online in France, Spain, Portugal, Italy, and Germany. Represents the digital-native competitive threat to Banco Primus's online personal credit offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Banco Primus social profiles
Digital presenceBanco Primus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banco Primus leadership team
Management profileNumber of profiles
Profiles11 records
Banco Primus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Banco Primus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banco Primus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banco Primus
What does Banco Primus do?
Banco Primus is a Portuguese credit institution that originates and services consumer credit contracts, principally auto financing (under Credit, ALD long-term rental, and Financial Leasing modalities), motorcycle financing (Crédito 2 Rodas), and personal credit (Crédito Pessoal), with no initial down payment required for most products. The bank also acts as a registered insurance agent distributing life, payment protection, auto, motorcycle, GAP, warranty, and health insurance products through partnerships with MetLife, Tranquilidade/Seguradoras Unidas, and MAPFRE. Customers can simulate, apply for, sign, and manage contracts entirely online via the PrimusNet customer portal, while intermediaries use the One App platform to originate proposals.
Is Banco Primus a public or private company?
Banco Primus is a private company. It is classified as corporate owned and is currently operating.
When was Banco Primus founded?
Banco Primus was founded in 2005. It employs 101 to 250 people.
Where is Banco Primus based?
Banco Primus is headquartered in Lisbon, Portugal, in the Europe region.
How does Banco Primus make money?
Three revenue lines are on record. Credit Interest Income is the primary driver. The others are insurance Distribution Commissions and credit Fees and Commissions.
Who are Banco Primus's main competitors?
Direct peers on record are Cetelem (BNP Paribas Personal Finance), Cofidis Portugal, Santander Consumer Portugal, Volkswagen Financial Services Portugal and BBVA Consumer Finance (Portugal / Spain). Broad incumbents are CaixaBank, Millennium BCP, Banco BPI and BNP Paribas Personal Finance. Younited Credit is listed as an emerging player.
Does Banco Primus have an API?
No public API is recorded for Banco Primus.
What industry is Banco Primus in?
Banco Primus's product category is Consumer Lending. Its primary akta.pro industry code is FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms). Its NAICS code is 5221 and its SIC code is 6141.