Actually
Actually is a Tokyo-based online telemedicine platform that connects Japanese patients with physicians across eight sensitive-health verticals (weight loss, acne, hair loss, ED, PrEP, eyelash), delivering prescriptions nationwide via LINE, Zoom, and home delivery.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2C
- OfferingServices
What Actually does
Actually (株式会社Actually) is a Tokyo-headquartered online telemedicine intermediary that connects Japanese patients with licensed physicians via a LINE-based booking and chat layer, Zoom video consultations, Square payment processing, and home medication delivery through Japan Post or Yamato Transport. Founded in September 2021 by former Boston Consulting Group consultant Yohei Inui, the company operates across eight treatment verticals — medical weight loss (GLP-1 agonists such as Mounjaro, Ozempic, Rybelsus), acne (isotretinoin), cosmetic oral medications, male and female pattern hair loss (finasteride, minoxidil, spironolactone), eyelash enhancement (bimatoprost), HIV pre-exposure prophylaxis (PrEP), and erectile dysfunction (sildenafil, tadalafil) — with a partnered medical institution, Actually Clinic (medical corporation Konoei), providing the clinical backbone.
The platform is structured as a direct-to-consumer self-service flow: patients book through LINE, complete pre-consultation questionnaires, consult via Zoom, and receive prescriptions in unmarked packaging. As of 2024 the company has served 25,000+ cumulative users and works with 15+ contracted physicians, with active nationwide recruitment of additional doctors and pharmacists. No app, API, or proprietary AI/ML capability is disclosed; the technology stack is a composition of best-of-breed SaaS tools.
The business model combines free first consultations, 1,500 yen reconsultation fees, prescription medication sales (typically 1,090-5,980 yen per month depending on drug), and regular delivery subscriptions for recurring refills. Revenue accrues primarily through medication margins, with pricing positioned as among the lowest in Japan for generic isotretinoin and ED medications. Customer concentration is low by construction — the entire base is individual patients distributed across multiple verticals — and the company appears bootstrapped, with no disclosed funding rounds or institutional investors in the source material.
Actually firmographics
Firmographics- Name
- Actually
- Legal name
- 株式会社Actually
- Website
- https://actually.co.jp
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Actually is a Tokyo-based online telemedicine platform that connects Japanese patients with physicians across eight sensitive-health verticals (weight loss, acne, hair loss, ED, PrEP, eyelash), delivering prescriptions nationwide via LINE, Zoom, and home delivery.
- Ownership category
- akta.pro rank
Actually industry classification
Industry- Product category
- Online Telemedicine Services
- NAICS
- Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industry
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
Keywords
Where Actually is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Actually business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Medical Consultation Fees: First consultation is free; subsequent consultations for the same treatment cost 1,500 yen per visit. Consultation fees are collected by the platform and represent the primary service revenue.
- Prescription Medication Sales: The platform generates revenue through prescription drug sales, where medication prices vary by treatment type (e.g., Isotretinoin from 3,500 yen/month, Sildenafil from 1,090 yen/tablet, Tadalafil from 1,500 yen/tablet). The platform collects prescription drug receivables from partner medical institutions.
- Regular Delivery Subscription: Medications can be purchased through regular delivery plans (定期配送) with monthly billing cycles, providing recurring revenue from repeat customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medical Diet (GLP-1 medications) - Starting from 5,980 yen/month |
| Unit Pricing | Monthly | Acne Treatment (Isotretinoin) - 3,500 yen/month |
| Unit Pricing | Monthly | ED Treatment (Sildenafil) - from 1,090 yen/tablet |
| Unit Pricing | Monthly | ED Treatment (Tadalafil) - from 1,500 yen/tablet |
| Subscription | Monthly | Male Hair Loss (Finasteride) - from 4,780 yen/month |
| Subscription | Monthly | Female Hair Loss (Spironolactone) - from 3,280 yen/month |
| Subscription | Monthly | PrEP (HIV Prevention) - Treatment available |
| Unit Pricing | Monthly | Eyelash Serum - Treatment available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Actually product offering
Product offeringCore offering
Actually operates an online telemedicine platform that connects individual patients with licensed physicians via LINE-based booking and Zoom video consultations, then delivers prescription medications to the patient's home. The service covers eight treatment verticals: medical weight loss (GLP-1 medications such as Mounjaro, Rybelsus, Ozempic), acne (isotretinoin), men's and women's hair loss (finasteride, minoxidil, spironolactone), ED (sildenafil, tadalafil), HIV prevention (PrEP), cosmetic oral medications, and eyelash serum (bimatoprost). Medical consultations are provided through partnered medical institution Actually Clinic (医療法人康永会).
Product overview
Actually is an online telemedicine platform that connects patients with licensed physicians through its LINE-based booking system and Zoom video consultations. The platform acts as an intermediary between patients and its partner medical institution (Actually Clinic / 人がいるクリニック), coordinating consultations, prescriptions, and home medication delivery. The service is organized into eight distinct treatment verticals: Medical Diet (GLP-1 weight loss), Acne Treatment (isotretinoin), Cosmetic Oral Medications, Men's Hair Loss (finasteride/minoxidil), Women's Hair Loss (spironolactone/minoxidil), Eyelash Serum (bimatoprost), HIV Prevention/PrEP, and ED Treatment (sildenafil/tadalafil). All services share the same telemedicine infrastructure — LINE for intake and aftercare communication, Zoom for physician consultations, Square for payment processing, and home delivery via Japan Post or Yamato Transport — but each is a distinct clinical service with its own medication protocols and pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Diet (メディカルダイエット) Medical weight loss program using GLP-1 receptor agonists such as Mounjaro, Saxenda, Ozempic, and Rybelsus, prescribed via online consultation and delivered to the patient's home, starting from 5,980 yen/month.
- Acne Treatment (ニキビ治療) Online acne treatment program primarily using isotretinoin (generic of Accutane), prescribed via telemedicine consultation with home delivery; 20mg 30-tablet course from 3,500 yen.
- Men's Hair Loss Treatment (男性薄毛) Male pattern baldness (AGA) treatment using finasteride and/or minoxidil prescribed via online consultation with home delivery; finasteride from 4,780 yen/month, finasteride+minoxidil combination from 7,980 yen/month.
- Women's Hair Loss Treatment (女性薄毛 / FAGA) Female pattern hair loss treatment using spironolactone and/or minoxidil prescribed via online consultation with home delivery; spironolactone 50mg from 3,280 yen/month (12-month bulk), minoxidil 2.5mg from 2,200 yen/month, using domestic manufacturers.
- ED Treatment (ED治療) Erectile dysfunction treatment using sildenafil (Viagra generic) and tadalafil (Cialis generic) prescribed via online consultation with discreet home delivery; sildenafil 50mg from 1,090 yen/tablet, tadalafil 20mg from 1,500 yen/tablet, with monthly regular delivery plans.
- HIV Prevention / PrEP (HIV予防薬)
Quantifiable outcome
- 25,000+ cumulative users served
- +2 more outcomes
Companies that use Actually
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Actually technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Actually partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Actually Clinic (、医療法人康永会)coreActually Clinic ( operated by medical corporation 康永会) is the partnered medical institution providing medical consultations, prescriptions, and medication dispensing. Doctors from this institution conduct online consultations through the Actually platform. The clinic is registered with the Ministry of Health's medical institution database.
- LINE CorporationcoreLINE provides the communication infrastructure for the service, including official account for appointment booking, chat consultation support, and promotional communications. All customer service and consultation scheduling is conducted through LINE.
- Square (Payment Services)coreSquare provides payment processing services for all credit and debit card transactions. The platform uses Square's payment gateway for secure payment collection.
- Social Data BanksupportingSocial Data Bank provides customer management tools used on the LINE official account for managing customer relationships and service operations.
- Zoom (Video Conferencing)coreZoom video conferencing system is used for online medical consultations between doctors and patients. The platform supports both video and audio-only consultations.
- Japan Post / Yamato TransportsupportingJapan Post Click Post and Yamato Transport Nekoposu are used for medication delivery to customers. Deliveries are made to postal mailboxes for convenience.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Actually competitors and assessment
Company assessmentBroad incumbents
- M3, Inc. Major Japanese healthcare/digital health conglomerate with online medical consultation and pharma information services; broader incumbent with overlapping telemedicine capabilities.
- メドレー (Medley): Japanese digital health platform operating CLINICS (online consultation app) and other healthcare services; broader portfolio but overlaps with Actually's online consultation + prescription delivery model.
- GoodRx: US digital pharmacy and telehealth platform offering discounted prescriptions and online consultations; analogous in pricing-transparency + Rx-fulfillment model, though US-market focused.
Emerging players
- Ubie: Japanese AI symptom-checker and patient-intake platform connecting users to clinics; adjacent as a digital front door that competes for the same online-care-seeking patient demographic.
- elife: Japanese online clinic focused on AGA (hair loss) and ED prescriptions; narrower specialty but directly competes with Actually in two of its core verticals at similar price points.
Direct peers
- Roman (Ro): US DTC telehealth originating in men's health (ED, hair loss) and now multi-vertical; comparable subscription-based, verticalized Rx model with discreet fulfillment.
- CLINIC FOR: Japanese DTC online telemedicine platform offering ED, hair loss, acne, weight loss, and other sensitive-condition prescriptions with home delivery — directly overlapping with Actually's category set, target customer, and pricing-led GTM.
- DMMオンラインクリニック: DMM's online clinic arm offers a comparable set of ED, hair-loss, acne, and weight-management prescriptions delivered to patients in Japan, competing head-to-head on price and convenience.
- Hims & Hers Health: US-based DTC telehealth platform selling prescription and OTC treatments for hair loss, ED, weight loss, skincare, and mental health via online consultation + home delivery — closest global analog in business model and category mix.
Regional players
- Sokuyaku: Japanese online medication delivery and prescription drug delivery platform — adjacent fulfillment layer with some overlapping online Rx capabilities within Japan.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Actually social profiles
Digital presenceActually financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actually leadership team
Management profileNumber of profiles
Profiles1 record
Actually funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actually M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actually
What does Actually do?
Actually operates an online telemedicine platform that connects individual patients with licensed physicians via LINE-based booking and Zoom video consultations, then delivers prescription medications to the patient's home. The service covers eight treatment verticals: medical weight loss (GLP-1 medications such as Mounjaro, Rybelsus, Ozempic), acne (isotretinoin), men's and women's hair loss (finasteride, minoxidil, spironolactone), ED (sildenafil, tadalafil), HIV prevention (PrEP), cosmetic oral medications, and eyelash serum (bimatoprost). Medical consultations are provided through partnered medical institution Actually Clinic (医療法人康永会).
Is Actually a public or private company?
Actually is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Actually founded?
Actually was founded in 2021.
Where is Actually based?
Actually is headquartered in Tokyo, Japan, in the Asia region.
How does Actually make money?
Three revenue lines are on record. Medical Consultation Fees are the primary driver. The others are prescription Medication Sales and regular Delivery Subscription.
Who are Actually's main competitors?
Broad incumbents on record are M3, Inc., メドレー (Medley) and GoodRx. Emerging players are Ubie and elife. Direct peers are Roman (Ro), CLINIC FOR, DMMオンラインクリニック and Hims & Hers Health. Sokuyaku is listed as a regional player.
Does Actually have an API?
No public API is recorded for Actually.
What industry is Actually in?
Actually's product category is Online Telemedicine Services. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs). Its NAICS code is 6211 and its SIC code is 8000.