What M3 does

M3, LLC (formerly M3 Accounting Services, Inc.) is a cloud-based hospitality financial software platform that has served the lodging industry for over 25 years since its founding in 1999. The platform combines hotel-specific accounting software, outsourced professional accounting services, and seamless integrations with property management systems (PMS), payroll platforms, and banking systems. It is purpose-built for hoteliers, with full GAAP and USALI compliance and a registered "Built By Hoteliers for Hoteliers™" positioning. The platform is structured around four core software products: Accounting Core™ (flagship enterprise accounting with multi-entity, multi-property reporting), CoreSelect™ (streamlined solution for independent and limited-service hotels), Labor Management™ (demand-based scheduling and labor cost control), and Insight™ (business intelligence dashboards). These products are complemented by outsourced professional accounting services staffed by hospitality-experienced CPAs and MBAs, plus training, implementation, and document imaging capabilities. The platform integrates with a three-tier Strategic Alliance partner ecosystem spanning 7+ flagship partners including AvidXchange, Corpay, Edenred, Inova, Reeco, SIB, and Paymerang.

M3 generates revenue through subscription-based SaaS licensing of its four core products (annual billing, quote-based pricing tied to portfolio size and module selection) supplemented by outsourced professional services revenue on a la carte or full-cycle engagements. Its go-to-market combines direct enterprise field sales targeting hotel management companies and ownership groups, inside sales handling inbound demo requests, and a Strategic Alliance partner program with Preferred, Allied, and Associate tiers that drives co-promotion and lead generation. The company serves 1,000+ owners across 9,000+ properties and 150,000+ rooms in North America and reports a 95% annual customer retention rate. Following Blackstone Growth's acquisition of majority ownership in February 2025, M3 transitioned to PE sponsorship and refreshed its executive leadership, installing JoAnn Kintzel as CEO alongside a new CFO (Jeff Hoffman) and Chief Product Officer (Jahanzeb Jabbar). Headquartered in a 71,000 sq. ft. facility in Lawrenceville, Georgia, with approximately 100 employees, M3 operates as a vertically-specialized alternative to generic accounting platforms serving the hotel industry.

Name

M3

Legal name

M3, LLC

Website

https://m3as.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

M3 is a cloud-based hospitality financial software platform serving hotel management companies and property owners across North America. It combines hotel-specific accounting software (Accounting Core, CoreSelect, Labor Management, Insight), outsourced professional accounting services, and integrations with PMS, payroll, and banking partners to serve 1,000+ owners across 9,000+ properties and 150,000+ rooms.

Ownership category

akta.pro rank

Product category

Hospitality Financial Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

Keywords

• Hotel accounting software
• Hospitality financial systems
• Labor management software
• Hotel business intelligence
• Outsourced accounting services

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Subscription-based hotel-specific accounting software (Accounting Core™, CoreSelect™, Labor Management™, Insight™) with tiered plans based on portfolio size and module selection. Delivered as cloud-based SaaS with regular releases and updates.
2. Professional Accounting Services: Outsourced accounting and bookkeeping support provided by on-demand CPAs, MBAs, and industry veterans, offering full-cycle management or a la carte services scaled to hotelier needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

M3 provides an all-in-one hospitality financial software platform combining hotel-specific accounting software (Accounting Core, CoreSelect, Labor Management, and Insight) with outsourced professional accounting services and seamless integrations with major property management, payroll, and banking systems. The offering is purpose-built for hotel management companies, owners, and operators managing portfolios of any size, from single properties to enterprise multi-brand estates.

Product overview

M3 is an all-in-one hospitality financial system that combines hotel-specific software with business-critical integrations. The platform is built on a multi-product architecture consisting of four core software products: Accounting Core™ (flagship enterprise hotel accounting software for multi-property operators including food and beverage), CoreSelect™ (streamlined accounting for independent and limited-service hotels), Labor Management™ (labor cost control with demand-based scheduling), and Insight™ (business intelligence and data aggregation). These core products are complemented by Professional Services (outsourced accounting with on-demand CPAs and MBAs), Training & Implementation services, and Document Imaging. M3's platform integrates seamlessly with property management systems (PMS), payroll systems, and banking systems, and is fully GAAP and USALI compliant. The company serves over 9,000 properties across North America with a 95% customer retention rate.

Differentiator

Problem solved

Functional benefit

Brands

• Core*Select*™: Streamlined accounting and financial solution built for hotel owners and operators managing smaller or growing portfolios.
• Accounting Core™
• Labor Management™
• Insight™
• M3 Professional Services

Products and services

• Accounting Core Flagship hotel-specific accounting software from M3 built for enterprise hotel management companies. Provides GAAP/USALI-compliant accounting, AI-powered invoice processing and bank reconciliation automation, and integrates with PMS, payroll, and banking systems.
• CoreSelect Streamlined hotel accounting offering from M3 designed for smaller or growing hotel portfolios that need hotel-specific accounting without the complexity of enterprise systems.
• Labor Management Labor cost control and scheduling software from M3 that helps hotel operators manage scheduling and labor costs across properties.
• Insight Business intelligence dashboarding and reporting product from M3 that provides centralized financial and operational visibility across hotel portfolios.
• Professional Accounting Services Outsourced hotel accounting services delivered by M3's team of CPAs, MBAs, accountants, and business professionals for hotel operators that prefer not to run finance in-house.
• Training and Implementation Services Training services provided by M3 to help hotel customers adopt and operate the M3 software platform.

Quantifiable outcome

• 100% reduction in manual bank reconciliation tasks; 408 hours saved per cycle across 17 properties (Riley Hotel Group)
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered preferred (flagship) and minor.

• Paymerangpreferred (flagship)Technology or Integration · 1 January 2024Paymerang is a Preferred Partner providing streamlined invoice and payment automation for accounts payable departments. The partnership was expanded in 2024 under M3's restructured strategic alliance program. Joint solution enables users to pay vendors electronically, bypassing manual and fraud-laden check issuance processes.
• AvidXchangepreferred (flagship)Technology or IntegrationAvidXchange is a Preferred Partner in M3's Strategic Alliance program. The combination of M3's robust accounting software with AvidXchange's payment automation delivers a fully automated financial management solution revolutionizing hotel accounting, streamlining payment processing, boosting efficiency, and enhancing financial control. Partnership expanded in 2024.
• Corpaypreferred (flagship)Technology or IntegrationCorpay's integration with M3's forward-thinking solutions is designed to reduce both the hours and materials required for typical accounts payable processes through electronic payments and financial rewards. Partnership has generated significant customer time savings and cost reductions. Long-standing M3 partnership.
• Edenredpreferred (flagship)Technology or IntegrationEdenred Pay is a Preferred Partner offering invoice-to-pay automation. The partnership delivers seamless, secure, and efficient financial solutions tailored to hospitality, with automated back-office tasks, enhanced fraud prevention, real-time financial insights, flexible supplier payments, and cash-back rebates on virtual cards.
• Inovapreferred (flagship)Technology or IntegrationInova and M3 have partnered to simplify HR and payroll management for hospitality. M3's Labor Management integrates with Inova's HCM platform to reduce workload and efficiently manage labor. The partnership celebrated its 10-year anniversary in 2024.
• Reecopreferred (flagship)Technology or IntegrationReeco is a Preferred Partner and leading AI-driven procure-to-pay platform for hospitality. The partnership streamlines hotel procurement by automating orders, tracking invoices, and giving real-time financial insights. Reeco unifies procurement, receiving, inventory, recipe management, and accounts payable into a single system.
• SIBpreferred (flagship)Strategic or Co-development PartnerSIB is a Preferred Partner specializing in fixed cost reduction and expense optimization. The partnership helps hoteliers optimize expenses in utilities, telecom, and waste management through data-driven insights and vendor contract optimization. M3's reporting tools reflect cost savings in real-time.
• HotStatsminorStrategic or Co-development PartnerHotStats is a strategic data provider partnership delivering key industry data sets to M3 customers, expanding the breadth of information hoteliers have access to when making important financial decisions.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Infor HMS: Infor's Hospitality Management Solution (HMS) is a long-established enterprise hospitality suite offering financial management, procurement, and back-office modules for large hotel chains — overlapping with M3's Accounting Core for enterprise hotel management companies, but as part of a broader industry-specific portfolio.
• NetSuite (Oracle): NetSuite is the dominant cloud ERP for mid-market and enterprise companies including hospitality groups; it competes with M3 at the financial-management layer for hotel management companies evaluating horizontal cloud ERPs over vertical-specific systems.
• Acumatica: Acumatica is a cloud-native ERP with a hospitality edition that competes for multi-property hotel operators' back-office software dollars, offering financials, inventory, and project accounting in a horizontal platform versus M3's vertical hospitality specialization.
• Oracle OPERA Cloud: Oracle OPERA is the dominant enterprise PMS for large hotel chains globally and includes back-office and reporting modules; it competes with M3 for enterprise hospitality IT budgets, with significantly broader international reach than M3's North America focus.
• Sage Intacct: Sage Intacct is a leading cloud financial management platform for mid-market and vertical industries, often cited as a generic accounting alternative to M3 for hospitality groups; it competes on cloud accounting sophistication but lacks M3's USALI-specific hospitality depth.

Emerging players

• Lightspeed Hospitality: Lightspeed's hospitality solutions serve hotels, restaurants, and golf courses with POS and operational tools, intersecting with M3's hotel operator customer base particularly around food & beverage accounting workflows at multi-property operators.
• Shiji Enterprise Platform: Shiji provides cloud-based hospitality technology including PMS, POS, and back-office modules with growing international presence; it is a credible alternative to M3 for global hotel groups seeking a broader hospitality platform than M3's North American accounting focus.

Direct peers

• Mews: Mews is a cloud-native hospitality operations platform used by hotels and hospitality groups; while it focuses on PMS and guest experience, its expanding back-office and integrations ecosystem competes for the same hotel management company technology budgets as M3.
• Cloudbeds: Cloudbeds is a hospitality management platform serving hotels, hostels, and alternative accommodations with PMS, booking engine, and reporting — competing with M3 for the same hotel management company software wallet, particularly in the independent and limited-service segments where M3 positions CoreSelect.
• Actabl (Hotel Effectiveness): Actabl's Hotel Effectiveness is the most direct competitor to M3 in hospitality-specific labor management for hotels, targeting the same multi-property hotel operators with demand-based scheduling and budget-vs-forecast dashboards — the same use case as M3's Labor Management module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/M3Accounting
• YouTubeyoutube.com/channel/UCTcYBmX05xhng4Zmz-iYvAA
• Facebookfacebook.com/m3accounting
• LinkedInlinkedin.com/company/m3-accounting
• Instagraminstagram.com/m3_accounting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M3