Name

forgemedia

Legal name

forgemedia LLC

Website

https://forgemedia.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Plugin Licensing and Subscriptions: Perfmatters and Novashare are sold as premium WordPress plugins with annual subscription/license renewals. The company operates a 30-day refund policy and sends renewal reminders one week before renewal date.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

forgemedia LLC is a self-funded, independent digital agency that develops and sells premium WordPress plugins focused on web performance and social sharing. Its primary products are Perfmatters, a lightweight web performance plugin for improving Google Core Web Vitals and fine-tuning asset loading, and Novashare, a performance-oriented social sharing plugin. The company also maintains the WP Coupons plugin and operates the Woorkup blog.

Product overview

forgemedia LLC is a self-funded, independent digital agency founded in 2017 by brothers Brian and Brett Jackson. The company specializes in developing WordPress plugins and crafting actionable content. Their plugin portfolio centers on two performance-focused products: Perfmatters, a web performance optimization plugin that provides Script Manager, lazy loading, used CSS generation, code snippets, JavaScript/CSS minification, and database optimization tools; and Novashare, a lightweight social sharing plugin with share buttons for mainstream social networks and AI platforms, floating/inline share buttons, follow widgets, and Pinterest image pins. They also maintain WP Coupons for coupon management and operate Woorkup, an educational blog covering WordPress, SEO, and web performance topics. All products are self-funded with no external investment.

Differentiator

Problem solved

Functional benefit

Brands

• Perfmatters: A lightweight web performance plugin designed to help increase Google Core Web Vitals scores and fine-tune how assets load on your site.
• Novashare
• woorkup
• WP Coupons

Products and services

• Perfmatters
• Novashare
• WP Coupons

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WP Rocket: Premium WordPress performance/caching plugin suite offering caching, file optimization, lazy loading, and media optimization. Closest direct competitor to Perfmatters in the paid WordPress performance space, with broader bundled feature scope.
• LiteSpeed Cache: WordPress caching and performance plugin from LiteSpeed Technologies, bundled free with LiteSpeed web server hosting. Directly competes on caching, minification, lazy loading, and Core Web Vitals optimization against Perfmatters.
• Autoptimize: Popular free WordPress performance plugin focused on aggregating, minifying, and caching scripts and styles, with image lazy loading. Competes on the same file-optimization and asset-loading features Perfmatters addresses.
• W3 Total Cache: Long-established WordPress caching and performance plugin covering page caching, minification, CDN integration, and lazy loading. Overlaps with Perfmatters' performance and CDN-rewrite features.
• WP Super Cache: Automattic-developed caching plugin for WordPress, distributed via the WordPress.org plugin directory. Competes at the entry-level caching tier overlapping with Perfmatters' performance offering.

Broad incumbents

• Jetpack: Automattic's broad WordPress plugin suite bundling security, performance, backups, and growth features. Provides overlapping performance optimization (lazy loading, asset optimization) as part of a much wider product portfolio.
• Elementor: Leading WordPress site builder with a large installed base. Perfmatters ships specific optimization for Elementor widgets, indicating Elementor is both a major integration partner and a broader incumbent that could expand into performance optimization.

Emerging players

• ShortPixel: WordPress image optimization plugin and SaaS focused on lossy/lossless compression and WebP/AVIF delivery. Sits adjacent to Perfmatters' image lazy loading and asset optimization and is named as a compatible integration partner.
• Imagify: Image compression and optimization plugin from WP Media, focused on Next-Gen formats and bulk optimization. Adjacent peer in the WordPress performance stack that forgemedia cross-promotes alongside Perfmatters.

Others

• GeneratePress: Lightweight WordPress theme whose founder (Tom Usborne) is closely connected to the WP performance community. Used by forgemedia itself and integrated with Perfmatters' exclusions, making it an adjacent ecosystem peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/forgemediallc
• Facebookfacebook.com/forgemediallc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about forgemedia