The Truth About Cancer

What The Truth About Cancer does

The Truth About Cancer, operated by TTAC Publishing, LLC (a Tennessee LLC), is a direct-to-consumer health education media company founded by Ty and Charlene Bollinger. It produces documentary series, educational articles, and subscription content focused on alternative cancer prevention and treatment, nutrition, and detoxification, and reaches an audience of over 2 million email subscribers plus viewers across YouTube, Substack, and a broad set of alternative social platforms (Rumble, Brighteon, Bitchute, Gab, MeWe, Telegram, GETTR). Its core products are multi-episode documentary franchises — "The Truth About Cancer: A Global Quest," "The Truth About Vaccines," "Propaganda EXPOSED," and "CENSORED" — sold as one-time digital packages (Silver and Gold tiers) and physical DVD sets through its e-commerce storefront, phone order line, mail order, and digital download portal. The company also runs a recurring TTAC Insiders membership, earns affiliate commissions on recommended health products, and has extended into physical consumer goods via the CHARLIS toxic-free skincare sub-brand.

The underlying technology is a conventional content management and digital delivery stack: a WordPress-based marketing site, a Shopify-style e-commerce storefront (shop.thetruthaboutcancer.com), a secure member portal (secure.thetruthaboutcancer.com) for digital downloads across multiple devices, and a multi-platform social distribution footprint. There are no proprietary AI/ML systems, APIs, or patents disclosed; the only registered IP is two trademarks ("The Truth About Cancer®" and "The Quest For The Cures™"). Fulfillment is supported by offices/warehouses in Portland, Nashville, and McHenry.

The business model combines one-time documentary product sales (digital and physical DVD), recurring subscription revenue (TTAC Insiders), and affiliate referral income, with customer segments spanning health-conscious consumers, cancer patients and caregivers, and a smaller medical-professional/expert audience. Pricing is not publicly disclosed, but standard 90-day and 30-day money-back guarantees are offered. The company is privately held by its founders with no disclosed institutional funding, no parent company, and no M&A activity; its most material 2024 corporate event was the founders' December 2024 multi-million-dollar lawsuit against the U.S. Government, Big Tech, and the Center for Countering Digital Hate, paired with the launch of documentary content directly tied to that litigation.

Name

The Truth About Cancer

Legal name

TTAC Publishing, LLC

Website

https://thetruthaboutcancer.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Truth About Cancer (TTAC Publishing, LLC) is a privately held, direct-to-consumer health media company that produces and sells documentary series, digital content, and a subscription membership focused on alternative cancer prevention and treatment, serving a global audience of over 2 million subscribers.

Ownership category

akta.pro rank

Product category

Alternative Health Education Content

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Educational & Instructional Nonfiction (MPADADAL)

akta.pro secondary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Alternative cancer treatments
• Health education content
• Documentary video series
• Natural health resources
• Cancer prevention information

Headquarters

HQ city

Cornelius

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain

Revenue model

1. Digital Educational Products: Sale of digital packages including video series, transcripts, and audio recordings on cancer prevention and alternative treatments. Customers can download content to multiple devices.
2. Physical DVD Products: Sale of physical DVD sets with documentary content on cancer treatments and prevention, shipped domestically and internationally.
3. TTAC Insiders Membership: Subscription membership providing ongoing access to content, resources, and community. Features a 30-day money-back guarantee.
4. Affiliate Product Sales: E-commerce sales of recommended health products through affiliated companies. The company maintains affiliate relationships with product providers and receives compensation for purchases made through their recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

The Truth About Cancer produces and sells educational documentary series, digital video packages, DVDs, written articles, and a subscription membership focused on alternative cancer treatments, cancer prevention, nutrition, detoxification, and health freedom. Offerings include the flagship "A Global Quest" series plus related titles such as "The Truth About Vaccines" and "Propaganda EXPOSED," sold through its own e-commerce site as one-time purchases in Silver and Gold tiers and distributed as downloadable digital content and physical DVDs worldwide.

Product overview

The Truth About Cancer is an educational media company operated by TTAC Publishing LLC that produces documentary series, books, articles, and digital content focused on cancer prevention, alternative treatments, and health freedom. The primary offerings include documentary series such as The Truth About Cancer: A Global Quest and Propaganda EXPOSED, distributed as video content, DVDs, and digital packages. The company also publishes related books, operates the TTAC Insiders membership program, and maintains a toxic-free skincare sub-brand called CHARLIS. Content is distributed through their primary website, e-commerce shop, and multiple social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Truth About Vaccines: Documentary series and related content about vaccines
• The Quest For The Cures
• Propaganda EXPOSED
• CHARLIS

Products and services

• The Truth About Cancer: A Global Quest Flagship documentary series featuring interviews with doctors, researchers, and experts on alternative cancer treatments, prevention methods, and health freedom topics; sold as Silver and Gold package tiers in digital and DVD formats for individual health-conscious consumers, cancer patients, and caregivers.
• The Truth About Vaccines

Quantifiable outcome

• Over 2 million subscribers receive educational content on cancer prevention and alternative treatments

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Center for Countering Digital Hate (CCDH)minorOthers · 1 December 2024Adversarial relationship. CCDH published a report labeling Ty and Charlene Bollinger as part of the 'Disinformation Dozen.' The company filed a multi-million dollar lawsuit against CCDH along with U.S. Government, Big Tech, and other defendants in December 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goop: Wellness media and DTC product brand founded by Gwyneth Paltrow; sells documentaries, podcasts, newsletters, and a range of branded wellness products, mirroring TTAC's blend of editorial content, subscription membership, and owned-product commerce.
• Dr. Josh Axe / Ancient Nutrition: Mass-market natural-health content platform with SEO-driven articles, documentaries, podcasts, and an attached supplement e-commerce brand (Ancient Nutrition); structurally similar to TTAC's content-plus-affiliate/product model and reaches a similarly health-conscious audience.
• Natural News (Mike Adams / Health Ranger): Alternative-health media outlet producing articles, videos, and product reviews about natural cancer treatments, nutrition, and 'health freedom'; overlapping content pillars (cancer prevention, anti-vaccine, anti-pharma stance) and similar audience overlap with TTAC.
• MindBodyGreen: Wellness content and commerce platform producing articles, videos, courses, and a shop of recommended supplements and self-care products; comparable audience and revenue mix (content + affiliate) with TTAC.
• Wellness Mama: Health-and-wellness content site with a large newsletter audience, podcasts, courses, and recommended-product affiliate revenue; competing for the same health-conscious parent and prevention-focused persona, though less oncology-specific than TTAC.
• Body Ecology: Alternative-health media brand focused on gut health, candida, and immune-related conditions; sells books, ebooks, courses, and affiliated probiotic foods, mirroring TTAC's blend of disease-state content, books, and product tie-ins.
• GreenMedInfo: Alternative-medicine research database and content publisher covering natural cancer therapies, nutrition, and vaccination topics; overlaps directly with TTAC's editorial niche and draws a comparable audience skeptical of mainstream oncology.
• Mercola.com: Long-running alternative-health content and e-commerce platform founded by Dr. Joseph Mercola; sells educational articles, newsletters, supplements, and digital products to a health-conscious audience skeptical of mainstream medicine - the closest direct analogue to TTAC's content-plus-affiliate model.
• Chris Beat Cancer: Chris Wark's brand offering documentaries, courses, books, and a community around alternative, nutrition-based cancer treatment; competes head-to-head with TTAC's Global Quest documentary for the same 'patient seeking alternative protocols' segment.

Broad incumbents

• The Epoch Times / NTD: Larger alternative-media group that distributes health-related documentaries and articles through its own TV channel, apps, and streaming platforms; broader scope than TTAC but shares the alternative-platform distribution strategy and worldview-adjacent audience overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TTAVOfficial
• YouTubeyoutube.com/user/thetruthaboutcancer
• Facebookfacebook.com/thetruthaboutcancer
• Instagraminstagram.com/thetruthaboutcancerttac
• LinkedInlinkedin.com/company/the-truth-about-cancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Truth About Cancer