What Minlæring does

Minlæring is a Danish educational technology company founded in 2014 that provides digital learning materials for language subjects and Danish across three education segments: Grundskoler (primary schools, grades 5–10), Ungdomsuddannelser (upper secondary education including STX, HF, HHX, HTX, EUX), and Voksen- og erhvervsuddannelser (adult and vocational education covering AVU, EUD, FGU, FVU). The platform serves thousands of teachers and students daily across Danish educational institutions, with reference customers including Ørestad Gymnasium, Aarhus Handelsgymnasium, and Søholmskolen.

The product portfolio centers on language-specific grammar systems — ENGRAM (English), TYSKGRAM (German), SPANSKGRAM (Spanish), FRANSKGRAM (French), ITALIENSKGRAM (Italian), DANSKGRAM (Danish), KINESISKGRAM (Chinese), and GRÆSKGRAM (Greek) — supplemented by cross-cutting tools: Editool (a smart feedback tool integrated with Microsoft Word and Google Docs), the Lix digital dictionary, Minlæring Studio (training booklets and learning games), and an adaptive training module ("Adaptiv træning") launched in November 2022. The technology stack is PHP (Laravel), Golang, and Vue.js; the platform features thousands of interactive exercises with instant feedback, animated educational videos, and a recommendation algorithm grounded in Vygotsky's zone of proximal development theory. Additional gamified offerings include escape-room games (La Maison du Mal, El Juego, Das Verbrechen im Hotel) and board games (Grammarian, Syntaxia).

Minlæring generates revenue primarily through recurring institutional subscriptions sold to Danish schools on an annual billing basis, with a sales-led motion targeting educational institutions complemented by a self-service trial ("Prøveperiode") accessible via the website. Pricing is not publicly disclosed. The company is privately held, founder-led (co-founder Nicklas Augustine), headquartered in Copenhagen, and has no disclosed external funding rounds, institutional investors, or M&A activity.

Name

Minlæring

Legal name

Minlæring

Website

https://minlaering.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Minlæring is a Danish edtech company founded in 2014 that provides digital language learning materials and grammar systems to Danish primary schools, upper secondary schools, and adult education institutions through institutional subscriptions.

Ownership category

akta.pro rank

Product category

Educational Technology Software

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI)

akta.pro secondary industries

Digital Language Learning Content (Apps, Online Courses, Mobile-first) (EDAGAHAM), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)

Keywords

• Digital language learning
• Adaptive learning platform
• Educational technology software
• Grammar learning tools
• Teacher classroom resources

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Institutional Subscriptions: Minlæring generates revenue through subscription-based access to their digital learning materials sold to educational institutions (schools, gymnasiums, adult education). Schools purchase access for teachers and students to use the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Minlæring provides a digital learning platform for language subjects and Danish, sold as institutional subscriptions to Danish primary schools, gymnasiums, and adult/vocational education centers. The platform delivers thousands of interactive grammar and language exercises with instant feedback, animated educational videos, exam preparation, an adaptive training module, a digital feedback tool (Editool) for Microsoft Word and Google Docs, a digital school dictionary (Lix), and training booklets plus learning games via Minlæring Studio.

Product overview

Minlæring is a leading Danish digital learning platform for language subjects and Danish, covering three main educational segments: primary schools (Grundskoler), upper secondary schools (Ungdomsuddannelser - STX, HF, HHX, HTX, EUX), and adult/vocational education (Voksen- og erhvervsuddannelser). The portfolio is organized around language-specific grammar products (ENGRAM, TYSKGRAM, SPANSKGRAM, FRANSKGRAM, ITALIENSKGRAM, DANSKGRAM, KINESISKGRAM, GRÆSKGRAM) for different subjects and levels, supplemented by cross-cutting tools including the Editool smart feedback system for Microsoft Word and Google Docs, the adaptive training module, Lix digital dictionary, and Minlæring Studio for training booklets and learning games. Additional products include Sprogenes veje (Almen Sprogforståelse), God stil and Do it, write! for writing/text analysis, and thematic escape room games (La Maison du Mal, El Juego, Das Verbrechen im Hotel, Grammarian, Syntaxia) for gamified language practice. The platform supports English, Danish, German, Spanish, French, Italian, Chinese, and Greek, along with other supplementary subjects like history of ideas and classical studies.

Differentiator

Problem solved

Functional benefit

Brands

• Minlæring Studio: Training booklets and inspiring learning games for language education.
• Editool
• Lix
• Grammarian
• La Maison du Mal
• El Juego
• Das Verbrechen im Hotel

Products and services

• Minlæring Core Platform Leading digital learning platform for language subjects and Danish in Danish upper secondary schools and primary schools, providing interactive exercises with comprehensive support and feedback, animated learning videos, exam training, and smart performance insights. Sold as institutional subscriptions to schools, gymnasiums, and adult education centers.
• ENGRAM / ENGRAM Basis / ENGRAM Grundforløb (English, Upper Secondary) Complete English grammar system with explanations in text and animated videos, offering nearly 1,000 interactive exercises for functional grammar training in upper secondary education.
• ENGRAM AVU / ENGRAM Basis (English, Adult Education) English grammar digital learning materials for adult education (AVU), providing functional grammar in approximately 1,000 interactive exercises with explanations in text and animated learning videos.
• ENGRAM Udskoling (English, Primary School) Complete digital learning material for English grammar training targeted at the upper grades of Danish primary school (grades 8-10), with short text and video explanations and hundreds of interactive exercises.
• TYSKGRAM / TYSKGRAM Basis (German, Upper Secondary) Modern German grammar learning material for B-level German, presenting German grammar in short explanations and animated videos with hundreds of interactive exercises that scaffold language work.
• TYSKGRAM Udskoling (German, Primary School) Complete German grammar targeted at the oldest primary school grades (8th-10th grade), based on a functional language approach, providing authentic and meaningful language context for grammar exercises.
• SPANSKGRAM / SPANSKGRAM Basis (Spanish, Upper Secondary) Complete Spanish grammar system at upper secondary level focusing on topics that challenge Danish students, with text and animated video explanations and hundreds of interactive exercises providing instant feedback.
• SPANSKGRAM Basis (Spanish, Primary School) Digital learning material for basic Spanish grammar for beginners, with text and animated video explanations and hundreds of interactive exercises providing instant feedback.
• FRANSKGRAM / FRANSKGRAM Basis (French, Upper Secondary) Complete French grammar system at upper secondary level focusing on topics that challenge Danish students, with text and animated video explanations and hundreds of interactive exercises providing instant feedback.
• FRANSKGRAM Udskoling / FRANSKGRAM Mellemtrin (French, Primary School) Complete French grammar learning material targeted at primary school grade levels (8th-9th grade and 10th grade) and middle school, based on a functional language approach.
• ITALIENSKGRAM (Italian) Italian basic grammar with focus on essential grammar that challenges Danish students, featuring hundreds of interactive exercises with instant feedback.
• DANSKGRAM / DANSKGRAM Udskoling (Danish) Danish grammar learning material providing practical tips and mnemonics to avoid typical language errors, covering word confusions, present tense-r, inflection errors, and punctuation.
• DANSKGRAM (Adult Education) Digital learning material DANSKGRAM helps students avoid typical language errors with useful tips and mnemonics, and can also be used as an answer key when grading with Fejlretter (Editool).
• DANSKGRAM (Primary School) Danish grammar, spelling, and writing material for primary school levels, with grammar work based on typical pitfalls like present tense-r and compound nouns.
• KINESISKGRAM (Chinese) Chinese grammar covering all grammar topics in the curriculum for Chinese A-level, written with a communicative focus to promote active language use from the start.
• GRÆSKGRAM Basis (Classical Greek) Digital learning material for classical Greek for beginners in 1st and 2nd year of upper secondary, with short explanations followed by interactive exercises providing instant feedback and help.
• Sprogenes veje (Almen Sprogforståelse / AP) Complete learning material for Almen Sprogforståelse (AP) covering subject content with varied practice exercises, developing linguistic analysis skills and language awareness.
• God stil (Danish Writing) Digital learning material for Danish writing and text analysis with four subject columns (Writing Workshop, Fiction, Non-fiction, and Exam), supported by authentic text examples, explanatory videos, and varied interactive exercises.
• Do it, write! (English Writing) English writing and text analysis learning material covering all aspects of English literacy, with concise explanations, authentic text examples, explanatory videos, and varied interactive exercises.
• Editool (Fejlretter) Smart feedback tool for Microsoft Word and Google Docs that allows teachers to insert written or oral feedback in student assignments using ready-made comment sets or custom templates.
• Lix Digital school dictionary providing word definitions and language reference tools for Danish schools.
• Minlæring Studio Collection of training booklets and inspiring learning games for language education under the Minlæring concept.
• Adaptiv træning (Adaptive Training) Adaptive training module for grammar and language skills in which tasks automatically adapt to the individual student's level based on thousands of exercises, with the algorithm matching student prerequisites to appropriate challenge and support.
• La Maison du Mal (French Escape Room) French escape room game for vocabulary and grammar training, designed for French teaching in upper secondary and primary school upper grades.
• El Juego (Spanish Escape Room) Spanish escape room game for vocabulary and grammar training, designed for Spanish teaching in upper secondary.
• Das Verbrechen im Hotel (German Escape Room) German escape room game for vocabulary and grammar practice where students solve small language tasks that train vocabulary and grammar.
• Grammarian (English Board Game) Functional grammar tasks combined with storytelling and communicative exercises in a teaching-oriented board game for English.
• Syntaxia (Language Analysis Game) Creative language tasks about sentence analysis, semantics, and pragmatics in a game format for escaping Syntaxia.
• Kosmo (Early Primary Training Booklet) Training booklet for early primary school introducing letter forms and sounds and initial reading practice in an imaginative and educational universe.
• Sprogheltene (Spelling and Grammar Practice) Spelling and grammar practice delivered through training booklets and a teacher guide full of activities and games.
• Jake & Evy (English Training Booklets) Training booklets for English in early primary school, following the adventures of Jake & Evy in an imaginative and educational universe.
• Steam Age (Middle School English Training Booklets) Training booklets for middle school English in which students work with English vocabulary, communication, and grammar while following the story of Cole and Lily in futuristic London.
• Selda & Milo (German Training Booklets) Training booklets for German vocabulary and grammar for middle school, accompanied by small animated videos about the monster hunters Selda and Milo.
• Old til alle tider (Classical Studies) Complete learning material for classical studies (Oldtidskundskab), free to use in teaching, including period descriptions, literature, and concrete guides for student analyses.
• Alle Tiders Idéhistorie (History of Ideas) Overview of subject methods and academic writing in short theory sections, with emphasis on practice and training to bridge from theoretical understanding to practical analysis work.

Quantifiable outcome

• Thousands of Danish schools and students use Minlæring daily

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationEditool provides digital feedback integration with Microsoft Word, allowing teachers to insert written or oral feedback in student documents using the Editool platform.
• GooglecoreTechnology or IntegrationEditool provides digital feedback integration with Google Docs, enabling teachers to use feedback templates and comment sets directly in Google Documents.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lingit: Lingit is a Danish digital language learning platform targeting schools with interactive exercises, similar to Minlæring. It directly competes for the same institutional customer base in Danish grundskoler and gymnasiums.
• Clio Online: Clio Online is a Danish educational platform providing digital learning materials across multiple subjects including languages. It is a direct competitor serving Danish schools with curriculum-aligned content.

Emerging players

• Busuu: Busuu is a global language learning platform with a Busuu for Education offering targeting schools and universities. It represents an emerging competitor in the institutional language learning space with AI-enhanced features.
• Duolingo: Duolingo is the world's largest language learning platform, increasingly pursuing institutional and B2B school channels. While not curriculum-specific to Denmark, its free/low-cost model and AI capabilities represent an emerging competitive threat to Minlæring in institutional settings.
• Babbel: Babbel is a subscription-based language learning platform with a Babbel for Business offering targeting organizational and educational customers. It represents a potential competitor as it expands institutional reach into European education markets.

Regional players

• itslearning: itslearning is a Nordic-origin learning management system serving European schools with course management, assessment, and content tools. While primarily an LMS rather than language-specific content, it competes for the same institutional budget allocation.

Broad incumbents

• Alinea: Alinea is a Danish educational publisher (part of Egmont) providing textbooks and digital learning materials for primary and secondary education. It competes with Minlæring in language subjects as part of a broader educational content portfolio.
• Gyldendal Uddannelse: Gyldendal Uddannelse is a major Danish educational publisher offering digital and print learning materials across subjects, including language education. It is a broader incumbent with deeper resources and wider subject coverage than Minlæring.
• Sanoma Learning: Sanoma Learning is a major Nordic educational publisher and digital learning provider operating across Finland, Sweden, Netherlands, and Belgium. It is a broader incumbent with similar curriculum-aligned digital content for K-12 education.
• Rosetta Stone (IXL Learning): Rosetta Stone, now part of IXL Learning, provides institutional language learning solutions for schools and organizations. It is a broader incumbent with established B2B education channels that could overlap with Minlæring's institutional offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCirl9qeWjnGtpzG-kk0j9hA
• Facebookfacebook.com/minlaering
• LinkedInlinkedin.com/company/minlaering
• Instagraminstagram.com/minlaeringstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minlæring