Zuliatec
Zuliatec is a Venezuelan-founded digital agency offering web design, software development, digital marketing, branding, audiovisual production, cloud hosting, and training to Latin American SMBs and enterprises. It has expanded into custom AI agent development, notably NOVA for agricultural technical support via WhatsApp.
- Company typePrivate
- Founded2015
- HeadquartersMaracaibo, Venezuela
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zuliatec does
Zuliatec (legal name: Zulia Technology LLC) is a privately held, full-service digital agency founded in 2015 and headquartered in Maracaibo, Venezuela, with additional offices in Miami, USA and Bogotá, Colombia. The firm sells a broad portfolio of professional services — organizational consulting, web design and development, digital marketing, custom software development, branding and graphic design, audiovisual production, cloud and hosting services (zuCloud), and education (Zuliatec Academy) — to mid-market and enterprise clients in Venezuela and Latin America, with additional exposure to SMBs and entrepreneurs reached through its owned event platforms. Revenue is generated primarily through project-based engagements and retainer contracts priced on quotation, with a recurring layer from zuCloud and the Academy, and supported by direct sales, a client self-service portal (clientes.zuliatec.com), and an e-commerce store listing services. Distribution is unusually event-led: Zuliatec owns and produces MEME Congress (21 national editions, billed as Venezuela's largest marketing and sales event), zuWebFest, zuMeet, and recurring webinars, which double as demand generation and thought-leadership channels, supplemented by an active blog, social presence, and a CEO-led weekly podcast.
Technically, Zuliatec operates a WordPress/WooCommerce-oriented web stack, WhatsApp Business and Cloud API automation, and is increasingly differentiated by custom AI agent development. Its flagship product, NOVA, is an AI-powered intelligent technical advisor built and deployed for AGRINOVA (an agricultural producer) to deliver 24/7 technical assistance on products, doses, application methods, pest and disease identification, and crop recommendations via WhatsApp, with a hybrid handoff to human advisors. The firm has replicated this pattern as SOFIA, an event-facing AI assistant debuted at MEME Congress 2025, and now markets a "Custom AI Agents" line covering customer service, technical and commercial advisory, and WhatsApp/web/social query automation. Partnerships with Clientify (unified CRM/marketing automation) and the Cámara de Comercio de Maracaibo anchor its regional go-to-market, while a 2026 strategic alliance with Sybven positions the firm in Latin American AI governance advisory. Headcount sits in the 11–50 band, the company is independently owned with no disclosed institutional investors, and no revenue or funding data is publicly available.
Zuliatec firmographics
Firmographics- Name
- Zuliatec
- Legal name
- Zulia Technology LLC
- Website
- https://zuliatec.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zuliatec is a Venezuelan-founded digital agency offering web design, software development, digital marketing, branding, audiovisual production, cloud hosting, and training to Latin American SMBs and enterprises. It has expanded into custom AI agent development, notably NOVA for agricultural technical support via WhatsApp.
- Ownership category
- akta.pro rank
Zuliatec industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)
Keywords
Where Zuliatec is headquartered
LocationHeadquarters
- HQ city
- Maracaibo
- HQ country
- Venezuela
- HQ region
- Latin America
Offices3 records
Markets served
Zuliatec business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Comprehensive suite of digital services including organizational consulting, web design and development, digital marketing, software development, branding/design, audiovisual production, and cloud services. Revenue generated through project-based engagements, retainer contracts, and service packages.
- Zuliatec Academy: Educational and training services for businesses and entrepreneurs covering digital skills, technology adoption, and digital transformation methodologies.
- Cloud and Hosting Services: Cloud services offering including web hosting, domain registration, and technical support through client portal. Additional support departments for zuCloud services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Zuliatec product offering
Product offeringCore offering
Zuliatec is a full-service digital agency that provides organizational consulting, web design and development, digital marketing, custom software development, branding, audiovisual production, cloud hosting services, and technology training. The company also develops custom AI virtual agents (such as NOVA, an AI technical advisor for agricultural producers deployed via WhatsApp) and offers WhatsApp Cloud API automation services for businesses across Venezuela, the USA, and Colombia.
Product overview
Zuliatec is a full-service technology and consulting company offering a broad portfolio of services including organizational consulting, web design, digital marketing, software development, branding, audiovisual production, cloud services, and education (Zuliatec Academy). Its flagship AI product is NOVA, an intelligent technical advisor agent built for the agricultural sector via WhatsApp. The company also organizes signature events including zuWebFest (annual technology trends), zuMeet (networking events), and MEME Congress (largest marketing/sales event in Venezuela). As an official Clientify partner, Zuliatec integrates a CRM and marketing automation platform into its service stack. The company also develops custom AI agents for customer service, technical advisory, and WhatsApp automation, and provides WhatsApp Cloud API implementation services.
Differentiator
Problem solved
Functional benefit
Brands
- Zuliatec Academy: Training and educational programs offered by Zuliatec for professional development in technology and digital skills.
- zuCloud
- zuMeet
- zuWebFest
- NOVA
Products and services
- NOVA AI Technical Advisor Intelligent AI virtual agent built by Zuliatec to provide 24/7 domain-specific technical advisory services via WhatsApp, currently deployed for agricultural producers through AGRINOVA. Connects to human advisors when queries require human intervention and improves continuously from user interactions.
- Organizational Consulting Organizational consulting and strategy services to transform businesses and drive innovation for mid-market and enterprise clients.
- Web Design and Development Custom web design and development services for creating professional and responsive websites for businesses.
- Digital Marketing Digital marketing services including campaign management, marketing automation, social media strategy, and analytics for business clients.
- Custom Software Development Custom software development tailored to business needs and digital transformation goals.
- Branding and Graphic Design Brand identity and graphic design services to elevate and position brands for business clients.
- Audiovisual Production Audiovisual production services for content marketing and brand communication for businesses.
- Zuliatec Academy Educational and training programs to build digital skills and knowledge for businesses and professionals.
- zuCloud Services Cloud infrastructure and services including web hosting, domain management, and cloud-based technical support.
- Custom AI Agents Zuliatec develops custom AI agents for various business functions including customer service, technical and commercial advisory, internal support, and WhatsApp, web, or social media query automation.
- WhatsApp Cloud API Automation Professional WhatsApp API and Cloud API automation services enabling multi-agent customer service, bot integration with AI, reporting, CRM integration, and Meta-compliant marketing automation.
Quantifiable outcome
- 24/7 AI-powered technical support availability via WhatsApp
Companies that use Zuliatec
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Zuliatec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature1 record
Zuliatec partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- SybvenminorStrategic alliance announced in June 2026 for accompanying AI governance in Latin America, focusing on responsible AI implementation and governance frameworks.
- AGRINOVAcoreCreated and deployed NOVA, an AI-powered intelligent technical advisor for agricultural producers. AGRINOVA needed 24/7 technical support capability for farmers in fields. The project included information gathering, model training, internal testing, client testing, and optimization before deployment.
- Cámara de Comercio de Maracaibo (CCM)coreOfficial member of the Chamber of Commerce of Maracaibo, a non-governmental guild organization founded in 1894 that promotes free economic principles and associative free initiative. Membership provides network expansion, industry voice, and representation in the regional business ecosystem.
- ClientifycoreOfficial Partners of Clientify, a comprehensive sales, marketing, and communication platform offering processes, campaign analytics, WhatsApp campaigns, email automation, opportunity tracking, electronic signature, and quote management - all in one integrated solution.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Zuliatec competitors and assessment
Company assessmentDirect peers
- Nearsure: LATAM-based nearshore software development and cloud services company serving US clients. Comparable as a regional IT services firm targeting North American customers with similar Latin American delivery, software, and cloud capabilities.
- Intraway: Latin American IT services and digital transformation company with offices across the region including Colombia. Comparable to Zuliatec as a regional full-service IT services firm with similar geographic footprint and enterprise focus.
- Rootstrap: US/LATAM digital product development agency with offices in the US and Latin America offering web, mobile, and AI development. Directly comparable to Zuliatec in being a regional digital agency with US presence serving growth-stage and enterprise clients across multiple service lines.
- Modus Create: US-headquartered digital transformation consultancy with nearshore delivery in LATAM. Comparable to Zuliatec in offering web, software, and digital strategy services with similar multi-region delivery model and enterprise client focus.
- Huenei: Argentine IT services and software development consultancy with offices across LATAM. Comparable to Zuliatec as a regional mid-sized IT services firm offering software development, cloud, and digital transformation services to enterprise clients.
- Teravision Technologies: Colombian-headquartered nearshore software development and digital services agency serving US clients. Highly comparable to Zuliatec's Bogotá presence, multi-country structure, and mix of software development, cloud, and digital services to enterprise clients.
- Making Sense: LATAM-headquartered digital marketing and software development agency with US presence. Directly comparable to Zuliatec in offering a similar blend of digital marketing, web development, and software services to enterprise and mid-market clients in the Americas.
Broad incumbents
- Globant: Large Argentine-founded global IT and digital transformation services firm with deep LATAM delivery footprint. Comparable to Zuliatec as a regional digital services competitor, but vastly larger in scale, capital, and enterprise client base.
- CI&T: Brazilian digital transformation and software engineering firm serving enterprise clients globally. Comparable as a LATAM-headquartered full-service digital agency/consultancy competing for the same type of mid-market and enterprise digital transformation mandates.
- BairesDev: Argentine-founded nearshore software development and IT staffing company serving US and global clients. Comparable to Zuliatec in leveraging LATAM talent for cross-border digital services delivery, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Zuliatec social profiles
Digital presenceZuliatec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zuliatec leadership team
Management profileNumber of profiles
Profiles5 records
Zuliatec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zuliatec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zuliatec
What does Zuliatec do?
Zuliatec is a full-service digital agency that provides organizational consulting, web design and development, digital marketing, custom software development, branding, audiovisual production, cloud hosting services, and technology training. The company also develops custom AI virtual agents (such as NOVA, an AI technical advisor for agricultural producers deployed via WhatsApp) and offers WhatsApp Cloud API automation services for businesses across Venezuela, the USA, and Colombia.
Is Zuliatec a public or private company?
Zuliatec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zuliatec founded?
Zuliatec was founded in 2015. It employs 11 to 50 people.
Where is Zuliatec based?
Zuliatec is headquartered in Maracaibo, Venezuela, in the Latin America region.
How does Zuliatec make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are zuliatec Academy and cloud and Hosting Services.
Who are Zuliatec's main competitors?
Direct peers on record are Nearsure, Intraway, Rootstrap, Modus Create, Huenei, Teravision Technologies and Making Sense. Broad incumbents are Globant, CI&T and BairesDev.
Does Zuliatec have an API?
No public API is recorded for Zuliatec.
What industry is Zuliatec in?
Zuliatec's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAEAG, Network Security Services (Firewall/VPN/ZTNA/SASE Integration). Its NAICS code is 54151 and its SIC code is 7370.