Clientify
Clientify is a Spanish all-in-one CRM platform serving SMEs across 25 countries, bundling WhatsApp Business API, AI-powered sales automation, email marketing, electronic signatures, and a 280M+ B2B contact database (RadarB2B) into a single subscription starting at €39/month.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Clientify does
Clientify is a Spanish software company, legally CLIENTIFY, S.L., headquartered in Almería, that operates an all-in-one customer relationship management (CRM) platform aimed primarily at small and medium-sized enterprises (SMEs / pymes). The platform consolidates core sales, marketing, and customer engagement workflows — including a shared inbox with WhatsApp Business API integration, email marketing, electronic signatures, commercial proposals, landing pages, and automation — into a single subscription product priced from €39 per month. The product surface has been extended with AI-powered features such as conversation summaries, suggested replies, lead prioritization, an always-on chatbot, AI-generated landing pages, and AI-assisted proposals, layered on top of a proprietary 280M+ B2B contact database branded as RadarB2B and reinforced by the June 2024 acquisition of FindThatLead.
The technical foundation rests on three pillars: a multi-channel conversation engine (WhatsApp via Meta Business Partner status, email, web chat), an automation layer built on 15,000+ pre-built integrations via Zapier and an open API, and a data layer combining RadarB2B with FindThatLead for in-platform prospecting. Partnership relationships with Meta, Google, and NVIDIA provide access to native channel APIs, ecosystem co-marketing, and AI infrastructure respectively. The platform is ISO/IEC 27001:2022 certified and aligned with GDPR and eIDAS requirements, positioning the product for procurement-grade European mid-market accounts alongside its SME base.
The business model is a SaaS subscription sold across 25 countries (with emphasis on Spain and Latin America) to a customer base reported as 10,000+ businesses across 10 verticals, of which approximately 80% are SMBs. Go-to-market is direct with channel amplification through partner programs, and the company also operates a sister brand, Scrabin. Clientify is bootstrapped, with disclosed non-dilutive support from EU programs (FEDER, FSE+, ICEX, Kit Digital, Int-eComm) and two minority checks (BDev Ventures, 2023; VentureOut, 2015), both for undisclosed amounts. Leadership includes CEO Fran Lopez, co-founder Jesus Cuadrado, and Chief of Growth Juan Pablo Seijo Carretero, with an organization of 101-250 employees.
Clientify firmographics
Firmographics- Name
- Clientify
- Legal name
- CLIENTIFY, S.L.
- Website
- https://clientify.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clientify is a Spanish all-in-one CRM platform serving SMEs across 25 countries, bundling WhatsApp Business API, AI-powered sales automation, email marketing, electronic signatures, and a 280M+ B2B contact database (RadarB2B) into a single subscription starting at €39/month.
- Ownership category
- akta.pro rank
Clientify industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Clientify is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clientify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription model with tiered plans starting at €39/month. All-in-one platform bundles CRM, WhatsApp, Email Marketing, Automations, Landing Pages, Forms, Chatbots, and Dashboards into single subscription.
- Professional Services: Implementation services for CRM setup, data migration from HubSpot, Salesforce, Pipedrive, Active Campaign, and Excel, as well as custom development services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-in-one CRM for SMEs starting price |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Clientify product offering
Product offeringCore offering
Clientify provides an all-in-one SaaS CRM platform aimed at small and medium-sized enterprises, combining sales pipeline management, marketing automation, multi-channel customer communication (including native WhatsApp Business integration), AI-assisted productivity tools, e-signatures, and a unified inbox. The platform is designed to centralize customer data, automate commercial workflows, and integrate with prospecting (FindThatLead) and other business tools within a single subscription product.
Product overview
Clientify is an all-in-one CRM platform designed for small and medium businesses (pymes) that combines sales, marketing, and customer communication management. The platform architecture centers on Clientify CRM as the core product, supplemented by three main module categories: Communication (Inbox multiusuario, WhatsApp CRM, Instagram/Facebook Messenger, Social Media Manager, AI Chatbot, Email, IP Telephony, Live Chat, WhatsApp Widget, Electronic Signature), Sales (Sales Processes, Activity Management, Meeting Scheduling, Budgets, AI-Powered Commercial Proposals, Electronic Invoicing, Intelligent Assignment, 360-degree Customer View), and Marketing (Automations, Data Analytics/Dashboards, Email Marketing, A/B Testing, WhatsApp Marketing, Integrations, RadarB2B, AI Landing Pages, Forms, Lead Scoring). The platform also incorporates FindThatLead, a B2B prospecting tool acquired in June 2024, and supports extensive native integrations along with a public API. Pricing starts from 39 USD/EUR per month for the all-in-one CRM solution.
Differentiator
Problem solved
Functional benefit
Brands
- FindThatLead: B2B sales prospecting platform acquired by Clientify in June 2024, providing lead discovery, email finding, and sales intelligence capabilities.
- Scrabin
Products and services
- Clientify CRM All-in-one SaaS CRM platform that centralizes sales, marketing, and customer service workflows for SMEs, including pipeline management, multi-channel inbox, WhatsApp Business integration, AI assistant, e-signatures, and public API access.
- FindThatLead B2B prospecting and lead-generation platform that helps sales teams find business emails and decision-maker contacts, integrated with the broader Clientify platform.
Quantifiable outcome
- 20% increase in sales closed through message automation and lead scoring
- +3 more outcomes
Companies that use Clientify
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles1 record
Clientify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature6 records
Clientify partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FindThatLeadcoreB2B sales prospecting platform acquired by Clientify in June 2024. Founded in Barcelona in 2014, FindThatLead provides lead generation and email verification capabilities, now integrated into the Clientify ecosystem as part of RadarB2B feature expansion.
- Meta Platforms (WhatsApp)coreOfficial Meta Business Partner providing native WhatsApp Business API integration. Enables multi-user WhatsApp conversations, campaign automation, chatbot 24/7, and official API connection within the CRM platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Clientify competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is the dominant CRM platform for SMBs and mid-market, offering marketing automation, sales hub, and service hub. Highly comparable as the incumbent Clientify positions against, and Clientify specifically supports migration from HubSpot into its platform.
- Salesforce: Salesforce is the global CRM leader serving companies of all sizes. Broad incumbent against which Clientify competes for SMB/mid-market; Clientify supports data migration from Salesforce as a switching entry point.
Direct peers
- Pipedrive: Pipedrive is a sales-focused CRM for SMBs with pipeline management, automation, and integrations. Direct competitor in the SME CRM category; Clientify explicitly supports migration from Pipedrive, indicating direct head-to-head overlap.
- Zoho CRM: Zoho CRM is an all-in-one suite covering sales, marketing, and customer service for SMBs at low price points. Direct competitor offering comparable bundled CRM + marketing automation value proposition, particularly strong in international/Spanish-speaking markets.
- Bitrix24: Bitrix24 offers a free/cheap all-in-one CRM with collaboration, telephony, contact center, and marketing tools aimed at SMBs. Direct competitor in the all-in-one SME space with comparable bundled pricing model.
- Freshsales (Freshworks): Freshsales is Freshworks' AI-powered sales CRM targeting SMBs and mid-market with built-in phone, email, chat, and AI assistance. Direct competitor with similar AI-enhanced SMB CRM positioning.
- ActiveCampaign: ActiveCampaign combines email marketing, marketing automation, and CRM for SMBs. Direct competitor in the email/marketing automation + CRM space; Clientify explicitly supports migration from ActiveCampaign.
- monday sales CRM: monday.com's sales CRM is built on the monday.com Work OS and targets SMB/mid-market with customizable pipelines, automations, and integrations. Direct competitor in the SME CRM space with similar visual pipeline and automation features.
- Copper: Copper is a CRM purpose-built for Google Workspace, targeting SMBs with pipeline management and tight Google integrations. Direct competitor in the SME CRM space with similar ease-of-use positioning.
Emerging players
- Creatio: Creatio combines CRM and low-code BPM/workflow automation with no-code AI tools, targeting mid-market and SMBs. Comparable to Clientify's process automation and AI emphasis, with overlapping low-code/CRM positioning.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clientify social profiles
Digital presenceClientify compliance and trust
Trust signalCompliance5 records
Clientify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clientify leadership team
Management profileNumber of profiles
Profiles3 records
Clientify subsidiaries and ownership
Company hierarchySubsidiaries2 records
Clientify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clientify M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clientify
What does Clientify do?
Clientify provides an all-in-one SaaS CRM platform aimed at small and medium-sized enterprises, combining sales pipeline management, marketing automation, multi-channel customer communication (including native WhatsApp Business integration), AI-assisted productivity tools, e-signatures, and a unified inbox. The platform is designed to centralize customer data, automate commercial workflows, and integrate with prospecting (FindThatLead) and other business tools within a single subscription product.
Is Clientify a public or private company?
Clientify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clientify founded?
Clientify was founded in 2014. It employs 101 to 250 people.
Where is Clientify based?
Clientify is headquartered in New York, United States, in the North America region.
How does Clientify make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Clientify's main competitors?
Broad incumbents on record are HubSpot and Salesforce. Direct peers are Pipedrive, Zoho CRM, Bitrix24, Freshsales (Freshworks), ActiveCampaign, monday sales CRM and Copper. Creatio is listed as an emerging player.
Does Clientify have an API?
Yes. Clientify offers a public API with native integrations, webhooks included, and Zapier connectivity. The API documentation is available at newapi.clientify.com. MCP (Model Context Protocol) is available for connecting AI tools like Claude Code, OpenAI, Gemini, and n8n with Clientify data. Developer documentation is at newapi.clientify.com.
What industry is Clientify in?
Clientify's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 513210 and its SIC code is 7372.