HPF Surgical

What HPF Surgical does

HPF Surgical is a privately held Brazilian medical technology group headquartered in Belo Horizonte, Minas Gerais, operating since 1992 through four wholly owned divisions: HPF Aesthetics (innovative technologies for plastic surgery and advanced aesthetics), H-Tech (video surgery instruments and sterilization containers built on German engineering partnerships since 1992, with a portfolio of 3,000+ solutions), Minas Import (import, distribution, and in-house manufacture of sterile single-use devices plus authorized technical service), and Surgical (exclusive distributor of multinational hospital-sector brands in Minas Gerais).

The company's core technology portfolio centers on energy-based and mechanical aesthetic and surgical devices, including Renuvion Apyx One (FDA and ANVISA approved helium plasma combined with radiofrequency for subcutaneous tissue retraction), Lincurve Pro (HIFU device with an exclusive curved cartridge for facial rejuvenation), LSSA and Liposound (ultrasonic liposuction systems), Vibrasat Pro (vibration-assisted liposuction with QuickLock cannula exchange), and the Hapo Exoesqueleto mechanical exoskeleton reducing surgeon back strain by up to 30%. The disposable Protect line (Funnel Blue, Fat, Mic, E, Cam) provides recurring sterile single-use consumables for breast implant insertion, fat grafting, and video surgery applications.

Revenue is generated primarily through direct field sales of capital medical equipment, consumable disposables, and post-sale technical services (preventive and corrective maintenance, equipment calibration) to hospitals, clinics, and individual surgeons across Brazil. The go-to-motion is enterprise field sales with specialist-led consultation and quote-based pricing for high-ticket devices, supplemented by consumable pull-through and recurring service contracts through the Minas Import division. Customer segments span plastic surgeons (primary), dermatologists, general surgeons, and hospital/clinic procurement, with marketing concentrated in professional social media and industry conferences rather than consumer advertising.

Name

HPF Surgical

Legal name

HPF Surgical

Website

https://hpfsurgical.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

HPF Surgical is a Brazilian medical technology group that manufactures and distributes surgical instruments, aesthetic devices (Renuvion, Lincurve, Vibrasat), and sterile disposables through four divisions, serving plastic surgeons, hospitals, and clinics nationwide via direct field sales and technical service.

Ownership category

akta.pro rank

Product category

Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

akta.pro secondary industries

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM), Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

Keywords

• Medical devices manufacturing
• Surgical equipment distribution
• Aesthetic medicine devices
• Video surgery instruments
• Sterile disposable devices

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Device Sales: HPF Surgical generates revenue through the sale of medical devices, surgical equipment, and disposable products to hospitals, clinics, and surgeons across Brazil. The company operates multiple divisions (HPF Aesthetics, H-Tech, Minas Import, Surgical) each serving different segments of the surgical and aesthetic market with specialized product portfolios.
2. Technical Services and Maintenance: Minas Import division provides preventive and corrective technical assistance, equipment calibration, and authorized maintenance services for HPF Group products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HPF Surgical manufactures and distributes surgical and aesthetic medical devices through four divisions: HPF Aesthetics (plastic surgery and aesthetic technologies including HIFU and plasma-based platforms), H-Tech (video surgery instruments operated since 1992), Minas Import (sterile disposable devices and technical services), and Surgical (high-tech disposable medical devices). The company sells primarily to hospitals, clinics, and practicing surgeons in Brazil.

Product overview

HPF Surgical operates as a diversified medical technology group offering four main divisions: HPF Aesthetics (innovative technologies for plastic surgery and advanced aesthetics), H-Tech (surgical instruments and sterilization containers for video surgery since 1992), Minas Import (sterile single-use products for video surgery and plastic surgery with technical maintenance services), and Surgical (disposable high-tech medical devices and exclusive distributor of multinational hospital companies). The product portfolio encompasses aesthetic equipment (Renuvion Apyx One, Lincurve Pro, LSSA, Liposound, Liposat, Vibrasat Pro), ergonomic devices (Hapo Exoskeleton), disposable surgical devices (Protect product line: Funnel Blue, Fat, Mic, E, Cam), and over 3,000 surgical instruments covering specialties such as bronchoscopy, cardiothoracoscopy, disc surgery, sinus, hysteroscopy, neurosurgery, mini-laparoscopy, and arthroscopy.

Differentiator

Problem solved

Functional benefit

Brands

• Lincurve Pro: HIFU (High-Intensity Focused Ultrasound) equipment with exclusive curved cartridge for facial and body rejuvenation, targeting flaccidity and collagen contraction.
• Renuvion Apyx One
• Vibrasat Pro
• Liposat
• LSSA
• Liposound
• Protect Funnel Blue
• Hapo Exoesqueleto
• Protect Fat
• Protect Line

Products and services

• HPF Aesthetics device line Aesthetic and plastic surgery medical devices (HIFU, plasma-based skin tightening, ultrasonic liposuction) sold to plastic surgeons, dermatologists, and aesthetic clinics in Brazil.
• H-Tech video surgery instruments Video surgery instruments and equipment for minimally invasive and laparoscopic surgery, sold to hospital surgical departments and ambulatory surgery centers in Brazil.
• Minas Import sterile disposable devices and technical services Imported sterile disposable medical devices and accompanying technical services distributed to hospitals, clinics, and surgical centers in Brazil.
• Surgical high-tech disposable devices High-tech disposable medical devices for surgical applications, sold to hospitals, clinics, and surgical centers in Brazil.

Quantifiable outcome

• Hapo exoskeleton reduces back strain by up to 30%
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Apyx Medical (Renuvion)coreTechnology or IntegrationHPF Surgical serves as exclusive or authorized distributor for Apyx Medical's Renuvion helium plasma technology in Brazil. Renuvion is FDA and ANVISA approved for subcutaneous tissue retraction.
• International Manufacturers (USA, Germany, South Korea)coreTechnology or IntegrationHPF Aesthetics imports products from manufacturers in the United States, Germany, and South Korea, including aesthetic and surgical technologies certified for Brazilian market.
• German Engineering PartnerscoreTechnology or IntegrationSince 1992, H-Tech has partnered with German engineering to bring video surgery instruments and equipment of German excellence to Brazilian surgeons. Over 3,000 solutions provided.
• Multinational Hospital Sector CompaniescoreChannel Partner/ Reseller/ DistributorSurgical division operates as exclusive distributor of major multinational companies in the hospital sector, distributing high-tech disposable medical devices in Minas Gerais region.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Apyx Medical: Manufacturer of the Renuvion helium plasma + RF system. HPF is Apyx Medical's exclusive Brazilian distributor, making them commercial partners and direct product-line comparables in plasma-based aesthetic devices.
• InMode: Global minimally invasive aesthetic medical device company offering RF, plasma, laser, and body-contouring platforms directly competing with Renuvion and HPF's aesthetic device portfolio.
• BTL Aesthetics: Manufacturer of HIFU (Ultraformer), electromagnetic body contouring (Emsculpt), and other non-invasive aesthetic devices that directly compete with HPF's Lincurve and liposuction product lines.
• IBRAMED: Brazilian manufacturer of aesthetic and physiotherapy medical devices. Directly competes with HPF Aesthetics in the Brazilian market for energy-based aesthetic equipment.
• Medical San: Brazilian manufacturer and distributor of aesthetic medical devices and equipment, overlapping with HPF's aesthetic and surgical device portfolio within Brazil.
• KLD Biosistemas: Brazilian manufacturer of aesthetic and physiotherapy equipment, with HIFU and other energy-based platforms competing against HPF's Lincurve and other aesthetic devices.

Broad incumbents

• Cynosure (HEALIFE): Established global aesthetic device manufacturer offering lasers, RF, and body-contouring systems. Overlaps with HPF Aesthetics' broad energy-based device portfolio.
• Solta Medical: Aesthetic medical device company (Thermage, Fraxel, Liposonix) offering energy-based platforms for skin tightening and body contouring that compete with HPF's Renuvion, Lincurve, and Liposound systems.
• Lumenis (Boston Scientific): Global energy-based medical device company with aesthetic and surgical laser platforms. Competes with HPF in aesthetic surgical devices and minimally invasive technologies.

Regional players

• HTM Equipamentos: Brazilian manufacturer of medical-electronic equipment for aesthetics, physiotherapy, and dermatology. Comparable as a domestic Brazilian OEM in the same aesthetic device category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HPFSURGICAL
• Instagraminstagram.com/hpf.aesthetics
• LinkedInlinkedin.com/company/hpfsurgical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPF Surgical