The Aagard Group LLC
Aagard designs and builds custom, engineer-to-order secondary and end-of-line packaging automation — cartoners, case packers, palletizers, sleevers, and integrated lines — for mid-to-large CPG and industrial manufacturers across food, beverage, pharma, and ammunition, using a unified Rockwell controls platform and an engineer-led direct sales model.
- Company typePrivate
- Founded1997
- HeadquartersAlexandria, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Aagard Group LLC does
The Aagard Group LLC is a privately held, engineer-to-order manufacturer of secondary and end-of-line packaging automation systems founded in 1997 and headquartered in Alexandria, Minnesota. The company designs and builds purpose-built, custom automation — not catalog machines — combining robotics (ABB, FANUC), vision and sensing (Cognex, Keyence, SICK), and a unified Allen-Bradley/Rockwell Automation PLC and HMI controls architecture. Core products include cartoners, case packers, palletizers, and sleevers, sold either as standalone units or as fully integrated turnkey packaging lines; proprietary platforms include Rapid Launch (recipe-driven changeover), Rapid Learning (HMI-embedded operator training), Myrias (Rockwell iTRAK-based variety case packing at up to 100 cases/min), and the patent-pending VersaCase retail-ready formats.
Aagard's commercial model is direct, engineer-led enterprise field sales with no channel resellers; customers engage Aagard's engineering team through application discussions yielding 3D system designs and timing charts. Revenue is generated primarily through custom hardware sales, supported by recurring streams including the Aagard Assurance lifetime support program, retrofit projects (over 100 active at any given time), spare parts and field service, and the May 2026-launched Aagard Funding Solutions financing program. The customer base is concentrated in mid-to-large CPG and industrial manufacturers across food/snacks, beverage, dairy/meat, pet food, medical/pharma, ammunition, and household products, with named enterprise customers including Energizer, Just Born, Underwood Ammo, and a Top-50 CPG company with roughly 130 installed systems.
The company is privately held with no institutional capital disclosed and no apparent parent or subsidiary structure; it operates a single US manufacturing headquarters. Recent product cadence (Rapid Learning, Rapid Launch, VersaCase Grip, Myrias, Aagard Assurance, Aagard Funding Solutions, new website) and high-profile partnerships (Energizer, a major unnamed CPG company, Rockwell Automation on iTRAK) indicate an active commercialization phase across new product lines, new verticals, and a new financing pricing model.
The Aagard Group LLC firmographics
Firmographics- Name
- The Aagard Group LLC
- Legal name
- The Aagard Group LLC
- Website
- https://aagard.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aagard designs and builds custom, engineer-to-order secondary and end-of-line packaging automation — cartoners, case packers, palletizers, sleevers, and integrated lines — for mid-to-large CPG and industrial manufacturers across food, beverage, pharma, and ammunition, using a unified Rockwell controls platform and an engineer-led direct sales model.
- Ownership category
- akta.pro rank
The Aagard Group LLC industry classification
Industry- Product category
- Packaging Automation Machinery
- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)
- akta.pro secondary industries
- Cartoning & Case Packing Systems (IMAHAOAB), End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Packaging Machinery Parts, Tooling & Changeover Kits (IMAHAOAO)
Keywords
Where The Aagard Group LLC is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Aagard Group LLC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Packaging Automation Equipment: Aagard designs, engineers, and builds custom purpose-built secondary and end-of-line packaging automation systems. Revenue is generated through the sale of custom machines including cartoners, case packers, palletizers, sleevers, and fully integrated combination systems. Systems range from standalone machines to turnkey integrated packaging lines.
- Aagard Funding Solutions (Financing): Flexible financing programs that spread total project costs into manageable monthly payments, enabling customers to invest in automation without large upfront expenses. Revenue is generated through financing arrangements on equipment purchases.
- Aagard Assurance (After-Sales Support): Lifetime customer support included free with every machine, with the program itself being free. Aagard also performs retrofits, provides spare parts, and offers field service, machine training, and parts sales as ongoing revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom packaging automation systems (standalone machines or integrated lines) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
The Aagard Group LLC product offering
Product offeringCore offering
The Aagard Group designs, engineers, and builds custom purpose-built secondary and end-of-line packaging automation systems, including standalone cartoners, case packers, palletizers, sleevers, and fully integrated combination packaging lines. Each system is co-designed with the customer around specific floor space, throughput, and changeover constraints, unified under a Rockwell Automation Allen-Bradley PLC and HMI controls architecture. The company also offers retail-ready packaging formats (VersaCase Secure and VersaCase Grip), the Myrias variety case packing system, lifetime support through Aagard Assurance, and equipment financing through Aagard Funding Solutions.
Product overview
Aagard is an engineering company that designs and builds purpose-built secondary and end-of-line packaging automation solutions. The core product portfolio centers on four primary machine types — cartoners, case packers, palletizers, and sleevers — which can be purchased as standalone units or combined into turnkey integrated packaging lines as a unified system. These core machines are complemented by two retail-ready packaging sub-brands (VersaCase Secure and VersaCase Grip), a proprietary variety case packing system (Myrias), and a dedicated case packer model (Aspire Case Packer). Aagard's technology differentiation rests on two key add-on modules — Rapid Launch for fast recipe-driven changeovers and Rapid Learning for HMI-embedded operator training and troubleshooting. The company also offers two support services: Aagard Assurance (lifetime customer support program) and Aagard Funding Solutions (equipment financing). All systems share a unified Rockwell Automation controls architecture with integrated third-party components for vision inspection, coding/marking, and material transport.
Differentiator
Problem solved
Functional benefit
Brands
- Rapid Launch™: Technology enabling faster product changeovers and unprecedented flexibility for manufacturers, auto-calculating system positions and motion for quick recipe-driven setups.
- Rapid Learning™
- Aagard Assurance™
- VersaCase™
- Aagard Funding Solutions
Products and services
- Cartoners
Quantifiable outcome
- Changeover time reduced from weeks/months to minutes
- +9 more outcomes
Companies that use The Aagard Group LLC
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles4 records
The Aagard Group LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature11 records
The Aagard Group LLC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- EnergizercoreLead automation partner for Energizer's packaging transformation to eliminate 2.5 million pounds of plastic. Aagard worked with Energizer's marketing, sales, engineering, and plant teams to develop VersaCase™ Grip and redesign the entire battery packaging platform across every SKU size and format. The largest project in Aagard's company history.
- Major CPG Company (unnamed, Top 50)coreCo-developed Rapid Launch™ technology with a major CPG company with approximately 130 Aagard systems deployed across US facilities. This partnership was instrumental in developing and testing Rapid Launch™ changeover technology to address the challenge of frequent retailer-driven format changes and equipment retrofits.
- Rockwell AutomationcorePrimary automation controls partner providing Allen-Bradley PLC, HMI platform, and iTRAK technology across Aagard's packaging systems. Rockwell iTRAK is used in the Myrias™ automated variety case packaging system. Aagard uses Rockwell's new HMI platform and motion-optimized Allen-Bradley controls in all integrated systems.
- ABB GroupcoreRobotics partner integrated into Aagard's packaging automation solutions. ABB robots are part of Aagard's ecosystem of leading automation technologies.
- FANUCcoreRobotics partner providing automation technology integrated into Aagard's packaging solutions. Listed among the world's leading automation technologies used in Aagard systems.
- OTTO Motors (by Rockwell Automation)coreAMR (Autonomous Mobile Robot) partner providing material transport solutions integrated into Aagard's end-to-end packaging lines, particularly in the Energizer project where OTTO AMRs handle material transport with traffic intentionally isolated from operator areas.
- Cognex CorporationcoreVision and inspection technology partner integrated into Aagard systems. Used for product inspection, vision-guided robotics, tray inspection identifying missed rounds, and barcode scanning across multiple customer projects including Underwood Ammo and Energizer.
- KeyencecoreSensor technology partner providing advanced sensors integrated into Aagard's packaging automation systems.
- SICK Sensor IntelligencecoreSensor technology partner providing sensor intelligence solutions integrated into Aagard's packaging automation systems for product detection, motion control, and inspection.
- SIKOcoreElectronic changeover indicator partner. SIKO counters are used in the Rapid Launch™ changeover verification process to ensure precise setups and reduced changeover time. Integrated into changeover workflow with visual feedback (turning red lights green and matching numbers).
- Rockwell Automation (iTRAK Partnership)corePartnership with Rockwell Automation to develop Myrias™, a fully automated variety case packaging system using Rockwell's iTRAK technology. Jointly engineered to achieve 4,000 configurations with 100 cases/minute throughput for top CPG brand variety pack requirements.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
The Aagard Group LLC competitors and assessment
Company assessmentBroad incumbents
- IMA Group: Large multinational maker of packaging and processing machinery including cartoning and end-of-line, overlapping Aagard's category with global reach.
- ProMach: Large multi-brand packaging machinery group spanning cartoning, case packing, palletizing and end-of-line, offering overlapping capabilities at far broader scale than Aagard.
- Syntegon (formerly Bosch Packaging): Global processing and packaging technology company with cartoning and end-of-line systems for food and pharma, a broad incumbent overlapping Aagard's niche.
- Coesia (R.A Jones / IWK): Global industrial group whose cartoning and secondary packaging brands compete in Aagard's segment as part of a much wider portfolio.
Direct peers
- Serpa Packaging (ProMach): Builds cartoners and case packers with a focus on pharma and consumer goods, directly comparable to Aagard's secondary packaging machines.
- Douglas Machine Inc. Alexandria, MN-based manufacturer of case packers, cartoners, palletizers and integrated end-of-line systems for CPG customers — essentially the same product scope, geography and customer base as Aagard.
- Delkor Systems: Minnesota-based builder of case/tray packing and retail-ready packaging automation for food, beverage and consumer goods, competing directly on secondary and shelf-ready packaging.
- Brenton (ProMach): Provides case packing, cartoning and robotic palletizing integrated end-of-line systems, overlapping closely with Aagard's core machine categories.
- Cama Group: Designs secondary packaging and robotic case-packing/cartoning systems with retail-ready formats, directly comparable to Aagard's integrated lines.
- Bradman Lake Group: Manufactures cartoning, case packing and end-of-line packaging machinery for food, confectionery and consumer goods, matching Aagard's product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Aagard Group LLC social profiles
Digital presenceThe Aagard Group LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Aagard Group LLC leadership team
Management profileNumber of profiles
Profiles7 records
The Aagard Group LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Aagard Group LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Aagard Group LLC
What does The Aagard Group LLC do?
The Aagard Group designs, engineers, and builds custom purpose-built secondary and end-of-line packaging automation systems, including standalone cartoners, case packers, palletizers, sleevers, and fully integrated combination packaging lines. Each system is co-designed with the customer around specific floor space, throughput, and changeover constraints, unified under a Rockwell Automation Allen-Bradley PLC and HMI controls architecture. The company also offers retail-ready packaging formats (VersaCase Secure and VersaCase Grip), the Myrias variety case packing system, lifetime support through Aagard Assurance, and equipment financing through Aagard Funding Solutions.
Is The Aagard Group LLC a public or private company?
The Aagard Group LLC is a private company. It is classified as unknown and is currently operating.
When was The Aagard Group LLC founded?
The Aagard Group LLC was founded in 1997. It employs 101 to 250 people.
Where is The Aagard Group LLC based?
The Aagard Group LLC is headquartered in Alexandria, United States, in the North America region.
How does The Aagard Group LLC make money?
Three revenue lines are on record. Custom Packaging Automation Equipment is the primary driver. The others are aagard Funding Solutions (Financing) and aagard Assurance (After-Sales Support).
Who are The Aagard Group LLC's main competitors?
Broad incumbents on record are IMA Group, ProMach, Syntegon (formerly Bosch Packaging) and Coesia (R.A Jones / IWK). Direct peers are Serpa Packaging (ProMach), Douglas Machine Inc., Delkor Systems, Brenton (ProMach), Cama Group and Bradman Lake Group.
Does The Aagard Group LLC have an API?
No public API is recorded for The Aagard Group LLC.
What industry is The Aagard Group LLC in?
The Aagard Group LLC's product category is Packaging Automation Machinery. Its primary akta.pro industry code is IMALAOAL, Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines), with a secondary code of IMAHAOAB, Cartoning & Case Packing Systems. Its NAICS code is 333993 and its SIC code is 5080.