Metrika

What Metrika does

Metrika (legal entity ООО «Метрика Недвижимость» / Obshchestvo s ogranichennoy otvetstvennostyu «Metrika Nedvizhimost») is a privately held Russian real estate brokerage headquartered in Tyumen, founded in 2015, with 500+ specialists operating across six offices in four countries (Russia, the United Kingdom, the United Arab Emirates, and Indonesia). The company's core product is a real estate brokerage platform that intermediates residential and commercial property transactions — apartments in new developments, secondary housing, suburban properties, and commercial real estate — alongside adjacent services such as remote purchases, mortgage arrangement with partner banks, trade-in, and installment plans. Underlying technology consists of a property listing portal (metrika.com) featuring search filters, map view, and an AI-powered chat assistant (AI Mode Search) for property discovery; no proprietary models, APIs, or SDKs are exposed, and the platform is described as a digital experience layer over a traditional broker-led sales motion rather than a marketplace with automated matching.

Metrika generates revenue through transaction commissions on completed sales, purchases, and rentals. Pricing is unit-based (new apartment buildings starting from approximately $32,940), and no public commission schedule is disclosed; mortgage products sourced from partner banks (Sberbank, VTB, Gazprombank, DOM.RF, Alfa-Bank, Absolut Bank) offer preferential rates from 5.7% (family mortgage) and 2.8% (rural mortgage), serving as a customer-acquisition and conversion lever rather than a direct revenue line. The go-to-market is sales-led and omnichannel: website-driven inbound, phone-based inside sales, physical office consultations, and an emerging franchise channel (global.metrika.com) targeted at entrepreneurs seeking to operate Metrika-branded agencies in additional markets. Customer segments are individual home buyers, property sellers, and real estate investors — entirely SMB/consumer with no enterprise accounts.

The company has been ranked among the Top-30 real estate agencies in Russia by Domclick based on 2025 results and claims 20,000+ lifetime clients served since establishment. Ownership is private and bootstrapped (no disclosed parent, institutional investors, or venture capital backing for the Russian entity), with founder/management control inferred from the absence of external investment disclosures. A $26,000,000 funding round dated 2001 with Oak Hill Capital Partners and Sutter Hill Ventures appears in the source data but is inconsistent with the 2015 incorporation date and the Tyumen real-estate business description, suggesting it refers to a separate legal entity sharing the Metrika name rather than the Russian brokerage.

Name

Metrika

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu «Metrika Nedvizhimost» (ООО «Метрика Недвижимость»)

Website

https://metrika.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Metrika is a privately held Russian real estate brokerage headquartered in Tyumen with 500+ specialists across 6 offices in 4 countries, serving individual home buyers, sellers, and investors through a property listing platform with AI-powered search and partner-bank mortgage support.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Agency earns commissions on completed real estate transactions including property sales, purchases, and rentals. Services include remote purchase assistance, international and regional deals, mortgage arrangement, trade-in, and installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Metrika is a real estate brokerage platform and agency that helps clients search, buy, and sell residential and commercial properties. Services include property listings for new buildings, secondary housing, suburban, and commercial real estate, mortgage arrangement through partner banks, international and remote transaction support, and trade-in and installment programs. The company operates across Russia, UK, UAE, and Indonesia with 500+ specialists.

Product overview

Metrika is a real estate brokerage platform and agency operating as a network across Russia, UK, UAE, and Indonesia. The company's product portfolio centers on its core real estate transaction platform, which encompasses property search and listing services for residential properties (new buildings, secondary housing, suburban properties) and commercial real estate. Supporting services include mortgage assistance through partner banks, international transaction support, and AI-powered property search capabilities. The company also offers a franchise program for entrepreneurs to establish Metrika-branded real estate agencies. With 11 years in the real estate market, 500+ specialists, and operations in 4 countries, Metrika positions itself as a comprehensive real estate services provider with technology-enabled property search features.

Differentiator

Problem solved

Functional benefit

Products and services

• Metrika Real Estate Platform Comprehensive real estate brokerage platform enabling users to search, buy, and sell residential properties including new buildings, secondary housing, suburban real estate, and commercial properties in Tyumen and internationally.
• Residential Property Listings Property search and listing service covering apartments in new buildings, secondary apartments, suburban properties, and commercial real estate across Russia, UK, UAE, and Indonesia.
• New Construction Sales Sales of apartments in newly developed residential complexes, featuring properties from over 20 residential complex projects including Premium, Business, and Comfort class developments.
• Mortgage Support Services Assistance with mortgage arrangements including family mortgages from 5.7%, rural mortgages from 2.8%, trade-in options, and installment plans through partner banks such as Absolut Bank, Alfa-Bank, Sberbank, VTB, Gazprombank, and DOM.RF.
• International Real Estate Services Cross-border property transaction services enabling clients to buy or sell real estate internationally without leaving their home country, supported by offices in Tyumen, London, Dubai, and Indonesia.
• Metrika Franchise Program Business opportunity program allowing entrepreneurs to establish real estate agencies under the Metrika brand, operating across Russia, UK, UAE, and Indonesia.
• Remote Purchase Service Service enabling clients to complete real estate transactions remotely, saving time and travel costs for both domestic and international purchases.

Quantifiable outcome

• 20,000+ clients served
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Absolut BanksupportingOthersBanking partner providing mortgage financing options for property purchases. Offers rates from 5.75% with loan terms up to 30 years.
• Alfa-BanksupportingOthersBanking partner providing mortgage financing options for property purchases. Offers rates from 6% with loan terms up to 30 years.
• SberbanksupportingOthersBanking partner providing mortgage financing options for property purchases. Offers rates from 6% with loan terms up to 30 years.
• VTBsupportingOthersBanking partner providing mortgage financing options for property purchases. Offers rates from 6% with loan terms up to 30 years.
• GazprombanksupportingOthersBanking partner providing mortgage financing options for property purchases. Offers rates from 6% with loan terms up to 30 years.
• DOM.RFsupportingOthersState housing development bank providing mortgage financing options. Offers rates from 6% with loan terms up to 30 years.
• Tyumen DeveloperscoreStrategic or Co-development PartnerEstablished partnerships with most developers in Tyumen, providing access to new building inventory and developer pricing for clients.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• CIAN: Russia's largest real estate listing and analytics platform. Competes with Metrika as the dominant property search destination and increasingly offers transaction-adjacent services; a much larger incumbent competing for the same buyers and sellers Metrika serves.
• Domclick: Sberbank's real estate marketplace and the body that ranked Metrika Top-30 in Russia. Competes both as a listing portal and as a captive broker/mortgage funnel — a critical competitor for primary-market sales in Russia.
• Avito Real Estate: Russia's leading classifieds platform with a substantial real estate vertical. Competes for secondary-market listing traffic and consumer attention; vastly larger user base than Metrika's direct portal.
• Yandex Real Estate (Yandex Nedvizhimost): Yandex's dedicated real estate search product. Competes for top-of-funnel property discovery across Russia and integrates AI search capabilities that overlap with Metrika's AI Mode Search feature.

Direct peers

• Etagi: Major Russian real estate agency network operating across multiple regions with brokerage, mortgage, and developer services. Most directly comparable to Metrika in business model, services, and multi-region agency structure.
• INCOM Real Estate: One of Russia's largest traditional real estate brokerages with primary focus on Moscow and the Moscow region. Comparable as a full-service agency offering sales, rentals, and mortgage support.
• Intermark Real Estate: Russian brokerage focused on premium residential real estate in Moscow and international markets. Comparable as a multi-country Russian-speaking agency serving both domestic and overseas clients — overlaps Metrika's international transaction capability.
• Blackwood (Russia): Russian real estate agency specializing in premium and international property. Overlaps with Metrika's international/relocation services and high-end transaction support.

Regional players

• N1.ru: Major regional real estate portal covering the Urals, Siberia, and other non-Moscow regions — directly overlapping with Metrika's Tyumen core market. Competes for both listing inventory and buyer traffic in Metrika's strongest geography.

Others

• DomClick Partners / Sberbank Mortgage Broker Network: Sberbank-affiliated certified partner broker network that originates mortgages through Domclick. Overlaps Metrika's mortgage-orchestration value proposition — the channel through which many Russian primary-market transactions are funneled today.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metrika-real-estate-brokerage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrika