ZA Communication D'Influence

What ZA Communication D'Influence does

ZA Communication D'Influence (operating under the trade name ZA&) is a Montreal-based brand architecture and business strategy consulting firm founded in 1988. The firm positions itself as a cabinet-conseil that helps organizations — primarily in Quebec, across Canada, and in Europe — build durable, influential brands connected to their markets and to society. Its work spans strategic planning, employer brand strategy, business strategy, content creation, brand architecture, organizational deployment, graphic and environmental design, experience design, media planning and digital strategy, branding, and public relations, delivered through its proprietary three-phase "ré-évolution" methodology covering Vision, Transformation, and Communication.

The firm's core offering is "Services 360," a unified suite bundling strategy, creative, and communications services for enterprise and mid-market clients across manufacturing, finance, services, tourism, community, real estate, transport, logistics, culture, education, and retail sectors. ZA& differentiates through a multi-disciplinary team combining anthropology, politology, brand strategy, communications, and design — described as an "anthropological lens" applied to brand analysis. The firm maintains no proprietary software platform, no AI/ML capability, and no digital distribution channel; revenue is generated entirely through bespoke consulting engagements delivered by an 11–50 person team led by President Élisabeth Deschênes, alongside VPs Géraldine Pereira and Caroline Lacroix, partners Pierre Daems and Danièle Bergeron, and a broader director-level bench. The Société des leaders de marques, a thought-leadership platform co-directed by Deschênes and Bergeron, is operated as a sub-brand and convenes 50+ Quebec leaders across business, political, social, and cultural spheres.

The business model is classic professional services: project-based or retainer consulting engagements acquired through direct relationship-driven business development, referrals, and inbound inquiries via the firm's website (zacommunication.com) and phone (514 789-2740). Pricing is not publicly disclosed. The firm operates from a single headquarters in Old Montreal (20, rue Saint-Paul Ouest, bureau 101), maintains no parent company, no subsidiaries, no disclosed external investors, and no public listing, and has no disclosed funding history or M&A activity.

Name

ZA Communication D'Influence

Legal name

ZA Communication D'Influence

Website

https://zacommunication.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

ZA Communication D'Influence (ZA&) is a Montreal-based, privately held boutique consulting firm that delivers brand architecture, business strategy, and communications services to enterprise and mid-market organizations across Quebec, Canada, and Europe, using a proprietary anthropological methodology.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Brand strategy consulting
• Brand architecture services
• Business strategy advisory
• Corporate communications consulting
• Organizational transformation advisory

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting Services: ZA& generates revenue through strategic brand architecture and business strategy consulting engagements with enterprise and mid-market clients, delivered as professional services projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ZA Communication D'Influence operates as a consulting firm offering a unified Services 360 product — a comprehensive portfolio of brand strategy and business consulting services including strategic planning, employer brand strategy, business strategy, content creation, brand architecture, advertising, organizational deployment, graphic and environmental design, experience design, media planning, digital strategy, branding, and public relations. These services are delivered through a proprietary "ré-évolution" three-phase methodology (Vision, Transformation, Communication) aimed at helping enterprise and mid-market organizations create durable, influential brands connected to their markets and society.

Product overview

ZA Communication D'Influence operates as a consulting firm offering a unified Services 360 product — a comprehensive portfolio of brand strategy and business consulting services. The core offering encompasses strategic planning, employer brand strategy, business development, content creation and scripting, brand architecture, advertising and promotion, organizational deployment, graphic and environmental design, experience design, media planning and digital strategy, branding, and public relations. These services are delivered through a three-phase methodology (Vision, Transformation, Communication) aimed at helping organizations create durable, influential brands connected to their markets and society.

Differentiator

Problem solved

Functional benefit

Brands

• Société des leaders de marques: An organization initiated by ZA& that brings together influential leaders from business, political, social, and cultural spheres to reflect on new concepts guiding future business practices, with a focus on brand health and leadership.

Products and services

• Services 360 — Brand Architecture and Business Strategy Consulting Bespoke consulting portfolio for enterprise and mid-market organizations across Quebec, Canada, and Europe, covering strategic planning, employer brand strategy, business strategy, content creation, brand architecture, advertising, organizational deployment, graphic and environmental design, experience design, media planning, digital strategy, branding, and public relations, delivered through a proprietary Vision–Transformation–Communication methodology.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Réseau des femmes d'affaires du Québec (Quebec Women Business Network)coreStrategic or Co-development PartnerAn alliance was formed between the Société des leaders de marques (an initiative of ZA&) and the Réseau des femmes d'affaires du Québec, focused on the feminization of leadership. This initiative brings together over 50 leaders from diverse organizations to promote more inclusive, conscious, and human-centered leadership across gender and cultural diversity, serving as a transformation agent impacting societal values and ethics.

Recent moves1 record

Expansion highlights3 records

Direct peers

• Bleublancrouge: Montreal-based independent creative agency offering brand strategy, advertising, and digital services. Comparable as another French-language Quebec creative competitor pursuing enterprise clients.
• Lippincott: Specialist brand strategy and design consultancy serving global enterprises. Comparable to ZA& in its brand-architecture and corporate identity focus, but with deeper C-suite relationships and broader international reach.
• TAXI: Canadian creative and brand agency with offices in Toronto, Montreal, and Vancouver offering brand strategy, advertising, and digital services. Comparable in geography, client base, and integrated offerings.
• Sid Lee: Montreal-based creative agency owned by Hakuhodo DY Group, providing brand strategy, advertising, design, and digital experiences. Directly comparable as a Montreal-rooted multidisciplinary brand consultancy with similar enterprise client base.
• Cossette: Largest Canadian-owned marketing and communications agency offering brand strategy, advertising, media, and digital. Comparable as a Quebec-headquartered integrated marketing services competitor serving enterprise accounts.
• Lg2: Major Quebec-headquartered independent creative and brand agency offering integrated brand strategy, advertising, and design services to enterprise clients across Canada. Highly comparable to ZA& in geography, scale, and integrated brand-architecture focus.

Broad incumbents

• Interbrand: Global brand consultancy operating brand strategy, naming, and design across industries. Comparable to ZA& in delivering strategic brand architecture work, but at significantly larger scale and geographic reach.
• Landor & Fitch: WPP-owned global brand consulting and design network. Overlaps with ZA& on brand strategy and brand-architecture engagements but operates with broader geographic and capability footprint.
• Prophet: Global consulting firm combining brand, marketing, and growth strategy. Competes with ZA& on the strategic brand-transformation engagements but with deeper analytics and broader international footprint.
• McKinsey & Company (Brand Strategy practice): Global management consultancy whose Marketing & Sales and Brand Strategy practices compete with ZA& for C-suite brand and growth mandates. Serves as the upper-end incumbent alternative for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZA Communication D'Influence