LigaTech

What LigaTech does

LigaTech is a privately-held Brazilian event and club management solutions company, founded in 2020 in São Paulo, that delivers an integrated stack of white-label ticketing (Sou da Liga), staff credentialing (Staff), and biometric access control hardware and software for live sports and entertainment events. The company's origin was the development of a COVID-19 compliant credentialing system that enabled the Federação Paulista de Futebol to resume the Paulistão Sicredi 2020 championships, and that anchor relationship has been renewed annually through 2025 across all major São Paulo state football tournaments. The platform is built around an organization-facing SaaS administration layer (event setup, customization, Pix/credit payments via PagSeguro, ticket issuance) and a consumer-facing ticketing surface, combined with backend staff registration, real-time access monitoring, and physical enforcement via custom carbon-steel turnstiles, portable MIFARE/barcode/QR readers, self-service kiosks, and MORPHO-based facial recognition terminals (pilot deployed at Sport Club Corinthians Paulista's Neo Química Arena from May 2024).

The business operates a hybrid revenue model combining SaaS subscription fees (Sou da Liga), transaction-based revenue through PagSeguro payment processing, professional services from on-site event staffing (attendants, ticket sellers, security, IT support), and hardware sales of access control equipment. Its go-to-market is dual-track: enterprise field sales with dedicated coordinators for large federations and clubs (FPF, Corinthians, Palmeiras, COBEXPO) and a self-serve SaaS motion for smaller organizations via the white-label Sou da Liga platform, augmented by the FPF partnership as a channel into São Paulo state football. Disclosed scale metrics include 15,000+ events managed, 1,900+ organizations served, 1.75M+ registrations, 2.6M+ credentials distributed, and 27 simultaneous championships supported — all sourced from the company's own website and product pages without independent third-party validation. The company remains bootstrapped with no disclosed institutional funding, headquartered in São Paulo, and has begun signaling expansion into Olympic sports (COBEXPO), cultural events (Casa Brasil — Edição França), and adjacent entertainment verticals.

Name

LigaTech

Legal name

Ligatech

Website

https://ligatech.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Short description

LigaTech is a São Paulo-based event and club management SaaS company that provides white-label ticketing, staff credentialing, and biometric access control (including facial recognition) for Brazilian sports federations, football clubs, and live entertainment venues, anchored by a long-standing partnership with the Federação Paulista de Futebol since 2020.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Spectator Sports (71121), Spectator Sports (7112), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Sports Events & Match Tickets (THAJAFAE), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)

Keywords

• Event management software
• Ticketing platform
• Access control systems
• Staff credentialing
• Facial recognition access

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Sou da Liga Platform: Annual subscription-based SaaS model providing event management, ticket sales, and administrative tools to organizations. Organizations pay for platform access with customizable branding and features.
2. Transaction/Processing Fees: Platform processes ticket sales and payments via PagSeguro integration, generating transaction-based revenue from sales volume.
3. Staff Credentialing Services: Professional services revenue from staffing operations including attendants, ticket sellers, receptionists, security, firefighters, IT support technicians, and PAs for event management.
4. Access Control Hardware & Integration: Sale and deployment of access control hardware including turnstiles, biometric readers, facial recognition terminals, and self-service kiosks with integration services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

LigaTech develops and operates an integrated SaaS platform for event management, online ticket sales, staff credentialing, and biometric access control targeted at sports clubs, federations, and event organizers in Brazil. Its core products are the white-label Sou da Liga ticketing platform, the Staff credentialing system with facial recognition access control, and a hardware suite including turnstiles, biometric terminals, and self-service kiosks, complemented by on-site professional staffing services for events.

Product overview

LigaTech is an event and club management solutions provider offering an integrated suite of products organized around three core pillars: (1) the Sou da Liga white-label SaaS platform for online ticket sales and event management, (2) the Staff credentialing and access control system with facial biometrics, and (3) a hardware/software access control suite (Controle de Acesso) comprising turnstiles, biometric readers, and self-service kiosks. These are complemented by an E-liga planning consultancy service and a dedicated consumer-facing call center and help desk (Atendimento). The products operate as a unified ecosystem — Sou da Liga handles ticket sales and event administration, Staff manages staff credentials and real-time access monitoring, and the hardware suite enforces physical entry — all sharing data through internal integrations (PagSeguro payments, biometric facial recognition, MIFARE card systems, QR/barcode scanning, and generic ticketing system integration).

Differentiator

Problem solved

Functional benefit

Brands

• Sou da Liga: White-label multi-corporation online ticketing platform that enables organizations to create and manage online event ticket sales in a few steps. Includes administrative system, organization dashboard, sales platform, and consumer-facing application.
• Staff

Products and services

• Sou da Liga White-label multi-corporation SaaS application for online ticket sales and event management. Pre-configured for any organization type with domain customization (logo, colors, layout, banners), event registration, reservation calendar, customer registration, Pix and credit card payment processing via PagSeguro, and ticket/voucher issuance. Designed for sports clubs, associations, and event organizers that need branded online ticketing.
• Staff Credentialing System Administrative system for registering service providers and event staff, with an intelligent real-time monitoring dashboard, sector-based filtering, zone control summaries, and report export. Integrates with all access control types including facial biometrics (MORPHO), MIFARE card readers, barcode, QR code, fingerprint, and Ethernet turnstiles. Used by sports federations and stadium operators to manage credentialed staff access.
• E-liga Event Planning Consultancy Consulting service that helps organizations plan and structure events, providing advisory support for the planning stage before transitioning into LigaTech's ticketing, credentialing, or access control offerings.
• Access Control Suite (Controle de Acesso) Integrated suite of physical access control hardware and software including custom carbon-steel turnstiles with MIFARE reader/writer, barcode, QR code, fingerprint, and Ethernet; portable data collectors with Wi-Fi and 4G; MORPHO biometric/facial recognition terminals (mobile, turnstile, totem); self-service kiosks with high-performance CPUs, payment modules, and ticket printers; and an online real-time monitoring panel by sector. Sold and deployed to sports venues and event organizers.
• Atendimento (Call Center and Help Desk) Dedicated consumer support service including active and passive call center, ombudsman (ouvidoria), pre-sale and post-sale service, and a complete operational help desk providing user support and resolution of technical, IT, and telephony issues. Sold as a managed service to event organizers and platform clients.
• On-Site Event Staffing Services Professional staffing deployment service providing dedicated coordinators, managers, attendants, ticket sellers, receptionists, firefighters, IT support technicians, security personnel, and PAs to operate events before, during, and after matchdays and other large gatherings. Sold to sports clubs, federations, and event organizers alongside the platform.

Quantifiable outcome

• 147 events with 41,000+ facial recognition registrations and 117,000+ facial accesses at Neo Química Arena pilot
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Sport Club Corinthians Paulista (Neo Química Arena)flagshipTechnology or Integration · 21 May 2024Pilot project deployment of facial recognition access control at Neo Química Arena stadium. Installation date May 21, 2024 with gates at N3 Sul, Portão C, Elevadores, and Zona Mista (ADM). System manages 500+ turnstile entries per event with 41,000+ registered staff and 117,000+ facial accesses recorded.
• Federação Paulista de Futebol (FPF)coreStrategic or Co-development Partner · 1 January 2020Long-standing strategic partnership since 2020 for staff credentialing and access control systems. Ligatech developed its COVID-19 compliant access control system specifically for FPF's Paulistão Sicredi 2020 championship to enable safe stadium returns. Partnership continues annually through 2025 covering Serie A1, A2, A3, Serie B, Sub-23, and Copa São Paulo tournaments.
• PagSeguro UOLcoreTechnology or IntegrationPayment processing integration for the Sou da Liga platform enabling Pix and credit card transactions. PagSeguro serves as the payment gateway for ticket sales and credential processing, with specific integration for staff credentialing payments.
• OneFanminorStrategic or Co-development PartnerFan engagement and ticketing partnership for sports fan services, referenced in 2023 event collaborations.
• Central Única das Favelas (CUFA)minorStrategic or Co-development PartnerPartnership for Taça das Favelas event at Pacaembu venue in 2023, providing ticketing and event management services for this cultural sports initiative.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eventim (CTS Eventim): European-headquartered global ticketing and live entertainment platform operating in Brazil via subsidiaries. Comparable to Sou da Liga on the ticketing layer, with broader event promoter relationships and larger R&D and engineering capacity.
• Idemia: Global provider of biometric identity and access management technologies including facial recognition used in venues and stadiums. Comparable to LigaTech's MORPHO-based facial recognition deployments but operating at global scale with broader identity management portfolio.
• HID Global: Global leader in physical access control hardware and identity solutions (RFID, MIFARE readers, biometric readers) including deployments in stadiums and large venues. Comparable to LigaTech's access-control hardware suite but at much larger scale across multiple verticals.
• Ticketmaster / Live Nation (Brazil ops): Global ticketing incumbent operating in Brazil across sports and entertainment, providing digital ticketing and venue access integrations. Comparable to Sou da Liga on white-label ticketing and event management, with materially larger partner network and capital base.
• NEC Corporation (NeoFace / Biometrics): Global provider of facial recognition technology (NeoFace) used in stadium, border, and venue deployments. Comparable technology stack to LigaTech's MORPHO-based facial recognition, with significantly larger international reference base and government deployments.

Direct peers

• Blueticket: Brazilian ticketing and event management company with sport and entertainment clients, including access-control capabilities. Direct competitor on the ticketing-and-access overlap that LigaTech targets with Sou da Liga + Staff.
• Even3: Brazilian event management platform focused on academic, corporate, and cultural events with built-in ticketing, registration, and payment processing. Comparable to Sou da Liga on event creation and SaaS delivery, though less weighted to biometric access control.
• Sympla: Brazilian event ticketing and management SaaS platform serving organizers of concerts, sports, and cultural events. Direct competitor to LigaTech's Sou da Liga on the ticketing/event-creation side of the stack, with deeper marketing reach but thinner credentialing/biometric access depth.
• Ingresse: Brazilian event technology platform offering ticketing, access control, and white-label solutions for sports clubs and entertainment venues. Direct peer given overlapping sports-club and access-control focus, recently reorganized around sports vertical.
• Wicket (Sports): Facial recognition platform purpose-built for sports venues and stadium access, enabling ticketed fan entry via face match. Closest direct peer to LigaTech's Neo Química Arena biometrics deployment, competing for similar North American and global sports venue contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LigaTech