Smiley Law Firm

What Smiley Law Firm does

Smiley Law Firm, operating under the brand "Smiley Injury Law," is a privately held Louisiana personal injury law firm founded in 2005 and headquartered at 201 St Charles Avenue in New Orleans, with three additional offices in Mandeville, Metairie, and Baton Rouge covering the principal population centers of Southeast Louisiana. The firm represents individual plaintiffs on a contingency-fee basis across a full-spectrum personal injury practice that includes car, motorcycle, truck, bicycle, and boat accidents; construction, maritime (Jones Act), and other workplace injuries; medical malpractice and nursing home abuse; product liability; slip and fall/premises liability; insurance disputes; class actions; and catastrophic injury matters (spinal cord, traumatic brain injury, severe burns, amputation) plus wrongful death. Its go-to-market is sales-led direct-to-consumer, driven by SEO-optimized practice-area landing pages, a blog/FAQ library, social media presence on Facebook, Twitter/X, YouTube, and LinkedIn, prominent free-consultation calls-to-action, Google Reviews, and an Intaker-powered live chat and messaging layer on the website, with intake funnels into in-person consultations across the four physical offices.

The business is small in headcount (1-10 employees) and privately held, with attorney Seth J. Smiley as founder and name partner, additional attorney Matthew Pertuit, and four named support staff. Revenue is generated exclusively through contingency-fee recovery on individual matters, where the firm's compensation is a percentage of settlement or court award and no fees are charged absent recovery; specific contingency percentages are not publicly disclosed. The firm has no disclosed funding, no parent company, no institutional investors, no M&A history, and no partnership or alliance agreements; awards and recognition (Top 40 Under 40, Super Lawyers, Avvo, Expertise.com, NAPIA membership) are at the individual-attorney rather than firm level. The technology stack is conventional for a small professional services firm: a WordPress website with a large dedicated page inventory, third-party Intaker live chat/intake, and standard social profiles, with no proprietary platforms, APIs, AI/ML capabilities, or certified compliance posture disclosed.

Name

Smiley Law Firm

Legal name

Smiley Injury Law

Website

https://smileyinjurylaw.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Smiley Law Firm is a privately held Louisiana personal injury law firm founded in 2005, operating four offices (New Orleans, Mandeville, Metairie, Baton Rouge) and representing individual plaintiffs on a contingency-fee basis across vehicle, premises, workplace, medical, product, and catastrophic injury matters.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• Personal injury law
• Contingency fee representation
• Wrongful death claims
• Premises liability law
• Catastrophic injury litigation

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Representation: The firm operates on a contingency fee basis where attorney fees are contingent upon successfully recovering compensation for clients. Fees are calculated as a percentage of the settlement or court award obtained. No upfront costs or hourly fees are charged to clients. This model aligns the firm's interests with clients and makes legal representation accessible regardless of financial situation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Smiley Law Firm (d/b/a Smiley Injury Law) is a Louisiana-based personal injury law firm that provides legal representation to individuals injured due to the negligence or wrongdoing of others. The firm offers contingency-fee representation across practice areas including car, motorcycle, truck, bicycle, boat, construction, and maritime accidents, medical malpractice, nursing home abuse, product liability, slip and fall, wrongful death, insurance claims, class actions, and catastrophic injuries. Services include free case evaluation, negotiation with insurance companies, and trial litigation.

Product overview

Smiley Injury Law is a Louisiana personal injury law firm offering comprehensive legal services through multiple specialized practice areas. The firm provides a unified suite of legal services centered on personal injury representation, with distinct practice areas covering vehicle accidents (car, motorcycle, truck, bicycle, boat), premises liability (slip and fall), workplace injuries (construction, maritime), medical negligence (medical malpractice, nursing home abuse), product liability, insurance disputes, wrongful death, and catastrophic injuries (spinal cord, traumatic brain, burns, amputations). All practice areas operate under the Smiley Injury Law brand and share common resources including attorneys, medical experts, and life care planners. The firm also offers a free guide book on maximizing personal injury claims and maintains offices in New Orleans, Mandeville, Metairie, and Baton Rouge.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Core legal representation for individuals injured due to negligence or intentional wrongdoing, covering various accident types and seeking compensation for medical expenses, lost wages, and pain and suffering.
• Car Accident Legal Services Legal representation for car accident victims, including cases involving rideshare vehicles (Uber/Lyft), pursuing claims against negligent drivers for injuries and property damage.
• Motorcycle Accident Legal Services Legal representation for motorcyclists injured in accidents caused by negligent drivers, handling cases involving left-turn accidents, distracted driving, lane changes, and speeding.
• Truck Accident Legal Services Legal representation for victims of commercial truck accidents, including cases involving Amazon delivery vans and other commercial vehicles, pursuing claims against trucking companies and drivers.
• Bicycle Accident Legal Services Legal representation for injured cyclists, pursuing compensation under Louisiana bicycle laws including the three-foot passing law and motorist duties toward cyclists.
• Boat Accident Legal Services Legal representation for boating accident victims, including cases involving propeller accidents, wake damage, capsizing, vessel collisions, and falls overboard.
• Construction Accident Legal Services Legal representation for construction workers injured in workplace accidents, including falls from heights, scaffolding accidents, crane accidents, and electrocution injuries.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence, including surgical errors, misdiagnosis, birth injuries, and other healthcare provider failures.
• Nursing Home Abuse Legal Services Legal representation for elderly abuse victims in nursing facilities, covering abandonment, emotional abuse, financial exploitation, neglect, physical abuse, and sexual abuse.
• Product Liability Legal Services Legal representation for injuries caused by defective products, including manufacturing defects, design defects, and failure to warn defects under Louisiana Products Liability Act.
• Slip and Fall Legal Services Legal representation for premises liability cases, pursuing claims against property owners for injuries sustained from dangerous conditions including wet floors, broken stairs, and inadequate lighting.
• Wrongful Death Legal Services Legal representation for families of deceased victims, pursuing compensation for funeral expenses, lost financial support, loss of companionship, and other damages.
• Maritime Injury Legal Services Legal representation for maritime workers injured on vessels and at port facilities, including Jones Act claims and general maritime law remedies.
• Insurance Claims Legal Services Legal representation for insurance claims disputes, including bad faith insurance claims, hurricane and storm damage insurance, denied claims, and uninsured/underinsured motorist claims.
• Class Action Legal Services Legal representation for class action lawsuits, aggregating claims of multiple similarly affected individuals against common defendants.
• Catastrophic Injury Legal Services Specialized legal representation for severe injuries causing permanent disability, including spinal cord injuries, traumatic brain injuries, severe burns, and amputations requiring lifetime care.
• Spinal Cord Injury Legal Services Specialized legal representation for spinal cord injury victims, including cases involving paraplegia and quadriplegia, with focus on lifetime care costs and lost earning capacity.
• Toxic Torts Legal Services Legal representation for victims exposed to toxic chemicals who suffered injuries or illness as a result, identifying liable parties and filing compensation claims.

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gordon McKernan Injury Attorneys: A large Louisiana-based personal injury firm with offices across the state running a similar contingency-fee model and comparable multi-channel digital marketing approach. Directly competes with Smiley in car accident, truck, and general PI work throughout Louisiana.
• Morris Bart, LLC: One of the most recognized personal injury firms in Louisiana and the Gulf South with offices in New Orleans, Baton Rouge, and other metros. Overlaps with Smiley on auto accidents, premises liability, and general PI; competes head-to-head for the same Louisiana consumer market.
• The Barkemeyer Law Firm: A Louisiana personal injury firm headquartered in Baton Rouge handling car accidents, wrongful death, and general PI matters on contingency. Comparable in size, geography, and service mix to Smiley.
• The Law Offices of Frank D'Amico Jr. A New Orleans-based personal injury and maritime injury firm handling car accidents, premises liability, and Jones Act claims in Louisiana. Directly comparable practice mix to Smiley, especially on the maritime/injury side.

Broad incumbents

• Morgan & Morgan: The largest U.S. personal injury firm with national advertising scale and a Louisiana presence (including a New Orleans office). Operates in the same contingency-fee PI category but with vastly greater marketing spend, attorney headcount, and geographic reach.
• Jacoby & Meyers: A long-established U.S. personal injury firm with offices across multiple states operating a contingency-fee model similar to Smiley's. Overlaps in auto accident, premises liability, and general PI; meaningfully larger and more geographically diversified.

Regional players

• Allen & Allen: A long-standing Virginia-based personal injury firm operating a contingency-fee model across car accidents, premises liability, and catastrophic injury. Similar mid-size multi-office regional PI structure, but operating in a different geography.
• The Carlson Law Firm: A Texas-based personal injury firm with multiple offices handling car, truck, and workplace injuries on contingency. Comparable mid-size multi-office structure and contingency-fee model, but operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smileyinjurylaw
• YouTubeyoutube.com/channel/UCSoA7nR4OAccLCEbQ9-JalQ
• Facebookfacebook.com/smileyinjurylaw
• LinkedInlinkedin.com/company/smiley-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smiley Law Firm