Worthouse
Worthouse is a privately held U.S. manufacturer of premium modular metal roofing systems (Supre, Dura, Ulta, Como profiles) made from German steel with proprietary Noble Matte coating, serving residential homeowners and commercial property owners across the United States and Canada through a certified contractor network and direct-to-consumer e-commerce.
- Company typePrivate
- Founded1994
- HeadquartersWaynesboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Worthouse does
Worthouse is a privately held U.S. manufacturer of premium modular metal roofing systems, headquartered in Waynesboro, Georgia, with four production plants and over 600,000 sq ft of industrial and distribution capacity. The company fabricates four core steel roofing profiles — Supre (classical corrugated), Dura (Mediterranean barrel tile), Ulta (modern flat profile), and Como (contemporary flat seam) — using eco-friendly German steel coated with its proprietary Noble Matte finish, and markets complementary building products including dual-layer PVC soffits, Flamingo steel gutters, ornamental metal fencing, and a full line of roofing accessories (valley flashing, ridge vents, snow guards, drip edge, fasteners). All panels carry UL-tested Class 90 wind (200 mph), Class 4 impact, and Class A fire ratings, and hold regulatory approvals in Miami-Dade County, Florida, Texas TDI, CRRC, and IBHS FORTIFIED Roof programs.
The company serves two primary customer segments: residential homeowners (single-family roof replacement, tile-to-metal upgrades, coastal and storm-exposed properties) and commercial building owners and property managers (offices, retail, hospitality, healthcare, institutional, industrial, multi-family). Architect/specifier and roofing-contractor personas operate as influencer and channel layers, respectively. Worthouse generates revenue primarily through one-time sales of roofing systems priced per project via free estimates, with secondary revenue from accessories and complementary products sold through an online store.
Distribution runs through three channels: (1) a certified contractor network that handles sales consultation, installation, and warranty service, accessed by homeowners via a 'Find a Local Contractor' tool; (2) direct-to-consumer e-commerce at worthouse.com/store for accessories, soffits, gutters, and fencing; and (3) direct sales for large commercial projects. Marketing combines content/SEO, social media (Facebook, Instagram, LinkedIn, TikTok, YouTube), the self-service roof visualizer, free design render services, and a FORTIFIED Roof program narrative targeting storm-exposed geographies. Worthouse is privately owned with no disclosed institutional investors, funding rounds, or M&A activity, and operates across the United States and Canada.
Worthouse firmographics
Firmographics- Name
- Worthouse
- Legal name
- Worthouse
- Website
- https://worthouse.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Worthouse is a privately held U.S. manufacturer of premium modular metal roofing systems (Supre, Dura, Ulta, Como profiles) made from German steel with proprietary Noble Matte coating, serving residential homeowners and commercial property owners across the United States and Canada through a certified contractor network and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Worthouse industry classification
Industry- Product category
- Metal Roofing Manufacturing
- NAICS
- Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232), Custom Roll Forming (332114)
- SIC
- Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Metal Roofing Systems (IMADAFAB)
- akta.pro secondary industries
- Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)
Keywords
Where Worthouse is headquartered
LocationHeadquarters
- HQ city
- Waynesboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Worthouse business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Metal Roofing Panels (One-Time Sale): Worthouse generates revenue primarily through the one-time sale of modular metal roofing panels (Supre, Ulta, Dura, Como) to homeowners, commercial property owners, and building professionals. Sales are facilitated through a network of certified contractors and direct-to-consumer channels via the company website and online store.
- Building Materials (Gutters, Soffits, Fences): Worthouse sells complementary building products including steel gutters (Flamingo system), PVC soffits (dual-layer wood-look), and ornamental steel fences. These are sold through the same contractor and direct-to-consumer channels.
- Roofing Accessories: The company sells a full line of metal roofing accessories (valley flashing, ridge vents, snow guards, drip edge, chimney flashing, fasteners) both through the online store and via contractor orders.
- Design Services: Worthouse offers professional roof rendering services where representatives create digital visual renders of the customer's home with the selected roofing style and color, as a free service supporting the sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Metal roofing panels — quote-based pricing per square foot |
| Unit Pricing | Pay-as-you-go | Flamingo Steel Gutters — per unit/component pricing |
| Unit Pricing | Pay-as-you-go | PVC Soffits — per unit pricing with sale promotions |
| Unit Pricing | Pay-as-you-go | Metal Fencing — per kit/package pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Worthouse product offering
Product offeringCore offering
Worthouse manufactures modular metal roofing panels made from German steel, offered in four architectural styles (Supre, Dura, Ulta, Como) with a proprietary Noble Matte coating. The company sells complementary building products including steel gutters (Flamingo), dual-layer PVC soffits, ornamental metal fences, and precision-engineered roofing accessories. Products are sold through a certified contractor network and a direct-to-consumer e-commerce store for residential and commercial applications across the United States and Canada.
Product overview
Worthouse is a manufacturer of premium modular metal roofing systems and complementary building products. The company offers four distinct steel roofing styles: Supre (classical corrugated), Dura (Mediterranean barrel tile), Ulta (modern flat profile), and Como (contemporary flat seam), each available in multiple fade-resistant colors with Noble Matte coating. Beyond roofing, the product portfolio includes metal fencing systems with zinc-infused coating, dual-layer PVC soffits with wood grain and traditional finishes, and the Flamingo steel gutter system. The company provides a complete interlocking roofing solution with integrated accessories (ridge vents, flashing, snow guards) designed to work as a unified system.
Differentiator
Problem solved
Functional benefit
Products and services
- Supre Metal Roofing
Quantifiable outcome
- Metal roofs last 40–70+ years vs. 15–30 years for asphalt shingles — reducing need for multiple replacements over a home's lifetime
- +3 more outcomes
Companies that use Worthouse
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Worthouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Worthouse partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Worthouse competitors and assessment
Company assessmentOthers
- Renoworks: Roof visualization software provider whose visualizer tool is integrated into Worthouse's website. Not a competitor but an enabling technology partner in Worthouse's customer experience stack.
Direct peers
- DECRA Roofing Systems: Direct competitor in stone-coated and modular metal roofing tiles for residential applications. Overlaps directly with Worthouse's Supre, Dura, and Ulta profiles on aesthetic + durability positioning and contractor-channel GTM.
- Boral Steel (Boral Roofing): One of the largest U.S. metal roofing tile manufacturers with comparable stone-coated steel tile product lines, serving residential and commercial projects through roofing contractors — same core customer base and product category as Worthouse.
- Metal Sales Manufacturing Corporation: Major U.S. metal roofing and wall panel manufacturer serving residential, commercial, and agricultural end markets through a dealer network. Competes with Worthouse on metal roofing panels, accessories, and contractor/dealer channels.
- Classic Metal Roofing Systems: Manufacturer of residential metal roofing systems (shingles, shakes, tiles, standing seam) distributed through trained contractor networks — direct overlap with Worthouse's residential metal tile value proposition and certified-installer model.
- ATAS International: Manufacturer of metal roofing panels, wall systems, and accessories for architectural and commercial buildings. Competes with Worthouse in standing seam, concealed fastener, and architectural metal roofing categories.
- EDCO Products: Manufacturer of steel roofing, siding, and soffit products distributed through contractors and dealers. Direct overlap with Worthouse on residential metal roofing, soffit, and exterior building product categories.
- Gerard Roofing Technologies: Manufacturer of stone-coated metal roofing tiles for residential and commercial markets. Comparable to Worthouse's modular metal tile products with similar aesthetic-replication positioning and code-rated performance.
Broad incumbents
- CertainTeed (Saint-Gobain): Broad building products incumbent offering asphalt, metal, and other roofing through contractor channels. Competes with Worthouse indirectly via its metal roofing line and roofing contractor programs at much greater scale.
- GAF: North America's largest roofing manufacturer, with an expanding metal roofing offering and the largest certified contractor network in the category. Direct competitive threat to Worthouse on contractor relationships and dealer programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Worthouse social profiles
Digital presenceWorthouse compliance and trust
Trust signalCompliance7 records
Worthouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worthouse leadership team
Management profileNumber of profiles
Worthouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worthouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worthouse
What does Worthouse do?
Worthouse manufactures modular metal roofing panels made from German steel, offered in four architectural styles (Supre, Dura, Ulta, Como) with a proprietary Noble Matte coating. The company sells complementary building products including steel gutters (Flamingo), dual-layer PVC soffits, ornamental metal fences, and precision-engineered roofing accessories. Products are sold through a certified contractor network and a direct-to-consumer e-commerce store for residential and commercial applications across the United States and Canada.
Is Worthouse a public or private company?
Worthouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Worthouse founded?
Worthouse was founded in 1994. It employs 11 to 50 people.
Where is Worthouse based?
Worthouse is headquartered in Waynesboro, United States, in the North America region.
How does Worthouse make money?
Four revenue lines are on record. Metal Roofing Panels (One-Time Sale) is the primary driver. The others are building Materials (Gutters, Soffits, Fences), roofing Accessories and design Services.
Who are Worthouse's main competitors?
Renoworks is listed as an others. Direct peers are DECRA Roofing Systems, Boral Steel (Boral Roofing), Metal Sales Manufacturing Corporation, Classic Metal Roofing Systems, ATAS International, EDCO Products and Gerard Roofing Technologies. Broad incumbents are CertainTeed (Saint-Gobain) and GAF.
Does Worthouse have an API?
No public API is recorded for Worthouse.
What industry is Worthouse in?
Worthouse's product category is Metal Roofing Manufacturing. Its primary akta.pro industry code is IMADAFAB, Metal Roofing Systems, with a secondary code of IMADACAG, Metal Roofing & Wall Panels (Architectural/Structural). Its NAICS code is 332322 and its SIC code is 3444.