Phoenix Creative Co.

What Phoenix Creative Co. does

Phoenix Creative Co. is a St. Louis-based, privately held full-service creative advertising agency founded in 1989, employing 11-50 people under a partnership ownership structure. The firm delivers six integrated service lines — Shopper Marketing, Advertising, Packaging, Digital, Collateral, and Identity — to enterprise CPG brands and major retail chains. Its client roster is anchored by long-tenured enterprise relationships, most notably Anheuser-Busch InBev (30+ years), Mondelēz International (multi-brand OREO/RITZ/CHIPS AHOY!/STRIDE work), and 7-Eleven, supplemented by Target, Kroger, CVS, Family Dollar, Dollar General, Clarkson Eyecare, Schaeffer Manufacturing, Dobbs Tire & Auto Centers, and AB Mauri. The agency's work spans point-of-sale materials, in-store displays, broadcast and digital advertising, packaging design, geo-targeted digital programs, and brand identity systems, and has produced documented commercial outcomes such as 7-Eleven's best-selling limited-edition Slurpee flavor and Dobbs Tire's all-time highest single-month sales record.

The company has no proprietary technology platform; its capabilities rest on the expertise of a long-tenured senior team including Matt O'Neill (Senior Partner, 40+ years), Dan Linck (Partner/CFO/COO, 30+ years), David Dolak (Partner/CCO), Abbey Ash (Partner/CMO), and Keith Schwahn (Partner/Director of Production, 20+ years). Industry recognition includes the Super REGGIE at the 2019 ANA Awards Gala and Gold distinctions at the 2019 AVA Digital and Hermes Awards.

Phoenix Creative operates a project- and retainer-based professional services model with quote-based, non-publicly disclosed pricing. New business is acquired through direct B2B relationship development, with client inquiries handled through named partner emails and a website contact form. The firm has no disclosed outside investors, no M&A history, and no funding events, and it serves clients across North America from a single St. Louis headquarters at 555 Washington Ave., Suite 510.

Name

Phoenix Creative Co.

Legal name

Phoenix Creative Co.

Website

https://phoenixcreative.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Creative Co. is a St. Louis-based, privately held full-service creative agency (founded 1989) that delivers shopper marketing, advertising, packaging, digital, collateral, and brand identity services to enterprise CPG brands and major retailers.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative advertising services
• Shopper marketing
• Packaging design
• Brand identity
• Retail marketing

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Creative Services: Phoenix Creative generates revenue through providing professional creative services to CPG brands and retailers. The agency's revenue streams include advertising campaigns (TV, radio, print, outdoor, online), shopper marketing programs, packaging design and brand identity work, digital content creation, and collateral materials. Services are project-based and likely retainer or campaign-based engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Phoenix Creative Co. is a full-service creative advertising agency delivering integrated marketing communications services to consumer packaged goods (CPG) brands and major retailers. Its core offerings span Shopper Marketing (retail point-of-sale, in-store displays, promotional strategy), Advertising (print, outdoor, online, TV, radio creative), Packaging design, Digital content production, Collateral materials, and Brand Identity development. Services are delivered as project-based and campaign-based engagements from its St. Louis headquarters.

Product overview

Phoenix Creative Co. is a St. Louis-based creative advertising agency offering a unified suite of in-house creative services spanning Shopper Marketing, Advertising, Packaging, Digital, Collateral, and Identity. Rather than a modular software platform, the company operates as a full-service agency delivering discrete creative work — point-of-sale materials, retail packaging, broadcast and digital advertising, and brand identity — to a portfolio of national CPG, retail, and beverage clients. All six service lines share a common creative and strategic foundation and are often deployed together within integrated client campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopper Marketing
• Advertising Brand storytelling across print, outdoor, online, broadcast, and radio channels, grounded in strategy and creative execution. Designed for brands seeking integrated above-the-line advertising campaigns.
• Packaging Design Brand-building packaging design for consumer goods — from logo and label design to adaptation across multiple SKUs for private-label and premium brands. Crafted since 1989 for CPG manufacturers.
• Digital Content Production Digital advertising creative including banner ads, social media posts, geo-targeted digital campaigns, and online content production. Built for brands running integrated online and social campaigns.
• Collateral Direct-mail pieces, brochures, sell sheets, and print collateral that support sales and brand marketing efforts. Targeted at brands and retailers needing sales-support materials.
• Identity (Brand Identity) Brand identity development including logo design, brand positioning, and visual identity systems for new and existing brands. Used by companies launching or refreshing a brand.

Quantifiable outcome

• Dobbs Tire achieved all-time highest sales record for a single month in October 2015, one month after new broadcast campaign launch (company's 40-year history)
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• SnapShot InteractiveminorGTM or Marketing PartnerPhoenix Creative partnered with SnapShot Interactive to create video content suitable for social sharing for Schaeffer Manufacturing's diesel engine oils campaign. The partnership combined Phoenix Creative's creative development with SnapShot Interactive's video production capabilities.
• MaxpointminorGTM or Marketing PartnerPhoenix Creative partnered with Maxpoint to launch a robust geo-targeted digital program for the Family Dollar 'Open Up with OREO' campaign. Maxpoint provided the geo-targeting technology for targeted banner ads.
• Influencer NetworkminorGTM or Marketing PartnerFor the Sour Patch Kids/F'Real Partnership, Phoenix Creative developed concept and strategic recommendations and executed digital and social influencer activations. The influencer campaign captured over 3 million impressions with a network of agencies.
• The Arbor GroupminorGTM or Marketing PartnerPhoenix Creative collaborated with The Arbor Group to produce three St. Louis-themed sports television spots for Dobbs Tire & Auto Centers sports campaign featuring St. Louis Blues and Cardinals sponsorships.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• The Martin Agency: Richmond, VA-based independent creative agency with a comparable mix of CPG, retail, and consumer accounts. Similar in size structure and full-service model, with packaging and shopper marketing work for major brands — a closely matched independent competitor in the same competitive set.
• The Richards Group: Dallas-based independent creative agency known for long-tenured CPG and retail relationships. Comparable independent ownership model, similar Midwest/South U.S. roots, and parallel focus on shopper and brand-building creative for consumer brands.
• Barkley: Kansas City-based independent creative agency with deep CPG, retail, and restaurant account work. Closely comparable in independent ownership structure, Midwest roots, and balanced shopper-marketing and advertising offering for enterprise consumer brands.
• Marcus Thomas: Cleveland-based independent full-service creative agency with CPG and retail account strength. Comparable size and integrated services structure (advertising, digital, shopper, content) with similar privately-held ownership model.
• Cramer-Krasselt: Midwest-based independent creative agency (Milwaukee/Chicago/NY) serving CPG, retail, and consumer brands. Comparable independent ownership, full-service integrated offering, and similar geographic positioning as a non-coastal independent challenger.
• RPA: Independent creative agency (Los Angeles) with longstanding CPG, retail, and automotive clients including Honda and Farmers Insurance. Comparable independent ownership structure and full-service campaign execution model.
• Mother: Independent creative agency with NYC and London offices. Comparable independent ownership, creative-led culture, and full-service offering including shopper marketing-adjacent work for consumer brands.
• Anomaly: Independent creative agency with offices in New York, Los Angeles, Toronto, and London. Comparable independent ownership structure and integrated advertising/identity/digital offering for major consumer brands.

Broad incumbents

• Havas: Global advertising holding company with broad CPG, retail, and shopper marketing capabilities through Havas Creative, Havas Media, and Havas CX. Represents the scaled holding-company competitor that boutique independents like Phoenix Creative typically compete against — or partner with — on enterprise briefs.
• Publicis Groupe: Global advertising holding company encompassing Leo Burnett, Saatchi & Saatchi, Publicis, Digitas, and Sapient — all of which compete directly for CPG and retail accounts that Phoenix Creative also serves. Represents the consolidated holding-company alternative procurement teams may select over boutique independents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/phoenixcreative
• Facebookfacebook.com/phoenixcreative
• LinkedInlinkedin.com/company/phoenix-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Creative Co.