Boulder Convention and Visitors Bureau

What Boulder Convention and Visitors Bureau does

Boulder Convention and Visitors Bureau, doing business as Visit Boulder, is the official destination marketing organization for Boulder, Colorado. The organization promotes Boulder as a leisure, meeting, wedding, and event destination through a comprehensive digital and physical visitor services platform. Its core product is the bouldercoloradousa.com destination marketing website, built on the Simpleview CRM and website management platform, which integrates event listings, free visitor guide distribution, curated itineraries, and direct hotel booking via bookdirect.net. The organization serves leisure tourists and families, meeting planners and corporate groups, wedding parties, travel media, and a network of more than 100 local tourism partners including hotels, restaurants, craft breweries, attractions, and cultural institutions.

Visit Boulder operates downtown visitor information services including a Visitor Information Center at 1303 Pearl Street, a mobile visitor bus deployed to trailheads, and ambassador staffing on the Park-to-Park shuttle. Complementary programs include the Citywide Boulder Certification Program (a free DEI and hospitality training initiative for partner businesses), the Events, Arts & Culture Grant Program aligned with Boulder's Sustainable Tourism Plan, and dedicated meeting and wedding planning services. The organization is hosting the 2027 Sundance Film Festival as a major event anchor.

The business model is a lodging-tax-funded non-profit/government-affiliated DMO rather than a market-rate commercial entity. Revenue is derived from lodging tax allocations and potential tourism partner membership fees, with services offered free to end visitors and partner businesses. No pricing model, transactional revenue, or subscription product is disclosed. Leadership is led by CEO Charlene Hoffman with a staff of approximately 15-20 including VP Sales, VP Visitor Experience & Community Partnerships, Director of Marketing and Communications, and specialized sales, marketing, and visitor services roles.

Name

Boulder Convention and Visitors Bureau

Legal name

Boulder Convention and Visitors Bureau

Website

https://bouldercoloradousa.com

Company type

Private

Founded year

1859

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Boulder (Boulder Convention and Visitors Bureau) is the official destination marketing organization for Boulder, Colorado, funded by lodging tax and promoting leisure tourism, meetings, weddings, and events through its website, visitor centers, certification program, and partner network of 100+ local businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Visitor information services
• Convention sales
• Tourism promotion
• Meeting planning services

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Marketing Services: Services to attract visitors and tourism business to Boulder including marketing, PR, visitor information services, event support, and meeting/convention sales. Funded through lodging tax allocations and potential membership fees from tourism partners.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Boulder Convention and Visitors Bureau (operating as Visit Boulder) is a destination marketing organization that promotes Boulder, Colorado as a travel destination. It provides visitor information services, trip planning resources, event listings, meeting and convention sales, wedding planning assistance, and a hospitality certification program. The organization is primarily funded through lodging tax allocations and partners with 100+ local hotels, restaurants, and attractions.

Product overview

Boulder Convention and Visitors Bureau operates the Visit Boulder destination marketing platform as its primary digital product, which serves as the official tourism portal for Boulder, Colorado. The platform provides a comprehensive suite of visitor services including an event calendar, free visitors guide, meeting and group planning services, wedding planning assistance, and curated trip itineraries. The organization also runs the Citywide Boulder Certification Program (a DEI hospitality training initiative) and the Events, Arts & Culture Grant Program supporting local events. The 2027 Sundance Film Festival is a major upcoming event promoted through dedicated resources on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Boulder Destination Marketing Platform Official destination marketing website for Boulder, Colorado providing visitor information, event listings, travel planning tools, hotel bookings, and itinerary recommendations for tourists and convention attendees.
• Free Visitors Guide Physical and digital visitor guide offering inspiration and planning resources for travelers visiting Boulder, Colorado.
• Event Calendar Comprehensive searchable calendar of community events, art fairs, beer festivals, markets, concerts, and festivals taking place in Boulder.
• Meeting & Group Planning Services Services for planning meetings, conferences, and group events including RFP submission, site visits, meeting venues, group dining, and team building activities.
• Wedding Planning Assistance Free wedding planning assistance including venue recommendations, vendor connections, rehearsal dinner locations, and lodging for wedding guests.
• Citywide Boulder Certification Program DEI Certified Business Seal program for hospitality staff to increase knowledge of Boulder and create a welcoming, inclusive environment for all visitors. Free online hospitality certification program covering diversity, equity and inclusion, Boulder's story, and hospitality best practices.
• Sundance Film Festival Information Portal Dedicated portal for the 2027 Sundance Film Festival in Boulder featuring venue information, lodging programs, and business resources.
• Events, Arts & Culture Grant Program Grant program supporting Boulder events that enhance the community for visitors and residents, aligned with the Boulder Sustainable Tourism Plan.
• Itineraries and Trip Planning Tools Curated itineraries including romantic weekends, family trips, outdoor adventures, culinary tours, and cultural experiences in Boulder.

Quantifiable outcome

• 45,000 acres of protected open space accessible within 5 minutes of downtown
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Create BouldercoreStrategic or Co-development PartnerCreate Boulder is a nonprofit that raises funds for artists and arts and culture organizations in Boulder. Their mission is to advocate for the arts, ignite investment in the arts, and increase participation in the City of Boulder's creative culture. The EAC Grant Program is designed to support Boulder's Sustainable Tourism Plan.
• SimpleviewcoreTechnology or IntegrationSimpleview provides the destination marketing platform powering the Visit Boulder website, CRM, event management, and booking integration. The company specializes in tourism marketing technology for convention and visitors bureaus.
• Leave No TraceminorStrategic or Co-development PartnerEnvironmental stewardship partnership promoting responsible outdoor recreation practices. Leave No Trace principles are referenced throughout outdoor activity content to protect Boulder's natural beauty.
• Downtown Boulder PartnershipcoreStrategic or Co-development PartnerPartnership with Downtown Boulder Partnership on ambassador programs, events, and downtown visitor services. Downtown Boulder Partnership logo displayed in certified businesses section.
• Park-to-Park ShuttleminorChannel Partner/ Reseller/ DistributorShuttle service connecting downtown Boulder to Chautauqua trailhead. Visit Boulder ambassadors ride the shuttle to distribute visitor information. Reduces parking pressure at trailheads.
• Sundance Film FestivalflagshipStrategic or Co-development PartnerThe 2027 Sundance Film Festival brings eleven days of acclaimed screenings, filmmaker talks, and special events to venues across Boulder (January 21-31, 2027). Visit Boulder markets the festival and coordinates lodging and visitor services.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aspen Chamber Resort Association: A Colorado mountain destination CVB/DMO promoting Aspen's tourism, events, and meetings business. Directly comparable as a destination marketing organization with similar outdoor recreation and event-driven visitor economy.
• Visit Phoenix: Official DMO for Greater Phoenix promoting leisure travel and convention business. Comparable city-level CVB structure with meeting planner focus and resort/outdoor marketing.
• Visit Austin: Official CVB for Austin, Texas, promoting meetings, conventions, leisure tourism, and events. Comparable DMO with event-driven tourism (SXSW) and outdoor/culinary positioning.
• Travel Oregon: State-level DMO promoting Oregon as a destination with strong outdoor recreation and culinary positioning. Comparable DMO model scaled to broader geography but serving similar visitor personas.
• Visit Utah: State DMO for Utah promoting outdoor recreation, national parks, and cultural tourism. Comparable destination marketing function with similar emphasis on outdoor and adventure experiences.
• Visit Denver: The official CVB for Denver, Colorado, promoting leisure travel, meetings and conventions across the metro area. Directly comparable DMO model with overlapping partner network and convention sales focus.
• Visit Napa Valley: Destination marketing organization for Napa Valley promoting culinary, wine, and outdoor tourism. Comparable lifestyle-destination DMO with similar emphasis on food, drink, and outdoor experience marketing.
• Visit Salt Lake: Official DMO for Salt Lake City with comparable outdoor recreation focus (skiing, hiking), convention sales, and meeting planner services. Closely aligned in mission, scale, and mountain-destination positioning.
• Discover Puerto Rico: Official DMO for Puerto Rico promoting leisure travel, meetings, and group business. Comparable destination marketing organization with similar convention sales and event support functions.
• Destination British Columbia: Provincial DMO for British Columbia, Canada, marketing outdoor recreation, cultural experiences, and culinary tourism. Comparable DMO model with similar outdoor and lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/visitboulder

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder Convention and Visitors Bureau