What Directo does

Directo is a cloud-based ERP (enterprise resource planning) SaaS platform providing integrated business management for small and mid-market companies, primarily across the Baltic, Nordic, and Central European markets. Its modular architecture covers finance, HR and payroll, manufacturing, warehouse and logistics, sales/CRM, and project management, built on a single unified database with optional add-ons such as digital signature (mobile-ID based), Directo-to-Directo inter-company document exchange, the i.EKA electronic cash register with direct VMI fiscalization, WMS Direct, and Property Management Direct. The platform distinguishes itself through deep local compliance integration (Lithuanian e-invoicing via SABIS, GPAIS packaging, VMI i.EKA, GDPR), ISO/IEC 27001:2022 certified security, and an extensive integration ecosystem including 600+ e-commerce platforms and EDI connectivity with Telema, Edisoft, Fitek, and Unifiedpost.

The company monetizes through monthly subscription tiers (Base Package at 199 EUR/month for up to 3 users; Production Package at 499 EUR/month for up to 5 users), modular add-ons (payroll at 75 EUR/month, digital signature at 15–25 EUR/month, storage upgrades, and EDI channel setup at 320 EUR per channel), and professional services for implementation, training, and custom reporting. Directo distributes primarily through its own direct sales offices in five countries — Lithuania (headquarters, Vilnius), Latvia, Estonia, Finland, and Poland — supplemented by a channel-partner network of accounting firms (Grant Thornton Baltic, Leinonen, Kadmas, Apskaitos boutique, Audikom, Berilita) and technology/integration partners, plus a 2025 co-marketing partnership with Swedbank. Approximately 4,000 customer companies and 65,000+ users across 45 countries use the platform, including named enterprise clients such as Grant Thornton Baltic, HRX (a logistics operator with €40M revenue across six countries), and Charlot LT (72 retail stores in the Baltics).

Directo UAB, headquartered in Vilnius, operates as the Lithuanian parent of a network of wholly owned subsidiaries (Directo SIA in Latvia, Directo OÜ in Estonia, Directo Oy in Finland, Directo Polska Sp. z o.o. in Poland). The company has been recognized with six consecutive Gazelė awards (2018–2021) for being among Lithuania's fastest-growing companies, and is privately held with no disclosed external investors, parent company, or M&A activity. No funding rounds, acquisitions, or public-company signals appear in the input data, and the ownership structure appears founder/management-led under CEO Indrė Liutkevičienė.

Name

Directo

Legal name

Directo UAB

Website

https://directo.lt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Directo is a Lithuanian cloud-based SaaS ERP platform serving ~4,000 companies across 45 countries with integrated finance, payroll, manufacturing, warehouse, sales, and project management modules, distributed via five local offices and accounting-firm partners in the Baltic, Nordic, and Polish markets.

Ownership category

akta.pro rank

Product category

Cloud ERP / Business Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Cloud ERP software
• SaaS business management
• Financial consolidation software
• Warehouse management system
• Payroll HR software

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Subscription SaaS Licenses: Monthly recurring subscription fees for ERP software access. Pricing tiers based on number of simultaneous users and included modules (basic vs production package). Additional fees for exceeding user limits or adding modules.
2. Module Add-ons: Additional fees for optional modules: payroll module (75 EUR/month), digital signature (15-25 EUR/month), storage upgrades (15-200 EUR/month), Directo-to-Directo transport (25 EUR/month)
3. Integration Services: One-time fees for EDI setup (320 EUR per channel), XML interface configuration, and integration with logistics providers
4. Professional Services: Implementation, consulting, training, and custom report development services billed at hourly rates or fixed project fees

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Directo develops and sells a cloud-based SaaS ERP (Enterprise Resource Planning) / business management system covering finance, HR/payroll, manufacturing, warehouse/logistics, sales, and project management as a unified platform. The software serves small to mid-sized companies primarily in the Baltic and Nordic regions, with multi-entity, multi-currency, and multi-country consolidation capabilities. It is delivered exclusively as cloud SaaS with no on-premise option, sold through subscription packages (Base, Production) plus add-on modules.

Product overview

Directo is a cloud-based, multi-country ERP (Enterprise Resource Planning) business management system delivered as SaaS (Software as a Service). The platform operates as a unified core system with modular architecture, offering seven primary functional modules: Finance (Finansai), HR/Payroll (DU/Personalas), Manufacturing (Gamyba), Warehouse/Logistics (Sandėlis/Logistika), Sales (Pardavimai), Project Management (Projektų valdymas), and Other Functions. These core modules are complemented by optional add-on modules including MyDirecto (simplified access), Digital Signature, Directo-to-Directo (inter-company document exchange), i.EKA (electronic cash register with fiscalization), WMS Direct, and Property Management Direct. The Base Package (199 EUR/month) and Production Package (499 EUR/month) represent the two primary subscription tiers, with additional paid modules for payroll, storage, consolidation, XML/EDI integrations, and bank gateways. Directo serves approximately 4,000 companies across 45 countries with operations in Lithuania, Estonia, Latvia, Finland, Poland, and other markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Base Package Core Directo ERP subscription tier priced at 199 EUR/month, including up to 3 simultaneous users and full software functionality (excluding production and payroll modules). Includes software updates, customer support, and data backup. Targeted at small businesses needing finance, warehouse, sales, and project management modules.
• Production Package Full Directo ERP subscription tier priced at 499 EUR/month, including up to 5 simultaneous users, the manufacturing/production module, and full system functionality excluding payroll. Includes software updates, customer support, and data backup.
• Payroll Module (DU / Personalas) Standalone payroll add-on module priced at 75 EUR/month, supports payroll processing for up to 250 employees including tax calculations, SODRA reports, GPM declarations, and SEPA payment exports.
• Directo Digital Signature Digital signature add-on enabling document signing within Directo and invitation of external parties to sign via mobile ID. Available in Standard (100 signatures/month at 25 EUR/month) and Mini (30 signatures/month at 15 EUR/month) tiers.
• Directo-to-Directo Module Inter-company document exchange module priced at 25 EUR/month, enabling automatic transfer of invoices, purchase invoices, movements, dispatches, orders, and purchase orders between Directo databases of partner companies.
• MyDirecto Simplified Directo access product enabling specific tasks such as approving purchase invoices and submitting vacation requests. Available in user-based pricing tiers for limited-scope users who do not need full ERP access.
• i.EKA (Electronic Cash Register) Intelligent electronic cash register subsystem with virtual fiscalization enabling real-time data transmission to the Lithuanian tax authority (VMI) i.EKA system. Used by retail customers such as UAB Charlot LT.
• WMS Direct Standard interface module for managing logistics and warehouse documents with external Warehouse Management System solutions, allowing customers to integrate Directo ERP with third-party WMS platforms.
• Property Management Direct Standard integration module connecting Directo ERP with real estate management solutions for property portfolio management, key indicators, real-time overview, rental updates, terms, and utility calculations.

Quantifiable outcome

• Customer support resolves approximately 50% of queries within 2 hours (2023 survey, 91 respondents)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Grant Thornton BalticcoreChannel Partner/ Reseller/ Distributor · 1 January 2008Major accounting and audit firm that has partnered with Directo since 2008. Uses Directo for internal operations and recommends it to clients requiring both accounting services and IT solutions. Actively promotes Directo in Baltic markets.
• LeinonencoreChannel Partner/ Reseller/ DistributorInternational financial accounting and business consulting group operating in 11 countries across Scandinavia, Baltic region, Eastern and Central Europe. 70+ accounting, tax, and legal specialists. Partners with Directo to serve clients requiring ERP systems.
• Verskis.ltcoreTechnology or IntegrationProfessional e-commerce platform system with 16 professionals creating and developing quality online stores since 2008. Offers teaching materials, webinars, articles, and individual consultations. Automates product uploads, pricing, inventory management, order transmission to accounting.
• TelemacoreTechnology or IntegrationLargest EDI operator in Baltic countries providing documents between wholesalers and retail companies. Interface allows receiving documents from Telema and sending to Telema directly from Directo.
• SwedbankcoreGTM or Marketing PartnerExclusive special offer for Swedbank business customers: 30% discount on basic Directo package for first 12 months plus free mass import module (499 EUR value). Joint marketing campaign targeting Swedbank's business customer base.
• KadmasminorChannel Partner/ Reseller/ DistributorAccounting services, bookkeeping consultations, company formation, handling neglected accounting.
• Apskaitos boutiqueminorChannel Partner/ Reseller/ DistributorProfessional accounting services with more than 15 years of experience. Exceptional attention to each client.
• AudikomminorChannel Partner/ Reseller/ DistributorProfessional bookkeeping services.
• BerilitaminorChannel Partner/ Reseller/ DistributorFinancial accounting and business analytics services. Team's experience tested by time and applied in practice for best results.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Odoo: Open-source modular ERP/CRM with broad functionality and an active partner channel in Central Europe. Targets the same SME segment as Directo with a global community-driven model that pressures local vendors on price and feature breadth.

Regional players

• e-conomic: Danish online accounting program owned by Visma, widely used by SMBs and accounting partners in Scandinavia. Comparable SME SaaS accounting/ERP positioning with a partner-led GTM model similar to Directo.
• Fortnox: Sweden-based cloud business system for accounting, invoicing, payroll, and ERP targeted at SMEs. While focused on the Swedish market, its category-leading position in the Nordics makes it a relevant aspirational peer and potential expansion threat for Directo.

Broad incumbents

• SAP Business One: Global incumbent SMB ERP from SAP with localized Baltic/Nordic partner implementations. Represents the upper-end competitive alternative for Directo's larger customers (e.g., HRX) seeking more enterprise-grade functionality.
• Visma: Nordic-headquartered provider of accounting, payroll, and ERP solutions for SMBs and the public sector. Competes head-on with Directo in Finland and the Baltics with deeper Nordic brand recognition and a larger product portfolio.
• Exact Online: Dutch-origin cloud ERP/accounting suite serving SMBs across Western and Northern Europe. Comparable SME focus, recurring SaaS model, and localized compliance coverage make it a benchmark peer for Directo's category.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMEs, used widely across the Baltics and Nordics through local partners. Overlaps with Directo's core ERP functionality but competes as part of a broader Microsoft cloud and Office 365 ecosystem.

Direct peers

• HansaWorld: HansaWorld is a Baltic-origin (Estonian-founded) ERP/accounting software vendor serving SMEs with multi-country, multi-currency capabilities. It is the closest direct competitor to Directo in terms of geographic focus, customer segment, and module scope (finance, warehouse, CRM).
• Merit Aktiva: Estonian accounting and business management software that, like Directo, serves Baltic SMEs with localized compliance (e-invoicing, tax reporting). Directly competes with Directo in Estonia with overlapping target customers.
• Lemonsoft: Finnish listed ERP vendor serving SMBs with finance, payroll, and CRM modules. Comparable in customer segment, pricing model, and Nordic/Baltic geographic exposure to Directo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/17947743
• Instagraminstagram.com/directolt
• Facebookfacebook.com/DirectoLT

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directo