Maloka Viajera

What Maloka Viajera does

Maloka is a non-profit interactive science museum (Corporación Maloka de Ciencia, Tecnología e Innovación), founded in 1998 and headquartered in Bogotá, Colombia. It operates as an ESAL (Entidad sin Ánimo de Lucro) under Colombian law and runs approximately 15 themed exhibition halls covering biodiversity, evolution, physics, emotions, climate change, urban citizenship, and paleontology, anchored by the Cine Domo (180-degree curved screen immersive cinema) and the Sala Digital multimedia theater. The core technology stack is physical and experiential rather than digital: hands-on interactive modules, full-dome projection, traveling exhibition modules (Maloka Viajera, Sala Cambio Climático Itinerante), and laboratory workshops segmented by age (Pequeños Inventores 4-7, Bio 7-9, Inventores 9+).

The business model blends unit-priced ticketing across multiple tiers (Recorrido Exploratorio, Tardes Maloka, Cine Domo, lab workshops, Combo Familiar, gift cards), a recurring membership program, group bookings for schools (minimum 20 persons) and corporates, private event rentals, on-site amenities (Parrillísimo restaurant, café, confectionery, padel court, parking), and a free social inclusion program (Maloka Puertas Abiertas) capped at 80 vulnerable visitors daily. Distribution combines Tu Boleta online ticketing, on-site box office, group channels, and traveling exhibitions reaching other Colombian cities. Governance is institutional: a Board of Directors includes representatives from MinCiencias, the Alcaldía Mayor de Bogotá, the Cámara de Comercio de Bogotá, ACAC, UniMinuto, and Universidad Pedagógica Nacional.

Customer segments span families with children (primary), educational institutions, corporate groups, and vulnerable populations (Sisbén A/B/C beneficiaries, persons with disabilities, public school teachers from Bogotá and Cundinamarca). Maloka is ISO 9001:2015 certified since 2024 (ICONTEC and IQNET recognized), coordinates the Andes node of RedPOP (a UNESCO-promoted Latin American network of ~50 science communication organizations), and has strategic partnerships with IDU, Planet On Festival, and Diario La República. No direct revenue is disclosed; the 2025 ESAL filing reported total equity of approximately COP $118 billion and zero net surplus.

Name

Maloka Viajera

Legal name

Corporación Maloka de Ciencia, Tecnología e Innovación

Website

https://maloka.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maloka is a non-profit interactive science museum in Bogotá, Colombia, operating 15+ themed exhibition halls, immersive dome cinema, and traveling outreach programs that serve families, schools, corporates, and vulnerable populations across the country.

Ownership category

akta.pro rank

Product category

Interactive Science Museum

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural History Museums (THAJADAC)

akta.pro secondary industry

Children’s Museums (THAJADAE)

Keywords

• Interactive science exhibits
• Immersive dome cinema
• Science education workshops
• Traveling exhibitions
• Cultural educational programs

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Individual and group admission fees for museum access, laboratory workshops, dome cinema screenings, and combination packages
2. Membership Program: Maloka membership cards offering recurring benefits and discounts for repeat visitors
3. Group Bookings and Corporate Events: Private event rentals, corporate team-building activities, and school group reservations
4. On-site Amenities: Restaurant (Parríllisimo), café, confectionery, padel court, and parking services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Maloka operates an interactive science museum in Bogotá featuring approximately 15 hands-on exhibition halls covering biodiversity, evolution, physics, emotions, and climate change, complemented by an immersive 180-degree curved-screen Cine Domo, laboratory workshops for children, digital theater screenings, and laser shows. The museum also runs Maloka Viajera, a traveling exhibition program that brings its science experiences to other Colombian cities, and Maloka Puertas Abiertas, a free admission program for vulnerable populations and public school communities.

Product overview

Maloka is an interactive science museum in Bogotá, Colombia, operating as a non-profit private entity for over two decades. The museum functions as a unified platform of interactive experiences rather than a modular software product. The core offering consists of approximately 15 interactive exhibition halls covering biodiversity, evolution, physics, emotions, climate change, and urban citizenship, complemented by an immersive Cine Domo (180-degree curved screen cinema), Sala Digital (digital theater), hands-on laboratory workshops for different age groups, laser shows, and a weekly Trivia Maloka educational program. The museum also operates Maloka Viajera, an outreach initiative that brings experiences to other cities, and Maloka Puertas Abiertas, a free admission social program. Visitors can purchase various ticket packages including exploratory tours, laboratory workshops, cinema combinations, and family bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• Latidos de Colombia Interactive experience for learning about, connecting with, and caring for Colombia's biodiversity, designed for general public visitors.
• Cine Domo Immersive cinematic experience with a 180-degree curved screen projection, screening documentaries, laser shows, and special programming for visitors of all ages.
• Sala Digital Audiovisual space featuring cutting-edge technology and surround sound designed for presentations, launches, and screenings for general public and corporate clients.
• Recorrido Exploratorio Self-guided tour through interactive halls covering science, nature, society, and emotions topics, lasting approximately 2-3 hours, for general visitors.
• Laboratorio Bio Practical and fun laboratory workshop designed for children ages 7-9, available as a stand-alone experience or combined with the exploratory tour.
• Laboratorio Inventores Laboratory workshop for children ages 9 and older, focused on hands-on science experimentation.
• Laboratorio Pequeños Inventores Laboratory workshop designed for children ages 4 to 7, focused on early science exploration.
• Combo Familiar Bundled package including entry to the exploratory tour and Cine Domo projection, valid for 4 people with approximately 4 hours of duration.
• Show Láser Laser light shows in Cine Domo featuring musical themes such as Leyendas del Rock, ABBA Tribute, and Fantasía Musical, with age restrictions on certain performances.
• Sala Migrar, un acto de valor Traveling exhibition accompanying Manuelita's migratory journey to Colombia, offering a human and empathetic perspective on migration for general audiences.
• Sala Guácala: La Ciencia del Asco Traveling exhibition exploring disgust as an essential emotion for human survival; what repels us also protects us.
• Sala Cambio Climático Traveling exhibition inviting understanding of climate change causes, planetary consequences, and mitigation actions for the public.
• Maloka Viajera Traveling initiative that develops and delivers Maloka science exhibition projects outside the Bogotá interactive center, in other cities across Colombia.
• Maloka Puertas Abiertas (MPA) Free admission program for Sisbén beneficiaries, educational communities from public schools, people with disabilities, and vulnerable populations in Bogotá and Cundinamarca.

Quantifiable outcome

• Free admission for 80 vulnerable visitors daily through Maloka Puertas Abiertas program

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• RedPOP (Red Latinoamericana de Popularización de la Ciencia)coreStrategic or Co-development Partner · 1 September 2025Maloka actively participates in and coordinates the Andes node of RedPOP, a Latin American network of ~50 science communication organizations including museums, interactive centers, universities, and NGOs. The partnership facilitates knowledge exchange, collaborative projects, and regional science communication initiatives across Mexico to Chile.
• Instituto de Desarrollo Urbano (IDU)minorStrategic or Co-development Partner · 1 September 2025Government agency that partnered with Maloka to create CiuLab - the first Laboratory of City and Citizen Culture in Colombia, featuring interactive modules on sustainability, circular economy, urban gardens, and urban landscapes
• Planet On FestivalminorStrategic or Co-development Partner · 1 September 2025Host venue for the IX International Environmental Film Festival Planet On, featuring 100+ national and international productions in Cine Domo and Sala 2D over five days
• Diario La RepúblicaflagshipStrategic or Co-development Partner · 1 January 2024Collaborative partnership to produce the commemorative book 'Maloka: 25 años inspirando mentes' (Maloka: 25 Years Inspiring Minds), part of the 'Transforming from Science and Companies' collection featuring contributions from Siemens, Huawei, Universidad EAN, and other organizations.
• Asociación Colombiana para el Avance de la Ciencia (ACAC)coreStrategic or Co-development PartnerBoard member entity providing governance oversight and science communication expertise to Maloka's strategic direction
• Alcaldía Mayor de BogotácoreStrategic or Co-development PartnerGovernment partner represented on Maloka's Board of Directors, supporting public science engagement initiatives
• Ministerio de Ciencia, Tecnología e Innovación (MinCiencias)coreStrategic or Co-development PartnerNational science ministry represented on Board of Directors, providing policy alignment and funding support for science popularization
• Cámara de Comercio de Bogotá (CCB)coreStrategic or Co-development PartnerChamber of commerce represented on Board, supporting business engagement and private sector partnerships
• Corporación Universitaria Minuto de Dios (UniMinuto)coreStrategic or Co-development PartnerEducational institution partner on Board, facilitating student engagement and research collaboration
• Universidad Pedagógica Nacional (Museos)coreStrategic or Co-development PartnerCollaborative partnership for 'Sentipensar Bogotá' citizen photography and illustration exhibition as part of Noche de Museos 2025, exploring ecosystems and urban biodiversity

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Museo de los Niños de Caracas: Children's interactive museum in Caracas, Venezuela, offering hands-on science and culture exhibits for school groups and families. Comparable as a Latin American interactive educational museum with a similar family/school audience base.
• Parque Explora: Interactive science center and aquarium in Medellín, Colombia, operating a similar model of hands-on science halls, a domed/immersive theater, and aquarium experiences. Closest direct competitor within Colombia and comparable on visitor base, programming, and educational mission.
• Explora – Centro Interactivo de Ciencias: Interactive science center in León, Mexico, combining hands-on science exhibits with educational programming. Similar in scale and target audience, and shares Maloka's school-group-driven visitor model.
• Museo Interactivo de Economía (MIDE): Interactive museum in Mexico City focused on experiential learning through themed interactive halls, combining education and entertainment. Mirrors Maloka's experiential, technology-enabled, family-oriented science education model.
• Catavento Museu de Ciências: Interactive science museum in São Paulo, Brazil, featuring experiential halls, immersive experiences, and educational programming for families and schools. Direct regional peer in the LatAm interactive science museum category.
• Museo Universum – Museo de las Ciencias de la UNAM: University-affiliated interactive science museum in Mexico City offering hands-on exhibits across physics, biology, and earth science. Comparable in scale, public-mission orientation, and school-group programming to Maloka.

Broad incumbents

• The Tech Interactive: Established interactive science and technology center in San Jose, California, with comparable hands-on exhibits, dome/immersive theater, and educational programming. Useful as a scale and operating-model reference for what a mature interactive science center looks like.

Regional players

• Jardín Botánico de Bogotá José Celestino Mutis: Botanical garden and environmental education site in Bogotá with biodiversity programming, including a visit center and citizen-science projects. Overlaps with Maloka's Sala Biodiversidad and Sala Cambio Climático for environmentally-focused school groups and families.
• Museo Nacional de Colombia: Bogotá-based national museum offering curated exhibitions and cultural programming. Comparable as a cultural-tourism destination in Bogotá that competes for the same visitor and school-group audiences, though with a non-interactive, traditional museum model.

Emerging players

• Maloka Museo del Niño (Caracas / regional LatAm children's museums): Network of LatAm children's museums with overlapping family-and-education audience but typically smaller scale and more entertainment-leaning than Maloka's science focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/malokacti
• YouTubeyoutube.com/user/MalokaCyT
• Facebookfacebook.com/malokacti
• LinkedInco.linkedin.com/company/maloka
• Instagraminstagram.com/malokabogota

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maloka Viajera