Parque Explora

What Parque Explora does

Parque Explora is a private science museum complex headquartered in Medellín, Colombia, operating continuously since 2005. Its core facility on Carrera 53 #73-75 (adjacent to the Universidad Metro station) combines a three-floor aquarium (Acuario Explora) housing 239+ aquatic species and 4,000+ individuals representing Colombian biodiversity, a Vivario refuge for 65 rescued amphibians and reptiles, and over 300 interactive exhibits across themed salas — Sala Mente (900 m² neuroscience), Sala Tiempo (45 time-related experiences), Sala Música (created with 200+ musicians), Sala Abierta (25 outdoor physics experiences), and Sala Infantil. The complex is directly connected to the adjacent Planetario de Medellín, which offers dome shows, astronomical observation, and the Oriente Antioqueño astronomy club in partnership with EAFIT Rionegro.

The institution generates revenue through a multi-stream model: one-time admission tickets (priced in Colombian pesos and tiered by resident/foreign visitor, individual/family, and combo packages with the Planetario); venue rentals for corporate and educational events (auditorium capacity 296, theater 162, dome 110, aquarium); themed birthday celebration packages ($58,700-$80,000 COP per guest); subscription-style courses and astronomy clubs; mobile outreach programs (Experiencias Viajeras) bringing science to schools and companies; teacher training (Experimenta con Tus Clases, 32 hours across 8 sessions); and a B2B consulting line designing museums and cultural spaces across five countries with 122,000+ m² delivered.

Parque Explora serves three primary customer segments in parallel — general public and families (walk-in and online ticket sales), educational institutions (schools, universities, teacher training), and corporate organizations (event rentals, team-building) — with a fourth supporting segment of public-sector and cultural clients served through consulting. Distribution combines a physical box office, an online e-commerce store (parqueexplora.org/tienda), WhatsApp-based sales consultations, and mobile outreach via the Exploramóvil, portable dome, and inflatable screen. The organization maintains 373 employees and operates Tuesday-Friday 8:30 AM-5:30 PM and weekends 10:00 AM-6:30 PM, closing Mondays and post-holiday Tuesdays for maintenance.

Name

Parque Explora

Legal name

Parque Explora

Website

https://parqueexplora.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Parque Explora is a private science museum complex in Medellín, Colombia, operating an aquarium with 239+ species, a vivarium, a planetarium, and 300+ interactive exhibits. It serves families, schools, and corporate clients through admission tickets, venue rentals, educational programs, mobile outreach, and international museum-design consulting.

Ownership category

akta.pro rank

Product category

Science Museum and Educational Entertainment

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Natural History Museums (THAJADAC), Children’s Museums (THAJADAE), Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Interactive science museum
• Aquarium and vivarium
• Planetarium shows
• Educational programs
• Event venue rental

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Admission Tickets: Individual and family tickets for entry to the science museum, aquarium, dinosaur exhibit, and interactive rooms. Tickets are sold at physical box office and online with prices varying by nationality (Colombian residents vs foreigners) and package type.
2. Event Venue Rental: Rental of unique spaces including auditorium (296 capacity), theater (162), dome planetarium (110), and aquarium for corporate events, graduations, seminars, congresses, and conferences. Includes professional event support team.
3. Birthday Celebrations: Themed birthday party packages with park access and experimental activities. Two plans available: 'Arma tu celebración' and 'Celebremos juntos' with mediator accompaniment.
4. Educational Services: Pedagogical routes, traveling science experiences, creative vacation programs, and teacher training workshops for schools and educational institutions.
5. Space Rental for Educational Events: Venues for academic events including seminars, symposiums, congresses, forums, and workshops for educational institutions.
6. Courses and Workshops: Monthly courses on biodiversity, astronomy, and science offered in-person and virtually for all ages, including astronomy clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Parque Explora operates an interactive science museum complex in Medellín, Colombia, featuring themed exhibition rooms (mind, time, music, outdoor physics, children's), a three-floor aquarium with 239+ species, a vivarium for rescued reptiles and amphibians, and the adjacent Planetario de Medellín. The museum sells individual and family admission tickets, educational services for schools and universities, corporate event venue rentals, mobile science experiences, birthday party packages, and museum consulting services.

Product overview

Parque Explora is a science museum complex in Medellín, Colombia comprising the main Parque Explora science museum, the Planetario de Medellín, and the Exploratorio creative space. The museum offers core interactive exhibitions including the Acuario Explora (aquarium with Amazon ecosystems), Vivario (reptile refuge), Sala Música (music room), Sala Mente (neuroscience), Sala Tiempo (time physics), Sala Abierta (outdoor science), and Sala Infantil (children's room). Educational services include pedagogical routes, mobile science experiences (Experiencias Viajeras), teacher training (Experimenta con Tus Clases), university programs, creative vacation camps, and birthday celebrations. Corporate services offer venue rentals for events. The institution also provides consulting services for museum and exhibition design. The portfolio spans science education, conservation, and cultural project development across Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Parque Explora Science Museum Science museum in Medellín featuring interactive exhibitions, aquariums, planetarium shows, and educational experiences across multiple themed rooms focused on mind, music, time, and outdoor science. Designed for general public, families, and tourists.
• Planetario de Medellín Planetarium adjacent to Parque Explora offering dome shows, astronomical observations, and space-related programming for visitors of all ages, with direct connection to the museum.
• Acuario Explora Three-floor aquarium recreating Amazon rivers, flooded jungles, coral reefs and other aquatic ecosystems, housing over 239 species including pirarucú, arawanas, and marine organisms with focus on Colombian biodiversity. Over 400 species and 4,000+ individuals on display.
• Vivario Refuge for rescued amphibians and reptiles recovered from illegal trade, providing care for 65 animals across 16 enclosures with ecosystems adapted for animal welfare. Includes reproduction programs and genetic banks.
• Rutas y Recorridos Pedagógicos Educational guided routes through Parque Explora and Planetario designed for school groups from preschool to 11th grade, integrating constructivist pedagogy and inquiry-based learning with themes like colors and scales.
• Experiencias Viajeras de Ciencia Mobile science experiences including Exploramóvil, portable dome, and inflatable screen that bring interactive science activities to schools and events beyond the museum premises.
• Experimenta con Tus Clases 32-hour teacher training program in 8 sessions using Parque Explora methodology to help educators design creative learning experiences and teaching materials.
• Espacios y Servicios para Empresas (Corporate Venue Rental) Corporate event venues including auditorium (296 capacity), theater (162 capacity), aquarium, and dome available for rental with professional event support team for conferences, seminars, team building, and corporate experiences.
• Celebración de Cumpleaños Explora Themed birthday party packages including park access, aquarium visits, vivarium experiences, and experimental activities. Two plans available: 'Arma tu celebración' ($58,700 COP per person) and 'Celebremos juntos' ($80,000 COP per person). Minimum 15 guests.
• Vacaciones Creativas para Colegios School vacation programs lasting 4 sessions of 4 hours each where children explore science as astronomers, biologists, paleontologists, and researchers through hands-on experiments.
• Club de Astronomía del Oriente Antioqueño 12-session astronomy club held at EAFIT Rionegro covering solar system, exoplanets, stellar evolution, constellations, and deep-space objects. Directed at youth and adults from 15 years old.
• Proyectos de Consultoría en Ciencia y Cultura Consulting services for museums, exhibitions, interactive centers, and cultural projects including design, construction, and mobile strategies with over 122,000 square meters created across five countries.

Quantifiable outcome

• Over 400 species and 4,000+ individuals representing Colombian biodiversity on display
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• EAFIT RionegrominorStrategic or Co-development PartnerEAFIT Rionegro hosts the Astronomy Club of Oriente Antioqueño organized by Parque Explora's Planetario de Medellín, providing venue space for 12 in-person sessions of the astronomy course.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Museo de Arte Moderno de Medellín (MAMM): Adjacent cultural anchor in Medellín's Ciudad del Río district serving overlapping audiences (families, tourists, schools, corporate events). Comparable venue-rental and event-driven revenue model, though focused on art rather than science.
• Centro Cultural Pablo de la Torriente Brau: A Cuban cultural complex with a planetarium and science programming that mirrors Parque Explora's combined museum-plus-dome format in a LATAM context where such integrated centers are rare.
• Jardín Botánico de Medellín: Physically adjacent to Parque Explora and shares the same visitor flow around the Universidad Metro / Norte corridor. Comparable in operating a living collection open to the public, with education and tourism revenue streams.

Direct peers

• Museu Catavento: São Paulo's interactive science museum with 300+ hands-on exhibits and strong educational programming. Closest Brazilian peer by interactive-exhibit model and school-group revenue approach.
• Maloka Centro Interactivo: Bogotá's flagship interactive science center, Maloka is the closest Colombian analog to Parque Explora as a hands-on science museum with themed rooms, a dome, and educational programming. Comparable mission, visitor model, and B2B school services.
• Planetario de Medellín: Directly connected to Parque Explora at the same campus and effectively operated as part of the same institution. Most comparable operating venue for dome shows, astronomy clubs, and space-themed programming.
• Museo Interactivo de Economía (MIDE): Mexico City's flagship interactive museum; comparable in combining themed interactive rooms, school-tour revenue, and corporate venue rental as a primary monetization model.

Broad incumbents

• TELUS World of Science – Edmonton: Large science center combining a planetarium, IMAX, and themed galleries with a strong school-group and event-rental business. Comparable in the integrated science-center-plus-dome format Parque Explora operates.
• Exploratorium: San Francisco's pioneering interactive science museum is the global benchmark for hands-on science exhibits. Comparable in interactive-room format, teacher training programs, and educational programming, though at much larger scale.

Emerging players

• Museo de Ciencias de la Universidad Nacional de Colombia: Bogotá-based university-affiliated science museum with comparable educational programming and school-tour business, though smaller scale and without an aquarium or planetarium core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/parqueexplora
• LinkedInlinkedin.com/company/parque-explora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parque Explora