SSRC

What SSRC does

SSRC is a privately held manufacturer of theatrical power distribution and lighting control equipment headquartered in Duncan, South Carolina, in operation since 1987. The company designs and builds hardware for distributing and switching power in stage and venue environments, with a product portfolio centered on the proprietary SwitchSuper DMX512-controlled relay panel (supporting up to 84 individually addressable relays), UL 1008-listed Emergency Lighting Transfer Panels, UL-listed Company Switch disconnects (60A-400A), BAL/SL/H/L V Series connector strips for rigged and fixed installations, IP65-rated LED Work Lights, and supporting accessories (Spotlight Cages, Chain Hoist Stands, Light Ladders). The SwitchSuper family has been expanded with SwitchCycle and SwitchToggle variants targeting additional lighting-control use cases.

SSRC serves a diversified set of verticals including performing arts centers, K-12 and higher-education institutions, broadcast studios, worship facilities, and theme parks/entertainment venues. Named installations include Walt Disney Concert Hall, Ford's Theatre, Winspear Opera House, Universal Studios, SeaWorld, NBC Studios, and Cowboy Stadium, alongside educational deployments such as University of North Carolina and Greenville County Schools. The company holds UL 1008 and UL 1573 certifications, which serve as a regulatory entry barrier in code-regulated venues.

The business model is specialized B2B hardware sales conducted exclusively through a channel of over 200 authorized dealers and manufacturer representatives across the United States and Canada, including major theatrical integrators such as Barbizon, Diversified, PRG Lighting, Clair Brothers, 4Wall Entertainment, and Vincent Lighting Systems, with Johnson Systems Inc. covering Canada. SSRC also offers custom manufacturing to venue specifications. Pricing is not publicly disclosed and is negotiated through dealers on a project basis. Aaron Clark serves as President, and the company operates without disclosed external funding, parent company, or institutional investors.

Name

SSRC

Legal name

SSRC

Website

https://ssrconline.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

SSRC is a privately held manufacturer of theatrical power distribution and DMX-controlled lighting control equipment, serving schools, performing arts centers, broadcast studios, worship facilities, and entertainment venues across the US and Canada through an authorized dealer network.

Ownership category

akta.pro rank

Product category

Theatrical Power Distribution Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Wiring Device Manufacturing (33593)

SIC

Switchgear & Switchboard Apparatus (3613), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Circuit Breakers, Disconnectors, Earthing Switches & Switchgear Components (EUADACAH)

Keywords

• Theatrical power distribution
• DMX relay panels
• Connector strips
• Emergency transfer panels
• Lighting control equipment

Headquarters

HQ city

Duncan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Theatrical Distribution Equipment Sales: SSRC generates revenue through the manufacture and sale of theatrical distribution products including connector strips, relay panels, emergency lighting transfer systems, company switches, spotlight cages, LED work lights, and related stage equipment. Products are sold through a network of authorized dealers and representatives throughout the United States and Canada. The company also manufactures custom equipment to meet customer specifications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SSRC manufactures theatrical distribution products including DMX-controlled relay panels (SwitchSuper, SwitchCycle, SwitchToggle), connector strips (BAL, SL, H/L V series), emergency lighting transfer panels (ELTP), company switches, and lighting accessories. Products are produced as standard catalog items and custom configurations to meet unique venue specifications.

Product overview

SSRC is a manufacturer of quality theatrical distribution products serving schools, performing arts centers, colleges and universities, worship centers, broadcast studios, hotels and casinos. The product portfolio centers on power distribution and lighting control equipment including DMX-controlled relay panels (SwitchSuper, SwitchCycle, SwitchToggle), connector strips (BAL Series, SL Series, H/L V Connector Strips), emergency transfer systems (ELTP), disconnect switches (Company Switch), and lighting accessories (Spotlight Cages, Chain Hoist Stands, Light Ladders). The company also offers LED work lights and custom distribution equipment to meet specifications.

Differentiator

Problem solved

Functional benefit

Brands

• SwitchSuper: DMX-Controlled relay panel device designed for permanent installations, capable of switching up to 84 individually controlled DMX-addressable relays.
• SL Series
• BAL Series
• H/L V Series

Products and services

• SwitchSuper Relay Panel Proprietary DMX-controlled relay panel that enables integrated lighting control for theatrical and entertainment venues.
• SwitchCycle Relay panel product from SSRC's switching product family for theatrical power distribution applications.
• SwitchToggle Relay panel product from SSRC's switching product family for theatrical power distribution applications.
• Company Switch Power distribution switching equipment for theatrical venues, providing controlled power feeds for stage and production use.
• Emergency Lighting Transfer Panel (ELTP) UL 1008 listed automatic transfer switch that provides emergency lighting transfer functionality for theatrical and commercial venues, ensuring code-compliant backup power for safety lighting.
• BAL Series Connector Strip Standard catalog connector strip used for theatrical power distribution, providing outlet access along stage and production areas.
• SL Series Connector Strip Standard catalog connector strip for theatrical power distribution applications.
• H/L V Connector Strips High-low voltage connector strips for theatrical power distribution, accommodating both power and low-voltage control circuits.
• LED Work Light Portable LED work light from SSRC's lighting accessories catalog for production and backstage use.
• Spotlight Cage Spotlight cage accessory for theatrical lighting fixtures in the SSRC catalog.
• Chain Hoist Stand Chain hoist stand accessory for theatrical rigging and lighting support applications.
• Light Ladders Light ladder accessory product for theatrical lighting support and access.

Quantifiable outcome

• 5-second switch time from normal to emergency power
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• BarbizoncoreChannel Partner/ Reseller/ DistributorBarbizon is a major theatrical equipment dealer with locations across the United States (Capitol, Chicago, Miami, Orlando, Atlanta, New England, Charlotte, Light of the Rockies) that resells SSRC products to end customers.
• DiversifiedcoreChannel Partner/ Reseller/ DistributorDiversified is a national AV integration company with locations in multiple states that distributes SSRC theatrical equipment as part of their system integration offerings.
• PRG LightingcoreChannel Partner/ Reseller/ DistributorProduction Resource Group (PRG) is a major theatrical equipment provider with locations across the US that resells SSRC products.
• Clair BrotherscoreChannel Partner/ Reseller/ DistributorClair Brothers is a professional audio and lighting equipment company serving theaters and venues, distributing SSRC products in PA and TN locations.
• 4Wall EntertainmentcoreChannel Partner/ Reseller/ Distributor4Wall Entertainment is a theatrical equipment rental and sales company with multiple US locations (CA, MD, NJ, NV, TN) that distributes SSRC products.
• Vincent Lighting SystemscoreChannel Partner/ Reseller/ DistributorVincent Lighting Systems serves the MI, KY, OH, and PA markets as an authorized SSRC dealer for theatrical equipment.
• Johnson Systems Inc.coreChannel Partner/ Reseller/ DistributorJohnson Systems Inc. is the authorized Canadian dealer for SSRC products, providing distribution coverage in Canada.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lex Products: Lex Products is a manufacturer of portable and permanent power distribution, including DMX-controlled and theatrical/entertainment-grade equipment. It is the closest direct competitor to SSRC in connector strips, company switches, and entertainment power distribution.
• Motion Laboratories: Motion Laboratories designs and manufactures DMX-controlled power distribution and motor-control systems for entertainment venues. It overlaps with SSRC's SwitchSuper relay panel and connector strip lines for fixed theatrical installations.
• Production Resource Group (PRG): PRG is a global entertainment-technology provider offering theatrical lighting, rigging, and power distribution. While SSRC supplies PRG via its dealer channel, PRG also provides its own distribution solutions in production and venue-grade deployments.
• 4Wall Entertainment: 4Wall is a major theatrical and entertainment lighting equipment dealer/rental company and an authorized SSRC reseller. Its in-house sales, rental, and integration services address the same end-customers SSRC serves.
• Altman Lighting: Altman Lighting is a manufacturer of theatrical, architectural, and entertainment lighting fixtures and accessories. It targets the same performing arts and entertainment end-customers with overlapping stage-equipment portfolios.

Broad incumbents

• Electronic Theatre Controls (ETC): ETC is a leading manufacturer of theatrical lighting controls, dimmers, and architectural lighting systems. It competes with SSRC in lighting control and architectural-control portions of the stage equipment stack at far greater scale.
• Hubbell Lighting: Hubbell is a broad electrical products manufacturer encompassing switchgear, lighting, and wiring devices. It overlaps with SSRC in switches, connector strips, and lighting from a much larger portfolio and scale.
• Leviton: Leviton manufactures wiring devices, dimmers, and lighting controls widely used in commercial buildings. Its commercial-grade dimming and control product families overlap with SSRC's theatrical dimming/relay lines as a broad-line competitor.
• Eaton: Eaton is a major power-management manufacturer with switchgear, transfer switches, and lighting control products. Its UL 1008 transfer switches are a direct category competitor to SSRC's ELTP at industrial scale.
• Schneider Electric: Schneider Electric, through Square D and other brands, manufactures switchgear, panelboards, and lighting-control solutions. It is a broad incumbent competitor in the commercial electrical distribution space where SSRC operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ssrcqualitytheaterproducts
• LinkedInlinkedin.com/company/ssrc-stage-equipment

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSRC