Pfister
Pfister is a 100+ year-old U.S. manufacturer of kitchen and bathroom faucets, showerheads, and plumbing fixtures, operating as a subsidiary of ASSA ABLOY. It sells through direct e-commerce, wholesale builder channels, and a professional showroom network serving homeowners, builders, designers, and trade professionals.
- Company typePrivate
- Founded1910
- HeadquartersLake Forest, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pfister does
Pfister (legal entity Pfister Corporation) is a manufacturer of kitchen and bathroom faucets, showerheads, tub and shower fixtures, specialty faucets, accessories, and replacement parts, operating as a wholly owned subsidiary of Swedish multinational conglomerate ASSA ABLOY. Headquartered in Lake Forest, California, with regional operations serving the United States, Canada, and Latin America, the company offers over 40 product collections spanning entry-level (Pfirst Series) to design-led premium tiers (AMETRINE, Tenet, Montay), with list prices ranging from $35 for replacement parts to $612 for premium vessel faucets. The underlying technology platform is built on proprietary ceramic disc valve systems (Pforever Seal), quick-connect installation technologies (Pfast Connect, QuickConnect, TopPfit), tool-less drain assemblies (Push & Seal), finish coatings (Spot Defense), thermostatic valves (ThermoForce), and magnetic docking systems (MagnePfit), backed by a lifetime Pforever Warranty covering finish and function. Products carry EPA WaterSense, ADA, NSF/ANSI/CAN 61, IAPMO, CEC, and CALGreen certifications, enabling code-compliant residential and multifamily installations.
The company runs a multi-channel go-to-market: direct consumer e-commerce through pfisterfaucets.com, a dedicated wholesale builder team (1-800-422-4278), the Pfister Professional Showroom network with Territory Managers across U.S. regions, and independent kitchen and bath showroom distribution. Revenue is generated via one-time hardware sales across consumer, replacement-part, and professional/trade product lines. Enterprise customers include national homebuilders (Lennar, Toll Brothers) and multifamily developers (Crescent Communities, Holland Residential, Finger Companies, ReyLenn Properties), while consumer marketing spans email, social media (Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube), blog content, the American Plumber Stories docuseries, trade shows (KBIS, ADEX), and influencer partnerships. Brand credibility is reinforced by 100+ years of brand history and a sustained design award record, including multiple ADEX Platinum Awards (2018-2021) and the Best of KBIS 2026 Silver Award for the AMETRINE Collection. Revenue figures are not publicly disclosed.
Pfister firmographics
Firmographics- Name
- Pfister
- Legal name
- Pfister Corporation
- Website
- https://pfisterfaucets.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pfister is a 100+ year-old U.S. manufacturer of kitchen and bathroom faucets, showerheads, and plumbing fixtures, operating as a subsidiary of ASSA ABLOY. It sells through direct e-commerce, wholesale builder channels, and a professional showroom network serving homeowners, builders, designers, and trade professionals.
- Ownership category
- akta.pro rank
Pfister industry classification
Industry- Product category
- Plumbing Fixtures
- NAICS
- Plumbing Fixture Fitting and Trim Manufacturing (332913), Plastics Plumbing Fixture Manufacturing (326191)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industry
- Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)
Keywords
Where Pfister is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pfister business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Faucet and Fixture Sales: Primary revenue from selling kitchen and bathroom faucets, tub/shower fixtures, and accessories to consumers, builders, and through showrooms.
- Replacement Parts: Revenue from selling individual replacement parts including cartridges, O-rings, handles, hoses, aerators, spouts, and installation hardware.
- Professional/Trade Products: Dedicated professional-grade product lines and showroom exclusives for trade customers including builders, designers, and plumbers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Ashfield Single Control Vessel Bathroom Faucet - Brushed Nickel |
| Unit Pricing | One time/ perpetual license | Ashfield Single Control Vessel Bathroom Faucet - Polished Chrome |
| Unit Pricing | One time/ perpetual license | Ashfield Single Control Vessel Bathroom Faucet - Tuscan Bronze |
| Unit Pricing | One time/ perpetual license | Ashfield Single Control Vessel Bathroom Faucet - Rustic Bronze |
| Unit Pricing | One time/ perpetual license | Ceramic Disc Cartridge Replacement Part |
| Unit Pricing | One time/ perpetual license | Pasadena 2-Handle 8" Widespread Bathroom Faucet - Tuscan Bronze |
| Unit Pricing | One time/ perpetual license | Pasadena 2-Handle 8" Widespread Bathroom Faucet - Slate |
| Unit Pricing | One time/ perpetual license | Pasadena 2-Handle 8" Widespread Bathroom Faucet - Polished Chrome |
| Unit Pricing | One time/ perpetual license | Grid Strainer No Overflow Replacement Part - Polished Chrome |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Pfister product offering
Product offeringCore offering
Pfister designs, manufactures, and distributes residential bathroom and kitchen faucets, shower heads, tub/shower trim, and related plumbing accessories under the Pfister Faucets brand. The company sells a broad portfolio of core plumbing fixtures (pull-down, pull-out, touchless, bridge, bar/prep, pot-filler, vessel, widespread, wall-mount, centerset), tub and shower components, replacement parts, and 40+ named product collections, backed by proprietary installation and valve technologies (Pforever Seal, Pfast Connect, Push & Seal, TopPfit, MagnePfit, Spot Defense, QuickConnect, ThermoForce).
Product overview
Pfister is a manufacturer of bathroom and kitchen faucets, shower heads, accessories, and plumbing products. The product portfolio includes kitchen faucets (pull-out, pull-down, single/two handle, touchless), bathroom faucets (centerset, widespread, vessel, wall mount), tub & shower products, specialty faucets (pot-filler, bar/prep, utility), and replacement parts. Key technology features include TopPfit (above-sink installation), Push & Seal (tool-less drain), QuickConnect (detachable showerhead), Pfast Connect (quick installation), and Pforever Seal (ceramic disc valve with lifetime leak guarantee). Notable collections include Tenet (minimalist), Winter Park, Montay, Colfax, Bruton, Ashfield, Pasadena, Stellen, Contempra, Tisbury, Arkitek, Rhen, Kai, and Pfirst Series. The company is a subsidiary of ASSA ABLOY and backs products with a Pforever Warranty covering finish and function for as long as the original owner owns their home.
Differentiator
Problem solved
Functional benefit
Brands
- Pfister Faucets: Primary brand for bathroom and kitchen faucets, shower heads, accessories and related plumbing products.
Products and services
- Kitchen Faucets
Quantifiable outcome
- 30% reduction in water consumption and average household savings of up to $200 annually
- +1 more outcomes
Companies that use Pfister
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Pfister technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Pfister partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ASSA ABLOYcorePfister is a subsidiary of ASSA ABLOY, a global leader in door opening solutions. The parent company provides corporate backing and resources, with Pfister operating as part of the ASSA ABLOY family of brands.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Pfister competitors and assessment
Company assessmentEmerging players
- Brizo: Brizo is Delta Faucet's premium lifestyle brand for kitchen and bath fixtures. Competes with Pfister's higher-end collections (Tenet, Ametrine) in the designer/specifier channel.
- Waterworks: Waterworks is a luxury kitchen and bath brand with showroom distribution. Competes with Pfister's high-end collections in the designer/specifier and luxury multifamily segments.
- Newport Brass: Newport Brass is a premium decorative plumbing brand offering faucets and bath fixtures. Directly competes with Pfister's designer/showroom collections in the high-end residential segment.
- Glacier Bay: Glacier Bay is a value-tier private-label faucet brand sold at Home Depot. Competes with Pfister's Pfirst Series in the entry-level DIY replacement and multifamily segments.
Direct peers
- Delta Faucet: Delta Faucet is a major US faucet and fixture brand with strong positions in retail, builder, and hospitality channels. Directly comparable product portfolio across kitchen, bath, and shower segments with similar Touch2O and proprietary installation technologies.
- Moen: Moen is a leading US manufacturer of kitchen and bathroom faucets, showerheads, and accessories. Direct competitor to Pfister across retail, builder, and professional channels with similar product breadth and water-efficiency focus.
- Grohe: Grohe is a global German manufacturer of kitchen and bathroom faucets and shower systems. Comparable product mix with comparable proprietary technologies, competing in both US and international markets.
- Hansgrohe: Hansgrohe is a German premium manufacturer of faucets, showerheads, and bathroom accessories. Direct competitor in the shower and tub/shower category with similar design-award credentials and professional/specifier channel.
- American Standard: American Standard manufactures kitchen and bathroom faucets, toilets, and fixtures with strong builder and retail presence. Direct competitor to Pfister in the mid-tier residential and multifamily segments.
Broad incumbents
- Kohler: Kohler is a global leader in kitchen and bath products including faucets, fixtures, and appliances. Larger and broader portfolio than Pfister, but overlapping faucet and showroom channel presence makes it a key competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pfister social profiles
Digital presencePfister compliance and trust
Trust signalCompliance6 records
Pfister financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pfister leadership team
Management profileNumber of profiles
Profiles12 records
Pfister funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pfister M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pfister
What does Pfister do?
Pfister designs, manufactures, and distributes residential bathroom and kitchen faucets, shower heads, tub/shower trim, and related plumbing accessories under the Pfister Faucets brand. The company sells a broad portfolio of core plumbing fixtures (pull-down, pull-out, touchless, bridge, bar/prep, pot-filler, vessel, widespread, wall-mount, centerset), tub and shower components, replacement parts, and 40+ named product collections, backed by proprietary installation and valve technologies (Pforever Seal, Pfast Connect, Push & Seal, TopPfit, MagnePfit, Spot Defense, QuickConnect, ThermoForce).
Is Pfister a public or private company?
Pfister is a private company. It is classified as corporate owned and is currently operating.
When was Pfister founded?
Pfister was founded in 1910. It employs 5,001 to 10,000 people.
Where is Pfister based?
Pfister is headquartered in Lake Forest, United States, in the North America region.
How does Pfister make money?
Three revenue lines are on record. Faucet and Fixture Sales are the primary driver. The others are replacement Parts and professional/Trade Products.
Who are Pfister's main competitors?
Emerging players on record are Brizo, Waterworks, Newport Brass and Glacier Bay. Direct peers are Delta Faucet, Moen, Grohe, Hansgrohe and American Standard. Kohler is listed as a broad incumbent.
Does Pfister have an API?
No public API is recorded for Pfister.
What industry is Pfister in?
Pfister's product category is Plumbing Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAE, Sinks & Water Filtration/Dispensers Showrooms. Its NAICS code is 332913 and its SIC code is 5070.