CasaPiedra
CasaPiedra is a Santiago-based event venue operator managing the Centro de Eventos San Carlos de Apoquindo and VIP lounges at Claro Arena, serving enterprise corporate clients and high-end wedding/social consumers with turnkey venue, catering, decoration, and audiovisual services.
- Company typePrivate
- Founded1993
- HeadquartersSantiago, Chile
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What CasaPiedra does
CasaPiedra Eventos is a Santiago, Chile-based event venue management company operating since approximately 1993. Following the end of a 30-year concession in Vitacura, the company took joint administration with Club Deportivo Universidad Católica (CDUC) of the Centro de Eventos San Carlos de Apoquindo in April 2022, where it now runs a 1,244 m2 divisible Gran Salon, four sub-salons (Quillay Oriente 358 m2, Maiten Central 456 m2, Peumo Poniente 425 m2), and a 387 m2 Foyer. In 2024 it extended into four VIP Lounge event spaces at Claro Arena under a strategic alliance.
The company offers turnkey event services bundling venue rental with in-house gastronomy (international cuisine, breakfasts, dinner menus, cocktails, coffee breaks), decoration, and audiovisual technology (LED screens, amplification, simultaneous translation, video conferencing, CCTV). Service lines are organized into corporate events, social events, trade shows/congresses, entertainment events, and weddings through the CasaPiedra Novios sub-brand, which packages venue, catering, DJ/lighting, Wyndham Pettra accommodation, parking, and equestrian photo facilities. Pricing is quote-based and not publicly disclosed; distribution is exclusively direct, with commercial executives handling both enterprise inquiries and consumer wedding bookings.
Customer mix spans enterprise accounts (Entel, CCU, BMW, Subaru, Oppo, CCHC, Behringer) for corporate events and high-end individual consumers for weddings and social celebrations. Marketing relies on a website, Facebook, Instagram, LinkedIn, YouTube, and event hosting (concerts such as Tributo ABBA, Tributo Bee Gees, Miguel Mateos, Los Jaivas) that showcases venue capabilities. The firm is privately held, founder/management-operated with 51–100 employees and no disclosed funding rounds or external investors.
CasaPiedra firmographics
Firmographics- Name
- CasaPiedra
- Legal name
- CasaPiedra Eventos
- Website
- https://casapiedra.cl
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CasaPiedra is a Santiago-based event venue operator managing the Centro de Eventos San Carlos de Apoquindo and VIP lounges at Claro Arena, serving enterprise corporate clients and high-end wedding/social consumers with turnkey venue, catering, decoration, and audiovisual services.
- Ownership category
- akta.pro rank
CasaPiedra industry classification
Industry- Product category
- Event Venue & Hospitality Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Caterers (722320), Full-Service Restaurants (722511)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
- akta.pro secondary industry
- Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where CasaPiedra is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
CasaPiedra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Event Venue Rental: Rental of event spaces including Gran Salon (1,244 m2), Salon Quillay Oriente (358 m2), Salon Maiten Central (456 m2), Salon Peumo Poniente (425 m2), and Foyer areas. Revenue generated from hourly/daily venue rental for corporate events, weddings, concerts, and congresses.
- Banqueting and Catering Services: Full-service catering including breakfasts, dinner menus, cocktails, and coffee breaks. In-house culinary team prepares international cuisine with high-end presentation for events.
- Event Services: Additional services including decoration, audiovisual equipment, DJ services, photography booths, open bar, corkage fee, and event coordination.
- Wedding Packages: All-inclusive wedding packages combining venue, catering, decoration, entertainment, coordination, and accommodation partnerships for complete wedding experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | All-Inclusive Wedding Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CasaPiedra product offering
Product offeringCore offering
CasaPiedra operates event centers and provides comprehensive event management services in Santiago, Chile. The company rents configurable venue spaces (Gran Salón of 1,244 m² plus modular halls, Foyer, and terraces at Centro de Eventos San Carlos de Apoquindo, plus VIP Lounges at Claro Arena) and bundles them with in-house catering, decoration, audiovisual technology, and event coordination for corporate events, weddings, and social celebrations.
Product overview
CasaPiedra operates as an event center management company offering venue rental and comprehensive event services. The core offering consists of the Centro de Eventos San Carlos de Apoquindo (featuring the Gran Salon, Salon Quillay Oriente, Salon Maiten Central, Salon Peumo Poniente, and Foyer) and Salones Lounge Claro Arena. Add-on services include Banquetería CasaPiedra (catering), Decoración (decoration), and Tecnología Audiovisual (AV services). The sub-brand CasaPiedra Novios provides all-inclusive wedding packages. Corporate event services cover seminars, dinners, product launches, fairs, and congresses.
Differentiator
Problem solved
Functional benefit
Brands
- CasaPiedra Novios: Wedding services brand offering all-inclusive marriage celebration packages including venue, menu, DJ, lighting, accommodation, and additional wedding services.
Products and services
- Centro de Eventos San Carlos de Apoquindo
Quantifiable outcome
- Over 15,400 experience events hosted
- +1 more outcomes
Companies that use CasaPiedra
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
CasaPiedra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CasaPiedra partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Claro ArenacoreStrategic alliance bringing CasaPiedra's quality and service excellence to Claro Arena. CasaPiedra Eventos now operates VIP lounges at Claro Arena, expanding their presence to a second major venue in Santiago with new Lounge spaces (Lounge A, B, C, D) featuring premium event capabilities.
- Wyndham Pettra HotelminorAccommodation partnership included in CasaPiedra Novios wedding package. Couples receive complimentary or included accommodation at Wyndham Pettra Hotel located 15 minutes from the venue, enhancing the all-inclusive wedding experience.
- CDUC (Club Deportivo Universidad Catolica)coreJoint administration partnership with CDUC for the Centro de Eventos San Carlos de Apoquindo. CasaPiedra took over venue management alongside CDUC after having the Vitacura concession for 30 years. This strategic alliance brought together CasaPiedra's operational excellence and event expertise with CDUC's university venue infrastructure.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
CasaPiedra competitors and assessment
Company assessmentDirect peers
- Espacio Riesco: Espacio Riesco is one of Santiago's largest convention and event centers, hosting trade shows, congresses, and corporate events. Comparable to CasaPiedra as a major Santiago event venue operator, though it skews toward larger exhibitions and trade fairs rather than weddings and high-end social events.
- CentroParque: CentroParque is a long-established Santiago convention and event center hosting corporate events, conventions, and social celebrations. Directly comparable to CasaPiedra in the multi-purpose event venue category serving both corporate and social clients in the Chilean capital.
- Centro de Eventos Club Manquehue: Club Manquehue operates a major event venue in Santiago's eastern sector (Vitacura/Las Condes corridor), targeting weddings, corporate events, and social celebrations for Santiago's high-income residents. Direct competitor to CasaPiedra in the premium Santiago event venue market.
- Casa Club Las Condes: Casa Club is a private club and event venue in Santiago's Las Condes district hosting weddings, corporate events, and social gatherings. Directly comparable to CasaPiedra as a premium event venue in the same geographic corridor, with similar capacity and positioning for high-end social events.
Broad incumbents
- Mandarin Oriental Santiago: Mandarin Oriental Santiago is a luxury hotel with comprehensive banquet and convention facilities serving corporate events, weddings, and galas in Santiago's high-end market. Comparable to CasaPiedra at the premium end of Santiago's event space, but as a hotel-anchored operator with broader hospitality services.
- Hotel W Santiago: W Santiago is a luxury hotel with extensive event and banquet spaces targeting corporate clients and high-end weddings. Comparable to CasaPiedra's premium positioning in Santiago's Las Condes district, with the additional benefit of integrated hotel rooms.
- Sheraton Santiago Hotel & Convention Center: Sheraton Santiago operates one of the city's largest convention and event complexes, hosting corporate events, congresses, and weddings. Comparable to CasaPiedra as a large-scale Santiago event venue, with broader hotel infrastructure and chain-scale distribution.
- Hotel Plaza San Francisco: Hotel Plaza San Francisco is a five-star Santiago hotel with extensive event and banquet facilities serving corporate and social events. Comparable to CasaPiedra's premium positioning with the additional advantage of integrated hotel accommodation for event attendees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CasaPiedra social profiles
Digital presenceCasaPiedra financial estimates
Financial estimateRevenue estimate
Valuation estimate
CasaPiedra leadership team
Management profileNumber of profiles
Profiles3 records
CasaPiedra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CasaPiedra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CasaPiedra
What does CasaPiedra do?
CasaPiedra operates event centers and provides comprehensive event management services in Santiago, Chile. The company rents configurable venue spaces (Gran Salón of 1,244 m² plus modular halls, Foyer, and terraces at Centro de Eventos San Carlos de Apoquindo, plus VIP Lounges at Claro Arena) and bundles them with in-house catering, decoration, audiovisual technology, and event coordination for corporate events, weddings, and social celebrations.
Is CasaPiedra a public or private company?
CasaPiedra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CasaPiedra founded?
CasaPiedra was founded in 1993. It employs 51 to 100 people.
Where is CasaPiedra based?
CasaPiedra is headquartered in Santiago, Chile, in the Latin America region.
How does CasaPiedra make money?
Four revenue lines are on record. Event Venue Rental is the primary driver. The others are banqueting and Catering Services, event Services and wedding Packages.
Who are CasaPiedra's main competitors?
Direct peers on record are Espacio Riesco, CentroParque, Centro de Eventos Club Manquehue and Casa Club Las Condes. Broad incumbents are Mandarin Oriental Santiago, Hotel W Santiago, Sheraton Santiago Hotel & Convention Center and Hotel Plaza San Francisco.
Does CasaPiedra have an API?
No public API is recorded for CasaPiedra.
What industry is CasaPiedra in?
CasaPiedra's product category is Event Venue & Hospitality Services. Its primary akta.pro industry code is HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces), with a secondary code of THAFAIAC, Venue & Banquet Hall Catering. Its NAICS code is 71131 and its SIC code is 7900.