What Earthwise Packaging does

Earthwise Packaging Inc. is a privately held US packaging manufacturer founded in 2008 and headquartered at a single Tustin, California facility, operating a factory-direct e-commerce model for plastic containers, jars, and packaging equipment. The company's core offering is BioMax™, a sugarcane-derived plant-based HDPE material sourced through a partnership with Braskem and positioned as approximately 97% carbon neutral and 100% recyclable as #2 HDPE. BioMax™ is offered in 120+ sizes, with conventional polypropylene screw-top and hinged-lid lines adding another 200+ SKUs, plus the certified child-resistant 86 Series for regulated products.

The company's secondary business is branded equipment: the patented SST Shrink Sleeve Machine System (US Patents 11,548,673; 11,603,227; 12,103,724) and accessories including steam heads, handheld induction sealers, and label printer bundles. Pricing runs from low single-digit dollars per container on volume discounts to $2,490–$3,990 per SST machine. Complementary custom branding services (shrink sleeve label design and printing) round out a one-stop packaging offering.

Earthwise Packaging sells primarily direct-to-consumer via its website, with entry-level sample boxes priced at $3–$20 to drive product trial, business accounts with tax-exempt status for resellers, and free local pickup at the Tustin manufacturing facility. Distribution extends to US48 with free shipping on BioMax and SST lines and into Canada. The company's primary customer segments are beauty and personal care brands (evidenced by named testimonials and a dedicated cosmetics landing page), regulated-product manufacturers requiring child-resistant packaging, and industrial/consumer-goods buyers needing durable small-item storage. The business operates as part of a family of brands that includes CoolJarz (SST machinery), Caps and Plugs USA (container accessories), and the plants2plastic.com content property.

Name

Earthwise Packaging

Legal name

Earthwise Packaging Inc.

Website

https://earthwisepackaging.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Earthwise Packaging is a Tustin, California-based factory-direct manufacturer of sustainable plastic containers (BioMax™ sugarcane-based HDPE and conventional polypropylene) and patented SST shrink-sleeve labeling equipment, selling primarily through e-commerce to beauty, regulated-product, and consumer-goods SMB buyers across North America.

Ownership category

akta.pro rank

Product category

Sustainable Packaging Containers

NAICS

Plastics and Rubber Products Manufacturing (326), Packaging Machinery Manufacturing (333993)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)

akta.pro secondary industries

Shrink, Stretch & Wrap Films (Pallet Wrap, Shrink Sleeves/Overwrap) (IMALABAF), Shrink Bands, Sleeves & Overwraps (Neck Bands, Full-Body Sleeves) (IMALANAE)

Keywords

• Sustainable packaging containers
• Plant-based plastic jars
• Bioplastic manufacturing
• Shrink sleeve equipment
• Child-resistant containers

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Container and Packaging Sales: Primary revenue from selling plastic containers including BioMax™ plant-based jars, screw-top vials, hinged-lid containers, and child-resistant containers. Revenue is generated through one-time product purchases with volume-based pricing (quantity discounts for orders of 10+ units).
2. Shrink Sleeve Equipment Sales: Sales of SST shrink sleeve machine systems, steam heads, replacement parts, and accessories including label printer bundles and induction sealers.
3. Custom Branding Services: Custom shrink sleeve label design and printing services, as well as hang-tab label design services for container branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Earthwise Packaging designs, manufactures, and sells sustainable packaging containers, including BioMax™ plant-based HDPE jars derived from sugarcane, polypropylene screw-top jars, hinged-lid containers, and certified child-resistant containers. The company also manufactures the patented SST Shrink Sleeve Machine System for label application, handheld induction sealers, and offers custom shrink sleeve label design and printing services, all produced factory-direct at its Tustin, California facility.

Product overview

Earthwise Packaging offers eco-friendly packaging containers and equipment. The core product line is BioMax™ plant-based containers made from sugarcane-derived HDPE, alongside standard polypropylene containers in Screw-Top, Hinged-Lid, and Child-Resistant formats. The company also manufactures the SST Shrink Sleeve Machine System for label application and offers custom shrink sleeve label design/printing services, handheld induction sealers, and sample boxes. All products are manufactured in the USA at their Tustin, California facility with factory-direct pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• BioMax™ Plant-Based Containers Plant-based screw-top jars made from sugarcane-derived HDPE material (I'm Green Polyethylene from Braskem), available in over 120 sizes. The material is approximately 97% carbon neutral and fully recyclable as #2 HDPE, designed for cosmetics, personal care, food, and supplement packaging.
• Screw-Top Jars Wide-mouth polypropylene threaded containers available in over 100 sizes with various diameter options (13mm to 53mm). Options include side-seal caps or tamper-evident foil seal caps, suited for small item storage, components, supplements, and consumer goods packaging.
• Hinged-Lid Containers Small flip-lid containers with attached living-hinge designed for clean presentation and one-handed operation. Available in flat bottom, round bottom, and hang-tab styles with various diameters, intended for small item storage and retail packaging.
• 86 Series Child-Resistant Containers Certified child-resistant containers designed for secure storage of regulated or child-sensitive products. Available in 3.75 oz/30 dram, 5.0 oz/40 dram, 8.0 oz/60 dram, and 15.0 oz/120 dram sizes, serving cannabis, supplement, pharmaceutical, and chemical product manufacturers.
• SST Shrink Sleeve Machine System Compact, portable steam-based shrink sleeve label applicator system that applies heat-sensitive labels to containers. Features interchangeable steam heads for different container types and applies wrinkle-free labels in under one second. UL certified, made in USA.
• Custom Shrink Sleeve Labels Custom shrink sleeve and hang-tab label design and printing services for all types of containers, enabling full-body branding and tamper-evidence for product launches and brand presentation.
• Earthwise Premium Handheld Induction Sealer Electromagnetic sealer that adheres foil seals to the tops of plastic containers, creating airtight and tamper-evident seals. Used for production lines requiring moisture protection and tamper evidence.
• SST 'SE' Shrink Band Applicator Machine Professional shrink band applicator machine using steam distribution for smooth, wrinkle-free shrink band application. UL Certified, 120V-1300W-11Amps, with 12-month warranty; designed for tamper-evident band application to containers.
• SST Steam Head V2 - Beverage Cans Steam head attachment designed for applying shrink sleeve labels to beverage cans (slim 12oz and standard 12oz sizes), compatible with the SST Shrink Sleeve System for label application on beverage containers.
• Tamper Evident Shrink Bands PVC plastic shrink bands that provide tamper-evidence security for containers, perforated for easy opening. Available in multiple sizes to fit Earthwise Packaging containers, sold in 1000-count quantities.
• Sample Boxes Pre-packaged sample boxes containing multiple container samples for product testing and evaluation. Available for BioMax, Screw-Tops, Hinged-Lids, and 86 Series CR product lines, priced at $3 to $20 per box to enable low-cost product trials.

Quantifiable outcome

• 97% carbon neutral packaging material
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BraskemcoreTechnology or IntegrationRaw material supplier providing I'm Green Polyethylene™ sourced from Brazilian sugarcane for BioMax™ container production. Braskem is a major petrochemical company providing the bio-based feedstock that enables Earthwise Packaging's plant-based plastic materials.
• CoolJarzcoreTechnology or IntegrationCoolJarz is part of the Earthwise Packaging family of brands and provides the SST shrink sleeve label machine system. They offer custom shrink sleeve label printing and design services.
• Caps and Plugs USAcoreChannel Partner/ Reseller/ DistributorCaps and Plugs USA is part of the Earthwise Packaging family of brands, offering complementary container accessories and packaging protection solutions.
• plants2plastic.comminorGTM or Marketing PartnerEducational blog and informational resource on sustainable material alternatives in the packaging industry. Part of the Earthwise Packaging family of brands.
• good naturedminorOthersPartner company featured on Earthwise Packaging's partners page, offering bio-based plastic products and solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sabert Corporation: Sustainable-focused packaging manufacturer known for compostable and bio-based foodservice and consumer packaging products. Comparable sustainability narrative and bio-based material sourcing, with overlapping customers in personal care and CPG; operates at larger scale with broader product breadth.
• Good Natured Products: Plant-based packaging products company producing bioplastic containers, trays, and films for consumer goods and foodservice. Direct sustainability-positioning peer, already identified as a partner in Earthwise's data; overlaps in the bio-based packaging thesis and serves similar North American customer segments.

Direct peers

• Pretium Packaging: PET and HDPE container manufacturer focused on personal care, beauty, food, and household products with custom design and rapid-turn capabilities. Direct competitor in the same end markets Earthwise serves with BioMax™ jars and screw-top containers, with overlapping SKUs in personal care packaging.
• TricorBraun: Major rigid container and packaging distributor serving personal care, food, and industrial markets with a broad catalog of plastic jars, bottles, and closures. Closest analog on business model — multi-SKU container distribution to beauty and CPG — though without a plant-based materials angle and operating at much greater scale.
• Container & Packaging Supply: Online distributor of jars, bottles, containers, and closures targeting small businesses in cosmetics, personal care, and food. Nearly identical e-commerce factory-direct model with comparable SKU breadth across plastic container formats; lacks Earthwise's bio-based HDPE differentiation.
• SKS Bottle & Packaging: E-commerce-first packaging supplier offering plastic and glass containers, jars, and closures direct to small and mid-sized brands. Closely matches Earthwise's direct-to-consumer e-commerce model and beauty/personal care customer base, particularly for sample-size and small-format containers.

Broad incumbents

• ALPLA Group: Specialist plastic packaging manufacturer producing bottles, containers, and closures for food, personal care, and household products globally. Comparable on rigid HDPE/PP container manufacturing with overlapping beauty/personal care customer base; offers recycled-content (rPET, rHDPE) lines that compete with Earthwise's BioMax™ sustainability story.
• Berlin Packaging: Largest North American rigid packaging supplier offering plastic and glass containers, closures, and custom packaging services across beauty, food, and industrial verticals. Directly comparable on product mix (jars, vials, bottles) and beauty/personal care customer base, though at significantly larger scale and with broader material coverage than Earthwise.
• Berry Global Group: Global manufacturer of plastic packaging products including rigid containers, bottles, and closures across consumer and industrial end markets. Overlaps with Earthwise's container product lines at much larger scale and with broader material capabilities, including sustainability-focused product lines.

Others

• Amcor:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EarthwisePackaging
• LinkedInlinkedin.com/company/earthwise-packaging

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthwise Packaging