L’isola dei Tesori
L'isola dei Tesori is an Italian omnichannel pet retail chain selling food, accessories, and care products for dogs, cats, aquarium pets, rodents, and birds through physical stores, e-commerce, and a mobile app. It serves Italian pet owners with 17 exclusive private-label brands plus grooming, vet, and loyalty services.
- Company typePrivate
- Founded2000
- HeadquartersPernumia, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What L’isola dei Tesori does
L'isola dei Tesori is an Italian omnichannel pet retail chain operated through D.M.O. Pet Care S.r.l. (registered office in Pernumia, Padova province). Founded in 2000, the company sells pet food, accessories, hygiene, and beauty products for dogs, cats, aquarium/reptile pets, rodents, and birds through a combination of physical retail stores across Italy, an e-commerce website (isoladeitesori.it), and native iOS/Android mobile applications. Distribution options include home delivery and Click & Collect (Clicca & Ritira). The company employs between 1,001 and 5,000 people.
The business differentiates through a portfolio of 17 exclusive private-label brands under the "Solo da Isola" umbrella — including Forcepet, Monopro, O-life, Naturalpet (with Premium and Prime Orme variants), Dag, Ket, DentalJoy, Aqualovers, and Pet Lovers Collection — sold exclusively through its own channels alongside third-party brands such as Royal Canin, Hill's, Purina, Farmina, and Acana. Revenue is generated through one-time retail transactions (physical and online) plus an emerging recurring layer (periodic purchase subscription), with franchise fees adding a secondary channel.
Beyond products, the company operates a layered service ecosystem: professional grooming (toelettatura), aquarium consultation, pet laundry, in-store veterinary medicines, a 24/7 veterinary telephone hotline (in exclusive partnership with Si Salute), pet insurance (with 24hassistance), tag engraving, weight-control consultations, and a charity initiative. Customer engagement is anchored in the Isola Club loyalty program with sub-programs (Club del Cucciolo, Aqualovers Club), supported by promotional flyers, an editorial magazine, email newsletters, and social channels. Pricing is unit-based with promotions (cashback up to €60, multi-pack discounts, VAT discount campaigns) and free-shipping thresholds (€59 online; €25 for Click & Collect).
L’isola dei Tesori firmographics
Firmographics- Name
- L’isola dei Tesori
- Legal name
- D.M.O. PET CARE S.R.L.
- Website
- https://isoladeitesori.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- L'isola dei Tesori is an Italian omnichannel pet retail chain selling food, accessories, and care products for dogs, cats, aquarium pets, rodents, and birds through physical stores, e-commerce, and a mobile app. It serves Italian pet owners with 17 exclusive private-label brands plus grooming, vet, and loyalty services.
- Ownership category
- akta.pro rank
L’isola dei Tesori industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Supplies Retail (CRALAIAI), Pet Food & Treats Retail (CRALAHAB), Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)
Keywords
Where L’isola dei Tesori is headquartered
LocationHeadquarters
- HQ city
- Pernumia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
L’isola dei Tesori business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Physical retail store operations selling pet food, accessories, toys, and pet care products across Italy. Stores offer additional services including grooming (toelettatura), aquarium consultation, and veterinary services.
- E-commerce Sales: Online sales through isoladeitesori.it with home delivery and Clicca & Ritira (click & collect) options. Includes mobile app for iOS and Android.
- Own-Brand Products: Proprietary brands including Monopro, O-life, Il Cibo di Beppo, Naturalpet, Naturalpet Premium, Naturalpet Prime Orme, Dag, Ket, DentalJoy, Crancito's, Forcepet, Petup, L'Isola dei Tesori, Pippy, Aqualovers, Piccoli Amici, Pet Lovers Collection. These are sold exclusively through Isola dei Tesori stores and website.
- Pet Services: Professional pet services including grooming (toelettatura), aquarium consultation, pet laundry, veterinary consultations (vet-h24), and pet insurance. Additional services include pet ID tag engraving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
L’isola dei Tesori product offering
Product offeringCore offering
L'isola dei Tesori operates an omnichannel pet retail business in Italy, combining physical stores with an e-commerce platform (isoladeitesori.it). It sells pet food, accessories, toys, hygiene, and care products across multiple categories (dogs, cats, fish, birds, reptiles, rodents, small mammals), supplemented by in-store services such as professional grooming, aquarium consultation, pet laundry, veterinary medicines, 24/7 veterinary consultation, and pet insurance.
Product overview
L'Isola dei Tesori is an Italian omnichannel pet retail company operating both physical stores and an e-commerce platform (isoladeitesori.it). The core offering is an online marketplace for pet products including food, accessories, toys, and care products across multiple pet categories (dogs, cats, fish, birds, small animals, and reptiles). The company differentiates through its 'Solo da Isola' private label portfolio of 17 exclusive sub-brands including Forcepet, Monopro, O-life, Il Cibo di Beppo, Naturalpet (with Premium and Prime Orme variants), Dag, Ket, DentalJoy, Crancito's, Petup, Pippy, Aqualovers, Piccoli Amici, and Pet Lovers Collection. The business model combines first-party product sales with complementary services including professional grooming, aquarium consultation, pet laundry, veterinary medicines, 24/7 veterinary hotlines, pet insurance, loyalty programs (Isola Club, Puppy Club, Aqualovers Club), and omnichannel capabilities (Click & Collect, home delivery, mobile app, subscription ordering).
Differentiator
Problem solved
Functional benefit
Brands
- Solo da Isola: Exclusive private label brand featuring products including Monopro, O-life, Il Cibo di Beppo, Naturalpet, Naturalpet Premium, Naturalpet Prime Orme, Dag, Ket, DentalJoy, Crancito's, Forcepet, Petup, L'Isola dei Tesori, Pippy, Aqualovers, Piccoli Amici, and Pet Lovers Collection
- Isola Club
- Isola Plus
- Pet LAUNDRY
Products and services
- L'Isola dei Tesori E-commerce Platform Online e-commerce platform for purchasing pet food, accessories, toys, and care products for dogs, cats, fish, birds, reptiles, and small animals, with options for home delivery and in-store pickup.
- Solo da Isola Private Label Portfolio
Companies that use L’isola dei Tesori
Customer profileSegments4 records
Ideal customer profiles3 records
L’isola dei Tesori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
L’isola dei Tesori partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Si SalutecoreExclusive partnership with Si Salute for 24/7 veterinary consultation service (VET-H24). This partnership enables L'Isola dei Tesori to offer round-the-clock veterinary advice to pet owners, differentiating the brand from competitors.
- 24hassistancecoreExclusive partnership for pet insurance (assicurazione cane e gatto). The insurance product protects dogs and cats from various risks, offered as a branded service of L'Isola dei Tesori.
- Doctor VetminorReferral partnership to veterinary centers accessible through doctor-vet.it, directing customers to veterinary care services.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
L’isola dei Tesori competitors and assessment
Company assessmentDirect peers
- Arcaplanet: Italy's largest pet retail chain with a comparable omnichannel model combining physical stores and e-commerce. Most direct competitor in terms of category, customer base, and store footprint in Italy.
- Maxi Zoo Italia: Italian arm of Fressnapf Group, one of Europe's largest pet retail chains. Directly competes in Italian specialty pet retail with similar product breadth and store-based model.
- Tiendanimal: Leading Iberian omnichannel pet retailer (Spain/Portugal) with private-label portfolio and a comparable mix of retail and e-commerce. Structurally similar mid-market Southern European pet chain.
- Kiwoko: Large Spanish pet retail chain with physical stores, e-commerce, grooming, and veterinary services. Highly comparable omnichannel play targeting similar mid-market pet parents.
- Zooplus: Europe's largest online pet retailer (now under Hellman & Friedman / Blackstone ownership). Pure-play e-commerce competitor that pressures pricing and assortment depth across the Italian market.
Broad incumbents
- Pets at Home: UK-listed omnichannel pet care retailer with stores, grooming, and veterinary services. A broader incumbent illustrating how a scaled specialist pet retail + services model can be built across categories.
- Fressnapf: German parent of Maxi Zoo and Europe's largest pet retail group. Broad incumbent whose Italian operations (Maxi Zoo) directly compete with L'Isola dei Tesori.
- Petco: US-listed broad pet care retailer with stores, grooming, veterinary, and an owned-brand portfolio. Useful benchmark for omnichannel pet retail with services and private-label depth.
Others
- Farmina Pet Foods: Italian premium pet food manufacturer. Adjacent supplier relationship—Farmina's brands are stocked by L'Isola dei Tesori and a useful comparator on premium positioning in the Italian pet food category.
- Almo Nature: Italian premium pet food brand (owned by Manna Pro/Nestlé). Comparable Italian-owned premium pet brand sold through the L'Isola dei Tesori platform; reflects the supplier ecosystem around which the retailer curates its assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
L’isola dei Tesori social profiles
Digital presenceL’isola dei Tesori financial estimates
Financial estimateRevenue estimate
Valuation estimate
L’isola dei Tesori leadership team
Management profileNumber of profiles
Profiles1 record
L’isola dei Tesori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L’isola dei Tesori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L’isola dei Tesori
What does L’isola dei Tesori do?
L'isola dei Tesori operates an omnichannel pet retail business in Italy, combining physical stores with an e-commerce platform (isoladeitesori.it). It sells pet food, accessories, toys, hygiene, and care products across multiple categories (dogs, cats, fish, birds, reptiles, rodents, small mammals), supplemented by in-store services such as professional grooming, aquarium consultation, pet laundry, veterinary medicines, 24/7 veterinary consultation, and pet insurance.
Is L’isola dei Tesori a public or private company?
L’isola dei Tesori is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L’isola dei Tesori founded?
L’isola dei Tesori was founded in 2000. It employs 1,001 to 5,000 people.
Where is L’isola dei Tesori based?
L’isola dei Tesori is headquartered in Pernumia, Italy, in the Europe region.
How does L’isola dei Tesori make money?
Four revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales, own-Brand Products and pet Services.
Who are L’isola dei Tesori's main competitors?
Direct peers on record are Arcaplanet, Maxi Zoo Italia, Tiendanimal, Kiwoko and Zooplus. Broad incumbents are Pets at Home, Fressnapf and Petco. Others are Farmina Pet Foods and Almo Nature.
Does L’isola dei Tesori have an API?
No public API is recorded for L’isola dei Tesori.
What industry is L’isola dei Tesori in?
L’isola dei Tesori's product category is Pet Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAIAI, Pet Supplies Retail. Its NAICS code is 45991.