Mersea
Mersea is a Paris-based seafood street food restaurant group founded in 2016, operating three locations with dishes designed by Michelin two-star chef Olivier Bellin. It serves urban diners via dine-in, delivery, corporate catering, branded epicerie products, and a developing franchise program.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mersea does
Mersea is a privately held French seafood street food restaurant group headquartered in Paris, founded in March 2016 by Keyvan Badri (President) and Michael Da Silva (Co-founder) in collaboration with Michelin two-star chef Olivier Bellin of Auberge des Glazicks. The company operates three physical locations across the Paris metropolitan area: a flagship at Beaupassage in the 7th arrondissement (approximately 100 covers with table service, cocktail bar, gin bar, and an in-store epicerie), the original counter-service and takeout site on Rue du Faubourg Montmartre in the 9th arrondissement, and a location within the Table Square gastronomic complex at La Défense (opened April 2020). All recipes are designed by Bellin, and the menu deliberately excludes salmon and cod in favor of lesser-known, responsibly sourced species under the Ethic Ocean charter signed in September 2020.
The business operates as a multi-format restaurant platform with complementary revenue streams: dine-in restaurant service, counter-service and takeaway, delivery through Deliveroo, Uber Eats, and the company's own online ordering widget (Click & Collect and delivery), a branded epicerie line of fish spreads, sauces, and condiments, co-branded beverages (Mersea gin with Distillerie d'Hautefeuille, Splash beer with Brasserie Félicité), apparel and merchandise, corporate catering (Mersea Traiteur) and event privatization (from €19–€25 per person) in Île-de-France, and a franchise program currently under development for urban and peri-urban expansion. A la carte pricing ranges from €5.50 (appetizers) to €29 (main courses), with set-menu formulas at €19 (2 courses) and €24 (3 courses).
Mersea has no proprietary technology platform; its technology stack is limited to standard third-party delivery integrations and a basic web ordering widget. The company has not raised external funding, is controlled by its founders, employs 11–50 people, and has won multiple industry awards between 2016 and 2018, including Street Food de l'année 2016 and the Palme d'argent at the Palmes de la restauration 2017. Its principal customer base is urban food enthusiasts in Paris, supplemented by a growing B2B corporate events segment.
Mersea firmographics
Firmographics- Name
- Mersea
- Legal name
- Mersea
- Website
- https://merseaparis.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mersea is a Paris-based seafood street food restaurant group founded in 2016, operating three locations with dishes designed by Michelin two-star chef Olivier Bellin. It serves urban diners via dine-in, delivery, corporate catering, branded epicerie products, and a developing franchise program.
- Ownership category
- akta.pro rank
Mersea industry classification
Industry- Product category
- Seafood Restaurants
- NAICS
- Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (424460)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140), Retail-Eating Places (5812)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industries
- Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)
Keywords
Where Mersea is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Mersea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining: Revenue from dine-in customers at restaurant locations offering table service and counter service. Customers pay per order for food and beverages consumed on-premises.
- Delivery and Takeout: Revenue from delivery orders through Deliveroo, Uber Eats, and direct website ordering (Click & Collect). Customers pay per order for takeaway or delivery.
- Epicerie Products: Sale of branded products including sauces, condiments, fish spreads (creme de sardine, tarama, rillettes de truite), merchandise (hoodies, t-shirts, caps), and specialty items.
- Corporate Events and Privatization: Revenue from corporate event catering, team meals, seminars, and restaurant privatization services. Corporate events priced from 25 EUR per person, with full privatization on quote basis.
- Franchise: The company is developing a franchise model to expand the Mersea concept to new locations, offering potential franchisees the opportunity to open Mersea restaurants under the brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A la carte menu with appetizers, main courses, desserts, and epicerie products |
| Unit Pricing | Pay-as-you-go | Formule (Set Menu) Options |
| Unit Pricing | Pay-as-you-go | Corporate Events and Privatization |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mersea product offering
Product offeringCore offering
Mersea is a Paris-based restaurant chain serving gourmet seafood street food (signature Fish & Chips dentelle, burgers, bowls, small plates) whose recipes are designed by double Michelin-starred chef Olivier Bellin. The brand also offers an épicerie of specialty fish-based products, branded merchandise, corporate catering, and event privatization, complemented by delivery through Deliveroo, Uber Eats, and its own Click & Collect channel. The group is developing a franchise program to extend the concept to additional urban and peri-urban locations.
Product overview
Mersea is a French seafood street food restaurant group operating as a platform of complementary offerings. The core product is Mersea Restaurant, serving fresh fish street food dishes created by Michelin two-star chef Olivier Bellin across Paris locations since 2016. The portfolio includes Mersea Epicerie (specialty food products like fish spreads and sauces), Mersea Merchandise (branded apparel and accessories), Mersea Traiteur (corporate catering), Mersea Privatisation (event space rental), and the Mersea Franchise program for expansion. The company also integrates with delivery platforms Deliveroo and Uber Eats for food ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Mersea Restaurant (Seafood Street Food) Paris-based seafood street food restaurant serving fresh fish dishes designed by Michelin two-star chef Olivier Bellin, including signature Fish & Chips Dentelle, burgers, bowls, and small plates, offered via dine-in, counter service, takeaway, and delivery.
- Mersea Epicerie (Specialty Food Products)
Companies that use Mersea
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Mersea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Mersea partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Ethic OceancoreEnvironmental organization dedicated to marine ecosystem preservation. Mersea signed Ethic Ocean's commitment charter in September 2020 to improve product traceability and demonstrate commitment to sustainable seafood sourcing.
- Distillery d'HautefeuilleminorCollaboration to create exclusive Mersea-branded gin produced by the distillery in Picardy. The gin is featured at Mersea restaurants and used in signature cocktails like the Mersea Beach.
- Brasserie FélicitéminorCollaboration to create exclusive Splash beer, a regional craft beer served at Mersea locations. Part of the strategy to offer complete dining experiences with local products.
- Table SquarecoreMersea operates as one of six gastronomic signatures at the Table Square complex in La Défense, a 4,500 m² gastronomic destination with 785 m² terrace. Opened April 2020.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Mersea competitors and assessment
Company assessmentEmerging players
- BCHEF: French restaurant chain offering chef-designed meals in a casual format across multiple locations. Comparable as a French chef-driven casual-dining chain pursuing multi-unit expansion.
- Eat Salad: French fast-casual restaurant chain with multiple locations, focused on healthy customizable meals. Comparable as a French chef-backed multi-unit fast-casual concept, though with a different cuisine vertical.
- Flam's: French restaurant chain specializing in flammekueche with multiple locations in Paris and other French cities. Comparable as a French regional-cuisine casual-dining chain expanding through multi-unit operations.
Direct peers
- Léon de Bruxelles: Largest seafood restaurant chain in France with ~70 locations, specializing in mussels and brasserie-style seafood. Most directly comparable French seafood chain to Mersea, though at a much larger scale and more mass-market positioning.
- Pitaya: French Thai street food restaurant chain built on a chef-backed concept with multiple Paris and national locations. Closely mirrors Mersea's model of translating chef expertise into accessible street food, with a more developed franchise rollout.
- La Criée: French seafood restaurant chain offering fish-focused casual dining across multiple locations. Directly comparable seafood-specialist multi-unit operator with similar cuisine focus, though broader and less premium than Mersea.
- Marcel & Joachim: Paris seafood restaurant concept focused on sustainable, traceable fish with a similar Ethic Ocean-aligned sourcing ethos. Closely matches Mersea's premium sustainable-seafood positioning and Paris market footprint.
Broad incumbents
- Big Mamma Group: Large French/European restaurant group operating premium casual-dining concepts (East Mamma, Ober Mamma, Mamma Primi). Comparable as a larger player in the Paris premium casual-dining segment with multi-concept portfolio strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Mersea social profiles
Digital presenceMersea compliance and trust
Trust signalCompliance1 record
Mersea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mersea leadership team
Management profileNumber of profiles
Profiles4 records
Mersea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mersea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mersea
What does Mersea do?
Mersea is a Paris-based restaurant chain serving gourmet seafood street food (signature Fish & Chips dentelle, burgers, bowls, small plates) whose recipes are designed by double Michelin-starred chef Olivier Bellin. The brand also offers an épicerie of specialty fish-based products, branded merchandise, corporate catering, and event privatization, complemented by delivery through Deliveroo, Uber Eats, and its own Click & Collect channel. The group is developing a franchise program to extend the concept to additional urban and peri-urban locations.
Is Mersea a public or private company?
Mersea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mersea founded?
Mersea was founded in 2016. It employs 11 to 50 people.
Where is Mersea based?
Mersea is headquartered in Paris, France, in the Europe region.
How does Mersea make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are delivery and Takeout, epicerie Products, corporate Events and Privatization and franchise.
Who are Mersea's main competitors?
Emerging players on record are BCHEF, Eat Salad and Flam's. Direct peers are Léon de Bruxelles, Pitaya, La Criée and Marcel & Joachim. Big Mamma Group is listed as a broad incumbent.
Does Mersea have an API?
No public API is recorded for Mersea.
What industry is Mersea in?
Mersea's product category is Seafood Restaurants. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of CRAHAMAI, Bulk Meat & Seafood Wholesale-to-Consumer. Its NAICS code is 3117 and its SIC code is 2092.