Mersea

What Mersea does

Mersea is a privately held French seafood street food restaurant group headquartered in Paris, founded in March 2016 by Keyvan Badri (President) and Michael Da Silva (Co-founder) in collaboration with Michelin two-star chef Olivier Bellin of Auberge des Glazicks. The company operates three physical locations across the Paris metropolitan area: a flagship at Beaupassage in the 7th arrondissement (approximately 100 covers with table service, cocktail bar, gin bar, and an in-store epicerie), the original counter-service and takeout site on Rue du Faubourg Montmartre in the 9th arrondissement, and a location within the Table Square gastronomic complex at La Défense (opened April 2020). All recipes are designed by Bellin, and the menu deliberately excludes salmon and cod in favor of lesser-known, responsibly sourced species under the Ethic Ocean charter signed in September 2020.

The business operates as a multi-format restaurant platform with complementary revenue streams: dine-in restaurant service, counter-service and takeaway, delivery through Deliveroo, Uber Eats, and the company's own online ordering widget (Click & Collect and delivery), a branded epicerie line of fish spreads, sauces, and condiments, co-branded beverages (Mersea gin with Distillerie d'Hautefeuille, Splash beer with Brasserie Félicité), apparel and merchandise, corporate catering (Mersea Traiteur) and event privatization (from €19–€25 per person) in Île-de-France, and a franchise program currently under development for urban and peri-urban expansion. A la carte pricing ranges from €5.50 (appetizers) to €29 (main courses), with set-menu formulas at €19 (2 courses) and €24 (3 courses).

Mersea has no proprietary technology platform; its technology stack is limited to standard third-party delivery integrations and a basic web ordering widget. The company has not raised external funding, is controlled by its founders, employs 11–50 people, and has won multiple industry awards between 2016 and 2018, including Street Food de l'année 2016 and the Palme d'argent at the Palmes de la restauration 2017. Its principal customer base is urban food enthusiasts in Paris, supplemented by a growing B2B corporate events segment.

Name

Mersea

Legal name

Mersea

Website

https://merseaparis.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mersea is a Paris-based seafood street food restaurant group founded in 2016, operating three locations with dishes designed by Michelin two-star chef Olivier Bellin. It serves urban diners via dine-in, delivery, corporate catering, branded epicerie products, and a developing franchise program.

Ownership category

akta.pro rank

Product category

Seafood Restaurants

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (424460)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140), Retail-Eating Places (5812)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Seafood street food
• Sustainable seafood dining
• Casual fish restaurants
• Corporate catering services
• Restaurant franchise model

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at restaurant locations offering table service and counter service. Customers pay per order for food and beverages consumed on-premises.
2. Delivery and Takeout: Revenue from delivery orders through Deliveroo, Uber Eats, and direct website ordering (Click & Collect). Customers pay per order for takeaway or delivery.
3. Epicerie Products: Sale of branded products including sauces, condiments, fish spreads (creme de sardine, tarama, rillettes de truite), merchandise (hoodies, t-shirts, caps), and specialty items.
4. Corporate Events and Privatization: Revenue from corporate event catering, team meals, seminars, and restaurant privatization services. Corporate events priced from 25 EUR per person, with full privatization on quote basis.
5. Franchise: The company is developing a franchise model to expand the Mersea concept to new locations, offering potential franchisees the opportunity to open Mersea restaurants under the brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mersea is a Paris-based restaurant chain serving gourmet seafood street food (signature Fish & Chips dentelle, burgers, bowls, small plates) whose recipes are designed by double Michelin-starred chef Olivier Bellin. The brand also offers an épicerie of specialty fish-based products, branded merchandise, corporate catering, and event privatization, complemented by delivery through Deliveroo, Uber Eats, and its own Click & Collect channel. The group is developing a franchise program to extend the concept to additional urban and peri-urban locations.

Product overview

Mersea is a French seafood street food restaurant group operating as a platform of complementary offerings. The core product is Mersea Restaurant, serving fresh fish street food dishes created by Michelin two-star chef Olivier Bellin across Paris locations since 2016. The portfolio includes Mersea Epicerie (specialty food products like fish spreads and sauces), Mersea Merchandise (branded apparel and accessories), Mersea Traiteur (corporate catering), Mersea Privatisation (event space rental), and the Mersea Franchise program for expansion. The company also integrates with delivery platforms Deliveroo and Uber Eats for food ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Mersea Restaurant (Seafood Street Food) Paris-based seafood street food restaurant serving fresh fish dishes designed by Michelin two-star chef Olivier Bellin, including signature Fish & Chips Dentelle, burgers, bowls, and small plates, offered via dine-in, counter service, takeaway, and delivery.
• Mersea Epicerie (Specialty Food Products)

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ethic OceancoreStrategic or Co-development Partner · 1 September 2020Environmental organization dedicated to marine ecosystem preservation. Mersea signed Ethic Ocean's commitment charter in September 2020 to improve product traceability and demonstrate commitment to sustainable seafood sourcing.
• Distillery d'HautefeuilleminorStrategic or Co-development PartnerCollaboration to create exclusive Mersea-branded gin produced by the distillery in Picardy. The gin is featured at Mersea restaurants and used in signature cocktails like the Mersea Beach.
• Brasserie FélicitéminorStrategic or Co-development PartnerCollaboration to create exclusive Splash beer, a regional craft beer served at Mersea locations. Part of the strategy to offer complete dining experiences with local products.
• Table SquarecoreStrategic or Co-development PartnerMersea operates as one of six gastronomic signatures at the Table Square complex in La Défense, a 4,500 m² gastronomic destination with 785 m² terrace. Opened April 2020.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• BCHEF: French restaurant chain offering chef-designed meals in a casual format across multiple locations. Comparable as a French chef-driven casual-dining chain pursuing multi-unit expansion.
• Eat Salad: French fast-casual restaurant chain with multiple locations, focused on healthy customizable meals. Comparable as a French chef-backed multi-unit fast-casual concept, though with a different cuisine vertical.
• Flam's: French restaurant chain specializing in flammekueche with multiple locations in Paris and other French cities. Comparable as a French regional-cuisine casual-dining chain expanding through multi-unit operations.

Direct peers

• Léon de Bruxelles: Largest seafood restaurant chain in France with ~70 locations, specializing in mussels and brasserie-style seafood. Most directly comparable French seafood chain to Mersea, though at a much larger scale and more mass-market positioning.
• Pitaya: French Thai street food restaurant chain built on a chef-backed concept with multiple Paris and national locations. Closely mirrors Mersea's model of translating chef expertise into accessible street food, with a more developed franchise rollout.
• La Criée: French seafood restaurant chain offering fish-focused casual dining across multiple locations. Directly comparable seafood-specialist multi-unit operator with similar cuisine focus, though broader and less premium than Mersea.
• Marcel & Joachim: Paris seafood restaurant concept focused on sustainable, traceable fish with a similar Ethic Ocean-aligned sourcing ethos. Closely matches Mersea's premium sustainable-seafood positioning and Paris market footprint.

Broad incumbents

• Big Mamma Group: Large French/European restaurant group operating premium casual-dining concepts (East Mamma, Ober Mamma, Mamma Primi). Comparable as a larger player in the Paris premium casual-dining segment with multi-concept portfolio strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mersearestaurant
• Instagraminstagram.com/merseaparis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mersea