Whiteboard Studio

What Whiteboard Studio does

Whiteboard Studio Inc. is a privately held, founder-controlled boutique advertising agency headquartered at 312 Dolomite Dr. Unit 218 in Toronto, Ontario, Canada. Founded and led by Vito Marchese (President and Founder), the firm has operated since approximately 2006 with a team of 1-10 employees and no external institutional funding or parent company affiliation. The company markets itself as a full-service creative agency built around a four-step process: Concept, Create, Engage, Evaluate.

Name

Whiteboard Studio

Legal name

Whiteboard Studio Inc.

Website

https://whiteboardstudio.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Whiteboard Studio is a Toronto-based, founder-led boutique advertising agency offering design, print, promotional products, event displays, and digital marketing services to B2B clients across automotive, hospitality, healthcare, and other industries.

Ownership category

akta.pro rank

Product category

Advertising Services

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Advertising agency services
• Graphic design services
• Print production services
• Promotional merchandise
• Digital marketing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Creative Design Services: One-time and project-based design services including logo design, graphic design, brand style guides, and illustrations for various marketing materials.
2. Print Production Services: Production and fulfillment of printed materials including business cards, stationery, flyers, brochures, postcards, folders, door hangers, greeting cards, and labels.
3. Promotional Products: Branded merchandise and promotional products including apparel, electronics, awards, writing instruments, bags, drinkware, and over 100,000 available product options.
4. Trade Show Displays: Event display products including table cloths, banners, tents, flags, counters, and signs for exhibitions and events.
5. Digital Marketing Services: Ongoing digital marketing services including email marketing campaigns, social media management, event marketing, and analytics.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Whiteboard Studio is a full-service boutique advertising agency that designs, produces, and distributes integrated marketing materials for business clients across five core service lines: graphic and logo design, commercial print production, branded promotional merchandise (with access to over 100,000 product SKUs), tradeshow and event display products, and digital marketing services including email marketing campaigns, social media management, and event promotion. The agency operates a four-stage process—Concept, Create, Engage, Evaluate—and delivers end-to-end project management from creative development through supplier-fulfilled production.

Product overview

Whiteboard Studio is a full-service boutique advertising agency offering integrated marketing services across five core areas: Design (graphic design, logo design, illustrations, email design), Print (business cards, stationery, flyers, brochures, postcards, folders, door hangers, greeting cards, labels, seeded paper), Promo (apparel, electronics, awards, writing instruments, bags, drinkware, golf items with access to over 100,000 products), Displays (table cloths, banners, tents, flags, signs for tradeshows and events), and Digital Marketing (email marketing campaigns, social media, event promotion). The company operates from Toronto, Ontario and serves clients across various industries including automotive, hospitality, and relocation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Graphic design, logo design, illustrations, and email design services, including development of brand style guides with colors, typography, and visual treatments for business clients.
• Print Products Commercial printing services for business cards, stationery, flyers, brochures, postcards, folders, door hangers, greeting cards, and labels, including plantable seeded paper products for eco-friendly orders.
• Promotional Products Branded promotional merchandise supplied through a wholesale catalogue of over 100,000 products, including apparel and accessories, electronics, awards and recognition items, writing instruments, bags and cases, lanyards, name badges, journals, drinkware, and golf items.
• Display Products Tradeshow and event display hardware including table cloths, table top displays, counters, retractable banners, collapsible banners, backlit banners, outdoor tents, outdoor flags, and outdoor signs for exhibition and event clients.
• Digital Marketing Services Ongoing digital marketing services including email marketing campaign design, list growth, automation, metrics and analytics via the Constant Contact platform, social media management, and event marketing promotion for business clients.

Quantifiable outcome

• 150 trees planted for print and promo projects

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Tree CanadacoreStrategic or Co-development PartnerEnvironmental partnership where Whiteboard Studio plants a tree through Tree Canada for every print and promotional project completion. Since 1992, Tree Canada has planted over 82 million trees and greened more than 660 schoolyards. Whiteboard Studio has planted 150 trees as of the information date, with a goal of 500 trees in 2020.
• Constant ContactcoreTechnology or IntegrationEmail marketing platform partnership. Whiteboard Studio is a proud recipient of the Constant Contact Solution Provider (Partner) of the Year Award for Canada. They utilize Constant Contact's email marketing platform for campaign design, automation, and client services.
• The Exhibitors HandbookminorChannel Partner/ Reseller/ DistributorLinked resource for tradeshow displays catalogue, providing access to extended product inventory and specifications for event display products.
• Botanical PaperWorksminorChannel Partner/ Reseller/ DistributorSupplier of seeded paper products - eco-friendly promotional and print materials made from biodegradable paper embedded with seeds that grow into flowers, herbs, or vegetables when planted.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BBDO Canada: Canadian arm of BBDO Worldwide offering full advertising, design, and digital services — a larger incumbent in the same full-service agency category.
• Cossette: One of Canada's largest full-service marketing and communications networks offering advertising, design, digital, and media — a broader incumbent whose service menu directly overlaps Whiteboard Studio's.
• Ogilvy Canada: Canadian operations of Ogilvy providing advertising, branding, and integrated marketing services — a global incumbent whose full-service offerings overlap directly with Whiteboard Studio's.
• DDB Canada: Canadian office of DDB offering advertising, branding, and digital creative services — a broader network incumbent operating in the same full-service advertising space.
• Leo Burnett Canada: Toronto/Montreal-based arm of Leo Burnett Worldwide offering creative, brand, and digital advertising — a major incumbent competing for the same brand-side creative mandates.

Direct peers

• Juniper Park\TBWA: Toronto creative agency within TBWA's disruption framework offering brand strategy, advertising, and design — overlapping with Whiteboard Studio's full-service agency positioning in the Canadian market.
• Zulu Alpha Kilo: Toronto-based independent creative agency with comparable boutique, full-service positioning across advertising, design, and brand work — its most directly comparable Canadian independent in size and craft.
• Rethink: Canadian independent creative/ad agency with offices in Toronto and Vancouver offering advertising, design, and digital services to a similar mid-market and brand-side client base.
• TAXI: Canadian creative agency network with offices across major cities, providing a directly comparable multi-service advertising offering including branding, design, digital, and content.
• john st. Toronto-based creative agency producing advertising, branding, and design work for Canadian and international brands — a directly comparable boutique peer competing for similar client mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/whiteboardinc
• Facebookfacebook.com/whiteboardstudio
• LinkedInlinkedin.com/company/whiteboard-studio
• Instagraminstagram.com/whiteboardstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiteboard Studio