Pentland Homes

What Pentland Homes does

Pentland Homes Limited is a privately held residential homebuilder operating exclusively in Kent, United Kingdom, with roots dating back to the 1960s and a registered head office in Etchinghill, Folkestone. The company designs and constructs new build homes ranging from 1-bedroom apartments to 5-bedroom detached houses across multiple named developments including Grovehurst Gate (Sittingbourne), The Fairways (Lyminge), Poppy Fields (Hawkinge), Westwell Park (New Romney), The Barns at Wye (Ashford), and The Grove, plus a self-build plot offering. Pentland's technical specification emphasises energy efficiency through improved insulation, double glazing, solar panels, EV charging points, water-conservation fixtures, and (at selected sites) underfloor heating; the company claims homeowner utility savings of over £2,600 per year. All homes carry a 10-year structural warranty via registration with NHBC, Premier Guarantee, LABC Warranty, and Checkmate, plus a two-year Pentland in-house remedial warranty and a three-step complaints procedure.

The company generates revenue almost entirely through one-time transactions on completed homes (priced from £220,000 to £999,995+) and self-build plots, with secondary income from Part Exchange property purchases and after-sales service. The go-to-market is direct-to-consumer via on-site sales offices at each development, supplemented by telephone/email contact, the corporate website (with brochure downloads and a basic mortgage calculator), Calendly appointment booking, and customer-story content marketing. Customer segments are diverse within residential: families, first-time buyers, upsizers, downsizers, the over-55s, self-build customers, and Discount Market Scheme-eligible affordable-housing buyers. Distribution and brand-building are regional and relationship-driven, with industry recognition including the What House Bronze Award (2020), In-House Outstanding Achievement (2021), and In-House Gold Award (2025).

Name

Pentland Homes

Legal name

Pentland Homes Limited

Website

https://pentlandhomes.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Pentland Homes Limited is a privately held UK homebuilder operating exclusively in Kent since the 1960s, designing and selling 1- to 5-bedroom energy-efficient new homes across multiple developments, plus self-build plots, to families, first-time buyers, and over-55s.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• New home construction
• Residential property development
• Self-build plots
• Energy-efficient homes
• Housing development

Headquarters

HQ city

Folkestone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Home Sales: Primary revenue from sale of new build residential properties. Homes range from 1-bedroom apartments to 5-bedroom detached houses with prices from £220,000 to over £999,995. Revenue is one-time per transaction with no recurring component.
2. After-Sales Service and Warranty: Two-year warranty covering remedial items included with home purchase. Additional services may be provided during warranty period.
3. Custom Self-Build Plots: Sale of custom designed building plots to customers who wish to build their own homes. Plots available at New Romney Custom Self Build development with pre-approved outline planning permission.
4. Part Exchange: Company purchases customer's existing property as part payment for new home, facilitating purchase and generating secondary revenue stream from property resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pentland Homes designs and builds new residential properties across Kent, UK, ranging from 1-bedroom apartments to 5-bedroom detached homes priced from £220,000 to over £999,995. The company sells homes through dedicated on-site sales offices across multiple developments and offers complementary services including part exchange, 5% deposit contributions, self-build plots with pre-approved planning permission, and a two-year warranty with three-step complaints procedure.

Product overview

Pentland Homes is an award-winning residential homebuilder operating exclusively in Kent, UK, with roots dating back to the 1960s. The company operates as a single-brand, multi-development builder offering new homes across multiple developments in Kent locations including Sittingbourne (Grovehurst Gate), Lyminge (The Fairways), Hawkinge (Poppy Fields), New Romney (Westwell Park and Custom Self Build), and Ashford (The Barns at Wye). Their portfolio includes a range of property types from 1-bedroom apartments to 5-bedroom detached homes, sold through private sale and the Discount Market Scheme for affordable housing. The company provides related services including mortgage calculators, part exchange options, and 5% deposit contributions. All homes come with a 10-year warranty backed by major UK warranty providers including NHBC, Premier Guarantee, LABC Warranty, and Checkmate.

Differentiator

Problem solved

Functional benefit

Brands

• New Romney Custom Self Build: Custom designed building plots for self-build homes in New Romney, Kent
• Pentland Self Build

Products and services

• Grovehurst Gate A collection of 2, 3, and 4-bedroom homes in Sittingbourne, Kent, featuring traditional architecture with contemporary interiors built to Pentland Homes' signature high standards, priced from £345,000.
• The Fairways A development of 3, 4, and 5-bedroom houses in Lyminge, Kent, located in the Kent Downs Area of Outstanding Natural Beauty with countryside views and underfloor heating, priced from £700,000.
• Poppy Fields 3, 4, and 5-bedroom homes in Hawkinge, Kent, within the Kent Downs AONB, featuring underfloor heating, solar panels, and integrated appliances, priced from £550,000.
• Westwell Park A range of 1, 2, 3, and 4-bedroom homes including apartments and houses in New Romney, Kent, with Discount Market Scheme affordable housing options, priced from £220,000.
• The Barns at Wye 4 and 5-bedroom barn-style homes near Wye village in Kent, surrounded by countryside with access to the North Downs and Wye National Nature Reserve, priced from £999,995.
• New Romney Custom Self Build Custom-designed building plots in New Romney, Kent, with pre-approved outline planning permission and a choice of Hadlow or Alkham house types, with essential services pre-connected; prices available on application.
• Part Exchange Service A service that allows customers to sell their existing property to Pentland Homes as part payment for a new home, simplifying the buying process and removing the burden of independently selling the previous home.
• 5% Deposit Contributions Financial assistance program offering 5% deposit contributions on selected properties (e.g., Grovehurst Gate) to help buyers get onto the property ladder.

Quantifiable outcome

• Over £2,600 annual utility bill savings for homeowners due to energy efficiency

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• NHBCcoreOthersRegistered with NHBC, one of the UK's main new Home Warranty Bodies. NHBC provides insurance protection and consumer code registration for new homes.
• Premier GuaranteecoreOthersRegistered with Premier Guarantee, one of the UK's main new Home Warranty Bodies. Provides insurance protection and QRA (Quality Rating Assessment) for homes.
• LABC WarrantycoreOthersRegistered with LABC Warranty, one of the UK's main new Home Warranty Bodies. Provides insurance protection for new homes.
• CheckmatecoreOthersRegistered with Checkmate, one of the UK's main new Home Warranty Bodies. Part of the Consumer Code for Home Builders scheme.
• Consumer Code for Home BuilderscoreOthersAdheres to the Consumer Code for Home Builders which came into effect in April 2010, consisting of 19 Requirements that home builders must meet in marketing, selling homes, and after-sales customer service.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Persimmon plc: One of the UK's largest volume homebuilders operating across the country including significant Southeast England presence. Directly comparable business model of building new homes for sale to consumers with similar product range, though at significantly larger scale.
• Taylor Wimpey plc: Major UK homebuilder with extensive operations across the South East including Kent. Competes directly with Pentland in the volume new-build segment across similar price points and buyer demographics.
• Bellway plc: Top UK homebuilder with strong Southern England presence. Directly competes in the new-build for-sale market across similar buyer segments and geographic focus areas.
• Redrow plc: Premium-focused UK homebuilder with significant Southern England operations including Kent-adjacent areas. Particularly comparable to Pentland's higher-end developments like The Barns at Wye and The Fairways.
• Crest Nicholson Holdings: Mid-to-large UK homebuilder with strong focus on Southern England. Comparable business model of building mixed-tenure developments for sale across similar price points and customer segments.
• Bloor Homes: UK regional volume homebuilder with strong Midlands and Southern England presence. Closely comparable in operational scale and product range to Pentland Homes.
• Miller Homes: UK-wide private homebuilder with comparable scale to Pentland. Operates similar volume builder model with mixed price-point developments across regions including Southern England.
• Berkeley Group: Premium London and Southeast-focused homebuilder. Comparable to Pentland's premium segment offerings (The Barns at Wye, The Fairways) though operating at larger scale in adjacent geographies.
• Hopkins Homes: East Anglia-focused regional homebuilder of comparable scale to Pentland. Similar operational model of building volume new homes in a defined regional territory with mixed price points.
• Wain Homes: UK regional homebuilder with comparable scale and product mix. Similar focus on volume new-build housing across multiple developments with sustainability credentials as a differentiator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PentlandHomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentland Homes