Mallard & Claret

What Mallard & Claret does

Mallard & Claret is a privately held creative web design and development agency headquartered in Shoreditch, London, with a regional office in Fortitude Valley, Brisbane. The firm operates from the two locations to deliver projects on a follow-the-sun basis, with the Brisbane team handling work during London nighttime hours. Founded around 2012 and operating with a 11–50 person cross-disciplinary team that spans strategy, UX/UI design, front-end and back-end engineering, the firm positions itself as a bespoke partner to ambitious global brands rather than a volume agency.

The agency's core offering is organised across five service lines — Strategy & Innovation, UX & Design, Web Development & Technology, AI & Automation, and Support & Optimisation — backed by a 'Ready-made Solutions' suite of reusable modules (webapps, member/employee portals, event management platforms, interactive tools, and games/experiences). Technology delivery spans established CMS platforms (WordPress, Webflow, Shopify, WooCommerce) and headless CMS architectures (Contentful, Prismic, Sanity), with front-end work in React, Next.js, GSAP, Three.js and WebGL. Bespoke client products include the DPD customer delivery app and wearables (handling 2M+ parcels/day for SMS-to-push migration), the GSK Instaplan iOS planogramming app, the Optima Health OH Direct B2B commerce platform, the Fairnurse dental recruitment marketplace, the International Surfing Association's 'The Lineup' athlete/event platform, and the Reevue modular digital report builder (used by Arup for four consecutive annual reports). Self-initiated showcase projects such as Abstract Intelligence and Without Form demonstrate R&D capability in WebGL storytelling and low-impact accessible builds.

Revenue mechanics are dominated by bespoke project-based professional services with individually scoped engagements, supplemented by recurring managed-services, maintenance and 100% renewable-energy hosting contracts that function as ongoing retainers. The customer base is anchored by enterprise brands (British Land, Adidas, Unilever, Westfield, Arup, Ogilvy, DPD, Vodafone, GSK, BBC, Lloyds Bank, Mondelez, Balfour Beatty) and augmented by mid-market challengers (MARAME, HaysMac, Gosh! Food, Halo Media, Brother Film & Music, Studio99), product-led startups (Fairnurse, Reevue, Podge Events), and non-profits (Tree Shepherd, Henry Smith Foundation, Relationships Australia QLD, ISA). Marketing is driven by SEO-optimised service pages, content marketing, organic LinkedIn and Instagram presence, and a strong earned-media position on Awwwards, FWA and CSS Design Awards (16 Site of the Day recognitions, a Red Dot 'Best of the Best' for the 2020 Arup Annual Report, and three consecutive Awwwards Agency of the Year nominations).

Name

Mallard & Claret

Legal name

Mallard & Claret

Website

https://mallardandclaret.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mallard & Claret is a London-based creative web design and development agency with a Brisbane office, delivering bespoke websites, headless CMS builds, and digital products for ambitious global brands including Arup, British Land, Adidas, BBC, and DPD.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-based professional services: Bespoke website design and development projects for clients, scoped individually per project. Includes strategy, UX/UI design, front-end and back-end development, and launch support. Pricing is project-based and not publicly disclosed.
2. Digital product development & licensing: Development of bespoke digital products (web apps, member portals, event management platforms, interactive tools, games, reports) for clients. Reevue is built as a reusable product. Revenue from one-time license-style product builds.
3. Managed support, maintenance & hosting: Recurring website support and maintenance packages (essential updates to fully managed services), plus hosting powered by 100% renewable energy. 24/7 monitoring, security, performance, and content update services. Functions as ongoing managed services revenue stream.
4. Platform/transaction fees (third-party product builds): For products like OH Direct and Fairnurse, M&C built platforms with integrated Stripe payment processing, enabling potential transaction-fee structures on the client side (though M&C's own revenue is project-based).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mallard & Claret is a London-based digital design and development agency that builds bespoke websites, web applications, and digital products for global brands. They combine creative direction, UX/UI design, and front-end/back-end engineering across WordPress, headless CMS platforms (Contentful, Prismic, Sanity), Webflow, Shopify, and WooCommerce, with capabilities in WebGL/3D, AI integration, and ongoing hosting/support.

Product overview

Mallard & Claret operates as a single digital design and development agency rather than a multi-product SaaS vendor, but its offering combines a five-part service portfolio (Strategy & Innovation, UX & Design, Web Development & Technology, AI & Automation, and Support & Optimisation) with a "Ready-made Solutions" suite of five reusable product modules — Webapps, Member & Employee Portals, Event Management Platforms, Interactive Tools & Education, and Games & Experiences. On top of that foundation, the agency builds named, bespoke products for individual clients such as the Podge Events CRM and Event Management Platform, the DPD Customer Delivery App, the GSK Instaplan iOS planogramming app, the Optima Health OH Direct B2B commerce platform, the Fairnurse dental nurse recruitment marketplace, the Novotel Hide & Seek web game, the ISA The Lineup athlete and event management platform and the Reevue digital reports platform, plus self-initiated showcase projects like Abstract Intelligence. The agency itself runs on platforms it then recommends to clients (WordPress, Contentful, Prismic, Sanity, Webflow, Shopify, WooCommerce), with payment integration through Stripe and data integrations such as a custom LinkedIn scraper in Podge Events.

Differentiator

Problem solved

Functional benefit

Brands

• M&C Ready-made Solutions: A suite of proven digital products (webapps, member/employee portals, event management platforms, interactive tools & education, games & experiences) offered as foundation templates that Mallard & Claret customises for clients.

Products and services

• Strategy & Innovation
• UX & Design
• Web Development & Technology
• AI & Automation
• Support & Optimisation
• Webapps (M&C Ready-made Solutions)
• Member & Employee Portals (M&C Ready-made Solutions)
• Event Management Platforms (M&C Ready-made Solutions)
• Interactive Tools & Education (M&C Ready-made Solutions)
• Games & Experiences (M&C Ready-made Solutions)

Quantifiable outcome

• 16 Site of the Day awards across Awwwards, FWA, and CSS Design Awards
• +6 more outcomes

Named customers37 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature9 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• OPX StudioflagshipStrategic or Co-development Partner · 1 January 2020OPX is described as Arup's lead creative agency; M&C and OPX have co-developed Arup's immersive digital Annual Reports for four consecutive years (2020–2023). The 2020 Annual Report won the Red Dot 'Best of the Best' award. OPX also led the Henry Smith Foundation rebrand while M&C led the UX and technical build, and OPX co-developed the Without Form virtual exhibition with M&C for London College of Communications.
• British LandcoreGTM or Marketing PartnerBritish Land is both a long-term client (Storey, Paddington Central, Television Centre projects) and a referral partner — they introduced M&C to Tree Shepherd for the pro bono website rebuild. Quoted by Linsey Wooldridge as 'a joy to work with'.
• London College of Communications (UAL)minorImplementation/ SI/ Consulting PartnerCo-created 'Without Form' virtual exhibition space with the LCC Exhibitions Team and recent Information and Interface Design graduates; an award-winning low-impact accessible site.
• AwwwardscoreOthersM&C maintains an Awwwards profile (awwwards.com/mallardandclaret) where it has earned 16 Site of the Day awards, 4 Developer Awards, 9 Mobile Excellence awards, 25 Honourable Mentions, and three consecutive Agency of the Year nominations. Profile functions as a marketing and credibility channel.
• FWA (The FWA)Others

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Resn: New Zealand–based boutique creative technology studio with a comparable Awwwards-heavy focus on immersive WebGL/Three.js web experiences for global brands. Closest like-for-like peer in size, geography and creative-tech positioning.
• Active Theory: Los Angeles creative technology studio specialising in immersive WebGL experiences, interactive storytelling and bespoke digital platforms for major brands. Highly comparable on technology stack, creative ambition and enterprise client mix.
• ustwo: London-headquartered digital product studio of comparable size, building bespoke apps, websites and product experiences for global brands and impact-focused ventures. Directly comparable on boutique scale, London base and product-led delivery model.
• North Kingdom: Swedish creative technology studio recognised for award-winning immersive digital experiences for global brands. Similar boutique size, creative-tech depth and Awwwards-driven brand reputation.
• Studio Output: London-based boutique creative agency working with ambitious brands across brand, digital and motion. Similar size, enterprise client mix and premium bespoke positioning in the UK market.
• Bureau Cool: UK boutique creative studio delivering bespoke websites, brand and digital product work for ambitious brands. Comparable boutique scale, creative positioning and project-based delivery model.
• Koto Studio: London-based design and branding studio building brand systems, websites and digital experiences for ambitious challenger and global brands. Closely comparable on premium creative positioning and mid-market-to-enterprise client mix.

Broad incumbents

• Huge: Global digital experience agency delivering strategy, design and engineering for major enterprise brands. Overlaps on core capabilities but at materially larger scale and with a broader portfolio than M&C's bespoke boutique focus.
• Dept Agency: Large global digital agency offering creative, technology and marketing services across multiple disciplines and geographies. Comparable service breadth but operates at significantly larger scale than M&C.
• Pentagram: Independent global design firm with deep brand, digital and editorial design work for major institutions and brands. Overlaps on bespoke design-led engagements and enterprise client roster but is materially larger and broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInuk.linkedin.com/company/mallard-&-claret
• Instagraminstagram.com/mallardandclaret

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mallard & Claret