RightFirms
RightFirms is a B2B marketplace connecting businesses seeking IT and marketing services with a directory of 30,000+ vetted providers, using AI-powered matching and 45,000+ verified reviews to support vendor selection.
- Company typePrivate
- Founded2026
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What RightFirms does
RightFirms is a B2B marketplace and research platform that helps businesses discover, compare, and connect with IT service providers and marketing agencies. The platform hosts a directory of 30,000+ registered firms across 1,000+ specialized service lines spanning software development, blockchain, AI, mobile apps, IoT, e-commerce, web development, SEO, digital marketing, branding, and advertising. Buyers — primarily companies seeking outsourced technology or marketing capacity — use the site to browse, read 45,000+ verified reviews, and shortlist providers by category, technology, country, state, or city.
The product surface combines a structured directory and SEO-optimized landing pages with AI-driven features, including an AI Scope Generator for defining project requirements and an AI-Powered Shortlist that recommends providers based on past performance, expertise, and customer reviews. A verified review system enables transparent feedback between buyers and listed companies. Distribution is anchored by long-tail organic search across service+geo combinations, supplemented by a blog covering industry research and outsourcing guides, and organic social presence on LinkedIn, Facebook, and Instagram plus an email newsletter.
RightFirms monetizes via directory listing fees (subscription) charged to service providers and lead-generation referrals connecting buyers to listed firms. Detailed pricing is not publicly disclosed. The company is privately held and appears bootstrapped, with 1-10 employees based in Tampa, USA, and serves a global footprint spanning 30+ countries including the US, India, UK, Canada, Australia, UAE, and Western and Eastern Europe.
RightFirms firmographics
Firmographics- Name
- RightFirms
- Legal name
- RightFirms
- Website
- https://rightfirms.co
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RightFirms is a B2B marketplace connecting businesses seeking IT and marketing services with a directory of 30,000+ vetted providers, using AI-powered matching and 45,000+ verified reviews to support vendor selection.
- Ownership category
- akta.pro rank
RightFirms industry classification
Industry- Product category
- B2B Services Marketplace
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where RightFirms is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
RightFirms business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
Revenue model
- Directory Listing Fees: Service providers pay to list their companies on the RightFirms directory platform to gain visibility among potential buyers
- Lead Generation: Platform generates qualified leads for listed service providers by connecting businesses seeking services with vetted companies
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RightFirms product offering
Product offeringCore offering
RightFirms operates a B2B marketplace platform that connects businesses seeking IT and marketing services with a network of 30,000+ registered and verified service providers. The platform offers searchable directories organized by service category, technology, country, state, and city, backed by 45,000+ client reviews, and uses AI-powered matching tools to help buyers find, scope, and shortlist suitable vendors.
Product overview
RightFirms operates as a unified B2B marketplace platform connecting businesses with verified IT and marketing service providers. The platform comprises a core directory/search engine for discovering companies across multiple technology and marketing service categories, supplemented by AI-powered matching tools (AI Scope Generator and AI-Powered Shortlist) that help users find suitable service providers based on project requirements. Additional features include a company review and rating system enabling transparent feedback. The service categories covered include Generative AI, Blockchain Technology, Mobile App Development, Software Development, Web Development, E-Commerce Development, UI/UX Design, IoT Development, DevOps, Game Development, RPA, SEO Services, Digital Marketing, and various other IT/marketing verticals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 45,000+ company reviews enabling informed decision-making
- +2 more outcomes
Companies that use RightFirms
Customer profileSegments3 records
Ideal customer profiles3 records
RightFirms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RightFirms partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- GoogleminorGoogle appears as part of the 'Trusted By' brand showcase on the RightFirms platform, indicating companies that have been reviewed, listed, or are recognized within the platform ecosystem.
- WalmartminorWalmart appears as part of the 'Trusted By' brand showcase on the RightFirms platform.
- DisneyminorDisney appears as part of the 'Trusted By' brand showcase on the RightFirms platform.
- BCG (Boston Consulting Group)minorBCG appears as part of the 'Trusted By' brand showcase on the RightFirms platform.
- ForbesminorForbes appears as part of the 'Trusted By' brand showcase on the RightFirms platform.
- NikeminorNike appears as part of the 'Trusted By' brand showcase on the RightFirms platform.
- UnileverminorUnilever appears as part of the 'Trusted By' brand showcase on the RightFirms platform.
- EmiratesminorEmirates appears as part of the 'Trusted By' brand showcase on the RightFirms platform.
- FedExminorFedEx appears as part of the 'Trusted By' brand showcase on the RightFirms platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
RightFirms competitors and assessment
Company assessmentBroad incumbents
- G2: G2 is a large, well-capitalized B2B software and services review marketplace. While primarily serving SaaS software buyers, its expansion into services categories places it as a broader incumbent in the B2B vendor discovery space RightFirms occupies.
Direct peers
- AppFutura: AppFutura is a B2B marketplace connecting businesses with mobile app and software development companies globally. It overlaps with RightFirms' specialized service lines for mobile app and software development vendor discovery.
- The Manifest: The Manifest is a B2B resource and directory for digital agencies and software developers that publishes agency ratings and case studies. It competes directly with RightFirms in the IT services and marketing agency discovery category.
- Clutch: Clutch is the leading B2B marketplace for IT and marketing services, using verified reviews and analyst-led research to rank providers. It is the most direct competitor to RightFirms across both IT services and digital marketing agency discovery.
- GoodFirms: GoodFirms is a B2B marketplace and review platform connecting businesses with software development and other IT service firms globally. It overlaps heavily with RightFirms on IT services categories, review-driven discovery, and global provider listings.
- DesignRush: DesignRush is a B2B marketplace for creative agencies (web, design, marketing, software). It competes directly with RightFirms for buyers searching vetted agencies, particularly across design and digital marketing categories.
- TopDevelopers: TopDevelopers is a B2B directory and review marketplace for software, mobile app, and web development companies. It directly competes with RightFirms in the IT services discovery category with a similar review-driven ranking model.
- Agency Spotter: Agency Spotter is a B2B marketplace for marketing, design, and creative agencies. It directly competes with RightFirms on the marketing services side of the platform for businesses seeking vetted agencies.
- UpCity: UpCity is a B2B marketplace that helps businesses find and compare vendors across digital marketing, web development, and IT services. It overlaps with RightFirms on SMB-focused agency and vendor discovery with review-based ranking.
Regional players
- Sortlist: Sortlist is a B2B marketplace connecting businesses with marketing and creative agencies, primarily across Europe. It is a comparable marketplace model to RightFirms but is geographically concentrated in EMEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RightFirms social profiles
Digital presenceRightFirms financial estimates
Financial estimateRevenue estimate
Valuation estimate
RightFirms leadership team
Management profileNumber of profiles
RightFirms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RightFirms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RightFirms
What does RightFirms do?
RightFirms operates a B2B marketplace platform that connects businesses seeking IT and marketing services with a network of 30,000+ registered and verified service providers. The platform offers searchable directories organized by service category, technology, country, state, and city, backed by 45,000+ client reviews, and uses AI-powered matching tools to help buyers find, scope, and shortlist suitable vendors.
Is RightFirms a public or private company?
RightFirms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RightFirms founded?
RightFirms was founded in 2026. It employs 1 to 10 people.
Where is RightFirms based?
RightFirms is headquartered in Tampa, United States, in the North America region.
How does RightFirms make money?
Two revenue lines are on record. Directory Listing Fees are the primary driver. The others are lead Generation.
Who are RightFirms's main competitors?
G2 is listed as a broad incumbent. Direct peers are AppFutura, The Manifest, Clutch, GoodFirms, DesignRush, TopDevelopers, Agency Spotter and UpCity. Sortlist is listed as a regional player.
Does RightFirms have an API?
No public API is recorded for RightFirms.
What industry is RightFirms in?
RightFirms's product category is B2B Services Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.