CruiseVision
CruiseVision GmbH is a German media services company that operates as the exclusive photo and film concessionaire on cruise ships for TUI Cruises, Hapag-Lloyd Cruises, and Phoenix Reisen, providing onboard photography, cruise films, and post-cruise e-commerce sales across 20+ vessels worldwide.
- Company typePrivate
- Founded2009
- HeadquartersSchenefeld, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CruiseVision does
CruiseVision GmbH is a German full-service media company founded in 2009 and headquartered in Hamburg, providing professional photography, video production, and ancillary shore-excursion services exclusively to the cruise industry. Its core products are onboard photography services (embarkation, events, weddings, shore excursions), a proprietary Photo-Experience system that combines in-house developed photo tagging software with touch-terminal ordering kiosks and integration to cruise line hotel software, and cinematic cruise films that are updated daily on cabin TVs and finalized for purchase at voyage end. The product portfolio extends to photo books, acrylic prints, customizable wall calendars, iris photography, 3D-printed figures, and guided e-bike and hiking tours.
CruiseVision operates as an exclusive photo and film concessionaire under long-term B2B partnerships with major German-speaking cruise operators: TUI Cruises (Mein Schiff fleet), Hapag-Lloyd Cruises (5-star-plus and expedition vessels), and Phoenix Reisen, collectively covering 20+ ships globally. Minor partnerships extend to Iceland Pro Cruises, nicko cruises (Vasco da Gama), and Robinson Club Med resort locations. The business generates revenue through onboard transactional sales during voyages, B2B concession fees from cruise line partners, and post-cruise direct-to-consumer e-commerce sales via onlineshop.cruisevision.tv, where travel films and special edition DVDs are priced from EUR 19.90 to EUR 355.
The company is privately held with no disclosed external funding or institutional investors, managed by two co-directors (Marc Ebertin and Christian Paulick). Its core competitive position rests on the exclusive concession agreements that lock competitors out of the largest German cruise fleets and on the technical integration of its Photo-Experience platform with cruise line onboard systems. GDPR-compliant passenger photo data handling and an integrated aftersales service platform extend the customer relationship beyond the voyage window.
CruiseVision firmographics
Firmographics- Name
- CruiseVision
- Legal name
- CruiseVision GmbH
- Website
- https://cruisevision.tv
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CruiseVision GmbH is a German media services company that operates as the exclusive photo and film concessionaire on cruise ships for TUI Cruises, Hapag-Lloyd Cruises, and Phoenix Reisen, providing onboard photography, cruise films, and post-cruise e-commerce sales across 20+ vessels worldwide.
- Ownership category
- akta.pro rank
CruiseVision industry classification
Industry- Product category
- Cruise Ship Photography and Media Services
- NAICS
- Tour Operators (56152)
- SIC
- Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Destination Management Companies (Cruise DMCs) (THAEAFAD)
Keywords
Where CruiseVision is headquartered
LocationHeadquarters
- HQ city
- Schenefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CruiseVision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Onboard Photo and Film Sales: Direct sales of photography services and cruise films to passengers during voyages. Passengers purchase photos, photo books, wall calendars, acrylic prints, iris photography, and 3D figures while on board. Films are updated daily on cabin TVs and final edited versions are available for purchase at cruise end.
- E-commerce Product Sales: Online shop sales of travel films (DVD, USB-Stick), special editions, and landscape photo DVDs. Products available for all past and current cruises across partner cruise lines. Prices range from 19.90 EUR to 355 EUR per product.
- B2B Concession Services: Exclusive concession agreements with cruise lines (TUI Cruises, Hapag-Lloyd Cruises, Phoenix Reisen) providing photo and film services as the exclusive provider on board their vessels.
- Bike and Hike Tours: Guided bicycle tours and hiking excursions offered on selected ships, bookable on board or through booking portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Travel Films - Standard Edition |
| Unit Pricing | Pay-as-you-go | Special Edition DVDs |
| Unit Pricing | Pay-as-you-go | Photo Products (Acryl Prints, Fotobuch, Wandkalender) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
CruiseVision product offering
Product offeringCore offering
CruiseVision provides professional photography, video, and film production services exclusively on board cruise ships, operating as the exclusive photo and film concessionaire for major German cruise lines. The company captures vacation moments through onboard photo teams, produces daily cruise films shown on cabin TVs, and sells physical photo products and merchandise both onboard and through an e-commerce online shop. It also operates proprietary photo tagging and ordering technology integrated with cruise ship hotel systems.
Product overview
CruiseVision operates as a full-service media company providing photography, film production, and e-commerce services exclusively for cruise lines. The core product portfolio consists of Photography (professional cruise vacation photography), Photo-Experience (proprietary photo tagging and ordering system with touch terminals), and Cruise Film (cinematic souvenir production), supplemented by Bike Tours for active excursions. The Online Shop serves as the e-commerce channel for selling travel films, photo products, and special editions. Photo products include Photo Books, Acrylic Prints, Wall Calendars, Iris Photography, 3D Figures, and Wedding Photography services. Film Productions offer TV and documentary services as an add-on. The company operates as exclusive concessionaire on Mein Schiff fleet (TUI Cruises), Hapag-Lloyd Cruises 5-star-plus and expedition ships, and Phoenix Reisen high-sea cruise ships.
Differentiator
Problem solved
Functional benefit
Products and services
- Photography Services Professional onboard photography capturing cruise vacation moments including embarkation photos, onboard experiences, theater visits, weddings, and shore excursions, for cruise passengers across partnered cruise lines.
- Photo-Experience System Proprietary photo tagging and ordering system with hardware (touch terminals, advertising displays) and software components, enabling cruise guests to collect and order personal photos digitally or on paper, integrated with cruise ship hotel software.
- Cruise Film Cinematic cruise vacation souvenir films produced by onboard videographers who accompany passengers ashore and on board; films are updated daily and shown on cabin TV, then edited and set to music at cruise end for purchase.
- Bike Tours Guided e-bike and hiking excursions on selected cruise ships, categorized by difficulty and leading participants to destination hotspots, bookable on board or via cruise line booking portal.
- Online Shop (Travel Film Store) E-commerce platform (onlineshop.cruisevision.tv) selling travel films (DVD, USB-Stick) from the cruise archive, special editions, landscape photo DVDs, and related merchandise to cruise passengers post-voyage.
- Photo Books Customizable large-format hardcover photo books pre-designed with route-specific images and nautical charts; customers can add pages or modify existing ones with their own photos, delivered to home address after cruise.
- Acrylic Prints High-quality direct photo prints on acrylic in various formats and designs, delivered to the customer's home address after the cruise.
- Wall Calendars Customizable wall calendars for Mein Schiff fleet guests featuring destination photos updated annually, with an online configurator allowing replacement of predefined motifs with personal travel images.
- Iris Photography Detailed iris photography capturing unique eye images, available in various product variants and created in minutes on board cruise ships.
- 3D Figures
Quantifiable outcome
- Daily cruise film updates shown on Cabin-TV throughout voyage
- +2 more outcomes
Companies that use CruiseVision
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
CruiseVision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
CruiseVision partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TUI CruisescoreExclusive photo and film concessionaire operating on the entire Mein Schiff fleet (Mein Schiff 1-7, Mein Schiff Relax, Mein Schiff Flow). Provides daily cruise film production shown on Cabin-TV and comprehensive photography services throughout voyages.
- Hapag-Lloyd CruisescoreExclusive photo and film services on 5-star-plus ships (MS Europa, MS Europa 2) and expedition vessels (MS Bremen, MS Hanseatic, MS HANSEATIC nature, MS HANSEATIC inspiration, MS HANSEATIC spirit, MS Columbus 2).
- Phoenix ReisencorePhoto and film production services on high-sea cruise ships including MS Artania, MS Amadea, MS Amera, and MS Deutschland. Produces travel films and provides photography services for all voyages.
- Iceland Pro CruisesminorTravel film production for Iceland and Greenland expedition cruises aboard the Ocean Diamond. Products available through online shop.
- nicko cruises (Vasco da Gama)minorPhoto and film services for guests aboard the Vasco da Gama cruise ship.
- Robinson (Club Med)minorMentioned in customer service ticket system as partner for Club Amadé, Club Apulia, Club Ierapetra, Club Landskron, and Club Schlanitzen Alm resort locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CruiseVision competitors and assessment
Company assessmentEmerging players
- Flytographer: Marketplace connecting vacation travelers with professional photographers in destinations worldwide, including cruise ports. Comparable as a vacation-photography brand and D2C photo-product business, though its model is booking-based rather than onboard concession-based.
- Localgrapher: Global vacation-photography platform matching travelers with local photographers at destinations, with optional photo-book and print add-ons. Comparable as a direct-to-consumer vacation photo capture and product business, though operating offline at destinations rather than aboard ships.
- Shoot My Travel: Vacation photography service offering professional photo shoots at travel destinations and on cruises. Comparable on the capture-and-sell travel memories proposition, though smaller scale and without CruiseVision's onboard concession footprint.
Direct peers
- FotoEmotion: Cruise ship photography operator providing onboard photo and video services on European and Mediterranean cruise brands. Closest direct competitor — same concession-style model delivering photo/video services to cruise passengers, though operating in different cruise-line portfolios.
Broad incumbents
- Mpix: Professional photo-printing and photo-product fulfillment provider serving professional photographers. Comparable as the underlying production/fulfillment capability for CruiseVision's acrylic prints, photo books, calendars, and 3D figures.
- Shutterfly: Large-scale consumer and professional photo-product platform offering prints, photo books, and personalized merchandise. Comparable as a scalable photo-product commerce engine that competes for the post-cruise photo-product wallet.
- Lifetouch: Professional photography services provider specializing in schools, events, and group occasions. Comparable as a professional on-site photography concession operator with a multi-site, contract-based model, though in non-cruise verticals.
- Snapfish: Consumer photo printing and personalized product platform offering prints, books, and gifts. Comparable on the post-capture photo-product commerce layer that CruiseVision operates via its online shop.
Others
- Getty Images: Stock and editorial imagery platform with extensive cruise, travel, and destination content. Comparable on the documentary/film production and content-library angle of CruiseVision's business, especially its TV and documentary output.
- FotoFinder: German photography technology and imaging systems company. Comparable as a Germany-based specialist in photo capture/management technology, adjacent to CruiseVision's proprietary tagging and ordering systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CruiseVision social profiles
Digital presenceCruiseVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
CruiseVision leadership team
Management profileNumber of profiles
Profiles1 record
CruiseVision funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CruiseVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CruiseVision
What does CruiseVision do?
CruiseVision provides professional photography, video, and film production services exclusively on board cruise ships, operating as the exclusive photo and film concessionaire for major German cruise lines. The company captures vacation moments through onboard photo teams, produces daily cruise films shown on cabin TVs, and sells physical photo products and merchandise both onboard and through an e-commerce online shop. It also operates proprietary photo tagging and ordering technology integrated with cruise ship hotel systems.
Is CruiseVision a public or private company?
CruiseVision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CruiseVision founded?
CruiseVision was founded in 2009. It employs 11 to 50 people.
Where is CruiseVision based?
CruiseVision is headquartered in Schenefeld, Germany, in the Europe region.
How does CruiseVision make money?
Four revenue lines are on record. Onboard Photo and Film Sales are the primary driver. The others are E-commerce Product Sales, B2B Concession Services and bike and Hike Tours.
Who are CruiseVision's main competitors?
Emerging players on record are Flytographer, Localgrapher and Shoot My Travel. FotoEmotion is listed as a direct peer. Broad incumbents are Mpix, Shutterfly, Lifetouch and Snapfish. Others are Getty Images and FotoFinder.
Does CruiseVision have an API?
No public API is recorded for CruiseVision.
What industry is CruiseVision in?
CruiseVision's product category is Cruise Ship Photography and Media Services. Its primary akta.pro industry code is THAEAFAD, Destination Management Companies (Cruise DMCs). Its NAICS code is 56152 and its SIC code is 7384.