La Brigade
La Brigade is a French quick-casual restaurant chain founded in 2013, operating 11+ carnivore street-food locations across France under the "Barbak" concept, serving customizable meat barquettes and house-made sauces via dine-in, takeaway, delivery, and franchise expansion.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What La Brigade does
La Brigade is a French quick-casual restaurant company founded in 2013 by Tristan Clemençon and Edouard, operating the first carnivore street-food concept in France under the "Barbak" trademark. The company runs 11+ restaurant locations across 8 French regions (Île-de-France, Grand Est, PACA, Nouvelle-Aquitaine, Occitanie, Bretagne, Pays de la Loire), serving customizable meat barquettes (Classique, Gourmande, Gargantua, Total Barbak), house-made sauces, fresh-cut Agria fries, and seasonal menus to urban meat lovers, families, students, and a growing vegetarian segment via Happyvore plant-based protein.
The underlying operating model is a standardized franchise concept with flexible formats ranging from counter service to full restaurants. Core product technology is culinary: a proprietary barquette customization system with bamboo tongs, chef-developed sauce recipes, twice-cooked daily-cut fries from regional French potatoes, and quality meat sourcing (IGP Montbéliard sausage, Charolais tartare, Angus flank, Maison Rougié duck). A four-tier loyalty program (Barbak) and multi-channel consumption layer (dine-in, takeaway, Uber Eats/Google delivery, TheFork reservations) sit on top of a Wix-hosted website.
La Brigade monetizes through direct food and beverage sales at company-owned and franchised restaurants (€2M average revenue per unit), franchise fees and royalties on a turnkey model targeting 15 locations by end of 2026, third-party delivery commissions, and loyalty-driven repeat visits. Distribution is primarily domestic (France), with multi-channel digital marketing (Instagram, TikTok, YouTube, LinkedIn, Spotify) and ESG positioning (100% permanent contracts, 91/100 Egapro score, 12 nationalities, Quatra biofuel partnership).
La Brigade firmographics
Firmographics- Name
- La Brigade
- Legal name
- BIG STR'EAT SAS
- Website
- https://la-brigade.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Brigade is a French quick-casual restaurant chain founded in 2013, operating 11+ carnivore street-food locations across France under the "Barbak" concept, serving customizable meat barquettes and house-made sauces via dine-in, takeaway, delivery, and franchise expansion.
- Ownership category
- akta.pro rank
Where La Brigade is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices13 records
Markets served
La Brigade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise fees and royalties: Franchise model with turnkey concept for €2M average revenue per unit. Franchisees pay fees for brand, concept, and support.
- Restaurant sales (dine-in, takeaway): Direct food and beverage sales across 11+ establishments in France. Customers order customizable barquettes with meat, sides, and sauces.
- Delivery commissions: Revenue through third-party delivery platforms (Uber Eats, Google, direct order stores) with per-order commissions.
- Loyalty program engagement: Barbak loyalty program - customers earn points (1€ = 1 point) redeemable for discounts and free items, driving repeat visits and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | La Classique barquette - basic meat + side + sauce |
| Unit Pricing | Pay-as-you-go | La Gourmande barquette - larger portion |
| Unit Pricing | Pay-as-you-go | La Gargantua barquette - maximum size |
| Unit Pricing | Pay-as-you-go | Le Petit Brigadier - children's menu |
| Subscription | Pay-as-you-go | Loyalty rewards - 100 points = €5 discount |
| Other | Multi-year contract | Franchise opportunity - turnkey street-food premium concept |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
La Brigade product offering
Product offeringCore offering
La Brigade operates a street food carnivore restaurant concept offering customizable 'barquettes' filled with premium quality meats (French Angus beef, Charolais tartare, Montbéliard IGP sausage, duck magret, halal chicken), house-made sauces, and fresh-cut fries. The concept is sold through dine-in, takeaway, and delivery channels across 11+ company-owned and franchised restaurants in France, and is also licensed via a franchise program to entrepreneurs (€2M average revenue per unit).
Product overview
La Brigade is the first carnivore street food concept in France, founded in 2013 by Tristan and Edouard. The company operates 11 establishments (2024) with plans for 15 more openings before end of 2026. The core offering centers on customizable 'barquettes' (containers) filled with quality meats, house-made sauces, and fresh-cut fries, served in three main sizes: La Classique, La Gourmande, and La Gargantua, plus Le Total Barbak as the signature experience. The menu includes premium cuts (onglet, tartare Charolais, Angus bavette, Montbéliard IGP sausage, duck magret) alongside plant-based options through a Happyvore partnership. Supporting offerings include seasonal menus (like the Greek Summer Edition), desserts, beverages, a children's menu (Le Petit Brigadier), and takeaway/ delivery services. The company operates a loyalty program (Programme Fidélité) with four tiers, offers franchise opportunities with flexible formats, and has recently expanded with reusable barquettes following French environmental regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- La Classique barquette
- La Gourmande barquette
- La Gargantua barquette
- Le Total Barbak barquette
- Le Petit Brigadier children's menu
- La Brigade franchise program
- Programme Fidélité Barbak (loyalty program)
- Delivery service
Quantifiable outcome
- Average €2M revenue per franchise unit
- +4 more outcomes
Companies that use La Brigade
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
La Brigade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
La Brigade partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HappyvorecorePlant-based protein partnership for vegetarian options. Happyvore provides plant-based supreme made from wheat and pea proteins for vegetarian customers.
- Maison RougiécorePremium duck supplier for magret and duck products. Sourcing partnership ensuring quality French duck for the menu.
- GravtaplancheminorLocal artisan manufacturer of personalized wood boards for restaurant. Custom-designed serving boards in La Brigade colors.
- QuatraminorRecycling partnership to transform used frying oil into biofuel. Biofuels emit 90% less CO2 than fossil fuels.
- Cop1 - Solidarités ÉtudiantesminorSocial impact partnership. La Brigade provides free weekly dinners for students helped by Cop1, addressing student food insecurity.
- Uber EatscoreDelivery platform partnership for multiple locations across France. Orders fulfilled through Uber Eats app.
- TheForkcoreReservation platform integration for dine-in bookings. Widget embedded on website for multiple restaurant locations.
- Zics (street artist)minorInterior design partnership. Each restaurant features original artwork by street artist Zics, creating unique and warm décor.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
La Brigade competitors and assessment
Company assessmentDirect peers
- Pitaya: French QSR street-food chain offering Thai-inspired bowls. Comparable as a fast-casual, franchise-scaled French street-food concept with customisable menu and dine-in/takeaway/delivery.
- O'Tacos: French QSR street-food chain specialising in customised 'tacos' with multiple protein options. Directly comparable as a franchise-driven French street-food brand targeting young urban diners with a customisable core product.
- Hippopotamus: Established French steakhouse chain. Comparable as a meat-centric casual-dining competitor targeting families and casual diners across France, sharing the carnivore-dining proposition with La Brigade.
- Bistro Régent: French casual steakhouse/bistro chain with national presence. Comparable as a franchise-style chain serving grilled meats in a casual format, targeting similar French family and casual-diner segments.
- Buffalo Grill: France's leading steakhouse chain with broad national footprint. Directly comparable as a meat-focused French casual-dining brand competing for similar customer occasions and price points.
- Courtepaille: French grill/steakhouse roadside restaurant chain. Comparable as a national grill-focused casual-dining brand with a similar value proposition around quality meats in a casual setting.
- Nachos: French QSR chain serving Mexican-inspired street food. Comparable as a franchise-scaled French street-food brand offering customisable, multi-protein casual meals to young urban customers.
Broad incumbents
- Big Mamma: Large French-Italian casual-dining group with multiple restaurant brands across France. Comparable as a multi-brand casual-dining operator in France that competes for similar dine-in occasions, though positioned more premium and Italian than La Brigade's meat-street-food niche.
- Five Guys France: US-origin premium burger QSR operating in France. Comparable as an established international QSR brand competing for premium casual-dining occasions with a customisable meat-centric menu.
- KFC France: Global chicken-QSR leader with extensive French footprint. Comparable as a dominant QSR chain competing in the chicken/meat quick-service segment, though operating at vastly larger scale than La Brigade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Brigade social profiles
Digital presenceLa Brigade financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Brigade leadership team
Management profileNumber of profiles
Profiles2 records
La Brigade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Brigade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Brigade
What does La Brigade do?
La Brigade operates a street food carnivore restaurant concept offering customizable 'barquettes' filled with premium quality meats (French Angus beef, Charolais tartare, Montbéliard IGP sausage, duck magret, halal chicken), house-made sauces, and fresh-cut fries. The concept is sold through dine-in, takeaway, and delivery channels across 11+ company-owned and franchised restaurants in France, and is also licensed via a franchise program to entrepreneurs (€2M average revenue per unit).
Is La Brigade a public or private company?
La Brigade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Brigade founded?
La Brigade was founded in 2013. It employs 101 to 250 people.
Where is La Brigade based?
La Brigade is headquartered in Paris, France, in the Europe region.
How does La Brigade make money?
Four revenue lines are on record. Franchise fees and royalties are the primary driver. The others are restaurant sales (dine-in, takeaway), delivery commissions and loyalty program engagement.
Who are La Brigade's main competitors?
Direct peers on record are Pitaya, O'Tacos, Hippopotamus, Bistro Régent, Buffalo Grill, Courtepaille and Nachos. Broad incumbents are Big Mamma, Five Guys France and KFC France.
Does La Brigade have an API?
No public API is recorded for La Brigade.