What Project Helping does

Project Helping is a Colorado-based 501(c)(3) nonprofit organization founded in 2014 by Justin Kruger that builds mental wellness outcomes through structured volunteer engagement. Its core offering is the Kynd Kit—a volunteer project delivered in a box, available in 70+ cause-specific varieties across four tiers (Classic $30, Plus $45, Max $65, and X/XL at custom enterprise pricing). The organization complements the physical kit business with Kynd Hub, a free volunteer management platform connecting nonprofits, volunteers, and corporate partners; the platform includes event management, RSVP and hour tracking, embedded widgets, 0% platform-fee fundraising via Stripe Connect, a Challenges feature with leaderboards, and the Phoebee AI chatbot that provides role-aware guidance. Strategic nonprofit partner Spark extends the portfolio into Mental Wellness Programs, Empowering Aging initiatives, and Spark Knowledge training under independent 501(c)(3) status.

The organization operates an omnichannel go-to-market: enterprise field sales with dedicated program managers serves 1,000+ corporate partners (named logos include EAB, WarnerMedia, Guardian Life, Liberty Global, Discover, SCL Health, FirstBank, and NEFE); self-serve Shopify e-commerce serves individuals and small groups with no minimum order; and community-led growth through Kynd Hub drives nonprofit and volunteer acquisition. Revenue streams include direct kit sales, corporate program services with custom branding and logistics, donations (100% directed to community-based mental health programming), branded merchandise, and affiliate travel bookings via Good Travel. Geographic reach is global for digital kit distribution and Kynd Hub, while in-person volunteer experiences are concentrated at a South Denver studio and across a network of ~5,000 nonprofit partners. As of the latest disclosures, Project Helping has engaged over 402,000 volunteers, shipped 194,000+ Kynd Kits, logged 435,000+ volunteer hours, and impacted 2.29 million+ people, with $16.8M in calculated economic value of volunteer service.

The company has invested in platform and product expansion: Kynd Kit 4.0 refresh in 2025, Kynd Schools vertical for distributing free Teen and Youth Mental Health Kits to educational institutions, and custom kit co-development partnerships with Make-A-Wish, Hope for Fertility Foundation, and Holiday Heroes. Marketing spans a weekly Substack newsletter (The Pheed), active social channels, regional Colorado fundraising events, and grocery and travel affiliate partnerships. Headcount is 11–50 employees, operating from a single Centennial, Colorado headquarters with no disclosed external equity funding beyond a 2022 grant from the Caring for Denver Foundation.

Name

Project Helping

Legal name

Project Helping

Website

https://projecthelping.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

NAICS

Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Volunteer engagement programs
• Mental wellness volunteering
• Corporate volunteer kits
• Volunteer management platform
• Nonprofit community programs

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Kynd Kit Sales: Sale of volunteer project kits to corporations, individuals, and schools. Kits come in multiple tiers (Classic $30, Plus $45, Max $65) with customization options and bulk pricing for corporate programs. Includes free shipping and program management for corporate orders.
2. Donations and Contributions: One-time and recurring donations from individuals and organizations. 100% of donations go directly to community-based mental health programming. Also includes peer-to-peer fundraising capabilities.
3. Corporate Program Services: Turn-key corporate volunteer program services including custom branding, landing pages, kit customization, event facilitation, and logistics coordination. Program managers assigned to each corporate partner.
4. Merchandise Sales: Branded Do Good Feel Good apparel and swag sales including t-shirts, sweatshirts, and accessories.
5. Good Travel: Travel booking platform where trip bookings support Project Helping's mission to make volunteering and mental wellness accessible.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Project Helping designs, assembles, and ships Kynd Kits — volunteer projects in a box available in 70+ cause-specific varieties (Mental Health, Senior Care, Cancer Treatment, etc.) and four tiers (Classic, Plus, Max, X/XL) — sold to individuals via Shopify and to enterprises through dedicated program managers. The kits are supported by Kynd Hub, a free volunteer management platform connecting nonprofits, volunteers, and companies with event tools, hours logging, 0% fee fundraising, and an AI assistant, plus corporate turn-key programs, Kynd Schools, and Spark mental wellness programs.

Product overview

Project Helping operates as a mental wellness-focused nonprofit offering a multi-product portfolio centered around volunteerism. The core offering is Kynd Kits—volunteer projects in a box available in 70+ varieties across Classic, Plus, Max, and X/XL sizes. These kits are supported by Kynd Hub, a free volunteer management platform enabling nonprofits to manage volunteers, host events, and run 0% fee fundraising campaigns. Corporate Programs provide scalable employee engagement using Kynd Kits with custom branding and dedicated program management. Kynd Schools delivers free Teen and Youth Mental Health Kits to educational institutions. Community Volunteer Events offer in-person curated experiences at nonprofit partners. Spark, a strategic partner, operates Mental Wellness Programs, Empowering Aging initiatives, and Spark Knowledge training. The ecosystem also includes Phoebee (AI chatbot assistant), Challenges (engagement feature), The Pheed newsletter, and Good Travel. The portfolio is unified by a mental wellness through volunteering mission, where every product and program generates positive mental health outcomes for volunteers while serving community needs.

Differentiator

Problem solved

Functional benefit

Brands

• Kynd Kits: Volunteer projects in a box - complete volunteer experiences delivered to individuals, companies, or groups. Available in Classic, Plus, Max, and X/XL sizes with 70+ kit types supporting various causes.
• Kynd Hub
• Spark

Quantifiable outcome

• Volunteers report an average increase in mental wellness of 26% after participating in Project Helping programs
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• WarnerMediacoreGTM or Marketing PartnerCorporate partner utilizing Kynd Kits for annual volunteer days. Worked with Project Helping to create flexible volunteer experiences for in-person, office, home, and independent participation. Partnered on customized branded kit experiences.
• DiscovercoreGTM or Marketing PartnerCorporate partner featured in Project Helping playbook for employee engagement. Implemented Kynd Kit programs as part of employee benefits and corporate culture initiatives.
• EABcoreGTM or Marketing PartnerEducation partner that undertook largest virtual community service project with 1700+ custom service kits. Project Helping created branded kits delivered on time for their virtual event.
• Liberty GlobalcoreGTM or Marketing PartnerInternational media company partner. Senior Manager of Community Relations led volunteer day using Kynd Kits. Praised Project Helping team for seamless virtual facilitation and logistics.
• Guardian LifeminorGTM or Marketing PartnerInsurance company partner that used Kynd Kits during pandemic for virtual volunteer opportunities. Kits helped connect employees to community while working from home.
• Xactly CorpminorGTM or Marketing PartnerSales performance management company utilizing Kynd Kits to maintain philanthropic engagement during remote work period. Emphasized variety of kits and reflection/gratitude focus.
• FirstBankminorGTM or Marketing PartnerRegional bank partner that offers Volunteer Time Off to employees. Used Kynd Kits to enable virtual family-friendly volunteering during remote work.
• SCL HealthminorGTM or Marketing PartnerHealthcare system partner using Kynd Kits for community benefit programs. Praised team and kit experiences for raising mental health awareness.
• NEFEminorGTM or Marketing PartnerNational Endowment for Financial Education partnered on hybrid service project for conference. Project Helping facilitated virtual and in-person kit shipping and building.
• Make-A-WishcoreStrategic or Co-development PartnerCustom kit partnerships creating TEEN and YOUTH Travel Kits for Make-A-Wish recipients. Kits include branded items from United Airlines alongside volunteer-built components.
• United AirlinesminorGTM or Marketing PartnerCorporate partner providing branded items (sunglasses, blankets, luggage tags, water bottles, pens, drawstring bags) included in Make-A-Wish Travel Kits.
• Hope for Fertility FoundationminorStrategic or Co-development PartnerPartnered with Project Helping to create Infertility Support Care Package Kynd Kit designed with individuals who have personally experienced infertility.
• Holiday HeroesminorStrategic or Co-development PartnerPartnered to create Children's Hospital Sensory Bag designed for Holiday Heroes program. Custom kit specifically built for holiday-themed hospital visits.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VolunteerHub: Volunteer management software for nonprofits and corporations. Comparable to Kynd Hub's event management, RSVP, and hours tracking features for volunteer coordinators.
• Bright Funds: Workplace giving and volunteering platform for enterprises. Competes head-to-head for the same corporate client base seeking integrated donation matching, volunteer management, and CSR reporting — closely aligned functionality to Kynd Hub.
• Benevity: Leading corporate volunteering and giving platform serving Fortune 1000 CSR programs. Most directly comparable to Project Helping's Kynd Hub platform and corporate Kynd Kit programs — both compete for enterprise employee engagement and CSR budgets.
• Goodera: Corporate volunteering and employee engagement platform with global reach. Direct competitor in the same category of turn-key corporate volunteer experiences and CSR reporting.
• Givinga (formerly Galaxy Digital): Corporate giving and employee engagement platform with branded philanthropy experiences. Direct peer in enabling companies to run branded employee volunteer and giving programs.
• VolunteerMatch: Long-established nonprofit volunteer matching platform connecting volunteers with opportunities. Closely comparable to Kynd Hub's nonprofit-volunteer-company connection layer.

Broad incumbents

• YourCause (Blackbaud): Enterprise CSR, employee giving, and volunteer management platform owned by Blackbaud. Broader portfolio play in the same corporate CSR space, with deeper integrations and longer enterprise sales cycles.
• Points of Light: Large nonprofit focused on volunteer service and civic engagement. Operates Handson Network and corporate service programs — comparable in mission and audience but at much larger scale and broader scope than Project Helping.
• CyberGrants (Bonterra): Corporate grants, giving, and employee engagement software under Bonterra. Adjacent competitor in CSR/employee engagement software serving similar enterprise buyers with broader disbursement functionality.

Others

• Mental Health America: Leading national nonprofit addressing mental health through education, advocacy, and screening. Thematically adjacent — Project Helping's Spark mental wellness programs share overlapping mission and beneficiary audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/project_helping
• Facebookfacebook.com/projecthelping
• LinkedInlinkedin.com/company/project-helping
• Instagraminstagram.com/projecthelping

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Helping