Rhinoplay

What Rhinoplay does

RhinoPlay is an Australian commercial playground equipment designer, manufacturer, and installer headquartered in Alexandria, New South Wales. The company specialises in custom-built modular play systems — primarily the Cube (ball-junction modular system), Blocks (stackable indoor/outdoor units), and Rocket (vertical space-themed) ranges — for hospitality venues including pubs, clubs, quick-service restaurants, and hotels, alongside secondary segments such as shopping centres, landscape architects, and local government/education. Its underlying technology combines proprietary ball-junction modular architecture with interchangeable panels, enabling extensive configuration of layouts, themes, and branded elements; projects are supported by 2D/3D design services and use Australian-made materials certified to Australian, EU, and NZ safety standards.

RhinoPlay runs a direct B2B sales-led go-to-market with quote-based project pricing — each playground is custom-designed to suit venue requirements, with manufacturing lead times of 6–12 weeks and installations completed in as little as three days. Revenue is generated through one-time equipment sales, end-to-end design and installation services, and a recurring tail of spare parts, maintenance, and compliance inspections across its installed base of 'thousands of venues' in Australia, New Zealand, and Asia. Manufacturing is operated through the PlayCo collective's three Australian factories (Brisbane, Perth, plus Melbourne third-party suppliers), giving RhinoPlay access to Australia's largest playground production footprint.

In 2023, RhinoPlay joined PlayCo (The Play Collective), a coalition of Australian playground manufacturers that includes ForPark, PlayWorks, PlayOn, and ASpace, providing shared design, manufacturing, and installation resources. The company maintains an approved-supplier relationship with McDonald's dating to 2003 and reports over 20 years of industry presence, with case-study deployments spanning hotels (Waterloo Bay, Oran Park, The Glen, Sphinx), clubs (Club Central Menai, Blue Fin Fishing Club), sports stadiums (Heritage Bank Stadium), and major QSR brands.

Name

Rhinoplay

Legal name

RhinoPlay

Website

https://rhinoplay.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

RhinoPlay is an Australian commercial playground equipment designer, manufacturer, and installer that builds custom modular play systems (Cube, Blocks, Rocket ranges) for pubs, clubs, and quick-service restaurants across Australia, New Zealand, and Asia.

Ownership category

akta.pro rank

Product category

Commercial Playground Equipment

NAICS

Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

• Commercial playground equipment
• Modular play systems
• Hospitality play solutions
• Playground design manufacturing
• Outdoor play installations

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Playground Equipment Sales: One-time sale of custom-designed, manufactured, and installed commercial playground equipment to hospitality venues. Includes modular playground systems (Cube, Blocks, Rocket), themed play elements, and custom structures. Pricing is quote-based, varying by size, complexity, materials, and customization level.
2. Design, Manufacturing, and Installation Services: End-to-end project services covering consultation, custom design development, Australian manufacturing, and professional installation. Lead times of 6-12 weeks for manufacturing, with installation completed in as little as 3 days.
3. Spare Parts, Maintenance, and Repairs: Ongoing revenue from spare parts supply, maintenance services, compliance inspections, and repairs. Warehouses across Australia enable fast spare parts delivery and local service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RhinoPlay designs, manufactures, installs, and maintains custom commercial playground equipment for hospitality venues. Its core offering is a portfolio of modular play systems — Cube (ball-junction), Blocks (stackable), and Rocket (multi-level) — delivered as end-to-end projects covering concept design, 3D modelling, Australian manufacturing, certified installation, and ongoing spare parts and maintenance. The company targets pubs, clubs, RSLs, and quick service restaurants across Australia, New Zealand and Asia.

Product overview

Rhinoplay is a commercial playground equipment supplier specializing in custom-designed indoor and outdoor play solutions for pubs, clubs, and quick service restaurants. Their core product portfolio includes three main modular playground systems: Blocks (stackable units available in Classic, Pocket, and Jumbo sizes), Cube (ball-junction modular system with multiple configurations), and Rocket (space-themed vertical structures). Beyond these signature systems, they offer extended products through the PlayCo collective including SturdiFlex, Playground Markings, Themed Play equipment, and Natura Nature Play. The company provides end-to-end services encompassing design, Australian manufacturing, installation, and maintenance. RhinoPlay operates as part of The Play Collective network, offering products across Australia, New Zealand, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Cube: A smart modular play system specifically designed for venues with high foot traffic with unique ball-junction technology and interchangeable panels.
• Blocks
• Rocket
• SturdiFlex
• Themed Play
• Natura

Products and services

• Blocks Commercial Playgrounds Modular stackable play equipment that fits any venue with open panels and mesh for easy supervision, available in three sizes (Classic B21M 21m2, Pocket B18M 18m2, Jumbo B27M 27m2) and made from treated wood or HDPE plastics with durable thicker frames. Targeted at commercial indoor play areas in hospitality venues.
• Cube Commercial Playgrounds Safe, durable modular play system designed for high foot traffic venues, built on proprietary ball-junction technology with interchangeable panels for countless configurations. Available in multiple configurations including Vivid (C23M), Castle (C13M), Maze (C88M), Reef (C44M), Adventure (C15M), and Aqua (C30M).
• Rocket Commercial Playgrounds Eye-catching space-themed multi-level playgrounds that maximize vertical space with customizable colours, logos, and LED lights for nighttime appeal. Available in Cosmic (R26M), Galaxy (R28M) and Mini (R23M) configurations.
• Lofts Range Smart modular play system supported by a central pole with minimal parts and fixings, designed for fast pre-production and seamless assembly in commercial venues.
• SturdiFlex Versatile modular playground range offering design flexibility to fit a variety of spaces, budgets, and themes, with engineered strength from high-quality materials in a modular format for tailored layouts. Part of the Extended PlayCo range.
• Playground Markings Full-colour playground marking designs with customisable patterns for guiding play, sparking imagination, and creating engaging environments as part of the Extended PlayCo range.
• Themed Play Australian-made themed playground equipment including custom themes, tractor designs, Lil' Tinnie and Tug Boat maritime vessels, and themed panels designed to spark children's imaginations and enable role play.
• Natura Nature Play Premium Australian-made timber, water, and sand play elements made with sustainably-sourced hardwood logs that deliver nature-based play experiences in commercial settings.
• Manufacturing Services Australian in-house manufacturing with factories in Brisbane and Perth and third-party suppliers in Melbourne, using high-grade materials with lead times as short as six weeks for commercial playground equipment production.
• Playground Design Services Custom playground design service providing 2D documentation and 3D modelling with full colour, theme, and brand customisation, plus bespoke play structure design for commercial venues.
• Installation Services Professional certified installation across Australia, New Zealand, and Asia with safety certification, completed in as little as 3 days on-site by certified installers, and tied to ongoing maintenance support.

Quantifiable outcome

• Manufacturing lead times of 6-12 weeks depending on project size and complexity
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• PlayCo (The Play Collective)coreStrategic or Co-development Partner · 1 January 2023In 2023, RhinoPlay joined PlayCo (The Play Collective), a collective of leading Australian playground manufacturers working together to create the magic of play. PlayCo provides RhinoPlay with access to world-class designers, extensive manufacturing capabilities, and a combined nation-wide network of play consultants, factories, and installation teams. This partnership gives customers access to Australia's largest range of commercial playground equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ForPark Australia: Sister brand within PlayCo (The Play Collective), ForPark specialises in playground equipment for local government, schools and education — directly comparable product category (commercial playgrounds) and shared manufacturing footprint, but focused on a different end-vertical than RhinoPlay's hospitality focus.
• PlayWorks Australia: Another PlayCo sister brand focused on playground equipment for landscape architects, schools and early childhood centres. Comparable as a modular commercial playground manufacturer with shared design and manufacturing resources, but targets the design/specifier channel rather than hospitality venue operators.
• PlayOn: Sister brand within PlayCo specialising in playground equipment for shopping centres and retail play environments. Operates with the same modular product philosophy and shared manufacturing capacity as RhinoPlay but is positioned for the retail real estate vertical.
• ASpace: Sister brand within PlayCo focused on open play spaces that inspire adventure. Uses similar modular construction approaches and shares manufacturing infrastructure, but skews toward larger-format destination play spaces rather than RhinoPlay's compact hospitality installs.
• Moduplay: Australian commercial playground manufacturer offering modular and custom playground systems for councils, schools, and hospitality venues. Directly comparable product category and Australian-domestic focus, competing head-to-head with RhinoPlay on commercial playground contracts.
• Adventure Plus Playgrounds: Australian commercial playground manufacturer providing custom-designed and pre-designed playground equipment for the Australian market. Comparable as a domestic competitor targeting commercial venues, schools and councils with similar modular and themed offerings.

Broad incumbents

• Kompan: Global Danish commercial playground and outdoor fitness equipment manufacturer with extensive modular systems and a worldwide installation network. Comparable as a commercial playground competitor with similar modular product philosophy, but operates at far larger global scale and broader customer base than RhinoPlay's Australian hospitality focus.
• Lappset Group: Finnish global playground, outdoor fitness and park equipment manufacturer with an extensive international distribution network. Comparable as a large-scale commercial playground producer with modular and themed offerings, but competes primarily in public/government channels rather than RhinoPlay's hospitality-vertical focus.

Regional players

• Playcraft Systems: US-based commercial playground equipment manufacturer offering custom and modular playground systems for schools, parks, and commercial venues. Comparable product category and custom-design model but operates in North America, not directly competing with RhinoPlay in the Australian hospitality market.
• Proludic: French commercial playground and sports equipment manufacturer with a global footprint across Europe, Middle East and Asia-Pacific. Comparable as a designer and manufacturer of custom modular playground systems, but primarily focused on public-sector and European hospitality markets rather than Australian venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rhinoplayaustralia
• Facebookfacebook.com/rhinoplay.australia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhinoplay