Finance Partner

Name

Finance Partner

Legal name

Finance Partner BV

Website

https://financepartner.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commission from financial product providers: Finance Partner acts as an intermediary/broker in financial products (mortgages, insurance, pensions). The firm receives commission (provisie) from financial product providers (banks, insurers) for placing products. This is disclosed in their client service document and remuneration policy as the primary compensation model.
2. Fixed fee from clients: Finance Partner charges clients a fixed fee for advisory services, disclosed transparently to clients in the service document. The fee structure is made clear before services commence.
3. Hourly billing (urenDeclaratie): For certain advisory engagements, Finance Partner bills clients on an hourly basis (urenDeclaratie). This is one of the disclosed compensation models alongside commission and fixed fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Finance Partner BV is a Dutch financial advisory firm that provides advice and intermediary services on mortgages, insurance, pensions, and financial planning. It also offers integrated home sustainability advisory, coordinating financing with installation partner Positief Wonen for energy efficiency upgrades. Services are delivered through personalized, face-to-face consultations at offices in Uden and Wageningen.

Product overview

Finance Partner is a Dutch financial advisory firm offering comprehensive financial services through multiple integrated service lines. The core offering includes mortgage advisory (hypotheekadvies), pension planning (pensioenadvies), life insurance (levensverzekeringen), loans and savings (lenen en sparen), financial planning (financiële planning), and home sustainability advisory (verduurzaming). The company operates as a unified advisory service with supporting service modules including energy label requests, building inspections, and document downloads. Services are delivered through partnerships with specialists such as Positief Wonen for sustainability execution and Homekeur for certified inspections.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypotheekadvies (Mortgage Advisory)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Vonk VerzekeringenminorChannel Partner/ Reseller/ DistributorVonk Verzekeringen is an insurance partner based in Veghel that works intensively with Finance Partner to serve clients needing property damage insurance (schadeverzekeringen). Both organizations share similar working values and demonstrate high expertise in their respective fields. Finance Partner refers clients requiring insurance services to Vonk.
• AOV ZZPminorChannel Partner/ Reseller/ DistributorAOV ZZP is an independent income disability insurance (AOV) specialist for self-employed entrepreneurs. They offer AOV advice, comparison, and policy subscription for ZZP'ers. Finance Partner partners with AOV ZZP to provide specialized disability insurance advisory to their self-employed client segment, offering a quality guarantee and best-price guarantee.
• Ciao Cycling UdenminorOthersCiao Cycling Uden is a cycling association in Uden Zuid that Finance Partner sponsors. The partnership is a community sponsorship arrangement rather than a commercial relationship.
• HomekeurcoreStrategic or Co-development PartnerHomekeur is a fully certified building inspection and energy label provider. Finance Partner partners with Homekeur for fast, professional energy label issuance and building inspections (bouwkundige keuring). Homekeur works with certified advisors and operates under BRL9500 certification. This is a core service partnership enabling Finance Partner to offer bundled home-related services.
• Positief WonencoreStrategic or Co-development PartnerPositief Wonen is the sustainability partner of Finance Partner for home energy efficiency upgrades. They handle all execution, installation, and ISDE subsidy applications for home sustainability measures (insulation, solar panels, heat pumps, etc.) that Finance Partner helps finance. Positief Wonen maintains contacts with all installers, schedules work, and ensures quality completion. This is a flagship integrated service combining Finance Partner's financing expertise with Positief Wonen's technical execution.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rabobank: Major Dutch cooperative bank offering mortgages, insurance, pensions, and wealth advisory. Comparable in product breadth but operates as a depository institution and full-service incumbent rather than an independent advisor.
• ING Nederland: Large Dutch retail bank with mortgage, insurance, and pension offerings. Comparable as a provider of the same financial products Finance Partner intermediates, but as a vertically integrated incumbent with its own distribution.
• Brand New Day: Dutch pension and investment provider serving self-employed and employees. Comparable as a provider of pension products that Finance Partner distributes, including lijfrente arrangements for ZZP'ers.
• a.s.r. Nederland: Major Dutch insurance and asset manager offering life, pension, and mortgage products. Comparable in product scope but as a product provider/institutional incumbent rather than an independent advisory intermediary.

Direct peers

• Pricewise: Dutch financial comparison site for mortgages, insurance, energy, and banking products. Competes with Finance Partner for the same Dutch consumer financial-product decisions, primarily via online comparison versus face-to-face advisory.
• De Hypotheker: Largest Dutch mortgage advisory franchise chain. Directly comparable to Finance Partner as a face-to-face mortgage and financial advisory intermediary serving Dutch consumers, with a similar commission-based intermediation model.
• Hypotheekshop: Dutch mortgage and financial advisory franchise network. Comparable as a multi-office retail mortgage broker offering independent advice on mortgages, insurance, and financial planning to Dutch consumers.
• Independer: Dutch online comparison and advisory platform for insurance, mortgages, and financial products. Comparable as an intermediation channel matching Dutch consumers with financial products, though delivered digitally rather than face-to-face.

Emerging players

• Finace.nl: Online Dutch financial advisor and mortgage comparison service. Comparable in offering Dutch consumers mortgage and financial planning advice, though via a digital channel rather than office-based consulting.
• AOV ZZP: Dutch specialist broker focused on disability insurance (AOV) for self-employed. Already a referral partner of Finance Partner; comparable in serving the ZZP segment of the Dutch financial advisory market.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/FinancePartner2

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finance Partner