What Image Group International does

Image Group International (IGI) is a privately held personal branding and reputation management advisory firm founded in 1989 by Jon Michail and headquartered in South Yarra, Melbourne, with additional offices in Sydney and New York. The firm advises CEOs, founders, boards, and senior executives on building durable authority, managing reputation under public scrutiny, and aligning executive presence with strategic ambition. Its core delivery rests on five registered trademarked frameworks — The Authority Personal Branding™ System, Reputrak360™, Authentic Image Management™ (AIM™), IGI Executive Coaching Mastery™, and IGI Group Coaching & Seminar Programs™ — supported by an internal education and research body, the Institute for Image Management, which offers executive certificates and diplomas in strategic reputation architecture. The firm is service-based rather than software-based; there is no application programming interface (API), application, or disclosed AI/ML capability underlying its offerings.

The go-to-market is exclusively high-touch and sales-led: engagements begin with confidential strategic consultations booked via a Calendly workflow with client relations staff, and IGI deliberately limits the number of placements it accepts to preserve advisory depth. Revenue is generated through one-on-one executive coaching, multi-year structured engagements (including a 12-month engagement program), group coaching and seminar cohorts, keynote and private boardroom briefings, media and speaker preparation, and a certification/licensing programme that allows select partners to deliver IGI frameworks. Pricing is not publicly disclosed and is structured as custom quote-based contracts with multi-year cadence; no software billing, self-serve tier, or transactional volume is involved.

Cumulatively, IGI reports having guided 580+ world-class organisations across 50+ countries, including Fortune 500 companies and Financial Review Rich List members, with ongoing earned-media presence in Forbes, Forbes Japan, and Entrepreneur and a flagship podcast hosted by Jon Michail. The firm operates without external venture capital, private equity, or public shareholders, and there is no disclosed M&A history, regulatory action, or leadership turnover beyond the founder-CEO.

Name

Image Group International

Legal name

Image Group International (IGI)

Website

https://imagegroup.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Image Group International is a privately held personal branding and reputation management advisory firm founded in 1989, serving CEOs, founders, and senior executives through high-touch coaching and trademarked frameworks across Australia, the US, and 50+ countries.

Ownership category

akta.pro rank

Product category

Executive Image Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

akta.pro primary industry

Corporate/Professional Image Consulting (HSACAJAE)

akta.pro secondary industries

Reputation Management & Executive Thought Leadership (MPAAADAK), Corporate Reputation & Thought Leadership (MPAAAOAF), Reputation Management & Online PR (BPAFADAN)

Keywords

• Personal branding services
• Executive image consulting
• Reputation management
• Leadership coaching
• Personal brand strategy

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. One-on-One Executive Coaching: High-touch, mastery-level individual advisory services for CEOs, executives, and founders seeking authority positioning and leadership presence development.
2. IGI Group Coaching & Seminar Programs™: Select programs designed for executive teams, boards, founders, and high-performance cohorts navigating complexity and visibility.
3. Executive Certificate & Diploma Programs: Formal educational programs in strategic reputation architecture offered through the Institute for Image Management.
4. 12-Month Engagement Program: Long-term structured engagement program for leaders committed to deep transformation and authority building.
5. Media & Speaker Services: Preparation and positioning for media interviews, keynote appearances, panel discussions, and high-stakes communication environments.
6. Licensing Opportunities: Certification and licensing opportunities for select partners seeking to deliver IGI frameworks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Image Group International is a personal branding and reputation management consultancy that advises CEOs, executives, founders, and boards on building durable authority through proprietary frameworks. The firm delivers one-on-one executive coaching, group coaching, image consulting, reputation governance via Reputrak360™, and certification programs. Engagements are high-touch, advisory-led, and tailored to senior leaders navigating public scrutiny, stakeholder complexity, and high-stakes visibility environments.

Product overview

Image Group International (IGI) operates as a personal branding and reputation management consultancy offering a portfolio of advisory services. The core offerings include The Authority Personal Branding™ System (foundational framework), Reputrak360™ Reputation Management (reputation governance), Authentic Image Management™ (executive image strategy), IGI Executive Coaching Mastery™ (one-on-one mastery coaching), IGI Group Coaching & Seminar Programs™ (team/board programs), and Executive Certificate & Diploma Programs (educational certifications through the Institute for Image Management). Supporting content platforms include THE IMAGEMAKER™ Intelligence blog and Jon Michail's podcast. This is a service-based consultancy, not a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Authority Personal Branding™ System: Structured framework integrating image and brand into authority development, diagnosing perception, defining positioning, and engineering credible visibility.
• Reputrak360™
• Authentic Image Management™ (AIM™)
• IGI Executive Coaching Mastery™
• IGI Group Coaching & Seminar Programs™
• Institute for Image Management
• THE IMAGEMAKER™ Intelligence

Products and services

• The Authority Personal Branding™ System A structured framework that integrates image and brand into authority development — diagnosing perception, defining positioning, aligning identity with intent, and engineering credible visibility while protecting reputation. For CEOs, executives, founders, and senior leaders.
• Reputrak360™ Reputation Management Structured reputation governance system that protects, manages, and elevates how leaders and organisations are interpreted across media, markets, and stakeholder environments. For executives and organisations under public or media scrutiny.
• Authentic Image Management™ (AIM™) Disciplined image consultant advisory service that aligns executive presence with authority, industry context, and strategic ambition, integrating personal brand strategy, non-verbal communication, and leadership psychology. For senior executives and professionals.
• IGI Executive Coaching Mastery™ Mastery-level one-on-one coaching integrating identity, perception, and professional presentation into leadership performance and positioning. For executives and founders ready to lead at their fullest capacity.
• IGI Group Coaching & Seminar Programs™ Select programs designed for executive teams, boards, founders, and high-performance cohorts navigating complexity, visibility, and stakeholder scrutiny. Includes professional speaker alignment programs.
• Executive Certificate & Diploma Programs Formal certification programs offered through the Institute for Image Management covering strategic reputation architecture and leadership positioning. For professionals seeking formal credentials in personal branding and reputation disciplines.
• Media & Speaker Services Preparation and positioning services for media interviews, keynote appearances, panel discussions, and high-stakes communication environments. For executives and organisations seeking to communicate with authority and credibility.

Quantifiable outcome

• Clients report transformations including closing largest deals in company history within six months, achieving Telstra Businesswoman of the Year, securing board appointments previously unattainable
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Australian Institute of Management (Victoria/Tasmania)coreStrategic or Co-development PartnerPartnership with Australian Institute of Management to conduct large-scale research on personal branding. Joint survey report 'The Performance Drivers Behind Brand YOU' published in 2012 with 1,023 fully completed responses across all organisational levels.
• Institute for Image ManagementcoreStrategic or Co-development PartnerInternal educational and research body dedicated to the study of reputation architecture, authority positioning, and perception dynamics. Part of Image Group International's integrated service ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman: Global communications firm with a major reputation management practice; competes with IGI's Reputrak360™ offering at the enterprise level but as part of a much broader PR/services portfolio.
• Weber Shandwick: Global PR and communications agency with a reputation management practice that competes with IGI's Reputrak360™ services for senior executive reputation work, particularly in North America.
• Korn Ferry: Global organizational consulting firm whose leadership development and executive coaching services overlap with IGI's mastery coaching and executive presence offerings at the enterprise segment.
• Heidrick & Struggles: Executive search and leadership advisory firm that increasingly bundles personal branding and executive presence into leadership advisory mandates — adjacent competitor to IGI in the enterprise tier.

Direct peers

• Sylvia Ann Hewlett / Hewlett Consulting Partners: Executive presence and authority advisory targeting senior leaders and high-potential talent; competes directly with IGI's Authority Personal Branding™ system on positioning and influence at the executive level.
• The Humphrey Group: Executive communication and leadership presence advisory firm that works with C-suite clients on messaging, presentation, and authority — directly overlapping with IGI's Authentic Image Management™ and Executive Coaching offerings.
• Marshall Goldsmith (Marshall Goldsmith Partners): Premium executive coaching brand operating in the same high-touch, founder-anchored advisory model for senior leaders, with comparable pricing, advisory depth, and thought-leadership-driven GTM.
• About Image International: Corporate image consulting firm offering image, etiquette, and executive presence programs to professionals and enterprises — direct functional overlap with IGI's image consulting core.
• Reach Personal Branding (careerbranding / Reach): Personal branding training and certification provider with a global coach network; comparable to IGI in mixing executive advisory with a licensed practitioner ecosystem.
• Dorie Clark (Dorie Clark Consulting): Personal branding strategist and author serving executives and entrepreneurs through advisory and educational programs — competes with IGI in the personal brand strategy category with similar thought-leadership-led GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/image_group
• LinkedInlinkedin.com/company/imagegroupint
• Facebookfacebook.com/imagegroupinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Group International