ProLift
ProLift Garage Doors is a U.S. franchise network providing residential and commercial garage door repair, installation, replacement, and maintenance services across 26+ states, operating under Premium Service Brands with locally owned franchise locations.
- Company typePrivate
- Founded2013
- HeadquartersCharlottesville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ProLift does
ProLift Garage Doors is a U.S.-based franchise network that provides residential and commercial garage door, dock, and overhead door repair, installation, replacement, and maintenance services. Founded in 2013 and headquartered in Charlottesville, Virginia, the company operates as part of the Premium Service Brands family alongside sister home-service brands including 360° Painting, Maid Right, House Doctors, Renew Crew, Kitchen Wise, Closet Wise, Rubbish Works, The Grout Medic, and RooterMan. Its core service pillars are Garage Door Repair & Replacement (springs, tracks, panels, openers), Garage Door Installation (including custom design), Garage Door Openers (with LiftMaster MyQ and Marantec smart-opener integration), and Maintenance & Tune-Up services. The company also offers Emergency Same-Day Service (7 days a week) and, more recently, commercial services for warehouses, auto shops, logistics centers, and storefronts.
The business operates on a franchise model with independently owned and operated locations (e.g., Johnston Holdings, LLC dba ProLift Garage Doors of Spartanburg), serviced by technicians holding Institute of Door Dealer Education and Accreditation (IDEA) certifications and International Door Association (IDA) credentials. ProLift advertises a nationwide network across at least 26 U.S. states, with confirmed franchise locations spanning Virginia, Texas, South Carolina, and Oregon, and a stated pipeline for further franchise recruitment.
ProLift generates revenue primarily through one-time service fees for repair, installation, and replacement jobs, with a smaller recurring component from annual maintenance and tune-up plans. Pricing is quote-based with upfront estimates, supplemented by promotional coupons ($50 off new doors, $25 off openers, 10% off repairs). The primary customer segment is residential homeowners reached through direct-to-consumer channels including phone, online booking, walk-ins, and lead-generation marketplaces (HomeAdvisor, Angi, Thumbtack, Nextdoor). As a franchisor under Premium Service Brands, corporate-level revenue is likely driven by franchise fees, royalties, and brand licensing rather than direct service billing, which accrues to individual franchisees.
ProLift firmographics
Firmographics- Name
- ProLift
- Legal name
- ProLift Garage Doors
- Website
- https://proliftdoors.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProLift Garage Doors is a U.S. franchise network providing residential and commercial garage door repair, installation, replacement, and maintenance services across 26+ states, operating under Premium Service Brands with locally owned franchise locations.
- Ownership category
- akta.pro rank
ProLift industry classification
Industry- Product category
- Garage Door Services
- NAICS
- Appliance Repair and Maintenance (811412)
- akta.pro primary industry
- Garage Door Opener Repair & Replacement (HSAGAMAA)
- akta.pro secondary industries
- Garage Door Spring Repair & Replacement (Torsion/Extension) (HSAGAMAB), Garage Door Cable, Roller & Hinge Repair (HSAGAMAC), Garage Door Track & Alignment Repair (HSAGAMAD), Garage Door Panel/Section Repair & Replacement (HSAGAMAE), Garage Door Off-Track Reset & Emergency Service (HSAGAMAF), Garage Door Hardware & Safety Component Replacement (Brackets, Bearings, Pulleys) (HSAGAMAJ), Garage Doors & Rolling Shutters (IMADAIAE), Smart Garage Door & Gate Controllers Retail (CRAIAMAK)
Keywords
Where ProLift is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
ProLift business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Garage Door Repair Services: One-time service fees for repair work including spring replacement, track repair, panel repair, sensor alignment, and opener fixes. Pricing is quote-based with upfront estimates provided before work begins.
- Garage Door Installation & Replacement: Revenue from new garage door sales and installation services, including custom-designed doors. May include parts and labor bundled pricing.
- Garage Door Openers: Sales and installation of garage door opener systems, including smart/opener integration with myQ app and other modern technology.
- Maintenance & Tune-Up Services: Recurring maintenance services including annual check-ups, lubrication, inspection, and preventative maintenance plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Repair Service |
| Unit Pricing | Pay-as-you-go | New Garage Door Purchase |
| Unit Pricing | Pay-as-you-go | Garage Door Opener Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ProLift product offering
Product offeringCore offering
ProLift Garage Doors is a franchise network that sells, installs, repairs, and maintains residential and commercial garage doors, openers, and related components. Its core services cover garage door repair and replacement (springs, tracks, panels, openers), new garage door installation with custom design options, garage door opener sales and installation, and routine maintenance and tune-up services. The company also offers emergency same-day service and serves commercial properties such as warehouses, auto shops, and logistics centers.
Product overview
ProLift Garage Doors operates as a franchise network offering residential and commercial garage door services across multiple U.S. states. The core service offering consists of four main pillars: Garage Door Repair & Replacement (including spring, track, panel, and opener work), Garage Door Installation (with custom design options), Garage Door Openers (sales, installation, and repair), and Garage Door Maintenance & Tune-Up (annual inspections and preventive care). Additional services include Design Your Own Garage Door (custom design), Emergency Same Day Service, and Commercial Garage Door Services for business properties. The company partners with manufacturers such as LiftMaster and Marantec for openers, and smart openers support MyQ app integration for remote monitoring and control via smartphone. The business does not offer a software product or platform; all offerings are field-service based.
Differentiator
Problem solved
Functional benefit
Products and services
- Garage Door Repair & Replacement
Quantifiable outcome
- Same-day service availability for emergency repairs
- +1 more outcomes
Companies that use ProLift
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
ProLift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProLift partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Premium Service BrandscoreProLift Garage Doors is part of the Premium Service Brands family, which includes seven major home service brands: 360° Painting, Maid Right, House Doctors, Renew Crew, Kitchen Wise, Closet Wise, Rubbish Works, The Grout Medic, and RooterMan. ProLift shares values of integrity, honesty, and collaboration with sister brands.
- Kids-LiftminorKids-Lift is Premium Service Brands' nonprofit initiative that embodies the company's mission to beautify communities through home improvement and giving back. ProLift participates in Kids-Lift activities to support children and families.
- HomeAdvisorminorHomeAdvisor is a home services marketplace where ProLift maintains profiles with Top Rated, Screened & Approved, and Elite Service badges.
- AngiminorAngi is a home services platform where ProLift locations maintain profiles and receive customer leads.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ProLift competitors and assessment
Company assessmentDirect peers
- A1 Garage Door Service: Multi-state garage door repair and installation franchise serving similar residential customers with comparable same-day service and upfront pricing model.
- Precision Door Service: National franchise network providing residential and commercial garage door repair, installation, and opener services. Direct franchise competitor with comparable go-to-market and service mix.
- Overhead Door Company: Established garage door brand with a Red Ribbon distributor/dealer network offering residential and commercial door installation, service, and repair. Closest legacy direct competitor in product and service scope.
- Banko Overhead Doors: Regional garage door installer and servicer in the Southeast U.S. with similar residential/commercial service portfolio and OEM partnerships (Clopay, LiftMaster).
- Door Pros: Garage door and entry door service franchise offering installation, repair, and replacement to homeowners with comparable emergency service positioning.
Emerging players
- Raynor Garage Doors: Garage door manufacturer with an authorized dealer network that performs installation and service, comparable to ProLift's installation side and overlapping on supplier ecosystem.
Broad incumbents
- Clopay: Largest U.S. residential garage door manufacturer and ProLift installation partner; serves the same homeowner customer via its own dealer/installer network.
- LiftMaster (Chamberlain Group): Dominant garage door opener manufacturer and ProLift technology partner; controls the MyQ smart-home platform that ProLift installs, representing both partnership and platform-dependence.
- Home Depot: National home improvement retailer that sells and installs garage doors and openers through installed-sales programs, competing for the same residential installation dollars.
Others
- ServiceMaster Brands: Multi-brand home services franchisor comparable to Premium Service Brands; provides a benchmark for portfolio-level franchise home services rollups and cross-brand customer economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ProLift social profiles
Digital presenceProLift financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProLift leadership team
Management profileNumber of profiles
Profiles4 records
ProLift subsidiaries and ownership
Company hierarchySubsidiaries1 record
ProLift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProLift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProLift
What does ProLift do?
ProLift Garage Doors is a franchise network that sells, installs, repairs, and maintains residential and commercial garage doors, openers, and related components. Its core services cover garage door repair and replacement (springs, tracks, panels, openers), new garage door installation with custom design options, garage door opener sales and installation, and routine maintenance and tune-up services. The company also offers emergency same-day service and serves commercial properties such as warehouses, auto shops, and logistics centers.
Is ProLift a public or private company?
ProLift is a private company. It is classified as corporate owned and is currently operating.
When was ProLift founded?
ProLift was founded in 2013. It employs 11 to 50 people.
Where is ProLift based?
ProLift is headquartered in Charlottesville, United States, in the North America region.
How does ProLift make money?
Four revenue lines are on record. Garage Door Repair Services are the primary driver. The others are garage Door Installation & Replacement, garage Door Openers and maintenance & Tune-Up Services.
Who are ProLift's main competitors?
Direct peers on record are A1 Garage Door Service, Precision Door Service, Overhead Door Company, Banko Overhead Doors and Door Pros. Raynor Garage Doors is listed as an emerging player. Broad incumbents are Clopay, LiftMaster (Chamberlain Group) and Home Depot. ServiceMaster Brands is listed as an others.
Does ProLift have an API?
No public API is recorded for ProLift.
What industry is ProLift in?
ProLift's product category is Garage Door Services. Its primary akta.pro industry code is HSAGAMAA, Garage Door Opener Repair & Replacement, with a secondary code of HSAGAMAB, Garage Door Spring Repair & Replacement (Torsion/Extension). Its NAICS code is 811412.