Kids-Lift

What Kids-Lift does

Kids-Lift, operating under the legal name The Kids Lift Foundation, is a 501(c)(3) nonprofit organization founded in September 2018 and headquartered at 630 Peter Jefferson Pkwy in Charlottesville, Virginia. It functions as the official charitable arm of Premium Service Brands (PSB), a nationwide franchisor, and coordinates community programs that address food insecurity and educational resource gaps for at-risk children. The organization mobilizes PSB franchise owners across the United States and Canada to run localized charitable projects including weekend backpack meals, back-to-school supply drives, virtual food drives, holiday meals, and school property improvement initiatives. Operational scale spans more than 50 communities, with measurable program outputs including 50,000 snacks pledged to 13 schools in Albemarle County, $27,000+ raised across 9 virtual food drives in 2021, and holiday meal programs serving families in the Charlottesville community.

The nonprofit runs a portfolio of eight core programs rather than a technology platform: Weekend Backpack Meals, Back-to-School Backpack Drive, Virtual Food Drive, Winter Break Food Drive, New Owner Bag Packing, Oakland School Project, Snack and Clothing Donations, and Snacks for a Year. Distribution is executed through direct partnerships with schools and food banks, franchisee-led collection drives at retail locations (Office Depot, CVS), and Amazon Wish List-based online giving. Programs are co-designed with local school districts rather than standardized nationally.

Kids-Lift is funded entirely by donations and charitable contributions with no products or services sold. Revenue streams include individual donations, corporate partner contributions, Amazon Wish List purchases routed to specific schools, and virtual food drive campaigns. The organization has 1-10 employees and shares leadership with its parent — Executive Director Samantha Lin concurrently serves as VP of Marketing for PSB — indicating deep operational and financial integration with the franchisor rather than arm's-length sponsorship.

Name

Kids-Lift

Legal name

The Kids Lift Foundation

Website

https://kids-lift.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids-Lift is a 501(c)(3) nonprofit and the charitable arm of Premium Service Brands that mobilizes PSB franchise owners across the United States and Canada to deliver food, school supplies, backpacks, and seasonal assistance to at-risk children and their schools.

Ownership category

akta.pro rank

Product category

Children's Charitable Services

NAICS

Child and Youth Services (62411), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industry

School Feeding & Child Nutrition Programs (BPADAJAD)

Keywords

• Children's charity services
• Community food assistance
• School supply donations
• Nonprofit charitable programs
• Food insecurity programs

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Kids-Lift operates as a 501(c)(3) nonprofit organization that funds its programs through donations from individuals, corporate partners, and community members. The organization also accepts contributions via Amazon Wish Lists and virtual food drives, with donations directed to specific schools and families in need.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kids-Lift is a 501(c)(3) nonprofit that runs a portfolio of community charitable programs providing food, backpacks, school supplies, snacks, and seasonal assistance to at-risk children and their families. Programs are delivered in coordination with Premium Service Brands franchise owners and partner schools/food banks across the United States and Canada, with funding sourced from individual and corporate donations, including Amazon Wish List-based virtual food drives.

Product overview

Kids-Lift is a 501(c)(3) nonprofit organization that serves as the charitable arm of Premium Service Brands. The organization operates as a single unified charitable mission rather than a platform-plus-modules architecture, running multiple community giving programs including the Weekend Backpack Meals Program, Back-to-School Backpack Drive, Virtual Food Drive (Amazon-based online donations), Winter Break Food Drive, New Owner Bag Packing, Oakland School Project, Snack and Clothing Donations, and the Snacks for a Year initiative. These programs work together to address food insecurity and educational resource gaps for children from low-income families across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekend Backpack Meals Program Weekly charitable program that distributes backpacks filled with nutritious meals and snacks to food-insecure children for weekends and school breaks when free/reduced-cost school meals are not available. Intended for at-risk children identified through partner schools (e.g., an Albemarle County elementary school).
• Back-to-School Backpack Drive Annual donation program that provides backpacks filled with school supplies to children from low-income families, ensuring they have essential tools for academic success. Programs are executed by PSB franchisees in coordination with partner schools (e.g., Woodbrook Elementary, Poplar Grove Elementary).
• Virtual Food Drive Contact-free online donation program that allows contributors to purchase food items from Amazon Wish Lists that are shipped directly to schools and families in need, enabling nationwide charitable giving without in-person contact.
• Winter Break Food Drive Seasonal shelf-stable food donation initiative operating across multiple cities in partnership with PSB franchisees and local food banks to support families during the winter break period.
• New Owner Bag Packing Onboarding-time community service initiative in which new Premium Service Brands franchisees pack care packages containing healthy snacks and activities for the local food pantry during their initial training.
• Oakland School Project Hands-on facility improvement partnership with Oakland School (a school serving students with learning differences such as dyslexia, dysgraphia, and ADHD), involving cleaning, landscaping, mulch replacement, and indoor cleanup projects led by PSB franchisees such as Rubbish Works of Charlottesville.
• Snack and Clothing Donations Ongoing donation program providing school supplies, snacks, and clothing to Virginia school systems serving at-risk children and families, executed by PSB franchisees in coordination with school districts.
• Snacks for a Year Large-scale snack donation initiative pledging tens of thousands of snacks to entire school districts; specifically pledged 50,000 snacks to 13 Albemarle County schools for the 2019-2020 school year at roughly 5,000 snacks per month.

Quantifiable outcome

• 532 backpacks and 3,192 meals provided through the Weekend Backpack Meals program
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Premium Service BrandscoreStrategic or Co-development PartnerPremium Service Brands is the parent franchisor company headquartered in Charlottesville, VA. Kids-Lift is the official nonprofit arm of Premium Service Brands. PSB franchise owners participate in Kids-Lift programs to give back to their local communities. The partnership leverages the PSB franchise network across 7 brands (360 Painting, Maid Right, Pro Lift Garage Doors, Handyman Pro, Renew Crew, Kitchen Wise, Rubbish Works, The Grout Medic) to scale charitable programs nationwide.
• 360° Painting of Naperville (Brian & Roxanne Conrad)coreStrategic or Co-development PartnerBrian and Roxanne Conrad, owners of 360° Painting of Naperville, have been active participants in Kids-Lift programs. They organized a backpack drive at Office Depot and donated 2,000 snacks to Indian Prairie School District 204. They participated in the pilot Kids-Lift back-to-school drive program.
• 360° Painting of Central VA & Maid Right of Central VA (Justin Rowling)coreStrategic or Co-development PartnerJustin Rowling, owner of both 360° Painting of Central VA and Maid Right of Central VA, organized a backpack drive that collected 75 backpacks for Woodbrook Elementary School. He staffed a donation drive at Barracks Road Shopping Center and personally delivered the donations.
• Maid Right of Williamson County (Larry Hubbard)coreStrategic or Co-development PartnerMaid Right of Williamson County, Tennessee, partnered with Kids-Lift to host a back-to-school supply drive at a local CVS store. Supplies were donated to Poplar Grove Elementary School where more than 15% of families are considered economically disadvantaged.
• Maid Right of Roswell (Chris Hoover)minorStrategic or Co-development PartnerParticipated in the November shelf-stable food drive across 7 cities, supporting families in the local community.
• ProLift Garage Doors of South Charlotte (Chris & India Tillman)minorStrategic or Co-development PartnerParticipated in the November shelf-stable food drive across 7 cities, raising hundreds of pounds of shelf-stable food to support families in their local school district.
• 360° Painting NWA (Kurt & Debby Southworth)minorStrategic or Co-development PartnerParticipated in the November shelf-stable food drive, raising hundreds of pounds of shelf-stable food to support families in their local community.
• 360° Painting Southlake (Sharon & Craig Stone)minorStrategic or Co-development PartnerParticipated in the November shelf-stable food drive, raising hundreds of pounds of shelf-stable food to support families in their local school district.
• Albemarle County School DistrictcoreStrategic or Co-development PartnerKids-Lift works closely with the Albemarle County School District in Virginia. Approximately 30% of school-aged children rely on free or reduced-cost school lunches. Kids-Lift has pledged snacks for kids in 13 schools district-wide and organized food drives, backpack programs, and holiday meal distributions for district schools.
• Albemarle County Social ServicescoreStrategic or Co-development PartnerKids-Lift partnered with Albemarle County Social Services to deliver food donations to help stock the pantry, supporting families facing various challenges in the community.
• Kitchen Wise | Closet Wise of Greater Ocala (April & Scott Goodger)coreStrategic or Co-development PartnerApril and Scott Goodger of Kitchen Wise | Closet Wise of Greater Ocala partnered with Carver Middle School to provide storage solutions for food pantries and classroom supplies, donated organization systems to support teachers and students, and gifted prizes for positive behavior programs. Awarded the 2024 Kids-Lift Franchisee of the Year.
• ProLift Garage Doors of Humble (Gerald & Jacqueline Papilion)coreStrategic or Co-development PartnerGerald and Jacqueline Papilion have sponsored numerous events, collected hundreds of school supplies, provided sponsorship opportunities, and volunteered dozens of hours. They founded their ProLift Garage Doors location in 2023. Awarded the 2025 Kids-Lift Franchisee of the Year.
• Rubbish Works of CharlottesvillecoreStrategic or Co-development PartnerRubbish Works of Charlottesville partnered with Kids-Lift to help improve and spruce up the Oakland School property. Activities included removing junk and trash, cleaning indoor spaces, clearing weeds, and replacing old mulch.
• Oakland SchoolcoreStrategic or Co-development PartnerThe Oakland School serves students with learning differences such as dyslexia, dysgraphia, and ADHD. Kids-Lift collaborates with this school twice a year, providing hands-on fix-up projects and improvements to the campus.
• GuideStar by CandidminorOthersGuideStar by Candid is a directory of nonprofit organizations that helps donors connect with causes. Kids-Lift earned the 2020 Bronze Seal of Transparency on GuideStar, which is used by over 10 million users and 200+ charitable websites and apps.
• Franchising Gives Back (International Franchise Association)minorOthersFranchising Gives Back is part of the International Franchise Association. They awarded Kids-Lift the Newcomer Prize Award in 2019 for outstanding charitable contributions made within one year of beginning operations.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blessings in a Backpack: National nonprofit that provides weekend backpack meals to food-insecure elementary school children. Highly comparable to Kids-Lift's Weekend Backpack Meals program in target population, intervention model, and school-district delivery mechanism.
• Toys for Tots: Marine Corps Reserve program that distributes holiday toys and gifts to economically disadvantaged children. Comparable in its seasonal gift/essential-distribution structure, school and community-based volunteer model, and child-focused mission.
• Kids Food Basket: Michigan-based nonprofit addressing childhood food insecurity through weekday meal sacks and other programs for at-risk youth. Directly comparable mission, target population (low-income children), and meal-distribution model to Kids-Lift's backpack meals program.
• Feeding Children Everywhere: National nonprofit focused on empowering and mobilizing communities to feed children in need through volunteer-packed meal distributions. Comparable child-hunger focus and community-driven distribution model, including corporate and franchise-style volunteer activations.

Broad incumbents

• No Kid Hungry (Share Our Strength): Large-scale national campaign dedicated to ending childhood hunger in the U.S. through grants, advocacy, and program funding. Overlaps with Kids-Lift's food security mission at a much broader scale and serves as a benchmark for the childhood hunger nonprofit category.
• Feeding America: Nation's largest domestic hunger-relief organization, operating a network of200+ food banks. Comparable as a parallel charitable food assistance platform, though at materially larger scale and broader scope than Kids-Lift.

Regional players

• Blue Ridge Area Food Bank: Regional food bank serving the same Charlottesville/Western Virginia geography where Kids-Lift's headquarters and Albemarle County programs are concentrated. Comparable in food-distribution focus and overlapping service area, though operating at a larger regional scale.
• Food for Others: Northern Virginia-based food bank and pantry distributing groceries to families in need. Comparable in food-assistance mission and family/household focus; geographically adjacent to Kids-Lift's Mid-Atlantic operating footprint.

Emerging players

• Generosity Feeds: Nonprofit that mobilizes volunteers and corporate partners to pack meals for food-insecure children. Comparable in the meal-packing activation model and corporate-partner-driven distribution approach used by Kids-Lift's New Owner Bag Packing program.

Others

• International Franchise Association - Franchising Gives Back: Industry body of the franchising sector that recognizes franchisee-led charitable initiatives (the entity that awarded Kids-Lift its 2019 Newcomer Prize). Comparable as a parent ecosystem Kids-Lift operates within, rather than a direct charitable competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kidslift
• Instagraminstagram.com/kidslift
• LinkedInlinkedin.com/company/kids-lift

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids-Lift