Horter Investment Management

What Horter Investment Management does

Horter Investment Management, LLC is a Cincinnati, Ohio-based SEC-registered investment advisory firm founded in 1991 by Drew Horter in the wake of the 1987 stock market crash. The firm operates two horizontal customer segments: individual investors seeking personalized portfolio management, retirement, estate, and 401(k) planning; and a nationwide platform that recruits, trains, and supports independent financial advisors with compliance, onboarding, new business, and paraplanner services. It is one of the few homegrown RIAs from Cincinnati, with a second office in Columbus, OH, and a wholly-owned subsidiary (Horter Financial Strategies, LLC) that sells insurance and annuity products separately from advisory services.

The firm's core offering is built around a tactical asset allocation philosophy that rejects traditional 'buy and hold' in favor of real-time monitored, multi-manager portfolios. Five integrated investment pathways — Tactical Investing, Stocks & Bonds, Mutual Funds, 401(k) Management, and Managed Risk Investing — are coordinated by Cincinnati-based IARs and custodied at third-party institutions (Schwab, AXOS Advisor Services, Nationwide Advisory Solutions, TradePMR). The platform also distributes the TFA AlphaGen Growth Fund (TFAGX), a multi-strategy fund managed by subadvisor Heritage Capital Advisors that uses AI-driven timing models and long/short strategies and received a 5-Star Morningstar Rating in November 2025.

Revenue is generated through customized, fee-based quarterly advisory billing (no minimum account size) plus insurance and annuity commissions routed through the subsidiary. The firm is privately held and founder-controlled; Drew Horter remains CEO, with a 30+ year track record, an investment committee with 75+ years of combined experience, and a first President (Keith Schmidt) hired in November 2023 as part of an explicit succession and growth agenda.

Name

Horter Investment Management

Legal name

Horter Investment Management, LLC

Website

https://horterinvestment.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Horter Investment Management is a Cincinnati-based SEC-registered investment advisor founded in 1991, providing fee-based tactical portfolio management, retirement planning, and 401(k) services to individual investors nationwide, alongside a platform that supports independent financial advisors with compliance and business development resources.

Ownership category

akta.pro rank

Product category

Wealth Management / Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ), Large-Cap Equity (Active) (FSAAAIAA)

Keywords

• Investment advisory services
• Tactical asset allocation
• Wealth management services
• Portfolio management
• Retirement planning

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: Fee-based advisors who bill quarterly. Fees are customized on a case-by-case basis in relation to the totality of the relationship. Works with third party custodians including Schwab, AXOS, Nationwide, and TradePMR.
2. Insurance and Annuity Products: Sold separately through Horter Financial Strategies, LLC.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Horter Investment Management is a fee-based SEC-registered investment advisory firm that designs and manages customized portfolios for individual clients using tactical asset allocation across multiple money managers and strategies, including dedicated 401(k), mutual fund, and risk-managed investing approaches. It also provides a platform for independent financial advisors that includes onboarding, compliance, paraplanner, and new business development support, and offers the TFA AlphaGen Growth Fund (TFAGX) sub-advised by Heritage Capital Advisors.

Product overview

Horter Investment Management is a SEC-registered investment advisory firm offering a unified suite of investment management services centered on tactical and risk-managed investing. The core offering consists of five integrated investment approaches: Tactical Investing, Stocks & Bonds, Mutual Funds, 401(k) Management, and Managed Risk Investing. Additionally, the firm offers access to the TFA AlphaGen Growth Fund (TFAGX), a multi-strategy fund that incorporates AI-driven timing models. All services are coordinated through the firm's Cincinnati-based advisors with third-party custodians (Schwab, AXOS, Nationwide, TradePMR) holding client assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tactical Investing Investment strategy incorporating tactical asset allocation to smooth out market swings, capturing upside during favorable conditions while reducing exposure during downturns; custom-designed and managed for Horter's individual clients.
• Stocks & Bonds Active management of equity and fixed income securities, rejecting traditional 'buy and hold' approaches, for individual clients seeking dynamic stock and bond portfolio management.
• Mutual Funds Selection and oversight of mutual funds managed by money managers who demonstrate consistent growth with minimal losses, offered as part of Horter's diversified investment pathways for individual clients.
• 401(k) Management Guidance and management of self-directed brokerage 401(k) accounts to help clients set themselves up for retirement, offered through Horter's IAR-led advisory process.
• Managed Risk Investing Custom-designed portfolio service for individual clients that builds portfolios around personal goals, applies risk management strategies, and navigates clients through all life stages and market fluctuations.
• TFA AlphaGen Growth Fund (TFAGX) Flexible multi-strategy capital appreciation fund distributed through Horter Investment Management and sub-advised by Heritage Capital Advisors, using AI-driven timing models and unconstrained long/short strategies to tactically generate alpha; aimed at investors seeking a tactical mutual fund option on the Horter platform.
• Advisor Platform Services Boutique RIA platform for independent financial advisors that provides onboarding support, compliance support, new business support, and optional licensed paraplanner services in exchange for affiliation with Horter's investment strategies and operations backbone.
• Insurance and Annuity Products Insurance and annuity products offered through Horter Financial Strategies, LLC, the firm's wholly owned subsidiary, to complement its investment advisory services; sold separately from the advisory offering.

Quantifiable outcome

• Designed to lose the least amount possible during bear markets

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Highland Capital BrokerageminorChannel Partner/ Reseller/ Distributor · 17 August 2022Horter Investment Management partnered with Highland Capital Brokerage to offer advisors new growth opportunities. This partnership expanded the platform's capabilities for serving financial advisors looking to grow their practice.
• SchwabcoreOthersThird party custodian and broker-dealer where securities transactions for Horter Investment Management clients are placed.
• AXOS Advisor ServicescoreOthersThird party custodian and broker-dealer where securities transactions for Horter Investment Management clients are placed.
• Nationwide Advisory SolutionscoreOthersThird party custodian and broker-dealer where securities transactions for Horter Investment Management clients are placed.
• TradePMRminorOthersThird party custodian with additional custodial services for client assets. Other custodians are under consideration.
• Schwab Center for Financial Research (SCFR)coreStrategic or Co-development PartnerMarket commentary and analysis sourced from Schwab Center for Financial Research, including quotes and insights from their experts such as Collin Martin, Nathan Peterson, Liz Ann Sonders, and Jim Ferraioli.
• Heritage Capital AdvisorscoreStrategic or Co-development PartnerSub-advisor managing the TFA AlphaGen Growth Fund, a flexible multi-strategy capital appreciation fund designed to tactically generate alpha. Heritage Capital Advisors brings AI-driven timing models and unconstrained long/short strategies.

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Buckingham Strategic Wealth: Fee-only RIA providing goals-based financial planning and evidence-based portfolio management to individuals — comparable in being a mid-sized, fee-based, goals-driven advisory firm.
• Cambridge Investment Research: Independent advisor platform that recruits and supports financial advisors nationwide with compliance, practice management, and product access — directly comparable to Horter's advisor-recruitment GTM motion.
• Carson Group: Wealth management firm and advisor platform offering coaching, technology, and back-office support to affiliated advisors — closely aligned with Horter's community-led model of bringing advisors onto a larger platform.
• Cetera Financial Group: Multi-channel advisor platform serving independent financial advisors with custody, compliance, and product platforms — a direct competitor for Horter's advisor-recruitment value proposition.
• Commonwealth Financial Network: Independent broker-dealer and RIA serving individual advisors with practice management, compliance, and investment platform support — comparable boutique-to-mid-market advisor platform.
• Kestra Financial: Wealth management platform serving independent advisors with integrated technology, investment solutions, and back-office services — comparable in targeting advisor-recruitment at boutique scale.
• Creative Planning: Large independent RIA offering fee-based wealth management, multi-manager portfolios, and tactical-style allocation to individuals — comparable in client-centric, customized-portfolio positioning.
• Sanctuary Wealth: Wealth platform built for ultra-high-net-worth advisors and clients offering custody, investment solutions, and compliance — comparable boutique advisor-platform positioning.

Broad incumbents

• Mariner Wealth Advisors: National wealth advisory firm offering investment management, financial planning, and tax services across multiple specialties — comparable multi-service RIA competing in the same client segments at greater scale.
• Fisher Investments: Large global investment advisor specializing in active equity portfolio management for individuals and institutions — comparable in active/tactical investment philosophy serving individual investors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/him_ria

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horter Investment Management