Axos Advisor Services
Axos Advisor Services is a U.S. RIA custodian and back-office services provider, operated by Axos Clearing LLC (a subsidiary of Axos Financial, Inc.), serving independent registered investment advisors with its Liberty platform, integrated banking, and over 90 third-party technology integrations.
- Company typePrivate
- Founded1972
- HeadquartersCentennial, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Axos Advisor Services does
Axos Advisor Services is a U.S.-based RIA custodian and back-office services provider operated by Axos Clearing LLC, a FINRA- and SIPC-member broker-dealer and wholly-owned subsidiary of Axos Financial, Inc. (NYSE: AX). The company serves independent Registered Investment Advisors across the full size spectrum — from under $25M AUM firms to enterprises over $1B — and positions itself as a non-competing custodian that does not manage assets directly. Its core offering is the Liberty RIA Platform, a proprietary web-based system integrating portfolio management, trading, rebalancing, performance reporting, client billing, CRM, and an advisor-branded client portal, supported by over 90 third-party API integrations (Orion, Morningstar, Redtail, Riskalyze, eMoney, MoneyGuidePro, Advent, Advyzon, RightCapital, and others).
The product portfolio extends beyond core custody into the Money Manager X-Change (MMX) unified managed account program for third-party money manager access, retirement plan administration for 401(k), ERISA 403(b), 457, and defined benefit plans, and an integrated banking suite (Cash Management Checking, Securities-Backed Lines of Credit, mortgages, business banking) delivered through affiliated Axos Bank and the multi-bank Axos Clearing Insured Deposit Program. Revenue is generated primarily through recurring custody and clearing fees charged to RIAs, transaction-based fees on UMA assets via MMX, and transaction/interest-share economics from affiliated banking products. Pricing is not publicly disclosed; prospective clients must contact sales or request a Standard Fee Schedule. The go-to-market motion is sales-led: dedicated sales teams engage prospects via phone (866-776-0218), website contact forms capturing AUM tier and role type, and partner referrals — supported by a content marketing program (Insights & Ideas) and a LinkedIn presence.
The firm has no disclosed standalone revenue, headcount is reported in the 101–250 band, and there are no recorded funding rounds, acquisitions, or leadership changes in the available data. Axos Advisor Services is not a standalone investable entity in the conventional sense; it is best understood as the RIA custody and clearing arm within Axos Financial's vertically integrated fintech-and-banking platform, leveraging the parent's regulatory infrastructure and balance sheet to compete against larger incumbents such as Schwab, Fidelity, and Pershing.
Axos Advisor Services firmographics
Firmographics- Name
- Axos Advisor Services
- Legal name
- Axos Clearing LLC
- Website
- https://axosadvisorservices.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Axos Advisor Services is a U.S. RIA custodian and back-office services provider, operated by Axos Clearing LLC (a subsidiary of Axos Financial, Inc.), serving independent registered investment advisors with its Liberty platform, integrated banking, and over 90 third-party technology integrations.
- Ownership category
- akta.pro rank
Axos Advisor Services industry classification
Industry- Product category
- Investment Custody & Clearing Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industry
- Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)
Keywords
Where Axos Advisor Services is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Axos Advisor Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Custodial & Clearing Services: Axos Advisor Services, offered through Axos Clearing LLC (a licensed broker-dealer, Member FINRA & SIPC), provides custodial and back-office services for RIAs. Revenue is derived from fees charged to RIAs for account custody, trade clearing, and associated administrative services. The company also offers banking integration services through its affiliation with Axos Bank.
- Integrated Banking & Lending Solutions: Referral fees and financial product distribution from integrated banking services including Cash Management Checking, Securities-Backed Lines of Credit (SBLOC), home mortgages, and business banking products offered through Axos Bank, generating revenue from interest income and fee-sharing arrangements with the affiliated bank.
- Money Manager X-Change (MMX) Program: Revenue generated through the UMA-based MMX program from fees charged on assets under management across third-party money manager strategies selected by advisors, including pre-established pricing for select money managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard Fee Schedule — download available; pricing not publicly posted online |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Axos Advisor Services product offering
Product offeringCore offering
Axos Advisor Services provides custody, clearing, and operational support to Registered Investment Advisors (RIAs) through Axos Clearing LLC (Member FINRA & SIPC). Its core offering is the Liberty RIA Platform, a proprietary technology solution that enables advisors to manage client portfolios, trade, and report, complemented by integrated banking products (cash management, lending) and the MMX turnkey asset management program.
Product overview
Axos Advisor Services is a hybrid custodian and RIA services company offering a platform-plus-modules architecture built around the Liberty RIA Platform as the core technology. The Liberty platform provides portfolio management, trading, rebalancing, performance reporting, and CRM capabilities. Supporting modules include Money Manager X-Change (MMX) for third-party investment management access, Retirement Plans solutions for 401(k) and ERISA plans, Cash Management Solutions including banking/lending/mortgage services through Axos Bank, and the Insured Deposit Program for FDIC coverage. The company also provides client service and support, conversion assistance, and educational resources through its Axos Advantage program.
Differentiator
Problem solved
Functional benefit
Companies that use Axos Advisor Services
Customer profileSegments4 records
Ideal customer profiles2 records
Axos Advisor Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature10 records
Axos Advisor Services partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Advent Portfolio ExchangecoreAdvent Portfolio Exchange integrates portfolio management data and client data (CRM) on a single, searchable SQL database. Provides GIPS-compliant composite reporting, automated rebalancing, cost basis tracking, outside assets reporting, derivatives support, and an online client portal. Axos integrates with Advent as a technology partner.
- AdvyzoncoreAdvyzon is a complete technology solution combining performance reporting, flexible billing, CRM, trading & rebalancing, client portal and mobile app, document storage, investment management (TAMP), and prospecting tools in a single integrated platform. Axos offers promotional pricing for advisors in partnership with Advyzon.
- AlbridgecoreAlbridge provides enterprise data management, collecting and consolidating client account information from hundreds of data sources (banking, brokerage, insurance, trust, 401(k) assets) and delivering a single client view to the advisor. Also offers scalable web-based portfolio accounting and performance reporting.
- eMoney AdvisorcoreeMoney provides goals-based financial planning software with an intuitive interface, powerful data integration, and resources to improve collaboration and efficiency. Its modeling software enables advisors to project client incomes, analyze savings trends, and track taxation with consolidated client records.
- MoneyGuideProcoreMoneyGuidePro is a client-centered financial planning system providing sophisticated analyses in an intuitive interface. Features online collaborative planning between advisors and clients, supporting a goal-oriented planning process with PIEtech's methodology.
- Morningstar ByAllAccountscoreMorningstar ByAllAccounts is data aggregation technology that electronically retrieves client account data and delivers it to the advisor's PMS or CRM, enabling top-down views of all client assets including held-away accounts for holistic financial planning.
- Morningstar OfficecoreMorningstar Office is a single all-inclusive platform supporting portfolio management and performance reporting, research capabilities, and investment planning integrated with Morningstar analytics. Features data on 325,000+ investments, planning tools, portfolio accounting, client management, and a client web portal.
- Orion Advisor ServicescoreOrion offers a web-based portfolio management and accounting solution through a dedicated service bureau. Fee-based investment advisors use Orion for data reconciliation, tax lot accounting, statement production, and customized performance, valuation, and cost basis reports.
- Redtail TechnologycoreRedtail delivers web-based CRM, paperless office imaging solutions, and email archiving and retention services as a subscription service for financial professionals. Key tools include client management, sales automation, client support, and marketing automation.
- RIA in a BoxcoreRIA in a Box provides the leading compliance solution for investment advisors, helping achieve operational excellence in registration, ongoing compliance, and cybersecurity. Has helped over 3,500 advisors start an RIA firm and provides ongoing monthly compliance support to over 1,800 RIA firms via its MyRIACompliance SaaS platform.
- RightCapitalcoreRightCapital is a next-generation financial planning software with innovative features enabling advisors to do more planning in less time. A user-friendly interface with interactive features helps advisors differentiate their value and simplify the financial planning experience for clients.
- RiskalyzecoreRiskalyze empowers investment advisors to capture a quantitative measurement of client risk tolerance using the Risk Number, power the Risk Alignment Platform, execute digital advice with Autopilot, and navigate fiduciary rules with Compliance Cloud. Advisors and firms manage more than $120 billion on Riskalyze's platform.
- Axos BankcoreAxos Bank is the affiliated banking entity providing integrated banking products including FDIC-insured deposit programs, Cash Management Checking, Securities-Backed Lines of Credit, home mortgages (conforming, FHA, jumbo, bridge loans), and business banking services. Part of the same corporate family (subsidiaries of Axos Financial, Inc.) but separately regulated.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Axos Advisor Services competitors and assessment
Company assessmentDirect peers
- Black Diamond (Advent): Portfolio management, performance reporting, and rebalancing platform integrated with custody partners for RIAs. Comparable to the technology layer of Axos Advisor Services' Liberty platform and a frequent integration partner within the RIA custody ecosystem.
- TradePMR: RIA-focused custodian providing custody, clearing, and practice management technology to independent advisors. Closely comparable to Axos Advisor Services in target customer (independent RIAs), service model (dedicated support), and product breadth.
Emerging players
- Orion Advisor Solutions: Wealthtech platform offering portfolio accounting, reporting, and CRM tools for RIAs, with growing custodial capabilities via integrations. Comparable to Axos Advisor Services on the technology/platform layer serving advisors, though Orion's strength is portfolio accounting rather than custody.
- Altruist: Tech-forward RIA custodian targeting independent advisors with transparent pricing and an integrated platform. Directly competes with Axos Advisor Services in the mid-market RIA segment, leaning on a digital-native experience rather than Axos's white-glove service model.
- SMArtX Advisory Solutions: UMA and TAMP platform provider serving RIAs and broker-dealers with model marketplace, trading, and rebalancing capabilities. Comparable to Axos Advisor Services' MMX program and Liberty UMA functionality.
Broad incumbents
- Fidelity Institutional: One of the largest US RIA custodians, offering custody, brokerage, and practice management technology. Comparable to Axos Advisor Services in serving independent RIAs, but with broader scale, more proprietary product offerings, and in-house asset management.
- Vanguard Advisor Services: Custody and practice management services for RIAs built around Vanguard's low-cost fund ecosystem. Comparable to Axos Advisor Services on RIA custody, though Vanguard's brand and proprietary funds shape a distinct value proposition.
- Raymond James Advisor Services: Custody and clearing arm serving independent RIAs with technology and consulting support. Comparable to Axos Advisor Services on custody and advisor practice support, though part of a larger broker-dealer enterprise rather than an RIA-only franchise.
- Pershing (BNY Mellon): Major broker-dealer custodian providing clearing, custody, and technology to RIAs and advisors. Overlaps with Axos Advisor Services on custody, clearing (Pershing is a FINRA member broker-dealer), and advisor technology, though Pershing serves a broader client base beyond independent RIAs.
- Charles Schwab Advisor Services: The dominant US RIA custodian, providing custody, trading, and technology for RIAs of all sizes. Directly comparable to Axos Advisor Services on custody, clearing, and advisor-facing platform — but at vastly larger scale and with less emphasis on integrated banking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Axos Advisor Services social profiles
Digital presenceAxos Advisor Services compliance and trust
Trust signalCompliance3 records
Axos Advisor Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axos Advisor Services leadership team
Management profileNumber of profiles
Axos Advisor Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axos Advisor Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axos Advisor Services
What does Axos Advisor Services do?
Axos Advisor Services provides custody, clearing, and operational support to Registered Investment Advisors (RIAs) through Axos Clearing LLC (Member FINRA & SIPC). Its core offering is the Liberty RIA Platform, a proprietary technology solution that enables advisors to manage client portfolios, trade, and report, complemented by integrated banking products (cash management, lending) and the MMX turnkey asset management program.
Is Axos Advisor Services a public or private company?
Axos Advisor Services is a private company. It is classified as public and is currently operating.
When was Axos Advisor Services founded?
Axos Advisor Services was founded in 1972. It employs 101 to 250 people.
Where is Axos Advisor Services based?
Axos Advisor Services is headquartered in Centennial, United States, in the North America region.
How does Axos Advisor Services make money?
Three revenue lines are on record. Custodial & Clearing Services are the primary driver. The others are integrated Banking & Lending Solutions and money Manager X-Change (MMX) Program.
Who are Axos Advisor Services's main competitors?
Direct peers on record are Black Diamond (Advent) and TradePMR. Emerging players are Orion Advisor Solutions, Altruist and SMArtX Advisory Solutions. Broad incumbents are Fidelity Institutional, Vanguard Advisor Services, Raymond James Advisor Services, Pershing (BNY Mellon) and Charles Schwab Advisor Services.
Does Axos Advisor Services have an API?
Yes. Liberty RIA Platform offers a rich ecosystem of APIs and existing integrations with over 90 integration options. For RIAs seeking a semi-custom solution, APIs enable connecting with preferred tools and workflows. The Axos API Portal allows teams to write directly into the platform for fully custom solutions.
What industry is Axos Advisor Services in?
Axos Advisor Services's product category is Investment Custody & Clearing Services. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAAACAF, Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)). Its NAICS code is 523940 and its SIC code is 6211.