What Kooyong Lawn Tennis Club does

Kooyong Lawn Tennis Club is a private, member-owned tennis club founded in 1892 in Kooyong, Melbourne, and incorporated under Victorian law as Kooyong Lawn Tennis Club Inc. The club operates a single venue at 489 Glenferrie Road and is internationally recognized as "The Spiritual Home of Australian Tennis," having hosted the Australian Open from 1972 to 1987 and the famous stadium since 1927. Following the $12 million "Beyond 2010" redevelopment, the venue now comprises grass and hard courts, six distinct event spaces (The Kooyong Room, Sir Norman Brookes Room, The Davis Cup Room, The President's Room, The Stadium Room, and Level One), a clubhouse with dining, a Pro Shop, coaching facilities, and the Kooyong Tennis Museum.

Name

Kooyong Lawn Tennis Club

Legal name

Kooyong Lawn Tennis Club Inc

Website

https://kooyong.com.au

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Kooyong Lawn Tennis Club is a private, member-owned tennis club in Melbourne, Australia, offering memberships, coaching, dining, event-hire, and the annual Care Wellness Kooyong Classic exhibition, supported by the charitable Kooyong Foundation.

Ownership category

akta.pro rank

Product category

Tennis Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Tennis club memberships
• Tennis coaching programs
• Event venue hire
• Sports club management
• Tennis exhibition tournaments

Headquarters

HQ city

Kooyong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Club Memberships: The club generates revenue through various membership categories including individual, family, and corporate memberships, providing members with access to tennis facilities, clubhouse amenities, and dining.
2. Kooyong Classic Event: The annual Care Wellness Kooyong Classic exhibition tennis tournament serves as the premier lead-up event for the Australian Open, generating revenue through sponsorship, hospitality packages, and spectator attendance.
3. Event Venue Hire: The club offers six distinct event spaces including The Kooyong Room, Sir Norman Brookes Room, The Davis Cup Room, The President's Room, The Stadium Room, and Level One for weddings, corporate events, and general functions.
4. Pro Shop Sales: Tennis equipment, apparel, and accessories available through the on-site Pro Shop.
5. Tennis Coaching Programs: Professional tennis coaching services for members and visitors across various skill levels.
6. Dining Services: On-site dining facilities available to members and event guests.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Kooyong Lawn Tennis Club operates as a historic private tennis club offering individual and corporate memberships that grant access to grass and hard courts, clubhouse amenities, dining, a Pro Shop, and tennis coaching. It complements membership revenue by leasing six event spaces for weddings and corporate functions and by staging the annual Care Wellness Kooyong Classic exhibition tournament as the premier lead-up event for the Australian Open.

Product overview

Kooyong Lawn Tennis Club operates as a prestigious tennis club and event venue offering a comprehensive suite of services organized around four core pillars: Club Facilities & Membership, Events & Conferencing, the Kooyong Foundation (player development), and the Kooyong Classic (annual tennis exhibition). The club's membership products include various tiers with access to courts, dining, pro shop, and tennis coaching. Its event spaces comprise six distinct venues for weddings, corporate functions, and general gatherings. The Kooyong Foundation runs scholarship programs for young players and hosts the annual Pro Am fundraiser. The club also maintains the Kooyong Tennis Museum documenting Australian tennis history and publishes Courtside Magazine for members and the tennis community.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership

Quantifiable outcome

• Over 1,000 players supported with $3 million in Foundation funding over two decades
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• CareA2+ (Care Wellness)coreGTM or Marketing Partner · 1 January 2024Five-year title sponsorship deal announced in 2024, renaming the event to the Care Wellness Kooyong Classic. CareA2+ is a leading Australian health and wellness company. The partnership secures the premier lead-up event to the Australian Open through at least 2028.
• Askin Performance PanelscoreGTM or Marketing PartnerMajor partner for the Kooyong Foundation Pro Am event. Askin Performance Panels has supported multiple editions of the annual fundraiser, contributing to the Foundation's mission of developing young tennis talent.
• The Mind Whisperer (Julie Fidler)minorGTM or Marketing PartnerTeam partner for the 2024 Pro Am event. Long-time tennis coach and former tour player Julie Fidler's team won the 2024 Pro Am competition. Julie Fidler received the Victorian Spirit of Tennis Award in 2023.
• BlueRockminorGTM or Marketing PartnerCorporate team partner for the 2024 Kooyong Foundation Pro Am event, participating alongside professional tennis players and Foundation scholarship holders.
• Tennis AustraliacoreStrategic or Co-development PartnerKooyong serves as the premier exhibition event venue for the Summer of Tennis in Melbourne, directly preceding the Australian Open. The Kooyong Classic is firmly established as the premier lead-up event for the Grand Slam of the Asia/Pacific.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Queen's Club (London): Historic London private members' club combining grass-court tennis with hospitality, reciprocal club relationships, and a high-profile annual exhibition (the Queen's Club Championships). Direct analogue on heritage, member-owned model, and event-driven revenue.
• Wesley Tennis Club (Melbourne): Inner-Melbourne private tennis club with similar membership tiers, coaching programs, and clubhouse amenities. Comparable on revenue mix (memberships, coaching, event hire) and member demographic profile.
• The West Side Tennis Club (Forest Hills, NY): Historic US private tennis club that hosted the US Open from 1915-1977 and continues to host professional exhibition events. Comparable on heritage venue status, exhibition tennis hosting, and member club operations.
• Royal South Yarra Tennis Club: A historic Melbourne-based private tennis club offering member-only access to courts, coaching, and social facilities. Direct comparable on heritage positioning, member-owned governance, and metropolitan Melbourne catchment.
• The Royal Melbourne Tennis Club: One of Australia's most prestigious members' tennis clubs based in Melbourne, with comparable heritage, premium membership tiers, and event hosting. Closest direct Australian peer on positioning and operating model.

Others

• International Tennis Hall of Fame (Newport, RI): Historic tennis heritage institution combining museum, hall of fame, and professional exhibition tennis. Directly comparable on the museum/heritage component of Kooyong's operations (Kooyong Tennis Museum).
• Melbourne Cricket Club: Australia's pre-eminent private members' sporting club, originally the administrator of tennis in Victoria before Kooyong's 1892 founding. Comparable as a heritage Melbourne members' club with significant event-hire and corporate hospitality revenue.
• Tennis Australia / Melbourne & Olympic Parks: National governing body for tennis in Australia and operator of the Australian Open at Melbourne Park. Functions as both a regulator and a venue operator; Kooyong's Kooyong Classic is positioned as the lead-up event to Tennis Australia's flagship tournament.

Broad incumbents

• Fédération Française de Tennis (Roland-Garros): French tennis federation operating Roland-Garros as both a Grand Slam venue and historic tennis site with museum, tours, and member-facing facilities. Comparable on heritage tennis venue and museum operations.
• The All England Lawn Tennis Club (Wimbledon): Operator of the Wimbledon Championships and a private members' club. Comparable on heritage tennis venue management, premium brand positioning, and museum operations, but at materially larger global scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/kooyongltc
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/kooyonglawntennisclub
• LinkedInlinkedin.com/company/kooyong-lawn-tennis-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kooyong Lawn Tennis Club