Melbourne Cricket Club

What Melbourne Cricket Club does

The Melbourne Cricket Club (MCC), founded on November 15, 1838, is Australia's oldest and largest sporting club, incorporated as a body corporate under the Melbourne Cricket Club Act 1974 (Vic). The club manages the Melbourne Cricket Ground (MCG) as ground manager under the Melbourne Cricket Ground and Yarra Park Amendment Act 2009, and the venue attracted over 4.1 million visitors during the 2025/26 financial year. MCC serves a membership base of approximately 150,000 individuals—with an additional 188,000 prospective members on the waiting list—and oversees 14 sporting sections spanning cricket, Australian rules football, golf, tennis, netball, hockey, lacrosse, baseball, bowls, croquet, squash, real tennis, target shooting, and football, plus several special interest groups.

MCC's product and service portfolio spans membership tiers (Full, Restricted, Provisional, 50-Year Social), venue hire for AFL Premiership matches, international and domestic cricket including the Boxing Day Test and Ashes series, major concerts such as AC/DC's Power Up Tour, and corporate functions. Ancillary attractions include the Australian Sports Museum and MCG Tours (drawing tourism revenue), the MCC Library (holding the world's largest collection of sporting publications), the MCC Museum, and the Cricketers' Suites premium hospitality offering. Technology infrastructure includes facial recognition entry systems, CCTV and body-worn cameras, a member-facing mobile application (MCC App), WiFi at the MCG, and the MCC Plus reloadable EFTPOS prepaid card issued by Indue Ltd, which provides a 5% rebate on food and beverage inside the Members' Reserve.

Revenue is generated through five primary streams: recurring membership subscriptions, transactional venue hire, tourism admissions, on-site food and beverage sales, and club function ticketing. Distribution is managed through direct membership sales, Ticketek for event ticketing, the MCC App, and direct venue-hire bookings. The club is led by CEO Stuart Fox and President Fred Oldfield, with a Committee comprising Office Bearers (President, two Vice-Presidents, Treasurer) and up to nine elected members, including former Cricket Australia CEO James Sutherland (appointed 2025). Headcount is approximately 160 permanent employees, supplemented by a pool of 2,000+ event-day staff drawn for match-day duties.

Name

Melbourne Cricket Club

Legal name

Melbourne Cricket Club

Website

https://mcc.org.au

Company type

Private

Founded year

1838

Operating status

Operating

Headcount range

51–100 employees

Short description

Melbourne Cricket Club, founded 1838, is Australia's oldest sporting club. It manages the Melbourne Cricket Ground, serving over 150,000 members with 188,000 on its waiting list, and operates 14 sporting sections, generating revenue from memberships, venue hire, tourism, and events.

Ownership category

akta.pro rank

Product category

Private Sporting Club and Stadium Venue Management

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Club Sports Programs (EDALAIAB)

Keywords

• Private sporting club
• Stadium venue management
• Cricket club membership
• Sports event hosting
• Heritage tourism services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees from 150,000+ members across various categories including Full, Restricted, Provisional, and 50-Year Social membership.
2. Venue Hire and Events: Revenue from hosting major sporting events (AFL, cricket, international matches), concerts (AC/DC Power Up Tour), corporate functions, and private event bookings at the MCG.
3. Tourism Experiences: Revenue from MCG Tours and Australian Sports Museum admissions attracting over 4.1 million annual visitors.
4. Food and Beverage Sales: On-site food and beverage sales through bars, dining facilities, and the Committee Room Restaurant within the Members' Reserve. Members receive 5% rebate through MCC Plus card.
5. Club Functions and Events: Revenue from organized club functions, dining events, library footy series, and special interest group activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Melbourne Cricket Club is a private members' sporting club founded in 1838 that manages the Melbourne Cricket Ground (MCG) and offers membership subscriptions, hospitality services, sporting programs across 14 sports, venue hire for events, and tourism experiences including MCG Tours and the Australian Sports Museum. It serves 150,000+ members and hosts over 4.1 million annual visitors through AFL, cricket, concerts, and corporate events.

Product overview

Melbourne Cricket Club is a private sporting club managing the Melbourne Cricket Ground, offering member services (MCC Plus reloadable card, membership, MCC App), hospitality experiences (Cricketers' Suites, Club Functions, Long Room Wine & Food Society), heritage attractions (MCC Library, Australian Sports Museum, MCG Tours), and sporting programs including Premier Cricket, XXIX Club social cricket, and Club XI competitions. The Club has 150,000 members and manages the MCG which attracts over 4 million visitors annually.

Differentiator

Problem solved

Functional benefit

Products and services

• MCC Membership
• MCC Plus

Quantifiable outcome

• 4.1 million+ annual visitors to MCG
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Australian Football League (AFL)coreStrategic or Co-development PartnerThe AFL is the governing body for Australian rules football and a key stakeholder. MCC works closely with the AFL as ground manager of the MCG, hosting AFL matches and events. The relationship involves collaboration on match scheduling, venue operations, and the overall AFL competition.
• Cricket AustraliacoreStrategic or Co-development PartnerCricket Australia is the national governing body for cricket. MCC collaborates with Cricket Australia for international and domestic cricket events at the MCG, including the Boxing Day Test and major Ashes series.
• Cricket VictoriacoreStrategic or Co-development PartnerCricket Victoria oversees Victorian Premier Cricket competition. MCC fields teams in this competition and collaborates on cricket development and administration within Victoria.
• Australian Sports Museum LimitedcoreStrategic or Co-development PartnerA related organization to the MCC that operates the Australian Sports Museum at the MCG. MCC members receive discounted admission to the museum.
• MCC Foundation LimitedminorStrategic or Co-development PartnerA related organization/charitable foundation affiliated with the MCC for community and youth sport development initiatives.
• Melbourne Cricket Ground TrustcoreStrategic or Co-development PartnerThe MCG Trust is the governing body for the Melbourne Cricket Ground. MCC serves as ground manager under the Melbourne Cricket Ground and Yarra Park Amendment Act 2009.
• Beaumaris Secondary CollegeminorStrategic or Co-development PartnerPartnership established in 2017 for construction of Premier Cricket-level ovals and club rooms at the school. MCC's Third, Fourth XI and women's Second and Third XI play at this venue.
• TicketekcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for AFL matches and major events at the MCG. Provides online ticket sales platform for venue events.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Regional players

• Royal Melbourne Golf Club: One of Australia's most prestigious private sporting clubs, founded 1891, and a major venue for international golf. Located in Melbourne and a partner of MCC's sporting section ecosystem, it is comparable as a high-end private sporting club with venue, membership, and event economics.
• Optus Stadium (VenuesLive / WACA): Perth's flagship multi-purpose venue hosting cricket, AFL, and concerts. Comparable as an Australian major stadium with tour/venue-hire operations competing with the MCG for international fixtures and concert bookings in a different geographic market.

Emerging players

• Eden Gardens (Cricket Association of Bengal): Operates the iconic Eden Gardens cricket stadium in Kolkata, one of the largest and most historic cricket venues in the world. Comparable in terms of heritage value, cricket venue management, and stadium-based revenue generation, though the governance and membership model differs.
• Wankhede Stadium (Mumbai Cricket Association): Iconic Indian cricket venue managed by the Mumbai Cricket Association, hosting IPL, international cricket, and major events. Comparable as a major cricket venue manager with mixed-use event revenue and a strong membership/association base, though governance model differs.

Direct peers

• Adelaide Oval SMA Ltd: Manages the redeveloped Adelaide Oval, hosting Test cricket, AFL Showdown, and concerts. Comparable as another Australian major cricket/AFL venue with integrated hospitality, museum tours, and premium event-hire operations.
• All England Lawn Tennis Club (Wimbledon): Private members' club that owns and operates the All England Club, host of The Championships at Wimbledon. Directly comparable as a heritage-rich, membership-gated elite sporting club managing a globally iconic venue with year-round museum, tours, and premium hospitality.
• Marylebone Cricket Club (Lord's): The MCC's closest direct peer: a private members' cricket club founded in 1787 that owns and operates Lord's Cricket Ground in London, hosts Test matches and major events, and runs reciprocal arrangements with international cricket clubs. Directly comparable in business model, venue ownership, and membership-driven economics.
• Marvel Stadium (Australian Football League / Docklands Stadium): Major multi-purpose venue in Melbourne hosting AFL and other events, directly competing with the MCG for AFL fixtures, concerts, and corporate hospitality. Comparable in operating model (multi-event venue, F&B, premium suites, event hire).
• Sydney Cricket & Sports Ground Trust (SCG / Allianz Stadium): Operates the Sydney Cricket Ground and Allianz Stadium, hosting Test cricket, Big Bash, and NRL/AFL fixtures. Directly comparable as a major Australian cricket/football venue manager and major-event host competing with the MCG for marquee fixtures.

Broad incumbents

• Yankee Stadium / New York Yankees (Legends Hospitality): Major American sports franchise and stadium operator with a 100+ year heritage, premium hospitality, museum, and tour operations. Comparable as a broad incumbent in the elite-sports venue space with membership-equivalent season-ticket economics, premium F&B, and merchandise revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mcc_members
• Facebookfacebook.com/melbournecricketclub
• LinkedInlinkedin.com/company/melbourne-cricket-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Cricket Club