National Human Resources Association

What National Human Resources Association does

The National Human Resources Association (NHRA) is a nonprofit professional membership organization serving HR practitioners across the United States, with roots stretching back approximately 50 years (the St. Louis affiliate notes a 50-year history, and the national organization is dated to 1975 in company history). It operates a horizontally segmented model: individual HR professionals join at the national level and engage through a network of semi-autonomous regional affiliates — Western New York, Ventura County, Silicon Valley (founded January 2017), and St. Louis — each with its own board, local sponsorships, and event programming. The association is professionally administered by Impact Association Management Company and runs its membership infrastructure on Wild Apricot's membership platform, with member login available via Google, Microsoft, or Apple single sign-on.

NHRA generates revenue across five streams: (1) recurring membership dues, (2) a job postings marketplace (free for members; $150/$200/$300 for non-member 30/60/90-day listings, against ~125,000 monthly career-page views), (3) national corporate sponsorships at four tiers ($3,000 Community, $5,000 Impact, $8,000 Catalyst, $10,000 Visionary) with logo placement, thought leadership articles, and complimentary registrations, (4) local chapter sponsorships ($500–$2,000 annually plus $225/month program sponsors), and (5) speaker proposal intake (non-reimbursed). Distribution is community-led and event-driven, with the core value proposition centered on networking, professional development, and bundled partner benefits including Mineral (formerly ThinkHR.com) compliance resources, WOBI Masterclass discounts, Career Builder integration, HealthEquity HSA offerings, and tuition discounts at Excelsior College, University of Massachusetts Global, and Nazareth University.

The product surface spans membership, events (mentoring programs, AI bootcamps, tech talks, local chapter meetings), an affiliate network, a job postings database, sponsorship programs, and partner benefits. The organization serves two primary segments: individual HR professionals (primary) seeking career advancement and development, and HR employers and vendors (secondary) using the sponsorship and job-posting channels for employer branding and recruitment.

Name

National Human Resources Association

Legal name

National Human Resources Association

Website

https://humanresources.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

National Human Resources Association (NHRA) is a 50-year-old nonprofit professional membership organization serving HR practitioners across the United States through local chapter affiliates, delivering networking, professional development, AI-literacy programming, and bundled partner benefits such as compliance tools and tuition discounts.

Ownership category

akta.pro rank

Product category

Professional HR Association Services

NAICS

Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI)

akta.pro secondary industry

HR Shared Services Centers (Captive/Managed) (BPACAKAB)

Keywords

• Professional HR association
• HR professional development
• HR networking events
• Membership organization services
• HR career resources

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees providing access to networking, professional development, career resources, and member benefits including job postings, discounts, and access to HR compliance tools.
2. Job Postings: Members receive unlimited job postings at no additional charge. Non-members pay $150 for 30 days, $200 for 60 days, $300 for 90 days. Job board receives approximately 125,000 views per month.
3. National Sponsorships: Corporate sponsorship packages at Visionary ($10,000), Catalyst ($8,000), Impact ($5,000), and Community ($3,000) levels offering logo placement, thought leadership articles, social media recognition, and complimentary registrations.
4. Local Chapter Sponsorships: Individual chapters sell local sponsorship opportunities including Annual Sponsor ($2,000/year), Major Sponsor ($1,500/year), Monthly Program ($225/month), and Contributing Sponsor ($500/year).
5. Speaker Proposals: As a non-profit organization, NHRA typically does not reimburse speakers. Speakers may be accepted to present at events through a proposal submission process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The National Human Resources Association is a nonprofit professional membership organization that provides individual HR professionals with networking opportunities, professional development programming, career resources, and leadership pathways through a national network of regional affiliate chapters. Core deliverables include an annual membership with access to a job postings database, mentoring programs, HR AI Bootcamps, National Tech Talks, HR compliance resources via Mineral, educational discounts through partner universities, and WOBI masterclass discounts.

Product overview

The National Human Resources Association (NHRA) is a professional membership organization that provides a connected community for HR professionals, offering networking, development, and leadership opportunities. The core offering consists of membership with access to a job postings database (viewed 125,000 times monthly), HR events and programs including mentoring bootcamps and tech talks, and an affiliate network of local chapters. Premium add-on benefits include access to Mineral (cloud-based HR compliance and resource center), sponsorship programs for corporate partners, and educational partnerships with universities offering tuition discounts to members.

Differentiator

Problem solved

Functional benefit

Products and services

• NHRA Individual Membership Annual individual membership for HR professionals providing access to networking, professional development, leadership programs, unlimited job postings, HR compliance resources via Mineral, and discounts on continuing education and WOBI masterclasses.
• NHRA Job Postings Database Online job board for HR-related positions receiving approximately 125,000 monthly page views. Members receive unlimited postings; non-members pay $150 (30 days), $200 (60 days), or $300 (90 days).
• NHRA Events and Professional Development Programs Curated events and programs for HR professionals including the St. Louis Mentoring Program, The HR AI Bootcamp multi-session series, National Tech Talks on AI and automation, and regional affiliate chapter meetings.
• NHRA Regional Affiliate Network Semi-autonomous regional chapters providing local networking, education, sponsorship opportunities, and professional development events across the United States, including Western New York, Ventura County, Silicon Valley, and St. Louis affiliates.
• National Corporate Sponsorship Program Tiered national corporate sponsorship program offering logo placement on humanresources.org and quarterly eblasts, LinkedIn spotlight posts, thought leadership articles, verbal acknowledgment during virtual events, and complimentary event registrations.
• Local Chapter Sponsorship Opportunities Regional sponsorship opportunities sold by individual chapters (e.g., St. Louis affiliate) to local organizations seeking visibility with chapter HR professional audiences.
• Website Banner Advertising

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Mineral (formerly ThinkHR)coreOthersMineral (formerly ThinkHR.com) provides significant resource benefits for NHRA members including FAQs, workbooks, templates, state and federal updates, and a cloud-based HR resource center and live hotline to help navigate complexities of compliance and workforce management. Members receive FREE access to these resources.
• WOBIminorOthersWOBI (World Business Forum) is a global business content hub offering digital and live Masterclasses presented by worldwide leaders. NHRA members receive an exclusive 15% discount on WOBI Masterclass registration and can enter to win free tickets to each WOBI event through NHRA newsletters.
• Excelsior CollegeminorOthersIn partnership with Excelsior College in Albany, NY, NHRA provides members and their spouse/domestic partner with a 20% tuition discount for undergraduate degree programs and 15% discount for graduate degree programs. Excelsior College is a regionally accredited, 100% online, not-for-profit institution offering over 40 online degree programs including MS in Human Resource Management.
• University of Massachusetts GlobalminorOthersNHRA has partnered with University of Massachusetts Global to offer a Scholarship Program providing significant savings on undergraduate, master's, and doctoral degree programs. Benefits are extended to NHRA member spouses and dependents. UMass Global is a nonprofit, fully accredited, online and on-ground university.
• Nazareth UniversityminorOthersThrough partnership with Nazareth University of Rochester, NY, NHRA members receive a 20% discount on graduate program tuition. Nazareth offers graduate degrees including MS in Leadership and Organizational Change, graduate certificates (Strategic People Leadership, Strategic Talent Development & Coaching, People Analytics), and an MS in People Analytics and Leadership.
• Vita CompaniesflagshipStrategic or Co-development PartnerVita Companies serves as a Visionary Sponsor for NHRA. They are a leading employee benefits brokerage and consulting firm delivering comprehensive health, retirement, and well-being solutions to organizations worldwide. They partner with startups, SMBs, and enterprise organizations to align values, total rewards strategies, and business goals through a collaborative, client-focused approach.
• Impact Association Management CompanycoreOthersNHRA is professionally managed by Impact Association Management Company (impactamc.com), which handles operational management of the organization.
• Wild ApricotcoreTechnology or IntegrationNHRA's membership software is powered by Wild Apricot, which handles membership management, event registration, website hosting, and member communications for the organization.
• HealthEquityminorOthersHealthEquity is featured as a sponsor advertiser on NHRA's website through banner advertising, offering HSA and related employee benefits products to NHRA members and visitors.
• Career BuilderminorOthersNHRA provides direct links to Career Builder and members receive a 15% discount when posting jobs on Career Builder.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Human Capital Institute (HCI): HCI is a professional association and content/events business for HR and talent leaders, offering memberships, summits, and research. It serves a similar strategic-HR persona as NHRA, with a more enterprise/executive focus, and competes for corporate sponsorships from HR-vendors.
• HR Certification Institute (HRCI): HRCI is a leading HR certification body offering PHR, SPHR, and GPHR credentials, and is co-branded on NHRA's website for recertification credit. Both organizations serve the same HR-professional persona, with HRCI focused on certification and NHRA on community/networking—creating complementary rather than purely competitive dynamics.
• WorldatWork: WorldatWork is a nonprofit professional association focused on total rewards, compensation, benefits, and HR—directly overlapping NHRA's HR professional member base. It operates a similar member/sponsorship/event model and competes for HR practitioner mindshare in the compensation and benefits subdomains.
• International Association of Business Communicators (IABC): IABC is a global membership association for business communication professionals with chapters, events, and certifications. It mirrors NHRA's professional-association operating model (memberships + chapters + sponsorships) and overlaps with the HR-adjacent internal-communications practitioner base.
• Association for Talent Development (ATD): ATD is a professional association serving talent development, L&D, and HR-adjacent practitioners with memberships, certifications (CPTD, APTD), and corporate partnerships. It competes with NHRA for HR professionals focused on learning, development, and organizational capability building.

Emerging players

• DisruptHR: DisruptHR is a global event-based community for HR professionals featuring short-form talks. It competes with NHRA's event programming (AI Bootcamps, Tech Talks) for attendee attention in the digital/innovative HR sub-segment, and overlaps in the same HR-practitioner audience.
• Institute for Corporate Productivity (i4CP): i4CP is a vendor-neutral research and membership organization focused on HR and workforce productivity, serving CHROs and HR leaders. It overlaps with NHRA in targeting HR decision-makers but competes primarily in the research/advisory segment.

Broad incumbents

• Society for Human Resource Management (SHRM): SHRM is the dominant U.S. HR professional association with ~300,000 members, certifications, and a global footprint. It is the most direct competitor to NHRA for HR professional memberships, certifications (SHRM-CP/SCP), and corporate sponsorships; NHRA's own website references SHRM recertification, underscoring the overlap.

Others

• HR Executive (Media): HR Executive is a media brand covering HR leadership, technology, and strategy. While not a membership association, it competes with NHRA for HR-professional attention, content engagement, and HR-vendor advertising/sponsorship dollars.
• Impact Association Management Company (AMC): Impact AMC is the association management company that runs NHRA's operations (and likely those of peer associations). It is a key vendor/partner rather than a competitor, but illustrates the broader AMC ecosystem serving small/mid-sized professional associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nationalhumanresourcesassociation
• Xx.com/NationalNHRA
• Facebookfacebook.com/nationalhra

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Human Resources Association