LoanPig
LoanPig, a trading name of The Money Hive Limited, is a Manchester-based FCA-authorised UK direct lender and credit broker offering short-term and payday loans (£50–£1,500) to consumers with poor or limited credit histories, primarily through online and SEO-driven direct-to-consumer channels.
- Company typePrivate
- Founded2016
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LoanPig does
LoanPig is a UK-based direct-to-consumer consumer credit firm and finance broker operating under the corporate entity The Money Hive Limited, headquartered in Manchester and authorised by the Financial Conduct Authority (reference 736632). The company serves UK residents who need short-term, small-sum credit, with a particular focus on borrowers with poor or limited credit histories who are underserved by mainstream banks. Its product portfolio spans payday loans (£50–£1,500, 2–12 month terms), bad credit loans, short-term loans, unsecured loans, emergency, same-day, guarantor, secured, debt consolidation, home improvement, and "15-minute" payout products. Representative APRs range from 49.9% to a maximum of 1,605%.
The technology stack is a relatively standard online loan-application and matching platform with an automated decisioning engine, an embedded loan calculator, third-party bank account validation, and a lender-matching system that routes declined or non-qualifying applications to partner lenders and lead brokers (PingYo, T.UK, LeadTree Global, Stop Go Networks/Loanza, Loans2Go, RSDataTech, Mindflow/SmartPing, Monetise Media). Credit and identity decisions rely on integrations with the four major UK credit reference agencies (Experian, Equifax, TransUnion, Callcredit), and payment processing is handled by Cashflows. Distribution is exclusively online, supported by an extensive SEO and content marketing footprint across UK cities.
LoanPig's revenue model is multi-stream: (1) interest income on loans it originates directly as a lender, (2) broker commissions when it matches applicants with panel lenders, and (3) late payment fees (£15) plus up to 0.8% per day in late interest. The company charges no upfront fees to consumers and allows early repayment without penalties. Headcount is reported at 11–50 employees, no external funding or revenue figures are disclosed, and ownership remains private under The Money Hive Limited.
LoanPig firmographics
Firmographics- Name
- LoanPig
- Legal name
- The Money Hive Limited
- Website
- https://loanpig.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LoanPig, a trading name of The Money Hive Limited, is a Manchester-based FCA-authorised UK direct lender and credit broker offering short-term and payday loans (£50–£1,500) to consumers with poor or limited credit histories, primarily through online and SEO-driven direct-to-consumer channels.
- Ownership category
- akta.pro rank
LoanPig industry classification
Industry- Product category
- Short-term Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Personal Credit Institutions (6141), Loan Brokers (6163)
- akta.pro primary industry
- Single-Payment Payday Loans (FSAKAMAA)
- akta.pro secondary industries
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH), Bridge Loans & Emergency Short-Term Credit (FSAKAMAJ)
Keywords
Where LoanPig is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
LoanPig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Broker Commission: LoanPig acts as a finance broker and receives commission for matching customers with lenders from their panel. They do not charge customers any upfront fees for broker services.
- Interest on Direct Loans: As a direct lender, LoanPig earns interest on loans they provide directly to customers. APR ranges from 49.9% to max 1605%. Representative example: Borrow £300 over 3 months at 0.8% per day, total repayment £457.95.
- Late Payment Fees: Late or missed payment fee of £15 and late interest of up to 0.8% per day charged by lenders when borrowers miss payment dates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Short-term loans ranging from £50 to £1500 |
| Transaction based/ take rate | Pay-as-you-go | Late Payment Charges |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
LoanPig product offering
Product offeringCore offering
LoanPig is a UK FCA-authorised direct lender and credit broker that provides short-term, payday, and bad-credit loans to UK consumers. It offers loan amounts from £50 to £1,500 over 2–12 month terms, with representative APRs ranging from 49.9% to 1,605%. When it cannot lend directly, it matches applicants with lenders from its broker panel, and charges no upfront fees to customers.
Product overview
LoanPig is a UK-based direct lender and finance broker operating under The Money Hive Limited. The company offers a comprehensive portfolio of short-term and payday loan products designed primarily for consumers facing financial emergencies or those with poor credit histories. The core offerings include Payday Loans (ranging from £50 to £1500 with 2-12 month terms), Bad Credit Loans, Short Term Loans, Unsecured Loans, Emergency Loans, Same Day Loans, Cash Loans, Installment Loans, Secured Loans, Guarantor Loans, Home Improvement Loans, Debt Consolidation Loans, and No Guarantor Loans. LoanPig functions as both a direct lender and a broker with access to one of the UK's largest panels of lenders. The platform uses innovative technology for a streamlined online application process, conducting automated credit and affordability checks to match applicants with suitable loan products. Representative APR rates range from 49.9% to 1605%, with a representative example of £300 over 3 months at 0.8% per day totaling £457.95 in repayments.
Differentiator
Problem solved
Functional benefit
Products and services
- Payday Loans Short-term loans typically repaid by the borrower's next payday, covering small amounts (£50–£1,500) for emergency financial needs, with terms of 2–12 months and APRs from 49.9% to 1,605%.
- Bad Credit Loans Loans for UK borrowers with poor or limited credit history who are typically rejected by traditional lenders, including guaranteed-loan and no-guarantor variants.
- Short Term Loans Flexible loans with repayment periods of 2–12 months providing quick access to funds, available either as direct lender loans or via LoanPig's broker panel, including variants for bad-credit borrowers.
- Unsecured Loans Loans not protected by collateral, with flexible repayment terms and widely available to qualifying applicants.
- Personal Loans General-purpose loans usable for various financial needs, from emergency expenses to essential purchases, with flexible repayment options.
- Emergency Loans Quick-access loans for unexpected expenses or urgent financial situations requiring immediate cash.
- Same Day Loans Loans processed quickly with funds potentially available on the same day of approval for time-sensitive financial emergencies.
- Cash Loans Unsecured cash loans providing direct access to funds for various purposes, with quick application and approval.
- Installment Loans Loans repaid through fixed monthly payments over a set period, allowing borrowers to manage their budget while paying off the loan gradually.
- Secured Loans Loans tied to collateral (such as a car or home) that the lender can claim on default; typically offered at lower interest rates than unsecured loans.
- Guarantor Loans Loans requiring a guarantor (typically a friend or family member) who agrees to repay if the borrower defaults; useful for borrowers with poor credit.
- No Guarantor Loans Loans that do not require a guarantor or co-signer, designed for individuals who do not have someone to act as guarantor.
- 15 Minute Loans Quick loan product with rapid decision-making, potentially providing funds within 15 minutes of approval subject to provider, time of day, and bank facilities.
- 3 Month Loans Short-term loans with a 3-month repayment period, offering a balance between manageable monthly repayments and total interest costs.
- 6 Month Loans Short-term loans with a 6-month repayment period, providing more flexibility than typical payday loans.
- Home Improvement Loans Loans specifically designed to fund home renovation or improvement projects, with flexible borrowing amounts and repayment terms.
- Debt Consolidation Loans Loans that combine multiple debts into a single repayment, potentially at a lower interest rate, simplifying financial management.
Quantifiable outcome
- Payout in 15 minutes may be possible depending on provider, time of day and bank facilities supported
Companies that use LoanPig
Customer profileSegments3 records
Ideal customer profiles1 record
LoanPig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
LoanPig partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Callcredit (TransUnion)coreCredit reference agency providing financial background information, credit history verification, and fraud prevention services. Part of the CRA (Credit Reference Agency) network for creditworthiness assessments.
- TransUnioncoreCredit reference agency providing credit and identity checks, financial history information, and fraud prevention data. Their CRAIN document explains data handling practices.
- EquifaxcoreCredit reference agency providing financial background information and verification checks for loan applications.
- ExperiancoreCredit reference agency providing credit history information and financial verification for assessing customer creditworthiness.
- CashflowscorePayment service company used to process customer payments. LoanPig does not store unencrypted card data on their systems.
- PingYominorBroker partner that may receive customer details when applications do not meet LoanPig's underwriting criteria, potentially offering loans from their lender panel.
- T.UKminorBroker partner that may receive customer details when LoanPig cannot accommodate the loan application directly.
- LeadTree GlobalminorLead broker partner that may receive customer details for alternative loan or financial service options.
- Stop Go Networks (Loanza)minorBroker partner that may receive customer referrals when LoanPig cannot provide the requested loan directly.
- Mindflow Marketing Ltd (SmartPing)minorMarketing partner that may contact customers with relevant financial product information.
- Monetise Media LtdminorBroker partner that may receive customer application details for alternative financial products.
- Loans2Go (Via Digital Oyster)minorLender/broker partner that may provide alternative loan options to customers.
- RSDataTech Ltd (UK Credit Ratings)minorCredit rating and broker partner that may offer alternative financial services to customers.
- Clear and FairminorLoan comparison platform linked on LoanPig website for customers to compare loans.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
LoanPig competitors and assessment
Company assessmentDirect peers
- Tappily (formerly WageDayAdvance): UK FCA-authorised short-term instalment lender that resurfaced from the WageDayAdvance administration; competes in the same bad-credit / short-term instalment segment with comparable pricing and customer profile.
- Mr Lender: UK FCA-authorised short-term lender and broker operating both direct and broker channels; directly mirrors LoanPig's dual-revenue model with comparable APR ranges and product set.
- Satsuma Loans: UK FCA-authorised instalment lender offering short-term and medium-term loans to subprime borrowers on a digital application basis; comparable to LoanPig's instalment product range with overlapping APR bands and online funnel.
- QuidMarket: FCA-authorised UK short-term direct lender offering small-sum payday loans to borrowers with poor credit; one of the named 'alternative to' competitors in LoanPig's own comparison content, signalling direct head-to-head product positioning.
- PiggyBank / LOQO: UK FCA-authorised short-term instalment lender rebranded as LOQO; directly comparable £200–£1,500 loan products over 1–6 month tenors to subprime UK consumers.
- Lending Stream: UK FCA-authorised direct lender offering short-term and instalment loans to subprime borrowers; positioned in the same payday/short-term credit category with nearly identical products, APR profile, and target customer as LoanPig.
- CashFloat: UK FCA-regulated direct lender and broker providing short-term payday and instalment loans (£200–£1,500); competes head-to-head with LoanPig in the same product range, with an online application and similar broker-network matching capability.
- MyJar: UK FCA-regulated short-term mobile-app lender offering cash loans from £100–£1,500 on similar APR terms; operates in the same subprime, short-tenor instalment space with a comparable digital funnel.
- MoneyBoat: UK FCA-registered payday loan direct lender serving subprime borrowers with £200–£1,500 short-term loans; operates in the same niche as LoanPig with a similar digital application flow.
- Drafty: UK FCA-authorised revolving credit line for subprime borrowers, an alternative credit-line product overlapping with LoanPig's emergency/cash-loan offerings; explicitly named by LoanPig as a competitor alternative.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LoanPig social profiles
Digital presenceLoanPig compliance and trust
Trust signalCompliance4 records
LoanPig financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoanPig leadership team
Management profileNumber of profiles
LoanPig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoanPig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoanPig
What does LoanPig do?
LoanPig is a UK FCA-authorised direct lender and credit broker that provides short-term, payday, and bad-credit loans to UK consumers. It offers loan amounts from £50 to £1,500 over 2–12 month terms, with representative APRs ranging from 49.9% to 1,605%. When it cannot lend directly, it matches applicants with lenders from its broker panel, and charges no upfront fees to customers.
Is LoanPig a public or private company?
LoanPig is a private company. It is classified as unknown and is currently operating.
When was LoanPig founded?
LoanPig was founded in 2016. It employs 1 to 10 people.
Where is LoanPig based?
LoanPig is headquartered in Manchester, United Kingdom, in the Europe region.
How does LoanPig make money?
Three revenue lines are on record. Broker Commission is the primary driver. The others are interest on Direct Loans and late Payment Fees.
Who are LoanPig's main competitors?
Direct peers on record are Tappily (formerly WageDayAdvance), Mr Lender, Satsuma Loans, QuidMarket, PiggyBank / LOQO, Lending Stream, CashFloat, MyJar, MoneyBoat and Drafty.
Does LoanPig have an API?
No public API is recorded for LoanPig.
What industry is LoanPig in?
LoanPig's product category is Short-term Consumer Lending. Its primary akta.pro industry code is FSAKAMAA, Single-Payment Payday Loans, with a secondary code of FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured). Its NAICS code is 522 and its SIC code is 6141.