BlueCube Cold Plunges
BlueCube Cold Plunges is a US manufacturer of premium residential and commercial cold plunge tubs built in Redmond, Oregon, serving elite athletes, wellness facilities, gyms, spas, hotels, and luxury homeowners with RiverMode™-equipped systems.
- Company typePrivate
- Founded2019
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BlueCube Cold Plunges does
BlueCube Cold Plunges (legal entity Blue Cube Wellness LLC) is an Oregon-based, US-manufactured premium cold plunge tub company founded in 2019 and headquartered in Redmond, Oregon, where it operates its corporate offices, manufacturing facility, and a customer showroom at 1104 SE Lake Rd. The company designs and hand-builds a tiered product line of cold and hot/cold plunge systems — D1 and D2 compact upright aerospace-aluminum models ($11,750–$14,500), C1/C2/C3 horizontal full-body stainless-steel models with varying deck configurations ($15,500–$19,500), the Modular CM series with remote component placement ($29,000+), and the Limitless vertical-immersion model — alongside fully custom builds with marble, stone, exotic wood, and carbon-fiber finishes.
Underlying every unit is the company's proprietary RiverMode™ circulation system (single-pump standard, dual-pump 'RiverMode Plus' on higher SKUs), paired with industry-standard serviceable components: Balboa industrial chillers, Iwaki America magnetic-drive centrifugal pumps, 20-micron filtration, ozone sanitization (standard across the line), and an optional Advanced Oxidation Process upgrade. The exterior uses a patented Line-X® element-proof coating rated for outdoor installations. Pricing is one-time hardware sales in the $11,750–$29,000+ range, with HSA/FSA eligibility, financing via Shop Pay Affirm, and an estimated 69-day order waitlist. BlueCube monetizes primarily through these one-time tub sales, alongside a much smaller accessories and consumables stream (filter cartridges, Bio Maintain, oil absorbers).
The go-to-market is hybrid: direct e-commerce through bluecubebaths.com, consultative inside-sales advisors, and a physical showroom for hands-on experience, complemented by a separate commercial motion targeting gyms, spas, hotels, pro sports teams, and luxury real-estate developers via a Commercial Upgrade Package that delivers DOH compliance and AOP/chlorine sanitation. The customer base spans elite individual athletes and celebrities (Joe Rogan, Jocko Willink, TJ Dillshaw, Jillian Michaels) and named commercial accounts across wellness studios, spas, athletic clubs, and hospitality (TrueRest, Hooga House, Fyre Sauna, Korrect Fitness, Gevity Social Wellness Club, Redmond Athletic Club). Distribution is domestic-only across the continental 48 states, and BlueCube remains privately held and founder-operated without disclosed institutional funding or acquisitions.
BlueCube Cold Plunges firmographics
Firmographics- Name
- BlueCube Cold Plunges
- Legal name
- Blue Cube Wellness LLC
- Website
- https://bluecubebaths.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BlueCube Cold Plunges is a US manufacturer of premium residential and commercial cold plunge tubs built in Redmond, Oregon, serving elite athletes, wellness facilities, gyms, spas, hotels, and luxury homeowners with RiverMode™-equipped systems.
- Ownership category
- akta.pro rank
BlueCube Cold Plunges industry classification
Industry- Product category
- Cold Plunge Tubs and Wellness Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
- akta.pro secondary industry
- Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)
Keywords
Where BlueCube Cold Plunges is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BlueCube Cold Plunges business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Cold Plunge Tub Sales: One-time hardware sales of premium cold plunge tubs ranging from $11,750 to $29,000+ for custom builds. Multiple product lines (D, C, Modular, Limitless) targeting different use cases from compact residential to large commercial installations.
- Accessories & Consumables: Sales of maintenance accessories including filter cartridges ($24-$130), Bio Maintain cleaner ($18), and oil absorbers ($6). Ongoing revenue from consumables and replacement parts.
- Commercial Upgrade Packages: Add-on packages for commercial compliance including AOP systems, chlorine drip systems, skimmers, and custom tub materials. Higher-margin upgrades for commercial buyers.
- Custom Design Services: Custom cold plunge builds with premium finishes including marble, stone, exotic wood, carbon fiber, and designer cladding. Unlimited customization options at premium pricing.
- Financing & HSA/FSA: Partnership with Shop Pay Affirm for 0% APR financing, HSA/FSA fund eligibility, home financing through HFS, and commercial equipment financing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | D1 Entry-Level Upright Cold Plunge |
| One time/ perpetual license | Pay-as-you-go | D2 Upright Cold Plunge with RiverMode Plus |
| One time/ perpetual license | Pay-as-you-go | C1 Standard Residential Cold Plunge |
| One time/ perpetual license | Pay-as-you-go | C2 Premium Cold Plunge with Side Deck |
| One time/ perpetual license | Pay-as-you-go | C3 XL Cold Plunge with Side Deck |
| One time/ perpetual license | Pay-as-you-go | Modular Cold Plunge Series |
| One time/ perpetual license | Pay-as-you-go | Custom Cold Plunge Tubs |
| One time/ perpetual license | Pay-as-you-go | Limitless Vertical Immersion Cold Plunge |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
BlueCube Cold Plunges product offering
Product offeringCore offering
BlueCube Cold Plunges designs and manufactures premium handbuilt cold plunge tubs in Redmond, Oregon, offering a range of residential models (D1, D2, C1, C2, C3, Modular, Limitless) and fully custom builds priced from $11,750 to over $29,000. All tubs feature the proprietary RiverMode™ or RiverMode™Plus high-flow circulation system, Balboa industrial chillers, Iwaki magnetic-drive pumps, 20-micron filtration, and ozone sanitization. The company also supplies accessories, upgrade tub materials, and a Commercial Upgrade Package for DOH-compliant installations at gyms, spas, hotels, and wellness facilities.
Product overview
BlueCube Cold Plunges is a premium handbuilt cold plunge manufacturer founded in 2019, based in Redmond, Oregon. The product portfolio consists of multiple cold plunge models: D1 and D2 (compact upright aluminum designs for limited space), C1, C2, and C3 (horizontal full-body immersion models with varying deck configurations), the Modular Series (CM) with remote component placement for complex installations, and the Limitless vertical immersion model. All units feature proprietary RiverMode or RiverMode Plus circulation systems, Iwaki pumps, Balboa chillers, and 20-micron filtration with ozone sanitization. Commercial environments can add the Commercial Upgrade Package including AOP/chlorine systems and skimmer integration. Custom options include premium tub materials (stainless steel, carbon fiber, hemp carbon, gel-coated fiberglass), wooden decks (walnut, mahogany, cherry, white oak, white maple), and architectural cladding. Accessories include filter cartridges, Bio Maintain cleaner, and oil absorbers. The company offers free curbside shipping, HSA/FSA payment options, and financing through Shop Pay Affirm.
Differentiator
Problem solved
Functional benefit
Products and services
- D1 Cold Plunge Tub Compact upright cold plunge delivering full-body true immersion with double-walled aerospace aluminum frame, advanced insulation, durable UV-protective finish, and standard RiverMode single-pump circulation. Targeted at residential buyers with limited space seeking an entry-level premium cold plunge.
- D2 Cold Plunge Tub Compact upright cold plunge with double-walled aerospace aluminum frame, advanced insulation, and RiverMode Plus dual-pump system for a more intense full-immersion cold experience. Targeted at residential buyers wanting premium performance in a small footprint.
- C1 Cold Plunge Tub Compact horizontal cold plunge for residential indoor and outdoor use with stainless steel tub, standard RiverMode single-pump circulation, temperature range of 41–104°F, and outdoor winter rating down to -5°F. Targeted at homeowners seeking a full-body immersion cold plunge.
- C2 Cold Plunge Tub Premium high-performance horizontal cold plunge with end deck, compact footprint, stainless steel tub, RiverMode Plus dual-pump system, and temperature range of 41–104°F. Targeted at residential buyers wanting enhanced immersion performance.
- C3 Cold Plunge Tub Premium high-performance horizontal cold plunge with side deck for comfortable entry, stainless steel tub, RiverMode Plus dual-pump system, and temperature range of 34–70°F. Targeted at premium residential buyers and commercial facilities needing deeper cold.
- Modular Cold Plunge Series (CM) Modular cold plunge system with component box located up to 25 feet from the tub, featuring RiverMode Plus dual-pump system with separate drive and recirculation pumps. Available in M, XL, and XXL sizes for complex commercial and luxury residential installations.
- Limitless Cold Plunge Tub Premium vertical immersion cold plunge designed for maximum depth with full head-submersion capability, RiverMode Plus dual-pump system, app-controlled operation, 1.5 HP commercial chiller, 41–104°F temperature range, and marine-grade 316-L stainless steel tub. Targeted at buyers seeking maximum cold immersion depth.
- Custom Cold Plunge Tubs Fully customized cold plunge builds with premium finishes including marble, stone, exotic wood (walnut, mahogany, cherry, white oak), carbon fiber, hemp carbon, and custom cladding for seamless architectural integration. Targeted at luxury residential, hospitality, and high-end commercial buyers.
- Commercial Upgrade Package Comprehensive upgrade package for commercial environments including AOP/chlorine sanitization systems, skimmer integration, and DOH compliance documentation. Targeted at commercial facilities (gyms, spas, hotels) needing health-code approved installations.
- 50 Sq. Ft. Pentair Filter Cartridge 50 square foot Pentair filter cartridge for custom and modular BlueCube cold plunges, sold as a consumable replacement part.
- 35 Sq. Ft. Pentair Filter Cartridge Standard pool-grade Pentair filter cartridge for BlueCube cold plunge tubs, available in 35 or 50 sq. ft. sizes as a consumable replacement part.
- Bio Maintain Water maintenance consumable featuring seven strains of bacteria that naturally generate enzymes to break down organic waste in BlueCube cold plunges.
- Oil Absorbers Accessory consumable that efficiently captures debris and oil floating on the surface of water in BlueCube cold plunges.
Quantifiable outcome
- Rapid cooling capability: Lowers water temperature 11-13°F per hour
- +3 more outcomes
Companies that use BlueCube Cold Plunges
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles4 records
BlueCube Cold Plunges technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
BlueCube Cold Plunges partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
BlueCube Cold Plunges competitors and assessment
Company assessmentDirect peers
- Renu Therapy: Premium cold and hot plunge maker positioned at the higher end of the market with proprietary chiller/filter systems — directly comparable to BlueCube's C/D/Modular/Limitless lineup and overlapping customer base (athletes, spas, residential buyers).
- Plunge: The largest US premium cold plunge brand (Plunge All-In), founded 2019, sells direct-to-consumer and commercial cold/hot plunges at similar premium ASPs — the most direct head-to-head competitor to BlueCube across residential, commercial, and celebrity-endorser segments.
- Edge Theory: Maker of premium portable cold plunges designed for recovery and contrast therapy — overlapping premium positioning and consumer/athlete buyer profile with BlueCube's residential and small commercial lines.
- Beyond Cold: Direct-to-consumer cold plunger manufacturer competing on convenience, weatherproofing, and integrated chilling — overlaps with BlueCube's D/C-Series offerings for residential and small-commercial buyers.
- Cold Stoic: Premium cold plunge maker emphasizing minimalist design and commercial-grade components — closely comparable to BlueCube on premium positioning, custom finishes, and athletic/wellness customer segments.
- Ice Barrel: Standalone cold-plunge maker selling both a 50-gallon barrel-style plunge and a 100-gallon upright. Targets the same residential/cold-therapy buyer with a different form factor but overlapping wellness positioning with BlueCube.
- Morozzo Forge: Boutique stainless-steel cold-plunge manufacturer focused on handcrafted residential and commercial units — directly comparable to BlueCube's 316 stainless, custom-build approach for premium residential and high-end wellness buyers.
Broad incumbents
- Master Spas: Large incumbent hot tub and swim spa manufacturer offering cold-therapy and integrated wellness products. Overlaps with BlueCube on the hospitality and high-end residential wellness market from a broad-portfolio perspective rather than a cold-plunge specialist angle.
- Hydropool: Established manufacturer of hot tubs, swim spas, and cold-plunge/cold-therapy units with broader wellness-equipment portfolio and global dealer footprint. Competitive on commercial spa/hospitality overlap and dealer-channel reach, though not specialist on cold-only premium residential.
Emerging players
- Arctic Monks: Smaller premium cold-plunge brand with residential and prosumer focus — comparable sub-segment overlap to BlueCube's entry-level D-Series and C1 buyer, though at smaller scale and narrower distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BlueCube Cold Plunges social profiles
Digital presenceBlueCube Cold Plunges financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueCube Cold Plunges leadership team
Management profileNumber of profiles
Profiles2 records
BlueCube Cold Plunges funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueCube Cold Plunges M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueCube Cold Plunges
What does BlueCube Cold Plunges do?
BlueCube Cold Plunges designs and manufactures premium handbuilt cold plunge tubs in Redmond, Oregon, offering a range of residential models (D1, D2, C1, C2, C3, Modular, Limitless) and fully custom builds priced from $11,750 to over $29,000. All tubs feature the proprietary RiverMode™ or RiverMode™Plus high-flow circulation system, Balboa industrial chillers, Iwaki magnetic-drive pumps, 20-micron filtration, and ozone sanitization. The company also supplies accessories, upgrade tub materials, and a Commercial Upgrade Package for DOH-compliant installations at gyms, spas, hotels, and wellness facilities.
Is BlueCube Cold Plunges a public or private company?
BlueCube Cold Plunges is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlueCube Cold Plunges founded?
BlueCube Cold Plunges was founded in 2019. It employs 11 to 50 people.
Where is BlueCube Cold Plunges based?
BlueCube Cold Plunges is headquartered in Redmond, United States, in the North America region.
How does BlueCube Cold Plunges make money?
Five revenue lines are on record. Cold Plunge Tub Sales are the primary driver. The others are accessories & Consumables, commercial Upgrade Packages, custom Design Services and financing & HSA/FSA.
Who are BlueCube Cold Plunges's main competitors?
Direct peers on record are Renu Therapy, Plunge, Edge Theory, Beyond Cold, Cold Stoic, Ice Barrel and Morozzo Forge. Broad incumbents are Master Spas and Hydropool. Arctic Monks is listed as an emerging player.
Does BlueCube Cold Plunges have an API?
No public API is recorded for BlueCube Cold Plunges.
What industry is BlueCube Cold Plunges in?
BlueCube Cold Plunges's product category is Cold Plunge Tubs and Wellness Equipment. Its primary akta.pro industry code is HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy), with a secondary code of HSALAFAF, Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs). Its NAICS code is 33341 and its SIC code is 3585.