What Heply does

Beliven Srl, the legal entity behind the "Happy Coders" brand and appearing in some sources under the Heply label, is an Italian software factory headquartered in Udine (Viale del Ledra 56) with branch offices in Milan and Pontedera (Pisa) and a 11-50 employee headcount band. The firm delivers custom digital projects across web development, mobile applications, UI/UX design, QA and testing, IT/OPS, AI integration, and infrastructure, with a stated technology stack spanning Laravel, Vue.js, WordPress, mobile iOS/Android frameworks, AI chatbot tooling, and WCAG-compliant accessibility patterns. One named proprietary product, "Mate" (team-management platform), was launched in April 2023 as a packaged offering alongside the custom services portfolio; the firm otherwise monetizes through project-based custom engagements rather than subscription software.

The customer base is exclusively Italian and skewed to enterprise and mid-market organizations across diversified verticals — sports media (Corrieredellosport.it/Tuttosport via Sportnetwork), medical devices (LimaCorporate, Enovis), automotive (Gruppo Autostar, Tyre Resort, AutoTorino), fashion/e-commerce (Fler), compliance (Compliance Partners/Heiko), engineering software (Fibrenet/NEXTFEM), and luxury delivery (Cosaporto) — supported by an extensive logo wall on beliven.com. The business model is professional services with custom, quote-based, project-specific pricing on multi-year contract structures; there are no public pricing tiers. Distribution is direct, sales-led, website-anchored (with a "Progettiamola assieme" CTA), referral-driven, and amplified through event sponsorships and developer-community programs.

Beliven operates as a controlled subsidiary of Timenet SpA (VAT 04733650487), the parent providing direction and coordination and granting access to network, cloud, and connectivity infrastructure. The firm communicates its employer brand as a competitive lever ("Happy Coders" workplace with a Chief Happiness Officer, ChooseMyCompany certification, and heavy Italian press coverage), targeting talent acquisition, retention, and client trust as part of an integrated GTM narrative. Revenue, ARR, funding history, and ownership-percentage figures are not publicly disclosed; share capital is registered at €55,555.00.

Name

Heply

Legal name

Beliven Srl

Website

https://heply.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Heply (operating as Beliven Srl / "Happy Coders") is an Italian software factory delivering custom web, mobile, AI, QA, and IT/OPS projects to enterprise and mid-market clients across Italy, with its headquarters in Udine and offices in Milan and Pontedera.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Site Reliability Engineering (SRE) & Reliability Operations (BPAEAKAD)

akta.pro secondary industry

DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)

Keywords

• Custom software development
• Web application development
• Mobile app development
• Software factory services
• Digital transformation consulting

Headquarters

HQ city

Udine

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Custom Software Development: Beliven generates revenue primarily through project-based custom software development engagements. Clients commission specific digital transformation projects (web, mobile, AI, QA, IT/OPS, infrastructure) billed as one-time or milestone-based project deliveries. The company deploys dedicated teams for clients and structures engagements from project confirmation to deployment. Revenue is driven by team size, project complexity, and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Heply (Beliven Srl) operates as a software factory delivering custom digital solutions to Italian businesses. Its offering spans web development, mobile application development (iOS/Android), UI/UX design, QA and testing, IT/OPS and DevOps, AI-powered services including chatbots, and infrastructure management through parent company Timenet Group. The company also developed and sells 'Mate', a proprietary team management platform product.

Product overview

Beliven is a Software Factory offering a comprehensive portfolio of digital services including Web Development, Mobile Application Development, Design (UI/UX), QA & Testing, IT/OPS, AI Services, and Infrastructure. The company has also launched a named product called 'Mate' - a team management platform. Beliven positions itself as a 'Happy Coders' team focused on building reliable digital assets and digital transformation for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services Helps companies improve their online presence and productivity through customized digital solutions tailored to specific client needs, including corporate websites, web applications, and online productivity tools.
• Mobile Application Development Develops advanced iOS and Android mobile applications for companies seeking to expand their digital presence, reach new customers, or launch new digital products.
• Design Services (UI/UX) Comprehensive UI/UX design services helping companies create high-quality, engaging digital products and services with attention to detail and a user-friendly approach.
• QA & Testing Services Quality assurance and testing services ensuring software products meet functional, usability, and security expectations.
• IT/OPS & DevOps Services Optimizes synergy between IT and DevOps teams for constant and homogeneous control of computer systems, improving efficiency, agility, technical support, team communication, and infrastructure automation.
• AI Services Guides businesses through digital transformation using AI, leveraging generative AI and LLM/NLP capabilities to create avant-garde, customized, and secure AI-driven projects such as automated customer care chatbots.
• Infrastructure Services Through Timenet Group partnership, manages the entire technological supply chain including internal networks, software integration, and external networks connecting to the internet and cloud.
• Mate - Team Management Platform Proprietary team management platform developed by Beliven that simplifies team management for organizations.

Quantifiable outcome

• Less than one month from project confirmation to operational software, enabling rapid ROI recovery (reported by Timenet and Gruppo Autostar)
• +2 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor, flagship / core and core.

• HintominorGTM or Marketing Partner · 1 January 2020Beliven acted as main sponsor of the Intersection Conference 2020/1-2 October alongside Hinto, a marketing/GTM partnership for event promotion and visibility.
• Timenet SpAflagship / coreStrategic or Co-development PartnerBeliven is subject to the activity of direction and coordination by Timenet SpA (VAT 04733650487). Timenet is the parent company of the group. Through this relationship, Beliven has access to the full technology stack — internal software, network infrastructure, cloud, and external connectivity (the external network starts outside the client's door and connects them to the Internet and cloud). Timenet also acts as a strategic client, with Beliven delivering software projects for Timenet and its divisions.
• iubendacoreTechnology or IntegrationBeliven is a Certified Gold Partner of iubenda, a leading privacy and cookie consent management platform provider. The partnership involves co-implementation of iubenda's consent management solutions within Beliven's client digital products, ensuring GDPR compliance.
• NEXTFEM / FibrenetminorStrategic or Co-development PartnerBeliven partnered with Fibrenet and NEXTFEM for the digital innovation of structural calculation, combining UI/UX design and software engineering for specialized engineering domain applications.
• TreedomminorStrategic or Co-development PartnerBeliven partners with Treedom, a platform for planting trees, as part of its sustainability and social responsibility program. Beliven has a corporate forest on Treedom with 45 trees planted as of recent coverage.
• Fai Volare il Tuo Valore / LevelXminorGTM or Marketing PartnerBeliven collaborated with LevelX (Fai Volare il Tuo Valore) on a joint initiative, demonstrating a marketing/community partnership.
• Human AnalyticaminorStrategic or Co-development PartnerBeliven collaborates with Human Analytica, participating together in internal events like Beliven Update alongside Timenet, suggesting a strategic data/analytics partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Consoft Sistemi: Italian mid-sized IT services and software development firm offering custom application development, cloud, and managed services to enterprise and mid-market clients — directly comparable to Beliven's software-factory positioning in Italy.
• agileLab: Italian software services and consulting company focused on data, AI, and custom application development — comparable in scale, technology stack (AI/data), and Italian enterprise target market.

Broad incumbents

• Lutech Group: One of the largest Italian IT services and digital transformation providers, offering cloud, cybersecurity, ERP, and application services — overlaps Beliven's full-stack digital transformation offering but at significantly larger scale.
• Reply: Public Italian digital transformation and IT consulting group with strong vertical-specific consulting practices — comparable to Beliven's enterprise-focused digital transformation work, particularly in regulated industries.
• Engineering Ingegneria Informatica: Large Italian IT services group delivering software, platforms, and consulting across multiple verticals — overlaps with Beliven's enterprise custom software and digital transformation services but at much larger scale.
• Jakala: Italian martech/data-driven transformation company with services spanning strategy, technology, and analytics — comparable in the Italian mid-market/enterprise digital transformation space and in integrating marketing/CRM/AI capabilities.
• Accenture Italy: Global IT services leader with significant Italian operations serving enterprise clients on digital transformation, cloud, and AI — overlaps with Beliven on Italian enterprise digital transformation engagements but at far larger scale and breadth.
• Capgemini Italy: Global IT services and consulting firm with established Italian operations covering digital transformation, engineering, and AI — comparable in Italian enterprise digital services but competing at the upper end of project scale Beliven can currently deliver.

Emerging players

• Bending Spoons: Italian-founded technology company scaling into consumer apps and AI products — overlaps with Beliven on Italian tech talent, mobile/app delivery, and AI capability, though with a very different commercial model.
• Hinto Group: Italian digital/marketing-tech firm that has partnered with Beliven on events — a comparable smaller Italian digital services player with overlapping target customers in the mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heplyit
• LinkedInlinkedin.com/company/heply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heply