iubenda
iubenda is a Milan-based SaaS provider of an all-in-one digital compliance suite, offering cookie consent management, privacy and cookie policy generation, terms and conditions, and accessibility tooling to over 150,000 websites, apps, and enterprises globally.
- Company typePrivate
- Founded2011
- HeadquartersMilano, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What iubenda does
iubenda s.r.l is a Milan-headquartered, privately held digital compliance software provider founded in 2011 by Andrea Giannangelo and operating since 2022 as a subsidiary of Belgian digital services group team.blue NV. The company sells an all-in-one compliance suite for websites, apps, and organizations, comprising five core products: (1) Privacy Controls and Cookie Solution (a consent management platform with prior-consent blocking, Google Consent Mode integration, and IAB TCF 2.2 support), (2) Privacy and Cookie Policy Generator (lawyer-drafted clauses auto-updated with regulatory changes, in 27 languages), (3) Terms and Conditions Generator, (4) a Website Accessibility Widget, and (5) Advanced Solutions for enterprise-scale centralization, plus an EU Whistleblower Directive module. Technology is built around policy libraries, consent capture and recording, integrations with all major CMSs and ad platforms, and certifications including Google-certified CMP Partner, IAB-validated CMP, and ISO 27001 alignment.
iubenda operates a hybrid go-to-market: a freemium product-led growth motion with no credit card required, an enterprise sales motion with demos and dedicated installation support, and a certified partner program (Gold and Silver tiers) with agencies, web professionals, and lawyers. Pricing is tiered monthly subscription across Free, Starter, Essentials, Advanced, and Ultimate plans, with the Ultimate tier offering 24-hour first-response support. Customers are globally distributed across more than 100 countries with 150,000+ paying or active accounts, 400,000+ sites/apps under management, and 7+ billion monthly cookie-banner impressions; named enterprise customers include Honda, Lamborghini, Mitsubishi, Siemens, Sony Music, Criteo, UNICEF, and WWF. The company employs ~150 specialists working remotely across 25 countries and explicitly positions its 27-language coverage as lawyer-drafted rather than AI-translated.
iubenda firmographics
Firmographics- Name
- iubenda
- Legal name
- iubenda s.r.l
- Website
- https://iubenda.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iubenda is a Milan-based SaaS provider of an all-in-one digital compliance suite, offering cookie consent management, privacy and cookie policy generation, terms and conditions, and accessibility tooling to over 150,000 websites, apps, and enterprises globally.
- Ownership category
- akta.pro rank
iubenda industry classification
Industry- Product category
- Privacy Compliance Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Privacy, Consent & Compliance Management (HDAEADAG)
- akta.pro secondary industries
- Privacy Governance & Consent Management (HDADAIAI), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where iubenda is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
iubenda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Subscription Plans: Tiered subscription model with Free, Starter, Essentials, Advanced, and Ultimate plans. Each tier offers different feature sets and support levels. Paid plans include live chat or email support in multiple languages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for small websites and apps |
| Subscription | Monthly | Starter, Essentials, Advanced tiers |
| Subscription | Monthly | Ultimate plan for enterprise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
iubenda product offering
Product offeringCore offering
iubenda provides an all-in-one software-as-a-service compliance suite for websites, apps, and organizations that combines a Google-certified and IAB-validated cookie consent management platform, lawyer-drafted privacy and cookie policy generation (in up to 27 languages), terms and conditions generation, and a website accessibility widget. The platform automates GDPR, CCPA, LGPD, ePrivacy, and FADP compliance for over 150,000 customers globally and is sold via tiered subscriptions with a free plan and a dedicated enterprise motion.
Product overview
iubenda offers an all-in-one compliance suite for websites, apps, and organizations. The core platform consists of five integrated products: (1) Privacy Controls and Cookie Solution (CMP) for cookie consent management and Google Consent Mode integration, (2) Privacy and Cookie Policy Generator for legally-drafted policy documents, (3) Terms and Conditions Generator for enforceable legal documents, (4) Website Accessibility Widget for inclusive web experiences, and (5) Advanced Solutions for enterprise-scale automation and centralization. These products work together to cover GDPR, CCPA, LGPD, and other global privacy laws from policy generation through consent capture and ongoing compliance maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Privacy Controls and Cookie Solution
- Privacy and Cookie Policy Generator
- Terms and Conditions Generator
- Website Accessibility Widget
- Advanced Solutions
- EU Whistleblower Directive Compliance
Quantifiable outcome
- 7+ billion pages display iubenda cookie banner monthly
- +2 more outcomes
Companies that use iubenda
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles3 records
iubenda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
iubenda partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GooglecoreGoogle-certified CMP Partner with Consent Mode built into iubenda's consent management platform. Integration with Google Ads, Analytics, and Tag Manager for seamless consent implementation.
- IAB Tech LabcoreIAB-validated CMP supporting Transparency and Consent Framework (TCF 2.2) for interoperable consent signals across the digital advertising supply chain.
- Google Ads & AnalyticscoreNew consent management solution integrated within Google Ads, Google Analytics, and Tag Manager with iubenda as one of the CMP partners for consent banner creation and Consent Mode implementation.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
iubenda competitors and assessment
Company assessmentBroad incumbents
- Securiti: Securiti is a broader data privacy and security cloud platform offering CMP, DSAR, data mapping, and AI governance. It competes with iubenda at the enterprise upper end of the same privacy market with a more comprehensive product suite.
Emerging players
- Commanders Act: Commanders Act is a European tag management and consent management platform serving marketing and compliance teams. It overlaps with iubenda's CMP and integration capabilities, particularly for mid-market European clients.
- CookieYes: CookieYes is a CMP plugin for WordPress and other CMS platforms offering cookie banners, consent logs, and policy generation. It targets the same SMB and self-serve buyer that iubenda's free tier serves, often at lower price points.
- Termly: Termly offers privacy policy generators, cookie consent banners, and compliance tools for small businesses. It is an emerging competitor in the same SMB/PLG segment as iubenda with a comparable product suite.
Direct peers
- OneTrust: OneTrust is a broad privacy, security, and governance platform with deep CMP, consent, and policy management capabilities. It competes head-on with iubenda across enterprise segments, but at a much larger scale and broader product footprint.
- Osano: Osano offers a privacy and cookie consent platform with policy generation, consent management, and vendor risk modules. It competes with iubenda in the SMB to mid-market segment with a similar PLG-led model.
- Cookiebot (Usercentrics): Cookiebot is a CMP offering cookie consent, policy generation, and Google Consent Mode integration. It is one of the most direct European CMP competitors to iubenda with strong CMS integrations and IAB validation.
- Usercentrics: Usercentrics is a leading consent management platform (CMP) offering cookie consent, privacy policy, and compliance tools for websites and apps. It is a direct competitor to iubenda's core CMP and policy generator product lines across global markets.
- TrustArc: TrustArc provides a privacy management platform covering consent, preference management, and regulatory compliance. It competes with iubenda at the enterprise and mid-market tiers in the same privacy compliance category.
- Didomi: Didomi is a consent and preference management platform serving brands and publishers with CMP, IAB TCF, and privacy tools. It is a direct competitor to iubenda, particularly for European mid-market and enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iubenda social profiles
Digital presenceiubenda compliance and trust
Trust signalCompliance8 records
iubenda financial estimates
Financial estimateRevenue estimate
Valuation estimate
iubenda leadership team
Management profileNumber of profiles
Profiles9 records
iubenda funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iubenda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iubenda
What does iubenda do?
iubenda provides an all-in-one software-as-a-service compliance suite for websites, apps, and organizations that combines a Google-certified and IAB-validated cookie consent management platform, lawyer-drafted privacy and cookie policy generation (in up to 27 languages), terms and conditions generation, and a website accessibility widget. The platform automates GDPR, CCPA, LGPD, ePrivacy, and FADP compliance for over 150,000 customers globally and is sold via tiered subscriptions with a free plan and a dedicated enterprise motion.
Is iubenda a public or private company?
iubenda is a private company. It is classified as corporate owned and is currently operating.
When was iubenda founded?
iubenda was founded in 2011. It employs 51 to 100 people.
Where is iubenda based?
iubenda is headquartered in Milano, Italy, in the Europe region.
How does iubenda make money?
One revenue line is on record: subscription Plans.
Who are iubenda's main competitors?
Securiti is listed as a broad incumbent. Emerging players are Commanders Act, CookieYes and Termly. Direct peers are OneTrust, Osano, Cookiebot (Usercentrics), Usercentrics, TrustArc and Didomi.
Does iubenda have an API?
No public API is recorded for iubenda.
What industry is iubenda in?
iubenda's product category is Privacy Compliance Software. Its primary akta.pro industry code is HDAEADAG, Data Privacy, Consent & Compliance Management, with a secondary code of HDADAIAI, Privacy Governance & Consent Management. Its NAICS code is 5132 and its SIC code is 7372.