What NewCap does

NewCap SAS is an independent financial communication and investor relations consultancy headquartered at 21, place de la Madeleine, Paris 8ème, founded in 2000 by Pierre Laurent. The firm specializes in providing strategic communication advisory services to listed companies and to organizations preparing for IPO, covering investor relations strategy, IPO communication support, media relations, crisis communication, stock market marketing and operations, individual shareholder engagement, non-deal roadshows, and event management. Its client base spans financial institutions (Anaxago, Binck Bank, Blackfin Capital Partners, LBO France, Weinberg Capital Partners), healthcare and biotechnology (Innate Pharma, Nanobiotix, Medincell, DBV Technologies, Carmat), industrial and manufacturing (ID Logistics, Gefco, Hoffmann Green Cement Technologies), energy transition (Akuo Energy, McPhy, Maurel & Prom), real estate (Klepierre), and technology and media (Mediawan, Rakuten/PriceMinister, Made.com).

The firm's underlying technology surface is not software; the core delivery asset is human practitioner expertise across specialized practice areas. Its principal proprietary platform is Direct Dirigeants, a bespoke investor event platform co-organized with major French financial media (Boursorama, EasyBourse, Bourse Direct, Investir, Les Echos, BFM Business) that connects listed companies with both institutional and retail investor communities. The firm has completed more than 100 IPO communication mandates since 2000.

NewCap operates a direct enterprise advisory model — engagements originate through senior-level referral and relationship channels with corporate management, not through marketing or sales development infrastructure. Revenue is generated through quote-based professional services engagements, combining recurring IR advisory retainers with project-based IPO and transaction mandates. Pricing is not publicly disclosed. The firm extends international reach through a partner network spanning Europe, the United States, and Asia rather than through owned offices abroad. It is GDPR-compliant under French law and has been ranked an "Agence Incontournable" (must-have agency) by Décideurs magazine in the financial communication category for 8 consecutive years.

Name

NewCap

Legal name

NewCap SAS

Website

https://newcap.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

NewCap is a Paris-based independent financial communication consultancy specializing in investor relations, IPO support, media relations, crisis communication, and stock market marketing for listed companies and pre-IPO issuers across finance, healthcare, energy, real estate, and technology in France and internationally.

Ownership category

akta.pro rank

Product category

Investor Relations and Financial Communication Consulting

NAICS

Public Relations Agencies (541820), Marketing Consulting Services (541613), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Services-Management Consulting Services (8742)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industries

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Investor relations consulting
• Financial communication advisory
• IPO communication services
• Media relations consulting
• Crisis communication advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investor Relations Advisory Services: Ongoing strategic consulting and coaching for senior management of listed companies regarding communication strategy, investor relations programs, and financial messaging. Delivered as recurring advisory engagements.
2. IPO Communication Services: Comprehensive communication support for initial public offerings including coaching, investor pitch development, media relations deployment, and event management. Typically project-based engagements tied to specific corporate transactions.
3. Crisis Communication Consulting: Crisis management strategy development, spokesperson training, media coordination, and crisis simulation services for corporate clients facing reputational challenges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NewCap is an independent financial communication and investor relations consulting firm that advises listed companies and IPO candidates on strategic communication, investor engagement, media exposure, and crisis management. It delivers coaching, financial messaging, roadshow and event organization, ESG and Q&A training, and direct engagement with institutional and retail investors, complemented by its proprietary Direct Dirigeants investor event platform. Services are delivered to corporate clients across France with international partner coverage in Europe, the US, and Asia.

Product overview

NewCap is an independent financial communication and investor relations consulting firm operating as a single unified service offering rather than a software platform. The company provides strategic advisory services organized around core competencies: Investor Relations consulting, Initial Public Offerings support, Media Relations, Crisis Communication, Stock Market Marketing and Operations, Individual Shareholder services, Non Deal Roadshows, Graphic Design, Corporate Communication, Social Media, Events management, and Influence Communication. The proprietary Direct Dirigeants platform serves as a specialized investor event platform connecting listed companies with individual investors. Services are delivered through a network of European, US, and Asian partners for international client needs.

Differentiator

Problem solved

Functional benefit

Brands

• Direct Dirigeants: A bespoke event platform organized with major wealth media, online brokers, and independent research firms to create, enrich, and sustain the relationship between listed companies and investors.

Products and services

• Investor Relations Strategic communication consulting that helps listed companies communicate with investors and analysts, including coaching, investor presentations, meeting organization, press release drafting, analyst targeting, consensus management, ESG integration, and Q&A training.
• Initial Public Offerings (IPO) Support End-to-end communication support for IPOs including pre-launch coaching, investment pitch development, investor presentation design, financial advertising campaigns, media relations coordination, and IPO event management.
• Media Relations Visibility enhancement and expertise positioning across general, economic, regional, and trade media through message platform definition, newsflow structuring, press release drafting, press conference organization, and media training.
• Crisis Communication Crisis management strategy development, spokesperson training, media relations coordination, crisis simulation exercises, and proactive response planning for corporate clients facing reputational challenges.
• Stock Market Marketing Multi-channel financial advertising campaigns including message creation, graphic design, media planning, and distribution channel optimization for listed companies.
• Stock Market Operations

Quantifiable outcome

• 100+ IPOs successfully completed since 2000
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered supporting.

• Conviction[s] AgencysupportingStrategic or Co-development PartnerPartnership with Conviction[s] agency for influence communication services. The collaboration enables NewCap to offer strategic counsel and speech development, operational implementation including media relations, public affairs, digital expertise, and specialized crisis and sensitive communication management to clients.
• Direct Dirigeants Media PartnerssupportingGTM or Marketing PartnerDirect Dirigeants platform collaborates with major financial media including Boursorama, EasyBourse, Bourse Direct, Investir, Les Echos, and BFM Business to create investor events and enhance reach to retail and institutional investor communities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Buchanan Communications: London-based financial communications and IR advisory focused on listed mid-cap companies. Comparable in service mix and boutique scale, though primarily UK-focused and a smaller emerging peer in Continental Europe.

Direct peers

• Taddeo: Paris-based communications and public affairs consultancy with a strong financial communications practice advising listed companies, IPO candidates, and transactions. Direct French-headquartered peer competing on similar mandates.
• ACTUS: Paris-based financial communications and investor relations firm serving listed companies and IPO candidates in France. Direct competitor in the same niche, with a comparable service portfolio across IR, IPO, and financial media relations.
• Image Sept: French financial PR and investor relations boutique serving CAC 40 and mid-cap issuers. Overlapping service offering in media relations, IPO communication, and corporate reputation advisory for French listed companies.
• Brunswick Group: Global financial communications and critical-issues advisory with a significant Paris office. Competes head-to-head for French and European IPO, M&A, and crisis mandates with a much broader international footprint than NewCap.
• Calyptus: Independent French investor relations and financial communications consultancy founded by Olivier Quenaudon. Directly competes with NewCap on IR advisory, IPO communication, and listed-company financial PR for French small and mid-caps.
• Citigate Dewe Rogerson: European financial communications and IR consultancy operating across London, Paris, and other major centers. Directly comparable in IR advisory, IPO support, and shareholder communications for mid-cap and listed companies.

Broad incumbents

• Havas Paris (financial communications): Global communications group with a Paris-based financial communications practice serving French and international listed clients. Larger incumbent offering IR, corporate, and consumer communications under one roof.
• FTI Consulting (Strategic Communications): Global advisory firm whose Strategic Communications segment provides investor relations, financial communications, and crisis support. Larger, broader incumbent offering similar IPO and shareholder communications but as part of a wider portfolio including restructuring and litigation consulting.

Regional players

• Instinctif Partners: UK-headquartered investor relations and financial communications consultancy with deep listed-company and IPO credentials. Comparable offering but primarily UK/EU-focused rather than France-native; competes for cross-border mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/newcap---relations-investisseurs
• Xx.com/newcap_eu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewCap