Rolling Greens

What Rolling Greens does

Rolling Greens Inc., founded in 1975 and headquartered in Clinton, Maryland, is a commercial interior and exterior landscape design, installation, and maintenance services provider serving business customers in the Mid-Atlantic, North Carolina, and Ohio markets. The company offers a bundled service portfolio that includes interior plant design, lease, and maintenance programs (with guaranteed upkeep), exterior landscape maintenance and seasonal flower rotations, green walls and green roof installations, custom commercial holiday decorations across Christmas, Hanukkah, and Kwanzaa, and specialty offerings such as orchid and succulent rotation services. Customer segments span government offices, corporate offices, professional services firms (law firms), hotels, restaurants, automotive dealerships, and building/property management companies, with stated deliverables tied to workplace aesthetics, indoor air quality, acoustic improvement, and LEED-aligned sustainability support. The company operates from five service nodes — Clinton (HQ), Beltsville, Charlotte, Greensboro, and Cincinnati via an Innergreen partnership — built largely through the 2016 acquisitions of Sedge Field Interior Landscapes and Premier Plantscapes.

Commercially, Rolling Greens runs a B2B sales-led field motion with free on-site consultations and quote-based, multi-year recurring maintenance contracts as the core revenue mechanic; interior plant services and exterior landscape maintenance are documented as subscription/recurring streams, while holiday decoration is project-based professional services. Pricing is opaque (not publicly disclosed), the go-to-market relies on direct field sales, website inbound, local SEO, and referrals from property management partners, and there are no self-service or transactional channels. The company is privately held as a wholly-owned subsidiary of Universal Engeisha Co., Ltd. (JASDAQ-listed, headquartered in Osaka, Japan), which acquired Rolling Greens in 2015 as its first western acquisition; the broader international group includes Mirage Design Landscape (Singapore) and Huanqiu Green (Shanghai). Reported headcount is 51–100 employees, and no revenue, ARR, or contract-value figures are disclosed.

Name

Rolling Greens

Legal name

Rolling Greens Inc.

Website

https://rollinggreensinc.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Rolling Greens Inc. is a commercial interior and exterior landscape design, installation, and maintenance company serving corporate offices, government buildings, hotels, restaurants, dealerships, and property managers across the Mid-Atlantic, North Carolina, and Cincinnati markets.

Ownership category

akta.pro rank

Product category

Commercial Landscaping Services

NAICS

Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Seasonal Color, Planting & Horticultural Services (BPABADAL), Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE)

Keywords

• Commercial landscaping services
• Interior plant maintenance
• Exterior landscape design
• Green wall installations
• Commercial holiday decorations

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Interior Plant Services: Commercial interior plant design, lease, and maintenance services. Includes complimentary consultation, plant delivery and placement, and guaranteed maintenance programs for ongoing care.
2. Exterior Landscape Services: Exterior landscape maintenance, custom planter design, seasonal flower rotations, green roofs, green walls, and planting bed services for commercial properties.
3. Holiday Decoration Services: Custom commercial holiday decorating services including Christmas, Hanukkah, and Kwanzaa displays with design, installation, and post-holiday removal.
4. Plant and Container Sales: Sale of plants and decorative containers for commercial interior spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rolling Greens designs, installs, leases, and maintains commercial interior and exterior landscape installations for office buildings, hotels, government properties, and other commercial facilities. Its core services include interior plant design and ongoing maintenance, exterior landscape maintenance with seasonal rotations, green walls and green roofs, and custom commercial holiday decorations, supported by a guaranteed maintenance program and free consultations.

Product overview

Rolling Greens is a commercial interior and exterior landscape design and maintenance service provider operating as a single unified service rather than a software platform. The core offerings include Interior Plant Services (design, lease, maintenance) and Exterior Plant Services, supplemented by specialized services including Holiday Decorations, Orchid Services, Succulent Arrangements, Potted Plants, Green Walls, Seasonal Gardening, and Landscaping Services. The company also offers complementary services including free consultation, delivery, and a guaranteed maintenance program. Services are provided across multiple locations in the Washington DC metro area, North Carolina (Charlotte and Greensboro), and Cincinnati, OH through their Innergreen partnership.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduces absenteeism and increases productivity
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Premier Plantscapes LLCcoreStrategic or Co-development Partner · 1 June 2016In June 2016, Rolling Greens acquired Premier Plantscapes LLC and merged it to become the largest interiorscape company in the DC metro area. This branch is now operated as the Rolling Greens Beltsville Branch.
• Sedge Field Interior Landscapes Inc.coreStrategic or Co-development Partner · 1 April 2016In spring 2016, Rolling Greens acquired the NC business assets of Sedge Field Interior Landscapes Inc., a noteworthy interior-scraping services provider with 50 years of history serving businesses of North Carolina. These operations are now run as Rolling Greens Charlotte and Rolling Greens Greensboro branches.
• Mirage Design LandscapeminorStrategic or Co-development PartnerBased in Singapore, Mirage Design Landscape and Contract Pte Ltd envisions being the leading organization in providing the highest quality landscape architecture and horticultural services. They are part of Rolling Greens' international group companies.
• Huanqiu GreenminorStrategic or Co-development PartnerShanghai Huanqiu Gardening Products Leasing Co., Ltd. is committed to creating a comfortable ecological environment for all customers throughout Shanghai. Part of Rolling Greens' international group companies.
• InnergreenminorChannel Partner/ Reseller/ DistributorInnergreen is a service partner that enables Rolling Greens to service the Cincinnati, OH area. Located at 11270A Grooms Road, Cincinnati, OH 45242. Rolling Greens now services the Cincinnati area through this partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TruGreen: TruGreen is the largest US residential and commercial lawn care company with national scale and recurring treatment programs. While primarily lawn-care, its commercial arm competes with Rolling Greens' exterior maintenance, fertilization, and weed-control offerings.
• Davey Tree Expert Company: Davey Tree is a large, diversified tree care and commercial landscape services provider with national branch density. It is a broader incumbent than Rolling Greens but competes for the same property management and corporate grounds-care spend.
• BrightView Landscapes: BrightView is the largest US commercial landscaping and snow removal provider with national scale. Although not focused on interiorscaping, it competes directly with Rolling Greens on the exterior maintenance, seasonal color, and grounds-keeping side and represents the largest broad incumbent in the same commercial services category.

Direct peers

• Planterra: Planterra designs, installs, and maintains living walls, green roofs, and interior plant programs for commercial properties. It is directly comparable to Rolling Greens in its emphasis on biophilic specialty installations and recurring service contracts with enterprise and property management clients.
• Yellowstone Landscape: Yellowstone Landscape provides commercial landscape maintenance, landscape design and installation, irrigation, and tree care across the Southeast and Mid-Atlantic. It overlaps directly with Rolling Greens in NC, VA, and DC exteriorscape work for property managers and commercial accounts.
• Ambius: Ambius is the largest direct competitor in commercial interior landscaping in North America, offering plant design, installation, and ongoing maintenance as well as green walls, holiday décor, and scenting. It is the most directly comparable peer to Rolling Greens in terms of service mix and customer segments (corporate offices, hospitality, property managers).
• Focal Pointe Outdoor Solutions: Focal Pointe is a regional commercial landscape company in the Mid-Atlantic and Southeast offering landscape design, installation, and maintenance for commercial properties — overlapping with Rolling Greens' exterior customer base and service mix.
• Indoor Earth Landscaping: Indoor Earth Landscaping is a Midwest-based commercial interior and exterior landscaping provider offering plant care, holiday décor, living walls, and grounds services. It competes with Rolling Greens for property management and corporate accounts in its regional footprint.
• Tropical Plant Rentals & Services: Tropical Plant Rentals is a regional interiorscape provider offering indoor plant design, rental, and maintenance for offices, hotels, and commercial properties — closely mirroring Rolling Greens' core interior plant subscription model in its geographic footprint.

Others

• Universal Engeisha (Parent): Universal Engeisha is the publicly traded Japanese parent that owns Rolling Greens and shares its interior/exterior landscaping focus in Japan. While not a competitive peer, it is the closest direct strategic comparable for service model and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dcrollinggreens

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Greens